Startups
3 Reasons Why You Don’t Understand The ONLINE OPPORTUNITY
The Internet is 25 years old and is still really nothing more than a young adult. If you look at any other technology – for example, cars – you would see that it takes decades before the real innovation and opportunity starts to exist. As is the case with the Internet, we are only just getting started and there are crazy amounts of money to be made online if you have the right intentions.
Recently I heard a story of a guy who had a blog and sold his 45-page eBook for $20 each. Over the last two years he has sold 15,000 copies. That might sound like a lot but if you do the maths he has made $300,000 – the eBook took him two days to write!
If you have dreamed of owning some of the finer things in life then maybe you should jump into the online space see if you can create something that people love, by using your passion for a niche.
Let’s analyse this further below and find out the 3 reasons why most of you still don’t understand the opportunity that exists online.
1. Piracy is at an all time low
If you had told me that eBooks and audio would be profitable for any person to sell online I would have thought you were crazy. I am starting to see that this opportunity is becoming more and more real because piracy is becoming less and less. The average person wants to be seen to be doing the right thing, so they happily buy things from iTunes or a website if they feel there is value in it.
A few years back, even if there was value in a product, it was all about trying to get it for free and thanks to torrents this was very easy to achieve. More and more Google is blocking search results from torrent sites and the main torrent providers are being closed down. This means that the ultra savvy IT guys can still find the content you are after, but normal people are finding it harder and harder.
Where am I going with al of this? If you have something to educate people on then the time is now to offer that advice in a media form that works for your niche. Go out there and create a podcast, eBook, blog, piece of software, video or photo collection and don’t be afraid to charge a small fee for it.
The key to this is to be providing some sort of value for free first. Gary Vaynerchuk’s method of JAB, JAB, JAB, RIGHT HOOK is a great strategy to employ. This means in simple terms that you will provide advice 3 times for free and then on the fourth time you will ask for a small purchase. When you have provided someone with something they value they almost feel obligated to make a purchase with you at some point.
2. Scale, through social media, is beyond belief
You hear this in so many articles and you are going to keep hearing it on A2S, social media will help you scale your startup better than any other means. There are so many social platforms now and whilst you think the market might be getting crowded, it’s actually allowing you to be much more targeted and explore other avenues that are not Facebook or Twitter. Below are some examples of things that have happened to me that further prove this point.
- The other day I was searching for cool office layouts and I came across a few on Pinterest. I don’t typically use the platform at all, but I found it a great way to find lots of designs all in one place. I then found one I liked and when I click the picture it took me straight to the builder so I could get a quote. My experience started off as social, but it later turned into a sales process.
- If I look at some other things I have brought recently then the social journey seems to start without me even realising it. I started following “The Sugar Film” on Facebook because I am a bit of a health buff, and for the last 3 months I have been reading their content on how to be healthy and being consumed by their very provocative pictures. After 3 months of viewing their content, I finally went and watched their movie. My intention at the start of following them on Facebook had nothing to do with purchasing anything, yet I still ended up doing business with them.
- The same thing happened again on Instagram where one of the success sites I follow regularly posted up cool content that I really loved. Then one day, out of the blue, they said that one of their staff had written a book on success and I should check it out. I ended up buying the book because I found them relevant and trusted their opinion, so when I was looking for a book to read, their opinion was valued in my eyes.
- Then again, I had another experience a few weeks ago. One of the entrepreneurial events I have been following for the last 18 months had another free event. I went along to meet some cool people like I normally do, except this time around there were some products that they were selling. Having been to their events and liking what their whole vision was, I ended purchasing a few things and introduced a couple of my contacts to their brand, who later ended up purchasing as well.
My radar for being sucked into purchasing things online is higher than most and I generally am not a shopaholic, but when I see value in something its only human nature to want to know more. The key to these stories is that the sale happened much later than the first interaction. If you can hold people’s attention long enough then eventually they will be led to a sale if you make it easy and valuable for them. In each of these interactions, the businesses were authentic, real and had my best intentions at heart.
They also all had amazing customer support to back it up (in other words they could answer an email). It is no wonder that more and more millionaires are being born thanks to the online opportunities that now exist, which are being amplified by social.
3. Authenticity online doesn’t really exist
Back to my earlier point, a lot of online businesses are still not authentic. The moment you go to their social media or their website it is very obvious that they just want you to buy. The ones that do it well are the ones that spend their time educating you in authentic way. It’s easy as an entrepreneur to create a product or service, and then to put it out into the marketplace, and assume that everyone understands it and knows how to use it.
I have made this mistake many times before and what I now know is that you have to educate in a simple way if you want anyone to ever do business with you – your business is essentially an online education provider. Most of the online businesses I have seen don’t this or when they do, they educate you in a way that’s not authentic and makes you feel like you are going through a sales process.
The only reason you would ever not be authentic online is if you are not trying to provide value or don’t believe that what you have to say is important. Even if your business message has been said before, it may not have been said in the way that you communicate it, and therein lies the value you bring. If what your business does is important and shaking things up then you will naturally be authentic without even trying to be. Allow the mistakes of your business to shine through. Share things that went wrong with your business or product.
“Pull out your smartphone as much as possible and share videos and photos with your audience”
A recent interview I did with Grammarly really highlighted this for me. Their whole marketing revolves around making funny jokes about Grammar and sharing them with the world. Their hope is that you will read a few of their jokes and then ask yourself “who is this company Grammarly that post up all of these jokes?” When I first saw their product I didn’t believe in it and never ended up purchasing it. When I started to research some content on grammar, their brand popped up everywhere and they gradually started to build trust with me. After a while, I tried their product and it actually ended up being what I was looking for.
This is the power of being authentic online and building credibility with an audience!
If you know of some other cool online stories please share them with me below in the comments section or message me on LinkedIn.
Startups
How an LLC Can Help Shield Your Personal Assets
You are a freelance designer, and your client sued you over a trademark mistake. If you believe that your personal savings are safe, then you may be wrong. You are operating as a default sole proprietor. You and your business are the exact same person. As a result, your personal bank account, your car, and even your home are legally up for grabs.
However, if you start an LLC, you can build a legal shield between your business liabilities and your personal life. These days, you can easily form an LLC online.
How Does This Legal Shield Work
When you start an LLC, your business gets a distinct legal identity. Now, your LLC can open its own bank accounts, sign contracts, take out loans, buy equipment, and be held responsible for its own actions. You are not liable. This boundary between you and your business is called the “corporate veil.”
Visualizing the Separation
Inside the Shield (Business Assets)
Everything your company owns is included in this shield. If your business faces a debt collector or a lawsuit, only your business assets are at risk, such as:
- Money in the business bank account
- Inventory and raw materials
- Office equipment, computers, and company vehicles
- Business intellectual property
Outside the Shield (Your Personal Assets)
You don’t have to worry about your personal assets, such as:
- Your personal checking and savings accounts
- Your home and personal real estate
- Your family vehicles
- Your retirement funds (401k, IRA) and personal investments
What LLC Protection Covers
Business Debts and Contracts
When your LLC signs a commercial lease, hires a contractor, or buys inventory on credit, these are the obligations of the LLC. Your creditors will come after the assets of the LLC if your business can’t pay.
Lawsuits
If your business is sued over a contract dispute, faulty service, or an operational issue, lawsuits will be filed against your business. All your personal assets are safe.
What LLC Protection Does Not Cover
Personal Torts
The term “tort” refers to an act that causes harm or injury to someone else. The LLC shields you from the mistakes of your employees and general business liabilities. However, it never protects you from your own personal actions. For example, if you personally commit fraud, you can be sued personally.
Personal Guarantees
Vendors often hesitate to lend money to new, growing businesses. Such businesses don’t have long credit histories. Lenders often require you to sign a personal guarantee.
How Owners Accidentally Destroy Their Protection
The legal shield provided by forming an LLC only works when you run your business properly. The corporate veil can be pierced when a court decides that your LLC is not legitimate and strips away your protection in a lawsuit. This usually happens when you make one of the following three mistakes.
Commingling Funds
Many small business owners often mix their personal money with their business money. You are commingling funds when you use your business debit card to buy your personal groceries or you deposit a client’s payment directly into your personal checking account. The legal wall crumbles when you don’t treat your business and personal finances as completely separate.
Missing an Operating Agreement
An operating agreement is the legal document that outlines:
- How your LLC is run
- Who owns what percentage
- How profits are handled
If the creditor’s lawyer finds out that an operating agreement is missing, they may argue that your LLC is just a shell.
Falling Out of “Good Standing”
When you start an LLC, you must file annual reports and pay franchise taxes to keep it active. The state will place your business in “Administrative Dissolution” or bad standing if you miss any of these deadlines. You could lose your limited liability protection if you operate a business under an inactive or dissolved LLC.
Startups
Move Fast without Breaking People: Product Safety Lessons for Ambitious Startups
Fast growth can hide product risks until customers get hurt, especially when safety comes late in development. A software bug can be patched, but a chair, charger, or smart device can cause a burn, fall, cut, or crash.
For founders moving from a prototype to mass sales, the cases handled by Michael Kelly Injury Lawyers in Boston show why launch goals should not push testing, warnings, and foreseeable risks aside. A product claim can involve the design, how a unit was made, user instructions, or several firms in the supply chain.
Why Minimum Viable Should Never Mean Minimally Safe
A minimum viable product should test whether people want an idea, not how much danger they will accept. Teams can delay colors or premium finishes, but not guards, safe heat limits, sound wiring, or clear instructions.
Set Safety Rules Before the Build
The product brief should define who will use the item, where, and what could happen during setup, cleaning, storage, wear, or mistakes. It should also consider what a child, guest, tired worker, or first-time buyer might do.
Shared rules help teams move faster. Designers know which guards must remain. Engineers know which parts cannot fail. Suppliers know what cannot change without review.
Test How People Really Use It
A neat demo is not the real world. Users place products on wet counters, soft rugs, or rough ground. They skip a guide, use the wrong cable, or handle an item in unexpected ways.
Testing should cover misuse without predicting every extreme act. When a risk can be reduced through a guard, lock, stop switch, or clear signal, that design change is often greater than a warning alone.
How Design and Manufacturing Risks Differ
Some risks are built into the design. Others arise when production fails to match the approved plan. Teams need to identify the source before choosing a correction.
Design Problems Start with the Plan
A design problem can affect every unit. A base may tip, a blade may sit too close to a hand, a control may activate too easily, or a battery space may trap heat.
Final inspection cannot repair a flawed plan. The team may need a new shape, shield, limit, material, or control, followed by testing before more units ship.
Manufacturing Problems Break the Plan
A manufacturing problem occurs when a unit or batch does not match the approved design. A fastener may be missing, a weld may be weak, a wire may be damaged, or the wrong component may enter production.
Good records help define the scope. The team should know who made each part, which batch used it, what checks occurred, and where units went. Fast trace work can keep one fault from becoming a wider crisis.
When Customer Feedback Signals More Than Dissatisfaction
Support teams hear about delays, difficult setups, strange sounds, and refunds. Most reports are routine. Yet heat, smoke, sparks, breakage, sharp edges, sudden movement, falls, or failed guards require review.
Treat Complaints as Safety Data
One report may lack key facts, but similar reports can reveal a pattern. Staff should record the model, batch, date, use, photographs, and outcome, then alert someone who can pause sales or order testing.
Teams should not blame unusual use before asking whether another reasonable buyer could make the same choice. A support ticket can be the first sign of a hazard that lab testing missed.
Preserve the Product and the Record
After an injury, the product can help explain what failed. A repair, disposal, or undocumented test can remove evidence. The same applies to old labels, manuals, test files, customer messages, and design notes.
Startups should keep relevant items safely, record who examines them, and preserve earlier versions of instructions and warnings. This history can show what changed and why.
Why Warnings Must Reflect Real Use
A warning works only when a user notices it at the right time. Dense text at the back of a manual may not help during setup. The message should name the hazard, explain the harm, and state what reduces the risk.
Placement matters too. A charging risk belongs near the port. A weight limit belongs where weight is added. Even so, warnings should not replace a safer design when the hazard can reasonably be removed.
How Founders Can Preserve Speed without Cutting Safeguards
A delayed launch, redesign, or recall can feel like defeat. In practice, early action can prevent harm, protect trust, and give the team better facts for the next version. The strongest startups move quickly because their systems protect people.
When a product injures someone, legal guidance can help preserve the item, collect design and manufacturing records, identify responsible companies, and examine whether a defect or unsafe choice caused the harm.
Startups
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Startups
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Most startups don’t fail because of bad ideas, they fail because no one notices them. Here’s what actually works in marketing today.
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