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How Hugh Hefner Built His Half A Billion Dollar Enterprise “Playboy”
Hugh Hefner and his magazine Playboy single-handedly transformed the adult entertainment industry as the world knew it, and has since become a multimillion dollar business endeavour that has expanded to incorporate television, web ventures, clubs, and more.
Read on to find out how Hugh Hefner built his half a billion dollar empire, Playboy.
Hugh Hefner & The Creation Of Playboy
Hugh Hefner first showed his interest in publication at an early age, founding his high school newspaper while attending Steinmetz High School. Although he had a high IQ of 152, Hefner was unenthusiastic about school in general. After graduation, he served two years in the United States Army, then went on to attend classes at the Chicago Art Institute. After two years at the Art Institute, Hefner attended the University of Illinois in Champaign-Urbana, where he obtained his bachelor’s degree in the year 1950.
Fresh out of college, Hugh Hefner began working for the Chicago office of Esquire magazine, which was considered to be a rather racy publication for the time. While at Esquire, Hefner work at entry level pay and served as a promotional copywriter. He later ended up leaving the company over a salary dispute.
After working at Esquire, Hefner decided that he would like to start his own publication for men, with similar features that Esquire offered, only “better”, in his opinion. To obtain start up costs for this business endeavor, Hugh Hefner borrowed funds amounting to $8,000 from forty five separate investors, one of them being his own mother. Thus began the launch of the famous Playboy magazine, with the first edition actually having been produced in Hefner’s own home. This first edition made it’s appearance on Chicago newsstands in December of 1953. This rare edition does not have a date on it, because of the uncertainty at the time as to whether the magazine would be successful enough to warrant the printing of additional editions.
As a bit of a clever marketing tactic, the magazine featured a full colored nude centerfold of a young Marilyn Monroe. The magazine did well, selling over 50,000 copies, and was considered to be a success. Since then, the popularity of Playboy has never faltered, and the trademark Playboy logo of the bunny wearing a bow tie, as well as the man himself, have become legend. By the 1960’s, the sophisticated image of Hugh Hefner smoking his pipe while wearing a silk smoking jacket, had become synonymous with Playboy.
As the magazine reached it’s golden age in the 1960’s, the Playboy enterprise came to include “private key” clubs, hotel resorts, modeling agencies, feature films, books, a record company, and of course, the iconic hostesses, the Playboy “bunnies”. By 1970, Hugh Hefner had gone from beginning an entrepreneurial endeavor in his own home, to being the founder of a major corporation. Circulation of the magazine went public and copies were selling at rates of seven million copies per month. The year 1972 earned Hefner a twelve million dollar profit.
Hugh Hefner is undoubtedly one of the most successful men of our time. He is definitely a man who knows how to go about obtaining success. Much of his philosophy revolves around the idea of not letting your life’s dreams and goals slip away. Some of his business advice includes his recommendation of not always conforming to the pressures that life presents, but rather to bring things to a conscious level and to not allow society to squash your dreams or steer you in another direction. Hefner suggests truly taking stock of your life and then deciding what you want to do with it. Hugh also suggests staying focused on your goals and taking advantage of the technology that is modernly available. For example, if you want to begin publishing, perhaps start your own website and take it from there.
Hugh Hefner also points out that he does not necessarily consider himself to be a good businessman even though he is a man who has been very successful in business. He attributes this to being a good entrepreneur with decent skills in the marketing and editorial areas, who also happens to be creative.
Hugh also admits to leaving the financial details associated with running his corporation in the capable hands of other people. To quote Hugh, “The business end of business has never interested me.”.
According to TMZ, this is how much money Hugh Hefner makes per month:
Salary from Playboy: $116,667
Social Security: $1,896
Dividends and interest: $121,099
Rental property: $17,058
Income from HMH Productions: $15,808
Pensions and retirement: $413
Other miscellaneous income: $17,639
Total monthly income: $290,580
In addition, Hugh has the following assets:
$306,548 in cash
$36,802,558 in stocks and bonds (besides Playboy)
$6,122,990 in a joint account with an unnamed person
Total assets (excluding Playboy stock and property): $43,232,096
Here is how Hugh Hefner spends his millions of dollars per month:
Rent (including groceries, household supplies, utilities, cell phone and email): $53,593
Food (approximate): $18,000
Entertainment: $25,000
College expenses for kids: $10,130
Health care: $3,215
Hugh Hefner’s Quotes For Success
“The interesting thing is how one guy, through living out his own fantasies, is living out the fantasies of so many other people.” – Hugh Hefner
“If you let society and your peers define who you are, you’re the less for it.” – Hugh Hefner
“Life is too short to be living somebody else’s dream.” – Hugh Hefner
“I have no plans to retire. It’s the perfect combination of work and play that keeps you young. If I quit work it would be the beginning of the end for me.” – Hugh Hefner
“There are many roads to Mecca”. – Hugh Hefner
These quotes are all food for thought for anyone thinking about pursuing a dream or achieving a personal or business goal. Consider it good advice coming from a man who started out as a young college graduate, and who is now one of the most successful business men in the world.
Although becoming the founder and owner of a gigantic, multimillion dollar corporation or running a hugely successful and popular gentlemen’s magazine may not be your own personal business goal, the ideas and philosophies of Hugh Hefner as a business man make a lot of sense for anyone trying to find success in any type of business. He is a prime example of how following through and staying focused can help anyone obtain great success. He decided what he wanted to do with his life, how he wanted to go about doing it, and with the financial backing of some family and close friends who believed in his dream, brought it to fruition. Hugh Hefner focused on his strong points in order to bring his creative vision to life, which is something any of us can do if we set our minds to it. Will we all be as successful as the legendary Hugh Hefner? That is doubtful, but not impossible, as long as you never give up on your dreams.
Article By Christy McCarl | Addicted2Success.com
News
Think & Grow Rich: The Legacy Film
We have some incredible news for you. For the first time in history, the Napoleon Hill Foundation has granted exclusive rights to Think Rich Films to transform the book, Think and Grow Rich, into a motion picture film, one that will impact another 100 million lives worldwide.
I am excited to announce that I will be featuring in this film alongside Bob Proctor, Lewis Howes, Rob Dyrdek, Barbara Corcoran, Grant Cardone, Darren Hardy, John Lee Dumas and many more incredible thought leaders.
Here’s the new teaser trailer for the film:
As true fans of Think and Grow Rich, we worked for over 3 years, pouring our hearts and souls into creating a film that is a pure representation of the Legacy of this life changing literary masterpiece.
Our guiding light along the way was to remain true to the content and in doing so spark the flame that will ignite a global movement with a powerful message.
The message is that anyone can succeed irrespective of their circumstances. Human potential is not predicated by age, race, gender, education, finance or any other perceived disadvantages.
Join us in Los Angeles on October 14, 2017 for the historical World Premier of Think and Grow Rich: The Legacy a film based on Napoleon Hill’s best selling book, Think and Grow Rich.
Join Us For The Premiere
Saturday October 14, 2017 at Regal L.A. LIVE: A Barco Innovation Center
Location: 1000 W Olympic Blvd, Los Angeles CA 90015
Red Carpet: 5:30pm – 6:00pm
Film Kick Off with Producers & Director: 6:20pm – 6:30pm
Film Showing: 6:30pm – 8:00pm
Q & A with Cast: 8:00pm – 8:30pm
PLUS… a panel discussion with the cast hosted by Gerard Adams
Attire: Formal/Semi Formal
VIP Private After Party Katsuya at L.A. LIVE: 9:00pm to Midnight
This exclusive VIP event following the Premiere will be private to cast members, producers, director and key individuals who made this film possible.
Hors d’oeuvres & Beverages will be provided and hosted by Katsuya.
Click the button above and scroll to the bottom of the next page to get your General or VIP tickets
The heartbeat of Think and Grow Rich: The Legacy
A glimpse of what you will see..
A glimpse of what you will see.. “Faith is going to give you the ability to continue through the highs and lows…” – Rob Dyrdek
“I remember being 24, new in business and being stopped dead reading the book…” – Barbara Corcoran
“Follow your dreams! Whether you achieve them or not is irrelevant…” – Lewis Howes
Click the button above and scroll to the bottom of the next page to get your General or VIP tickets
News
5 Snapchat Hacks You Should Be Using
I am hot on this platform right now, you guys. And you should be too. It’s a huge deal, and has lots of amazing opportunities for big and small businesses, marketers, individuals, personal brands…you name it. Let me help you guys get started with a few snapchat tips.
One thing before we start with these snapchat secrets: you gotta make sure you have the “filters” and all that other fun stuff switched to “ON” in your settings. Without those, what are you even doing on Snapchat? (more…)
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Why YOU Should Be Using Twitter’s Awesome New Video Feature
This past week, I have spent several hours using the new Twitter video feature.
But probably not in the way you think.
I was responding to people. One by one, individually with the new Twitter video upload. Answering questions in real time. I was listening. And this is why I’m so excited about this new feature.
People respond to effort. When a celebrity favorites your tweet, you’re excited. Someone you admire likes a photo of yours on Instagram, and it makes you feel good. Because it’s not about the 100th of a second it takes to double tap that photo.
It’s about the fact that they looked at your profile. They chose a photo. They saw it. And then they liked. That interaction, which takes all of five or six seconds, really touches a lot of people.
Check it out here:
Twitter has taken it to the next level.
They’ve set up a perfect Thank You Economy situation. I’ve been waiting for something like this, and I’ve wanted it to do it before, but there was too much friction on the platform. Now they’ve done all the work for you, and all you have to do is get in there and engage.
It takes me nine to twelve seconds to make a video and reply, but those extra seconds hold a lot of meaning. Not to mention it’s more personal, visual, and we are living in a world where the visual is often regarded as a better engagement than the written.
There’s also more room to set the tone. A lot of things can get lost in a tweet. I might say “thnx” but that person isn’t 100% sure what my tone really was. But with Twitter video, the message comes across loud and clear.
It’s fifteen seconds of your attention on one person instead of two seconds. You know what that means? We are in control of the one asset that we all give the most f#!ks about: time. Time is so incredibly precious to people. They hate when it’s wasted, and they are impressed when you give them some of your time.
That is what excites me most about Twitter video.
Giving time to people. More time. Personalized time.
And that is awesome.
What’s your thoughts? Have you used this new Twitter feature yet?
News
Why Paulo Coelho’s Book ‘The Alchemist’ Sold over 150 Million Copies
Brazilian born lyricist and novelist, Paulo Coelho celebrates the 25th anniversary of his best selling book ‘The Alchemist’.
The Alchemist has sold over 150 million copies worldwide, won 115 international prizes and awards, has been translated into 80 languages, and is still on the New York Times bestseller list today. (more…)
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