Life
The Surprising Secret About Growth and Change
Innovation and change drive business growth, but there’s one piece about growth and change that business owners and entrepreneurs often overlook. It’s not the most fun or glamorous piece, but if you recognize and accept it, the payoff is huge. This is particularly crucial for self-employed business owners when there’s little to no separation between yourself and your business. When your level of success equates to how much you have personally developed. I call it Growth Jet Lag, and when you know how to navigate it, you set yourself up for lasting success.
The essential nature of change
The past several months have been a master class in change and adaptability. For some, myself included, it’s been a time of gaining incredible clarity. This sharpened understanding and focus necessarily brings about change. Positive change, but change nonetheless.
For others, it’s been about pivoting or evolving. Maybe you made changes to how you work or the services you provide. Maybe you had to reinvent yourself or find your way back to solid ground financially. While these changes may have been born out of necessity, they are still a positive step forward.
It stands to reason that if you’re doing what needs to be done, it will pay off in the end. But have you noticed there seems to be a gap between the doing and the payoff?
You may be more confident than ever that you’re on the right track, yet you’re left waiting for the results. You’re waiting for people to notice the changes you’ve made. You’re waiting for the work to pour in. You’re waiting, and it’s frustrating, because you’ve done the hard work of gaining clarity and making changes. So what gives?
“In life, change is inevitable. In business, change is vital.” – Warren Bennis
The waiting game
I’ve seen many entrepreneurs and self-employed business owners during this time of unexpected change define their clear brand message. Others have crystalized what’s most marketable about their business and created a clear path forward. Many business owners have made necessary changes in their businesses and their branding to stay relevant in order to move forward. Even during these challenging times.
And then they wait. They wait for more clients to show up. They wait for the world to notice. They wait for all the changes they made to make a difference. They wait because of a very real phenomenon called Growth Jet Lag. Without knowing what Growth Jet Lag is and what’s going on, too many people will get discouraged by the delayed results. And the last thing I want is for anyone to give up after working so hard to make positive changes.
Factoring growth jet lag into change
Growth Jet Lag is what happens between you making changes in your life and business and people actually noticing them. For some period of time after you’ve evolved, rebranded, or made changes, it will seem like no one is noticing. In reality, they just haven’t caught up yet.
You can sort of look at it as an algorithm. A universal algorithm that scans the entire world. How many times would it have to pass or scan before it picked up every little change?
When I started my podcast several years ago, someone gave me the wise advice to always release episodes on a consistent basis. Same day and same time every week. Sticking with a consistent day and time of week makes it easier for the iTunes algorithm to pick up the new episodes.
The same is true here. For some unknown time after you’ve made changes or gained clarity, you need to just keep going. Consistently. Keep going until there are enough passes of the algorithm if you will, for it to be noticed. Factoring Growth Jet Lag into the changes you make in business and in life will motivate you to hang in until the results kick in.
Accepting change takes time
There are lots of examples from personal life that mirror the business reality of it. Think about when someone breaks trust with you. They can make the changes in themselves to regain your trust. They can vow to never break your trust again. But it’s still going to take some time and consistent behavior before you really accept it and rebuild trust. It’s not like someone can just proclaim, “Ok, I’ve changed!” and everyone around them is going to believe it.
I remember when I was divorcing many years ago, getting great advice from a therapist about telling our three kids. She said, “Now remember, you and your wife have known this was coming for a long time. You’ve been far more aware of the problems. To your kids, they are just finding out. Give them time to catch up.” Such valuable advice.
“Change is the heartbeat of growth.” – Scottie Somers
Giving your clients a chance to catch up
Your prospective clients need that same grace. The same opportunity to catch up. When you make business changes, gain clarity, or pivot, it’s going to take time for the world around you to catch up. How much time will they need? There’s no magic number, but in my experience it often ends up being 3-6 months. Again, there’s no definite amount of time here. Just based on years of coaching small business owners. My hope is that by knowing this and expecting this to be the case, you’ll have the patience to persevere.
I know it can seem like a lifetime when you’re so excited about moving forward. You’ve done the right things. You’ve made the right changes. You’ve gained clarity about the work you want to do and who you want to serve.
That’s awesome, and it’s the most important work you can do. Now you just have to wait a bit and maybe a bit longer for people to catch up. All that remains is to be consistent and keep going.
Don’t give up on the business you love if the changes you’ve made aren’t being noticed yet. Wait for the world to catch up instead. You’ll be glad you did.
Health & Fitness
The Health Planning Habits That Support Long-Term Success
Most people think about health planning only when something forces them to.
A medical bill arrives unexpectedly. An insurance issue appears during treatment. A diagnosis changes how future care needs are viewed. Suddenly health planning becomes urgent instead of preventative.
The problem is that long-term health stability is usually shaped by smaller habits built quietly over time, not just by major decisions during emergencies.
That includes physical health habits, of course, but it also includes how people approach insurance coverage, preventative care, financial preparation, and long-term healthcare planning before problems become immediate.
The families who navigate healthcare stress most effectively are often not the ones avoiding every issue entirely. More often, they’re the ones who built systems early enough to make difficult situations feel more manageable later.
Consistency Matters More Than Perfection
A lot of health advice still revolves around extreme change.
Perfect diets. Aggressive routines. Complete lifestyle overhauls.
In reality, most long-term health success comes from consistency people can realistically maintain for years instead of months. Small preventative habits tend to matter more than dramatic short-term efforts that collapse under pressure.
That principle applies financially too.
People often spend more time researching investment strategies than understanding their healthcare coverage or preparing for future medical costs. But healthcare instability can disrupt long-term financial plans surprisingly quickly when households are unprepared for how expensive even routine care can become over time.
The practical side of health planning is becoming harder to separate from overall financial planning now than it used to be.
Preventative Planning Reduces More Stress Than People Realize
One overlooked benefit of health planning is emotional stability.
People who understand their coverage, maintain preventative care routines, and think ahead about healthcare decisions often describe feeling less overwhelmed when unexpected situations happen. The goal is not eliminating uncertainty entirely. That’s unrealistic.
The goal is reducing how chaotic healthcare decisions feel under pressure.
That’s one reason broader conversations tied to healthcare and health insurance have expanded significantly over the last several years. Rising costs, changing coverage structures, and increasing healthcare complexity have made long-term planning more important for average households than many people expected.
Healthcare is no longer something most families can comfortably approach reactively forever.
People Underestimate How Quickly Healthcare Costs Compound
One reason health planning habits matter so much is that healthcare costs rarely arrive in one dramatic moment alone.
More often, they build gradually:
- recurring prescriptions
- specialist visits
- ongoing treatment plans
- insurance deductible increases
- long-term care considerations
- unexpected procedures layered on top of existing expenses
Families often absorb these costs incrementally until they realize how much financial pressure accumulated over time.
That gradual buildup is part of what makes proactive planning valuable. People who think ahead about coverage structures, emergency savings, provider networks, and preventative care tend to adapt more smoothly when healthcare needs eventually increase later in life.
The difficult part is that many households delay these conversations because they feel healthy right now.
Healthcare Decisions Have Become More Complicated
Another challenge is that healthcare systems themselves continue evolving quickly.
Insurance structures change. Telehealth expands. Employer-sponsored benefits shift. Prescription pricing fluctuates. Patients now carry more responsibility for understanding deductibles, provider networks, and out-of-pocket exposure than previous generations often did.
That complexity creates decision fatigue.
Even relatively organized households sometimes feel uncertain about whether they’re making good healthcare choices because the systems themselves are difficult to navigate confidently. A lot of current health insurance trends discussions reflect this larger issue, healthcare planning is becoming less about isolated medical events and more about long-term sustainability across entire households.
People want predictability, but healthcare systems increasingly feel harder to predict.
The Most Effective Health Habits Usually Feel Boring
One thing people rarely admit is that good long-term planning habits are often not particularly exciting.
Scheduling preventative appointments. Reviewing insurance annually. Building emergency savings slowly. Staying physically active consistently. Maintaining realistic routines instead of dramatic cycles of burnout and reset.
None of those habits feel dramatic at the moment.
But over long periods, they create stability that becomes incredibly valuable once life gets complicated. The people who navigate healthcare stress most effectively are often the ones who built ordinary systems early instead of waiting for perfect motivation later.
That applies financially and physically at the same time.
Why Long-Term Success Depends on Adaptability
Health planning is ultimately difficult because people’s lives keep changing.
Careers shift. Families grow. Aging parents require support. Medical needs evolve. Financial priorities change over decades in ways nobody predicts perfectly in advance.
That’s why the strongest long-term health planning habits are usually flexible rather than rigid.
The goal is not building a flawless plan that never changes. It’s creating enough structure, awareness, and preparation that future adjustments become manageable instead of overwhelming.
Most people cannot control every future health outcome. They can, however, build habits that make uncertainty easier to navigate when it eventually arrives.
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