Startups
3 Reasons Your Startups Story Is Fundamental
A few weeks ago, in my corporate job, I was asked to participate in a sales training session that was all about creating compelling stories After completing the session I remembered times when my own founder / startup story attracted me to new clients.
When I go out to visit businesses every day, my entrepreneur journey connects me with my clients because they know that I have been in their shoes before and can give advice from my own personal experience. It’s very common for startups to be receiving advice from people who have only learned through traditional education, what it’s like to face a particular problem, but they have never actually faced it themselves. It’s this real world experience, told via your own personal story that attracts people to you.
So many times I have gone to visit a business and the problem that I came to talk to them about is completely forgotten because they are so engaged with my personal story and want every last detail – who am I to deprive them? There are times when I win business and I don’t even know why, yet all I can put it down to is that they feel connected to what I do in some way and that compelling stories are responsible for this.
1. Stories are the key to selling any businesses offering
Over the last few years, businesses have realised the importance of story telling which is why there has been such an increase in content marketing. When you’re trying to solve a solution for a customer, talking about products and benefits is just not powerful enough. When you tell a compelling story of a real life scenario that subtly highlights the benefits of your product, you instantly have a better chance of the prospective client understanding your value.
If you think about the marketing world for a minute, the most successful advertisements are the ones that tell a great story. This is no accident stories sell. In this current age where everybody is fighting for attention and people have very short attention spans, a story that is short, sharp, and succinct will be much more likely to sell your products or services than a page of features and benefits.
“Stories are a communal currency of humanity”
2. Your compelling story makes it personal
Like any good story, it is important to show the conflict that has occurred on your journey. Don’t shy away from talking about the failures; in fact highlight them as much as possible. This will show that your story is human and make it even more personal. When someone shares with you a personal story, you’re drawn in and it allows you to experience the transfer of emotion that is so crucial in selling. As the founder of the business, your story is the most important of all. The reason you decided to be the 1% of people that start their own business is what your clients are interested in. Your story can build a bond with them that can only be broken if you don’t deliver what you say.
The public have a very high authenticity detector and when a company tells you that they can do something amazing, people just don’t believe it and think that it’s hype. When a company tells their audience through a personal story, the response is totally different. The story must be true though and the moment people feel that any part of it is made up; your credibility is lost forever.
The advantage that you have over corporates in this world of storytelling is that the moment they want to tell a story, it has to go through corporate affairs for weeks and weeks, who will usually end up censoring most of the good content and leaving you with something that sounds bland, for fear that if the real story is told, their public image might be tarnished. Failure to omit the negative parts of the story takes away the personal aspect, which is needed to connect to your customers.Your story highlights why you are different to everyone else.
If you want to know how to deliver a great story to a corporate then read the Thankyou Group advice,
“Great stories happen to those who can tell them”
3. Your story highlights why you are different to everyone else
One of the hardest things to do in the crowded, modern business world is to stand out. If you can work on your compelling story, this is a way for your startup to stand out and make people remember who you are. At the end of the day, if your startup helps business with their accounting software needs, no one will remember this when they are out at the pub on a Friday night talking to other business owners. What they will remember is the story of how your business came about and why you do what you do.
Think back to the last time you told your friends about a new smartphone app. Was the reason you told them about it because you heard an interesting story about the app? When I started telling my corporate friends about Uber, it was because of the adversity they were facing in the taxi industry and how they overcame it. I didn’t tell people about it because I found another way to book a taxi.
If you think about other startups in your industry, the chance of them having the exact same compelling story as you is very unlikely. The chance of another business having a product for the same market as yours is quite high. In the case of Steve Jobs, his story was always very compelling because he understood how to keep things simple. He didn’t talk about how an iPod could store 160gB of songs, he talked about how it could store 40,000 songs, which was much less technical and helped him talk to a broader audience.
To see just how many companies don’t understand the art of storytelling and why so many of them don’t stand out, just go to the about us page of 10 websites. You will notice that the vast majority have a very similar story and it’s very short. You should do the opposite and aim to tell as much of your story as you can with text, video and photos. To avoid making the mistake that cooperates make, focus on leaving out the jargon and cutting out the acronyms that most of your audience won’t get. This is what will set you apart.
If you want an amazing compelling story then listen to Wes Chapman talk about why he created A Human Life. It’s so powerful and inspiring that you instantly want to know more about his startup. Find a way to tell your story in the same way and you could have a similar effect. Wes leaves nothing out and talks about how he was molested and the struggles he had as a child.
I hope I opened your eyes a little to the power of storytelling and brought it front of mind for you. If you have a great compelling story then please share it in the comments section below.
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15 Business Lessons From Napoleon’s Playbook
Unleash your business potential by harnessing Napoleon’s strategic genius.
From dreaming big and thinking bold to moving fast and staying agile, these time-tested tactics are your blueprint for success.
Learn how creative leadership, detailed planning, and relentless execution can transform your business landscape. Boost morale, lead with clarity, and embrace hard work to conquer your industry.
Don’t just survive—thrive with the power of Napoleon’s lessons.
Here are 15 Powerful Lessons You Can Learn From Napoleon Bonaparte
1. Dream Big, Think Bold
Napoleon wasn’t just playing small; he believed that “Imagination rules the world.” In the business world, boldness and creativity are game-changers. Don’t just aim to fit in—push boundaries and set ambitious goals that make you stand out.
Think of Steve Jobs, who didn’t just want to make computers; he wanted to revolutionize entire industries. Your vision should be so grand it almost feels unreachable. When you dream big, you inspire those around you to believe in the impossible and work together to achieve extraordinary outcomes.
2. Move Fast, Stay Agile
Napoleon’s quick and secretive moves gave him an edge. In business, you gotta be nimble. Adapt quickly, move fast, and you’ll often find yourself ahead of the game, capturing opportunities your competitors miss.
Companies like Amazon and Tesla thrive because they constantly innovate and pivot when needed. Speed is your friend; it allows you to react to market changes and customer demands faster than the competition, ensuring you remain relevant and ahead of the curve.
3. Creative Leadership
Napoleon thrived on chaos and wasn’t afraid to switch things up. Unlike rigid leaders, he was flexible and adaptive. In business, embrace change and let chaos work for you. Being adaptable can turn unpredictable situations into opportunities.
Think of how Netflix transitioned from DVD rentals to a streaming giant. Flexibility and creativity in leadership allow you to navigate through turmoil and emerge stronger, transforming challenges into stepping stones.
4. Organize Like a Pro
Napoleon’s mind was like a supercomputer, processing vast amounts of info to make smart moves. Businesses should do the same—stay organized, use real-time data, and adapt strategies based on fresh insights to keep that competitive edge.
Utilize modern tools like CRM systems, analytics software, and AI to manage information efficiently. Staying organized and informed means you can make better decisions, foresee potential issues, and react promptly.
5. Keep It Simple
Napoleon knew the power of simplicity. Overcomplicating things can bog you down. In business, streamline processes and focus on what truly matters to hit your goals efficiently.
Apple’s product design philosophy under Jobs was about simplicity and user-friendliness.When you remove unnecessary complexity, you reduce errors, speed up processes, and make it easier for your team to focus on what’s important, driving efficiency and effectiveness.
6. Execute Relentlessly
Once Napoleon decided on a course of action, he went all in. In business, once you pick a direction, pursue it with full commitment. Execution is where success is truly made.
Look at how Elon Musk commits to his vision for SpaceX and Tesla. Relentless execution means overcoming obstacles, staying focused on your goals, and not getting distracted by setbacks. It’s the determination and persistence in execution that ultimately leads to triumph.
7. Play to Your Strengths
Napoleon only fought battles he knew he could win. In business, focus on your strengths and avoid head-to-head fights in areas where you’re weak. Know your advantages and leverage them.
Microsoft leverages its strength in software development and cloud services rather than trying to compete directly in hardware. Understanding and maximizing your strengths ensures you play a game you can win, using your unique capabilities to outshine competitors.
8. Plan in Detail
Napoleon planned for every possible scenario. Businesses should do the same—conduct thorough planning and prepare for various outcomes.
Detailed planning helps you stay ready for anything. Scenario planning and SWOT analysis are tools that can help you foresee different futures and prepare accordingly. When you’re prepared for multiple scenarios, you can adapt smoothly and continue to drive forward, no matter what challenges arise.
9. Seize Opportunities
Napoleon saw luck as the ability to capitalize on accidents. In business, be prepared and ready to grab unexpected opportunities. Agility is key.
Companies like Uber and Airbnb seized gaps in the market by being ready to pounce on opportunities when they arose. Always be on the lookout for opportunities, and when they come, don’t hesitate. Preparation and readiness to act quickly can turn unexpected moments into major breakthroughs.
10. Learn from the Past
Napoleon studied the greats who came before him. Entrepreneurs should always be learning from the successes and failures of others. History is full of lessons waiting to be applied.
Warren Buffett is famous for studying businesses and market histories. By learning from the past, you can avoid repeating mistakes, understand what works, and build on proven strategies. Continuous learning from history helps refine your strategies and improve decision-making.
11. Boost Morale
Napoleon knew how to keep his troops motivated. Business leaders should do the same—keep your team inspired and engaged. High morale leads to high productivity.
Companies like Google and Salesforce invest heavily in employee well-being and motivation. When your team feels valued and motivated, they are more productive, innovative, and loyal. High morale fosters a positive work environment where people are excited to contribute and excel.
12. Lead with Clarity
Napoleon believed in the power of a strong, decisive leader. In business, clear direction and strong leadership are crucial. Ensure everyone knows the plan and follows it.
Leaders like Jeff Bezos provide a clear vision and direction, ensuring their teams know what they’re working towards. Clear, decisive leadership aligns your team, fosters trust, and drives coordinated efforts towards achieving your business goals.
13. Reflect on Failures
Napoleon analyzed both his wins and losses. Businesses should review their successes and failures to keep improving. Learn from mistakes to avoid repeating them.
Ray Dalio of Bridgewater Associates emphasizes the importance of learning from failure in his book Principles. By conducting post-mortems, you can understand what went wrong, make necessary adjustments, and continuously refine your strategies to avoid future pitfalls and drive success.
14. Action-Oriented
Napoleon was all about turning thoughts into actions. In business, decisiveness and execution are vital. Don’t just plan—act on those plans with energy and determination.
Entrepreneurs like Richard Branson embody this principle by constantly moving from ideas to actions. Action orientation ensures that you don’t get stuck in analysis paralysis but instead drive forward, making things happen and turning visions into reality.
15. Embrace Hard Work
By implementing these lessons from Napoleon, businesses can sharpen their strategies, strengthen leadership, and execute with precision, driving sustained success.
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