Motivation
3 Simple Steps to Finding the Certitude of Success
Hard times had obviously struck paralysed former Australian NRL player Alex McKinnon, when he lay on the ground of the stadium not able to feel his legs.
In the wake of his devastating neck injury he suffered in 2014, those hard times compounded when he learned that this was going to be a long-term scenario. But Alex has an unbreakable resilience, an inner drive that can power him though the hardest of times. And I can see where he gets it: his fiercely ambitious and quietly humble old man.
Alex has been working fervently to make the best of his personal situation. He works at maintaining his positive mindset, and works his body as hard as he can. This is not just to keep busy. This man has a goal. He is working toward walking again, and he’ll get there if hard work can do it.
The thing that really struck me like a bolt of lightning was when Alex’s dad, Scott, was talking about how hard Alex was working at the gym and how diligent he was with his rehabilitation. He quoted “The secret to success is to be ready when your opportunity comes”.
Wow. That’s it, isn’t it?!
In coaching circles, we talk about certitude. An absolute certainty or conviction that something is the case. Imagine if you acted with the certainty that you would achieve your goals. Whether it is to surpass your professional targets or achieve an education certificate or to walk again. The thing is that if you have certitude of achieving a particular thing, then you act accordingly. Simply put, you DO the things that will make it so.
“The secret to success is to be ready when your opportunity comes” – Benjamin Disraeli
It is no coincidence that the people that sit on their butts dreaming, remain dreamers. The people that take action are the people who enact their dreams. Your life and your potential is fully and absolutely in your hands. This moment NOW is an opportunity to move forward with the certainty of a powerful future.
The big question is how do you acquire the certitude of success? Taking action when one is confident of a successful outcome is not a great difficulty. However, persevering through our own fears and doubts is significantly more challenging. In fact, I would make the bold statement that more often than not, that is why people fail. They stop trying because they lack the certitude of success and allow their fears and doubts to engulf them.
There are 3 things you can do to acquire the certitude of your success for any given goal:
1. Find inspiration in evidence
Many of us have these preconceived notions that people who have become massively successful in business and life are somehow different to us. That they are more intelligent, more talented, more privileged, or just ‘luckier’. This usually isn’t the case.
Go and feed your brain with biographies of successful people and books written by entrepreneurs. You soon start seeing a pattern forming, that these are just normal, regular, average people who simply followed a process to arrive at their success. A process that is entirely replicable. This confirms in your brain that success is possible.
2. Have a foolproof plan
Many people these days would say they set goals, but these ‘goals’ largely consist of sitting down once a year, writing down a wish list, then feeling guilt and disappointment three months later when the realisation hits that they’ve entirely fallen off the wagon. Don’t do that. Instead, put some real work into your plan.
Identify the major steps of your goal and break it right down to the daily, weekly, monthly actions that will have you arrive at your goal. Your plan should include strategies for how you keep yourself accountable and how to overcome challenges. This gives you total confidence that the plan will work (if you should just put it into practice).

3. Foster belief through visualization and affirmation
Most people are comfortable with the concept of problem versus solution focused. If you focus on the problem, all you find are problems, whereas if you focus on the solution, your brain is wired to take on a problem solving function. What interests me is how much people devalue the power of visualization and affirmation. These mental processes make your brain seek solutions. Through visualization you are using your mind to create a detailed tangible vision of what you want to achieve. This makes your goal real in your mind. Through affirmations you are taking control of what you say to yourself so that your thoughts result in emotions and behaviors that empower you to win. This effectively means that you use your brain in a way which brings about what you would like to have happen. It gives you the belief that YOU can make it work.
The certitude that one’s success is imminent is not a sign of egotism or cockiness. It is the self-belief and confidence of oneself and in the strategy employed that is a vital ingredient in the recipe for success. Alex McKinnon has a sense of certitude in gaining control over his body again because he has seen personal stories of this happening, he is doing the work to ready himself for the opportunity, and he can see it, feel it, and taste it in his mind.
There is truth behind the saying that “If you can believe it, the mind can achieve it”. Belief is the power behind action, and action is what leads to results. So before you embark on your next goal, create the certitude of success in your mind. When you see the outcome you want as a tangible truth that is within your power to create, it will be so.
Thank you for reading my article! I would love to hear your thoughts in the comment section below!
Entrepreneurs
The Brutal Truth About Entrepreneurship with ADHD (And Why Most Advice Is Making It Worse)
You’re not lazy. You’re not undisciplined… and you’re definitely not broken.
You’re an entrepreneur with ADHD, and right now you’re probably sitting on 19 unfinished projects, 47 open tabs, and a brain that feels like it’s running on 12 different radio stations at once.
You’ve read the books. You’ve tried the planners, the Pomodoro timers, the accountability groups. You’ve even hired coaches who promised to “fix” your focus. Yet here you are — brilliant ideas, massive potential, and a business that still feels like it’s one step away from collapsing under the weight of your own mind.
Here’s what almost nobody in the entrepreneurial space will admit:
The real struggle isn’t your ADHD. It’s that you’ve been trying to run a neurodivergent brain inside a neurotypical business model — and then beating yourself up when it doesn’t work.
Most advice for entrepreneurs was written by people whose brains work differently. They preach consistency, routines, long-term planning, and steady execution like those things are universal truths. For the ADHD entrepreneur, those “truths” feel like trying to swim upstream in cement. You can force it for a while (and you have), but eventually your brain rebels, the burnout hits, and you’re left feeling like a failure who just needs to “try harder.”
That cycle is quietly destroying more talented founders than cash flow problems or bad hires ever could.
The deeper layer most people never reach is this: your ADHD isn’t a bug in the system. It’s a different operating system entirely. And when you stop trying to install Windows on a Mac and start building everything around macOS, the game changes completely.
The Hidden Addiction That Keeps ADHD Entrepreneurs Stuck
You already know the surface symptoms — time blindness, rejection sensitivity, starting strong and fading fast, shiny object syndrome.
But the real trap is more insidious.
It’s the addiction to chaos and novelty.
Your brain is wired for dopamine. New ideas, big visions, last-minute sprints, high-stakes pressure — these things light you up like nothing else. The boring, repetitive, systems-building work that actually scales a business? It feels like torture.
So unconsciously, you keep your business in a state of controlled chaos. You say yes to too many things. You chase the next exciting opportunity. You avoid building the boring infrastructure because “I work better under pressure anyway.”
And every time the pressure gets too high, you crash, swear you’ll get organized next quarter, and repeat the cycle.
Meanwhile, the neurotypical advice keeps telling you to “just build better habits.” As if your brain is a poorly trained dog that needs more discipline instead of a high-performance race car that needs the right fuel and track.
This isn’t a character flaw. It’s neurology.
And until you stop treating your wiring as something to overcome and start treating it as your greatest strategic advantage, you’ll stay stuck in the same exhausting loop.
The Identity Shift That Changes Everything
The entrepreneurs with ADHD who finally break through don’t “fix” their brains.
They redesign their entire business to work with their brains.
They stop trying to become the consistent, routine-loving founder the gurus talk about. Instead, they become the architect of a system that leverages their natural strengths — hyperfocus, pattern recognition, creative problem-solving, relentless drive under pressure — while outsourcing or automating everything that drains them.
This is the layer most ADHD entrepreneurs never reach because it requires something terrifying: accepting that you are never going to be “normal” at entrepreneurship… and that’s exactly why you can win bigger than most.
Your ability to see connections others miss. Your tolerance for uncertainty. Your capacity to go all-in when something lights you up. These aren’t liabilities. They’re unfair advantages in a world that rewards speed, creativity, and bold moves.
The shift is simple but brutal:
Stop trying to manage your ADHD. Start designing your business around it.
How to Actually Build a Business That Works With Your Brain
- Stop fighting your energy cycles — weaponize them. Most ADHD entrepreneurs try to force 8-hour focused days. That’s insane. Instead, track when your brain actually works best (for many it’s 10pm-2am or random 4-hour hyperfocus bursts). Build your schedule around those windows. Protect them like gold. Do the deep, high-leverage work then. Use the low-energy periods for admin, calls, or recovery.
- Build “chaos containers,” not rigid systems. Traditional project management tools feel like cages. Create loose but effective structures that give your brain freedom. Use tools like Notion with massive flexibility, or body-doubling (working alongside someone virtually), or even hiring a “chaos wrangler” — an assistant who thrives on turning your scattered ideas into executable plans.
- Turn your rejection sensitivity into rocket fuel. That intense fear of letting people down or looking stupid? Channel it into creating ridiculously high standards for your customer experience or product quality. Use it as fuel instead of letting it paralyze you.
- Outsource the parts that make you want to die. The execution, follow-through, and maintenance phases are where most ADHD entrepreneurs lose. Hire or partner with people who love the details. Your job is vision, strategy, and big swings. Let someone else own the spreadsheets.
- Create external pressure on your own terms. Deadlines and public commitments work wonders for the ADHD brain. Use them strategically — announce launches, create beta groups, or work with coaches who understand neurodivergence instead of fighting it.
The entrepreneurs with ADHD who are quietly crushing it right now aren’t the ones who finally became “disciplined.” They’re the ones who stopped apologizing for how their brain works and started building empires that are specifically engineered for it.
They have teams that handle the boring stuff. They have systems that flex with their energy instead of fighting it. They’ve turned their “flaws” into the exact reasons their businesses stand out.
Your ADHD brain is not the enemy. The enemy was trying to play the game by rules that were never designed for you.
The moment you accept that and start designing everything… your calendar, your team, your offers, your processes — around how you actually operate, the struggle doesn’t disappear… but it becomes manageable, even exhilarating.
You were never meant to fit the mold. You were meant to break it and build something better.
The world doesn’t need another cookie-cutter entrepreneur. It needs the chaotic, brilliant, all-in, slightly unhinged visionaries who can only operate at full power when the game is built for them.
That’s you.
Stop trying to fix yourself. Start building the business that was always meant to be run by a mind like yours.
Your next breakthrough isn’t going to come from working harder or being more consistent. It’s going to come from finally giving yourself permission to work differently.
And when you do that? Watch what happens.
The same brain that once felt like a curse becomes the exact reason your business becomes unstoppable.
You’ve got this. Not despite the ADHD. Because of it.
If you want to learn more from me or send me a personal message I’ll respond to you on Instagram at https://instagram.com/iamjoelbrown speak soon!
Motivation
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Business
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Doing everything yourself feels productive until it quietly becomes the reason your business can’t scale.
You know that moment when your brain has 37 tabs open and every tab is screaming “urgent”? That’s the DIY life when it starts to crack. (more…)
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