Startups
4 Major Challenges All Businesses Face

It’s one thing to start a business. It’s quite another to make it successful. Success is a rough road, full of many twists and bends and no small number of obstacles along the way. There are a number of obstacles that all businesses face, regardless of their size or past success record.
Knowing what they are and being prepared for them will make you and your business less prone to failure and more likely to weather the storms that will inevitably befall it.
Here are a four major challenges all businesses face:
1. Depending on small number of high-paying clients
If the success of your business rests on a small number of high-paying customers or clients, it is set up for failure, regardless of how stable the client relationship(s) may seem. You owe it to yourself and to the health of your business to figure out a way to reach either a broader audience or more people and businesses within your targeted demographic and aggressively market to them.
If you feel like you don’t have the resources to properly manage a new influx of business, consider outsourcing the bulk of the responsibility to an outside entity that understands your business and with whom you can communicate consistently and effectively.
Virtual assistants and receptionists are a great place to start, but you can also farm out specific tasks to freelancers or agencies that specialize in the specific tasks for which they are hired. That way, if a major client disappears, you can also easily downsize your workforce without having to struggle with layoffs and the expenses that arise from them.
“Strength and growth come only through continuous effort and struggle.” – Napoleon Hill
2. Insufficient money management
How many hats do the people on your accounting team wear on a daily basis? What other responsibilities get heaped on them when the work starts piling up? More importantly, how is this forced lack of attention to the numbers affecting your bottom line?
Most businesses think it would be too expensive to have the ideal number of staff to run things efficiently. The truth of the matter is that not having enough people keeping tabs on your company’s money is likely costing much more than you think.
It is yet another example of how outsourcing part of the workload that may not be specifically part of your full-time staff’s job description can actually save you money in the long run by allowing your onsite staff to stay focused on the actual details of their jobs.
3. Diminishing quality in the midst of growth
When you only have a few clients to serve, it is easy to provide top-quality customer service. As your business grows, however, it can become more and more difficult to maintain the same service standards. When you start dropping the ball on the people who helped get your business off the ground, it can only spell trouble over time.
Having access to additional help when you need it can alleviate the stress of taking on more work over time. Hiring temporary help while you expand your staff can keep things on a more even keel and allow your most important clients to keep receiving the same level of quality service they’ve come to expect.
“Quality means doing it right when no one is looking.” – Henry Ford
4. Diminishing accessibility
When your business is new and you only have three clients paying all the bills, it’s easy, or at least easier, to ensure that they get the kind of personal, immediate service that you identify as ideal. As you grow, those same clients start getting met with a lot more phone trees and voicemail, and it can have a very negative effect on how they view your customer focus.
If you want to continue to provide the same consistent service over time, you need a plan that allows you to grow quickly and handle incoming inquiries the same way you always have. If your customers have grown accustomed to a live voice answering your phone and one day they’re met by a phone tree or voicemail, you have a problem.
They will rightly begin to reconsider just how committed you are to them and how much less so you will be a year from now. To eliminate that worry from the equation, it is wise to have a plan in place where your phones are always answered and your clients and customers always get the same consistent level of service.
What challenges have you faced in your business and how did you handle them? Leave your thoughts below!
Scale Your Business
Tired of Wasting Money on the Wrong Marketers? Here’s How Smart Entrepreneurs Are Finally Hiring Right

If you’ve ever Googled how to hire a Facebook marketer or best TikTok marketing agency only to spend thousands on someone who couldn’t deliver…congrats, you’ve joined a very expensive club! For many entrepreneurs, hiring a digital marketer feels like more like visiting a casino and gambling with your runway, than it feels like securing a partner who’ll help build your business. Often, it feels like you’re betting on a stranger to grow the dream you’ve poured your savings into.
And way too often, you lose that bet.
You don’t need another list of the “Top 10 Agencies” with five-star testimonials and polished logos. You need to know which marketer can actually drive results for your business. Not in theory. In practice.
This is where entrepreneurs are learning to pivot. And it’s why a new platform called TruthMetric.com is turning heads across the startup world.
Why Most Startups Burn Through 3–6 Marketers Before Finding the Right One
Here’s the hard truth: most startups don’t fail because of their product, they fail because they can’t get sales or sell it fast enough. And in trying to fix that, founders usually go through five or six marketers, burning tens of thousands before finding someone who truly knows how to convert.
You build your product, get your website live, maybe even launch an ad campaign. But when you search for help and look up how to “hire a YouTube ads agency” or “top Facebook ad expert for Shopify”, you get hit with a sea of shiny portfolios, “ninja” titles, and endless promises.
Three months later, you’re still waiting on your first profitable campaign, and you’re most likely out tens of thousands, feeling utterly defeated…and maybe grinning with an affinity for that upcoming boxing class with a picture of that marketer’s fac……nevermind.
If this sounds like you, it’s time for what one entrepreneur called a strategic shift to scale smarter, not harder.
Introducing TruthMetric.com: The Transparent Marketplace for Hiring Marketers Who Deliver
TruthMetric.com isn’t just another freelancer platform or agency directory. It’s the first hiring solution where you can see three years of real, verified marketing performance before spending a dime.
That includes:
- Verified ad campaign performance
- Actual return on ad spend (ROAS)
- Industry-specific experience
- Platform specialties (Facebook, TikTok, YouTube, Google Ads, and more)
Whether you’re looking for a Facebook ads expert, a TikTok marketer, or a YouTube growth strategist, TruthMetric.com lets you filter and compare based on what actually matters, results.
This level of clarity is something you won’t find on platforms like Upwork or Fiverr. And it solves what many founders know too well as the New York Pizza Problem: where every marketer claims they’re “the best,” just like every pizzeria in Manhattan says they’re #1. Often without showing you results, you get sucked into this dream of collaboration, until the nightmare commences the moment you fork that first invoice payment. Hence the deception that leads to many business owners losing their hard earned savings and budget to launch their grand idea.
With TruthMetric, you finally get the data to decide for yourself, BEFORE you hire. Now if only New York Pizza shops had the same transparency then maybe you’d finally find the best pizza in New York, perhaps the perfect post work out after a boxing sesh? I think so!
Why Founders Are Shifting to Results-First Hiring
Most entrepreneurs think they need to do it all themselves, until they burn out or burn through their budget. That’s exactly why this founder had to drop the Superman complex and hire a marketing genius.
What makes TruthMetric so powerful is that it turns hiring into a confident move, not a hopeful one. You’re no longer guessing. You’re choosing from proven performers. You know what vertical they dominate. You know their past client performance. You see the monthly results from the campaigns they ran, and the outcomes they achieved.
It’s not just efficient. It’s empowering.
Scaling Quickly Requires Automation and Eliminating the Noise
Founders who scale quickly understand one thing: growth isn’t just about hustle, it’s about systems. TruthMetric is the system for finding great marketers at speed. No more DM’ing ten freelancers or interviewing agencies feeling like you are asking the world of them to just see some prior results. Instead you get to see the information you need to make an informed decision and plug into verified talent, all ready to perform.
This difference allows for you to match perfectly with the right talent quickly. If you’re building your business to run lean and fast, this convenience plugged in with automation can help you scale your small business right alongside your new marketing hires.
Why TruthMetric Is Also a Boon for Marketers, Not Just Founders
This isn’t just a win for founders, it is a gift for great marketers, too.
If you’re a freelance marketer who’s been quietly pulling 10x ROAS for clients while being passed over for flashy agencies, you now have a stage where your results speak louder than your brand.
TruthMetric is a true meritocracy. No fluff. No sales tricks. Just data.
If you’re tired of being overlooked and ready to stand out based on what you actually deliver, this is your home.
The Secret Weapon for Investors and M&A Operators
There’s another angle here that some of our readers might miss.
Investors, private equity firms, and M&A advisors should be drooling at the thought of having a proven talent pool they can plug and play and the ability to use TruthMetric to revive underperforming companies. Imagine acquiring a business or becoming an active investor, then dropping in a verified operator with a history of explosive growth in that niche.
It’s plug-and-play. Scale on demand.
That kind of insight has never been available before. You couldn’t do this on Upwork. You certainly can’t do it through a friend-of-a-friend referral.
And when it comes to attracting high-performing talent, here’s how to hire top talent and keep them around.
Let’s Really Drive This Home…
If you’ve wasted money on agencies or freelancers who couldn’t deliver, it’s not because you’re bad at hiring, it’s because the game was stacked against you. Trusting dreamy charismatic sales pitches over data was a doomed approach from the start.
TruthMetric levels the playing field by showing you what no other talent marketplace does and that’s proof.
Real marketers. Real results. Real growth.
It’s time to stop guessing and start hiring based on data.
Visit TruthMetric.com and make your next marketing hire the one that actually works.
Shift Your Mindset
10 Powerful Traits Every True Thought Leader Possesses
In a world saturated with noise, thought leadership is the quiet power that shifts paradigms.

Thought leadership is more than just having strong opinions. It’s the ability to influence, inspire, and guide others by sharing original insights, innovative ideas, and deep domain expertise. It’s about sparking change, not just talking about it. (more…)
Startups
The Young Man’s Guide to Creativity: 10 Daily Habits to Improve Your Creative Mind
10 daily habits you can put into practice right now to improve your creativity

When I was 22 years old, I became a Top Writer on Medium.
It’s not an easy path. I lived in the Philippines and had never received a penny after writing over 100 digital articles. But I treated it like practice. If I couldn’t get other people to read my work for free, why would they trust me? (more…)
Startups
If You’re Not Reinventing Yourself, You’re Falling Behind! Here’s What To Do
Reinvention is the secret weapon of high performers.

Reinvention is the secret weapon of high performers.
Most careers follow a predictable script. You start at the bottom, climb the ranks, and eventually settle into something resembling stability. But the people who make the biggest impact, the ones who don’t just play the game but change it, break that script. They evolve. They shift. They reinvent. (more…)
-
Entrepreneurs4 weeks ago
Why Most Successful Entrepreneurs Feel Like Imposters and How to Fix It
-
Success Advice4 weeks ago
People-First Leadership: 10 Ways Modern Leaders Drive Growth
-
Personal Development2 weeks ago
Why Top Performers Create This Powerful Plan Before Taking Action
-
Success Advice3 weeks ago
Passion vs. Paycheck: The Tragic Trade-Off Too Many People Make
-
Success Advice4 weeks ago
6 Essential Tips for Business Travelers in 2025
-
Personal Development3 weeks ago
The Three-Second Pause That Changes How People Perceive You
-
Mentor2 weeks ago
The 3 Mentorship Moves Every Leader Should Master
-
Success Advice2 weeks ago
Why Visionary Leaders Are Embracing Emotional Sovereignty Worldwide