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3 Reasons Why You Should Stop Telling All Your Friends To Become An Entrepreneur

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Entrepreneur Friends Shouldnt All So Business

Going back as far as high school, I lusted after the idea of doing my own thing. The problem was I had no clue how that would work our, or what I would do. I worked a tonne of odd jobs, and even the casual retail job from the age of 16 until I was 23. I joke about having a long resume of 2-month work stints, but it’s the truth.

Over time I learned that working a 9-to-5 simply wasn’t for me. As a result, I started my entrepreneurial journey.

I remember my last day at the call center job I had, and setting up a plan to succeed in my small university apartment on the first Saturday I had off in months. That was the beginning of what has been a very rewarding and challenging roller coaster ride. I always knew the decisions I made were the right ones, but something else, while not always super obvious, has been evident.

I am cut out for entrepreneurship because of various traits I possess.

I enjoy sales. I don’t mind a somewhat unstable income (at least when getting started). I like solving problems, and dealing with people. I have a deep appreciation for my personal freedom that comes from being able to determine my own schedule, and projects. I’m willing to live with less, and forgo some of the American ideals my peers are experiencing (having kids, buying cars and houses, etc) to make things work for me.

I’ve made these choices due to what makes sense to me as an individual.

I’m often asked how I got started, or what I did to get where I am, but once I begin to explain how, and what’s involved, some people are turned off.

In the past, I tried to talk my friends into starting a business, but I soon learned it’s mostly a waste of breath. But not because my advice wasn’t good, but simply because those people just aren’t cut out for this life.

And there’s nothing wrong with that. In fact, it’s perfectly normal.

I’ll be the first to admit it. Many entrepreneurs are crazy and many of us think our way is the ONLY way.

In reality, there are many paths to the same destination, but when you get from point A to point B in a manner that only makes sense to you, it seems like it’s the only way.

As a result, you might find yourself proselytizing to all your friends about how they should do it too, even if they have no interest or are scared stiff.

And that’s why I wrote this article — for all you go-getters who tell everyone to become an entrepreneur, you might ought to stick a sock in it.

 

1. Entrepreneurship Requires A Certain Personality Type

Many of us who enjoy this lifestyle are a bit eclectic. Some may even call us mad. I wouldn’t argue with them, and I’ll be first to admit to my fair share of manic episodes (just go read my Twitter stream). The up’s and down’s of this lifestyle are reserved for those who can handle it.

One month’s earnings can be amazing while the next month’s are next to nothing. If that phases you, I’d highly advise rethinking your decisions around working for yourself.

This life is about being a self-starter. I hate that title, but it’s the truth.

In my many job interviews, that was a key question –

“Would you consider yourself a self-starter?”

Every time I heard that I wanted to rip my eyeballs out and say “What do you think? I’m sitting here in a cheap pair of slacks, and a shirt my mom ironed in order to impress and convince you to give me 9 dollars per hour for making sandwiches and sweeping the floor.

A self-starter is someone who can figure out what they need to do, and begin doing it – at times without a fully developed plan. It’s someone who takes immediate action, and asks questions later.

If you’re not willing to work long hours (at least in the beginning), it’s probably not for you.

If you don’t get excited about the journey of reaching new heights, I wouldn’t sign up for this gig.

 

2. It’s Not As Easy As It Seems

Some of my friends would ask me about what I’m doing. When I’d explain my work day, and what’s involved, a very common remark is “your life is so easy! You’re lucky! I wish I could get paid to sit at home and run a website.

Now I will admit I’m lucky in the sense that I made certain decisions, and had certain people in my life who were instrumental in making those decisions, but none of this is easy.

In fact, I hate telling people what I do because it makes conversations awkward. I can’t relate to most people’s problems they have with coworkers, bosses, and rigours of waking up at 7 a.m. to catch the train.

On the outside, it seems glorious, but for those of us who’ve taken the plunge, it’s far from that life.

The mind of someone making their own way is a chaotic whirlwind at times. Everyone has their high’s and low’s but I imagine those of an entrepreneur are more pronounced.

Tim Ferriss said it best in his article “Productivity” Tricks for the Neurotic, Manic-Depressive, and Crazy (Like Me): “Most “superheroes” are nothing of the sort. They’re weird, neurotic creatures who do big things DESPITE lots of self-defeating habits and self-talk.”

But most everyone only sees is the outwardly productive and seemingly normal side of an entrepreneur.

They don’t see them dreading a project, or putting off client work due to fear of not doing it well enough. Or being burned out. Or dealing with depression and avoiding the therapist.

They don’t see them eating ice cream for breakfast and playing Grand Theft Auto: Vice City on his PS2 at 6am for 3 hours on the day a major project must be done

Talk about anxiety one can create for themselves through procrastination… but this is a normal part of life for most of us.

It’s a constant push/pull between extremes. One month, everything seems to be going great. You’re making money, sleeping well, and routinely socializing. The next month, you’re skimping on deadlines, moving your to-do list back a day, and wondering if it would be easier to go work at the Buckle… at least you don’t have to worry about setting your calendar, right?

 

3. It Won’t Make Sense To Everyone

We need people to work at the grocery store. We need people to work in factories that manufacture our eye glasses and clothes, and packages our food.

We need school teachers, and mechanics. We need librarians, and video game store clerks.

Not every single person can do their own thing. Plus, not everyone wants to. The demands of someone starting a business are much different from those who are working for the business.

Some people have a talent for management, organization, attaching soles to shoes. Some of them don’t wish to do anything else. So what?

Something I detest is trying to explain to someone who simply wants to work at their job why they should go out on their own.

Maybe they don’t care about doing something on their own… Maybe they actually like their job (newsflash: not everyone hates their jobs like I did). Maybe their profession allows them the money they need and the time to spend with their family.

They’re not us, and that’s okay.

Look on the bright side. While you may be enthusiastic about the decisions you made for yourself, many others might not be as interested. Save your energy and spend it on making yourself and business better.

 

 

Feature Image Photography by Fred Othero

JC Deen is a fitness coach, and published writer out of Nashville, Tennessee. He’s been seen in Forbes, and has contributed to The Huffington Post, Men’s Health and Men’s Fitness. Check out his No-BS Approach to Looking Great Naked and/or harass him on Twitter or Facebook.

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17 Comments

17 Comments

  1. albertino

    Jul 9, 2016 at 5:02 am

    Trying to persuade friends to become entrepreneurs is like persuading a loved one who doesn’t know how to swim to jump into the ocean. It will sound very wicked to them. Instead of wasting my precious time in persuading anyone to do their own thing, I rather encourage them to be good at what they do while I concentrate on my own madness’

  2. Sarah Como

    Jul 13, 2014 at 6:54 pm

    I totally relate to this article. I finally tried to stop convincing others to become entrepreneurs. However, I still struggle when it comes to my husband. He’s not comfortable with the uncertainty and does not have an entrepreneurial mindset. He encourages me to go for it but can’t relate.

  3. Nate Ginsburg

    Apr 29, 2014 at 1:36 pm

    Great article man! I’m gearing up for a trip back home and have been thinking about what it will be like to hang out with my old friends/crowd opposed to the SE Asia crew. I’ve also learned that it’s best not to preach.. You’re right, the life isn’t for everyone.

  4. mindsetofmark

    Apr 16, 2014 at 6:36 pm

    Thank for you this amazing article. For the past few months of building my business, I ran into this wall and what you wrote describe exactly what I’ve been pondering about for the past few months, I realize I had learn so much from the pursuit of entrepreneurship and I see what it’s like out there for people who wants to settle for a job, I didn’t think it was fair for people to settle for a life of working for someone else, I cared so much about my friends I was trying to convince them that a job is not going to fill the dreams and goals you want to achieve. I had no’s and rejections and I took it personally because I had such strong belief that they would see what I see. After a few more months of growth and struggle, I definitely realize what I chose to do is not for anyone and that the friends I talked to wouldn’t even last a few weeks doing what I do, I became more aware of the things that an entrepreneur must go through that an employee will never experience in their lifetime.That is why only so few people choose this path, what an amazing insight indeed. Thank you so much JC.

  5. dotchamou

    Apr 14, 2014 at 2:35 pm

    By the time I was in high school I knew that I will never, never work
    as an employee in my life. In my country, Benin (west Africa) the rate of
    unemployement is too high. So the solution of unemployement for me is
    that every student and school boy must be an entrepreneur. So, by the time I leave
    university, I create a little business, the business grow a
    little. That business enable me to pay my rent and to feed myself. By that
    time, most of my friends who didn’t become ‘’entrepreneur’’ like me were
    jobless and were very broke. Even though I did’nt have enough money, they
    admired me and congratulated me of being an “entrepreneur’’. About four
    years later, my little business collapsed and everything fell apart in my life. I lose my
    business and my money.I become very broke. That is a starting point of a
    very, very hard and miserable life for me .I cannot pay my rent, I am in deep debt ,
    I cannot find money to eat. My electricity and water was cut because I cannot pay my bills
    By that time when I fell in misery, most of friends have
    found a job, they started enjoying a ‘’good life’’ (life of security) .They started telling me that:
    “ Yes, we know that, being an entrepreneur is very dangerous and too
    risky, that is why we didn’t follow you in that path. Look, today we have a secure
    job. We are protected by the government. We don’t have much money but we
    have what we need, try to find a job like we do, and forget your idea of being
    your own boss”. I stretch my head and I said to myself,’’I will comeback,
    My coming back will be greater than what I lose”.
    So, most people will never share and accept to be an entrepreneur, most people want security instead of adventure. I‘m still on my journey of being an
    antrepreneur. The journey is hard but it is full of pleasures,tears and lessons.
    I commit to be an antrepreneur. Nothing can stop me on that journey.I make for myself this words of Donald Trump,’’NEVER GIVE up’’,’NEVER QUIT’ Thank you for your attention.

    • alok

      Oct 23, 2014 at 4:37 pm

      my dearest friend you are amazing more than the definition of amazing . You are the tiny ray of hope amidst the darkest of darkest gloom not only in my life but to the millions of people all are around the world. 1000 MILLION THANKS TO YOU.
      I AM DEEPLY TOUCHED AND TRANSCENDED BT YOUR INSPIRING WORDS.

  6. oscar

    Apr 11, 2014 at 7:08 pm

    Man I totally feel yah, there is only so much we can do for our friends, most people don’t see what we see with this odd lifestyle we acquire to be different in a sense.

  7. George

    Apr 10, 2014 at 11:45 am

    This is perfect. Eventually we all take a different path as our friends create their careers and you create your own, it seems so obvious that different people are gonna want to pursue different jobs.

    This was me at first. I loved the idea of doing it myself, I understood it would be harder than getting a normal job, but to be able to watch something grow from the very beginning sounded a lot more interesting than getting paid to sell sneakers.

    Then I thought, wow this would be so much better if my friends would join me too. Because of what I do, I have different schedules than my friends. When they’re all out late at night drinking, I’m at home sleeping or on my computer.

    It’s not that I want to be out partying, but when a lot of the work I do is at home on my computer, it’s easy for me to miss my friends and wanting to see what they’re up to, working together sounds like an easy solution.

    But the truth is, people want different things. Some people look at me starting a website and think it’s boring, unrealistic and downright dumb. Maybe they’re right. Maybe we’re the weird ones who find working on the internet actually exciting.

    Oh, well. Salute to all you fellow weirdos!

  8. Koko

    Apr 10, 2014 at 8:28 am

    Wow … actually I find myself in the position of reconsidering my friends to start their own thing way too often. I even abandoned some of my friends because they were dragging me down to the level of no-enthusiasm towards work. However, now I think I won’t do the persuading stuff to my friends anymore.

  9. Mike Sutton - BeBuildHave.com

    Apr 10, 2014 at 4:10 am

    I agree with all 3 points, but I also think career employment as option #1 is on it’s way out. Entrepreneurship is a reality of the new economy and will be the only option for more and more people, so we need to find a way to support, train, and develop those skills in people who aren’t “naturals”.

    • JuiCy™ (@JCDFitness)

      Apr 28, 2014 at 6:08 pm

      I disagree. If everyone were an entrepreneur, who would do the meaningless work? Who would run the errands? Who would make my coffee at the local cafe?

      Who would serve me a steak? Who would make sure my cell phone is working correctly when I have trouble with service?

      • Patrice K. Cokley, MBA

        May 2, 2014 at 6:23 pm

        I couldn’t agree with you more! I’m always having this discussion with someone. Although doing meaningless work is not for us, it is something that needs to be done. Entrepreneurship isn’t for everyone. So I’m ok with people settling in their lives. As long as they’re not trying to talk me out of my goals, I’m fine. Thanks for this post! It came right on time.

  10. Dano

    Apr 9, 2014 at 3:19 pm

    Cool story bro. But do you even lift?

  11. Andy

    Apr 9, 2014 at 9:21 am

    Perfect time for this article. I had an argument with my wife last night about issues I am experiencing and she just didn’t get it. She never will either and it’s not a bad thing.

  12. Naomi@business start ups

    Apr 8, 2014 at 8:55 pm

    Hi JC,

    I feel like you hacked my brain. I couldn’t agree more.

    When I first became self employed and earning well, I thought to myself ‘why would people NOT want to do this’. I have tell all my friends and family!

    But in reality although most people lust after the lifestyle they haven’t really got what it takes. They don’t want to work weekends, in the evenings and need a boss to be accountable too.

    They just can’t commit. I now realize this is OK. It’s their choice, their life and everyone journey towards fulfillment and happiness is completely different and doesn’t have to follow mine.

    Great post and scarily close to my own thoughts!

    Naomi

    • JuiCy™ (@JCDFitness)

      Apr 8, 2014 at 10:26 pm

      Thanks. Glad it resonated – I imagined it would with others paving their own path.

  13. Emily Filloramo

    Apr 8, 2014 at 5:31 pm

    JC, I agree that it does take a certain personality to have the tenacity to work through all the fears and obstacles that naturally come up as an entrepreneur. When something great happens as a result of the hard work, it’s euphoric.

    The path to success is not a straight line, it’s full of zigzags. It’s not for the faint of heart.

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Entrepreneurs

3 Things to Keep in Mind When Improving Your Brand Visually

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how to visually improve your brand

Visual branding is one of the key assets when it comes to presenting yourself to your audience. This way you are letting them know who you are and how they should perceive you. Let’s say that your page has a whole bunch of photos from your office showing how everything works behind the scenes, this will tell your visitors that you pay a lot of attention to making your employees satisfied. Or, if you use a lot of images of nature, along with some motivational quotes, your audience will see you as someone who wants to encourage and inspire others. The fact that images say a lot is why Instagram has become so popular as a business platform.

Basically, it is essential that you use visuals in order to present abstract ideas to your audience. Nothing shows what kind of a business you are better than the visuals that you implement and incorporate. It’s also all about color and font choices, text size, and the general feeling that your design brings about. Not only is all this essential for presenting your brand, it is also an area where you mustn’t make the wrong choices, as they will make your brand look unprofessional and leave a bad taste in the mouth of a visitor who comes to you hoping they would find a solution.

Here are 3 things to keep in mind when trying to visually improve your brand:

1. Make an emotional connection with your audience

One of the essential ways of leaving an impression on your users which is going to last more than a day is to make an emotional connection with them. If you manage to do this properly, you will actually make them find pleasure in commenting on, liking, and sharing your content. This is where visuals kick in. The fact is that people are visual beings, and this kind of stimulation is what they respond to the most. So, if you present your users with images that will affect them, they will make the association between that emotion and your brand, and become loyal to you.

There are various visual elements that incite either positive or negative emotions. These are color, words, texture, style, shape, and usability. For example, if you focus on using symmetrical elements in your images, people will perceive a sense of order. On the other hand, if you focus on the opposite, you will incite feelings of uneasiness and chaos. If you are aiming at making people feel optimistic and happy, then you should think about using warm colors such as yellow, red, and orange. There is also the difference between close-up photos and those taken from a distance. The former feels more intimate, while the latter incites a feeling of isolation.

What you need to know is that happiness is the main factor which makes people share your content on social media networks. Therefore, you should focus on inciting this emotion and making your content go viral as a result.

“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” – Jeff Bezos

2. Visuals are everything

As we have ascertained, visuals are essential when it comes to your brand. An important feature of your visuals needs to be consistency. You want your users to feel like they have a relationship with a coherent brand, not a disconnected mess which they don’t know how to relate to.

Make sure that all your channels equally represent who you are. For starters, pick a color palette that is going to be unique to your brand design. Everything starts with your logo image. The way that it is colored and designed is going to impact the rest of your images and other design elements. Every post that you share should contain a color that brings your logo in mind. For example, Coca-Cola focuses on red and white, and you will notice that all of their posts include these colors.

When talking about your logo, it is essential that it is the same on every network that you use. It’s a representation of your company, and generally, the first thing that comes to mind when people think about your business. So be consistent, and make it memorable.

As for your images, consistency comes down even to using the same filters. If every photo has a different filter, your content will seem like it doesn’t really have a proper organization, and it will feel like your brand is a visual mess. Determine which filters fit your images the most, and then stick to them.

3. Use a different kind of visual for different audiences

Consistency is essential, but it doesn’t mean that you cannot use different kinds of visual elements in order to attract different kinds of audiences. Determine which kind of content works the best for a particular product or service that you are offering. Cause, in the end, different people prefer different forms of visual content. It can be photos, GIFs, infographics, macros, comics, videos, slideshows, quote cards, graphical data, memes, etc. Post them on different social networks and determine which are best suited for each platform according to the response.

“Social media is about sociology and psychology more than technology.” – Brian Solis

So, as you have realized by now, your visual brand identity is more than just the images you use. It is, in fact, the sum of all your visual elements put up together for your audience to see. When they are grouped like this, they tell a story about who you are. What is essential is that this story can either acknowledge what your core values are or hinder them. Remember to remain consistent throughout all your channels, as if your brand is a single person dealing with all your users.

How are you making sure people know your brand and have positive feelings about it? Let us know some of your struggles or tips in the comments below!

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Entrepreneurs

Age Is Just a Number: 7 Young Innovative Entrepreneurs That Made a Difference

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young entrepreneurs

In today’s world, we’re surrounded by innovators and people who want to change the world. Whether it’s about the IT industry, medicine or just giving back to the community, the one thing you can be sure we’ll never run out of, are ideas and I’m sure you have some too. That being said, ideas sometimes are just not enough. What you need to have in your mind is a path. A clear path to get to where you can turn your idea into a reality successfully.

And that’s exactly what these 7 entrepreneurs have done at a very young age. If you were looking for some motivation to get yourself on track, this is it:

1. Jack Kim

At 16, Jack started Benelab, a non-profit Internet search startup. Jack was born in Korea but moved to the USA when he was just in sixth grade. During his freshman year of high school, Kim got into making websites to generate money online. After some practice, he decided to use these methods of generating money online for charity. That’s when he founded Benelab, with six other high school students.

A non-profit search engine designed to make philanthropy easier by generating donations. Just like Google or Yahoo, advertisers pay money to display their advertisements on their websites. And all the income goes towards something good. Although Kim was unsure where Benelab would lead after high school, and is target of $100,000, you can see now that it’s still up and running!

2. Milan Kordestani

Milan, 19, is the CEO and Founder of Milan Farms. He established Milan Farms in early 2015 aiming to create an organic system to raise poultry and grow 100 % pure saffron. How it started was that Milan just wanted consumers to have a pure and honest option when it came to choosing products that went into their body.

He intends to provide an honest option to the consumer with complete transparency as to how the poultry was raised and how it comes to you. Although it’s still just a startup, Milan Farms has expanded to three separate farms distributing saffron worldwide and eggs all across the west coast.

Milan is currently focused on innovating and researching hydroponic, and aquaponics systems with growing saffron and experimenting on different salinity levels to ensure purity and quality of their crops. Now, that’s not something you see young kids doing every day, is it?

“Either you run the day, or the day runs you.” – Jim Rohn

3. Catherine Cook

At the young age of 15, Catherine Cook and her brother Dave, 17 came up with the idea of developing a free interactive online version of a yearbook. They were flipping through their high school yearbook and were not able to get any useful information to find out if they recognized anybody. But it ended up as a terrible tool!

So they decided on making a much better tool to know people by putting it online. With the help of her elder brother Geoff, who is 11 years older than Catherine and was a budding web entrepreneur back then, they created MyYearbook.com in 2005, a social networking site based in Skillman, N.J.

They merged with Quepasa in 2011 which was a $100 million deal, $18 million cash and the rest stock. As yearbooks didn’t matter outside the US, the combined company was renamed to MeetMe to make their social discovery platform reach the world! Perhaps the next Mark Zuckerberg?

4. Rachel Zietz

Rachel Zietz founded Gladiator Lacrosse at 13, an online retail store. She was disappointed with the cost, quality and the lack of selection of existing product offerings. Her company was on track to top $1 million in revenue within less than two years of launching. She made a revenue of $10,000 from her equipment at a local tournament. Her sales reached $200,000 in the initial year.

Running her company doesn’t feel like work for her, she takes pleasure in it. Rachel also made it to Time Magazine’s Most Influential Teens of 2016 and Fortune Magazine’s List of Entrepreneurs Under 18. She has also appeared on ABC’s Shark Tank. So, if you’re having trouble finding clothes you like, why not just build a new brand?

5. Ben Pasternak

Ben, 20, born in Sydney, is the co-founder of the American technology and social media company called Monkey. It was launched in 2016, and acquired by Holla Ltd. in December of 2017. When he was in high school, he created two viral iOS games, Impossible Rush and Impossible Dial. He created Impossible Rush while he was bored in science class at school.

Benjamin Pasternak was described as a young innovator changing the world by Fortune Magazine and was also named one of the Time Magazine’s Most Influential Teens of 2016. As a teenager who cares about the world, he was included in Crain’s New York Business Magazine ’20 Under 20′ list. His app, Monkey, has been used to make over 1,000,000,000 calls and has over 3,000,000 users!

“It’s not about ideas. It’s about making ideas happen.” – Scott Belsky

6. Haile Thomas

When Haile was just 12 years old, she founded the Happy organization. Her father was diagnosed with Diabetes Type 2 so her mom began researching about how her husband can avoid taking medicines, as diabetes drugs have serious side effects. Haile started watching documentaries on nutrition. She also started cooking vegan meals with her mother. This paid off and her father’s health started improving greatly. This made Haile realize the value of healthy eating.

She then launched Happy, a youth health organization. The Happy Organization provides cooking lessons, informational workshops and summer camps for 6-13 year old kids. Haile Thomas is a vegan chef and youth health advocate. She has given TEDx talks and was even a guest of First Lady Michelle Obama at the 2013 State of the Union Address.

7. Ollie Forsyth

Ollie was picked on by bullies in school for being dyslexic. Being bullied can destroy one’s confidence to the point where they want to end it all. On the contrary, Ollie dug deep to explore the energy to beat all the odds and become an entrepreneur. He started his first business, Ollie’s Shop, an online gift shop, at the age of 13. His shop turned over $18,700 in its first year which has doubled turnover every year! Now, come on, is that not a little motivating?

He co-founded another startup, UniBell – a university platform, where students buy and sell products at the university campuses. At the age of 16, he opened his second online shop, Charmou. Ollie currently has three businesses, an online gift shop Ollie’s Shop, fashion retailer Charmou and a sideline in classic cars.

So, what else?

Well, now it’s your turn. No matter the age, through creativity and innovation, anyone can become a success in business. Challenges can be overcome and the results are amazing as we see in each of the above entrepreneurs’ case. These young entrepreneurs have proved that entrepreneurship has nothing to do with age.

Which of these young hustlers do you love the most and why? Comment below!

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Entrepreneurs

The Ultimate Guide to Facebook Ads for Hustling Entrepreneurs

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Having been on Facebook for a while, you must have bumped into a couple of ads. And if you think like a true businessman, then you are definitely wondering how you can also put your ads out there. However, simply being able to put up a Facebook advertisement would not cut it, you would need to be able to create ads that are worth it.

To help you out in your attempt to make it big on Facebook advertising, we have come up with this ultimate guide. We hope this can help you get started with advertising with the most effective social media platform for marketing.

What you need to know about Facebook Ad Types

There are many ways on how you can make use of Facebook for advertising your brand. Facebook has come up with a number of different advertising tools that you can use for spreading the word about your brand and your product offerings. Knowledge of these tools will help you strategize what campaigns you can do using Facebook.

Here are the different types of advertisements that you would be able to do on Facebook:

1. Facebook Feeds

These feeds are where you can see posts from your friends, and pages you follow. Users tend to scroll along with this page in search of something interesting. Because of this, Facebook allowed the placement of in-feed ads.

It is a highly-recommendable ad type because a lot of Facebook users really do cross along the feeds, giving a high opportunity to be read. It is actually the first type of Facebook Ad that you should dive into before trying other ad types.

There is also a variety of in-feed ads for you to choose from: a photo post, a video post, or even a carousel post where you can post multiple photos or videos.  Another variety, canvas ads, is a new addition and is only available for mobile. Canvas ads are full-screen ads that are integrated into the Facebook interface, thereby eliminating the need to trigger the opening of a mobile web browser.

There are also lead ads, which allow you to get the email and name of a user to be able to download an e-book or something, but also right into the Facebook ecosystem. Finally, there are offer ads, which can even notify users in their email address that the offer will be expiring soon enough. This ad is free but you can pay to boost it.

“Good advertising does not just circulate information. It penetrates the public mind with desires and belief.” – Leo Burnett

2. Instant Articles

Instant articles are those content that would normally open an external website, but instead, opens a window from within the Facebook app, and opens it there. Instant articles help you bring website content into Facebook in an efficient manner. Ads can also be placed in the Instant Articles space.

Instant Articles is great in itself because content that would normally require a web browser can now be easily and quickly opened, and without leaving Facebook at that. Facebook allows you to monetize the use of your ad space, which means you can advertise on other page’s instant articles, and you can also earn for allowing other ads on your own instant articles. It is a good idea to learn more about how Facebook instant articles work so you can maximize its potential for advertising.

3. In-stream Videos

If you like playing videos on Facebook, then you should have bumped into video ads somewhere in the middle of a video. These in-stream video ads are usually 15-30 seconds long and may appear before, during, or after watching a video.

There are in-stream video ads that are non-linear, which means that the ad would not stop the playing of the video that the user is actually watching.  In-stream videos are great because it really gets the attention of the audience. It may sound quite irritating, but it really is an effective way to reach out to your potential customers.

4. Audience Network

A network of apps and websites out of Facebook, Audience Network allows you to share Facebook content outside of the platform. With this, you can also tap into the users of other apps and social networking sites.

Audience Network is basically a network of apps and websites that make use of content from Facebook, including ads. With audience network, you will be able to accomplish the following:

  • Increasing brand awareness
  • Reaching out to your target audience
  • Improving engagement with your target audience
  • Installing apps
  • Playing videos

“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” Steve Jobs

5. Messenger Ads

Ads also find their way to the messaging system of Facebook. Facebook messenger can be integrated with messenger bots which can help provide to your potential customers the answer to the following functions:

  • Tell the product offerings of your business.
  • Provide discount coupons
  • Reach out to a potential customer who abandoned his cart

With an ever-increasing user base, messaging apps have in fact surpassed social media apps in number of monthly active users. If you’re looking to start using Facebook Messenger ads, you should take note of the three primary features of Facebook Messenger ads:

  • Messenger Destination – This allows advertisers to make ads that lead people from posts and ads seen in their Facebook Newsfeed into starting a conversation with your page within the Messenger app.
  • Messenger Home Placement – Ads can also be placed in the Messenger homepage, making it more prominent since users immediately see your ads when they open the app. The calls-to-action of Messenger Home Placement ads can be customized and compel users to install your app, shop on your e-commerce site, or get in touch and start a conversation with your page.
  • Sponsored Messages Placement – Considered one of the most straightforward ad types in Messenger, this ad placement actually appears as a message in the Messenger, and is effective in getting the word out about offers and promotions you may currently have.

With a number of different ways to utilize Facebook for advertising purposes, you might end up using the wrong tools for the wrong reasons without doing intensive research first, which may affect your organization. Effectively utilize Facebook Ads for your business with guides like this to help sustain your business’ growth and hit your targets!

What experience have you had using Facebook advertising? Comment below!

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7 Things Productive Entrepreneurs Have Stopped Doing and You Should Too

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productive entrepreneurs

It’s quite common these days to read success stories or social media posts about how someone worked 60-70 hours a week to be who they are today. Many who are part of the younger generation tend to study, work and indulge in a hobby every day.

The idea behind all this is to try to work harder than everyone else, which is positive on the surface but sometimes time spent doesn’t always translate into productivity. Time is very much a limited resource so how we allocate tasks and optimize our routines is crucial.

We can sometimes have a rather confusing picture about entrepreneurs. I am sure many successful ones we’ve come across say that they work their socks off while many others are also extremely happy that they work a lot less. Irrespective of whether you are a business owner or someone who is climbing the ranks, there are things you need to stop doing to achieve success quicker.

Here are 7 things you can stop doing now so you can start working smarter:

1. Working overtime

Ever wonder where the 9 to 5 came from? Whilst it’s true that that particular lifestyle isn’t for everyone its origins are pretty interesting. The 40 hour work week (9 to 5 over 5 days) was the result of a productivity experiment by Henry Ford, founder of the Ford Motor Company, way back in 1926. He found that scaling back work hours tended to increase productivity.

Typically, its sleep that suffers when you need to work overtime. If you feel that you haven’t been as productive as you could this could be one of the underlying causes. A well-rested mind can be the source of positivity and will allow you to empathize with your surroundings better.

If you are one of the 70% that don’t get enough sleep try to organize your day so you never compromise and work overtime. In reality, there are some days where working extra is inevitable but try to make those days’ isolated events in the big picture. Keep yourself accountable and ensure you develop habits that foster positivity.

2. Scheduling a series of meetings

Try to not schedule many business meetings unless it’s absolutely essential. A sure fire way to lose productivity is to turn business meetings into high school group project meetups. We are often faced with a paradoxical situation where we try to use social media to socialize but end up interacting with devices more than people.

Having face to face meetings and lunches are undoubtedly beneficial but ensure that you stick to timings and not let it turn into a casual event during work hours. Look for solutions before opting to meet or have multiple solutions prepped so you can get straight into it. Use video conferencing tools like Facetime and Skype to your benefit instead of spending hours away from your desk.

3. Handling every aspect of the business

Aspiring entrepreneurs, this one is for you! Many of you who own a brand or a service might be trying to do too many tasks. When I started my first website, I often found myself running the social media accounts for it, writing content and answering support requests.

You can be fooled into thinking that no one can do a better job than you (like I was initially). This is certainly not the case and many people you work with can open your mind to possibilities you didn’t see coming.

Automation is another avenue you can look to explore. This works for repetitive tasks and other mechanisms which are more refined these days so take one eye off the day-to-day running of your work and setup these aids. Make sure you delegate the tasks that are repetitive and short-term so you have time to look at the big picture.

“When you delegate work to a member of the team, your job is to clearly frame success and describe the objectives.” – Steven Sinofsky

4. Compromising on health

The clock is ticking. You’re right on time to finish a task your said you will finish by 3pm, when you realize that if you skip lunch today you can get it done by 1:30. This scenario can sound all too familiar for many folks out there. Another would be trying to cram more into a work week than ideally possible.

While you can complete tasks this way, it’s a highly unsustainable lifestyle even in the short run. Compromising on meals or opting for cheap unhealthy alternatives to save time can really take a toll on your ability to focus and your energy levels. Make time to prep some meals and workout. In “The Millionaire Next Door”, Thomas Stanley and William Danko talk about how most millionaires spend at least 2 hours of their day exercising.

5. Giving too much importance to response time

Nope, we aren’t talking about the stat Facebook messenger throws at you when you try to chat to a business which goes something like “typically responds within an hour”. We are referring to things like emails and messages you receive on your phone or computer. You might agree with me when I say notifications can make you anxious.

A sure fire way to boost productivity is to turn off notifications or filter them so that only time sensitive issues are brought to your attention. It’s better to reply to people at a time that’s convenient for you and not for them.

6. Working without taking a step back

Stepping away from work and taking time to reflect on or recap everything you’ve done so far can be hugely beneficial. Instead of opting to go all out for your entire work session duration, schedule some time that’s not so focused on being productive.

It can be quite hard to form healthy relationships or have empathy towards other people when you’ve been glued to a computer screen for days straight. Use this time each day to interact, gain some ideas and focus your energy on whatever makes you happy in life.

“There is virtue in work and there is virtue in rest. Use both and overlook neither.” – Alan Cohen

7. Going with the flow

This is almost a lifestyle choice each and every one of us has to make. Do we want to be proactive or reactive? It’s often the former that really shines during tough times. While winging it can help in some situations, practicing everything that you do repeatedly without being a perfectionist can help you deliver in the clutch moments.

Also make sure your preparation is thorough. Ask someone to play devil’s advocate on ideas you’ve come up with. This way you don’t over prepare or waste time focusing on issues that are highly unlikely to occur.

All-in all, these are just some of the things successful entrepreneurs have stopped doing to raise their game. Don’t fall into the trap where you are constantly adding things to your plate. Removing some can hold the key to success. The work environment is often fast paced so split testing or engaging people to help you stay accountable can help you weed out the unproductive elements and help you shine.

How do you stay productive throughout your day? Let us know in the comments below!

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The Power Of Doing Only One Thing.

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This idea of doing only one thing was sparked by an event that happened this week. I decided to delete all podcasts on my phone and only keep the Tim Ferriss Show. In other areas of my life, I’ve done the same.

“I’ve selectively gone into each area and chosen one thing”

All the other things in the same category have been discarded. Here are some examples:

–    I had two pairs of earphones and now I have one

–    I’d read multiple books at the same time – now I do one at a time

–    I had multiple tools to cure stress and now I have one – meditation

I then took this minimalistic approach from how I handled material possessions and applied it to what I do each day.

Here are some examples:

–    I only pursue one passion now instead of many

–    I only execute on one vision instead of many

–    I only use my free time for one activity instead of many

 

Assess what you do and you’ll see one thing.

If you look at each category of your life, you’ll see that you spend a disproportionate amount of time in one area. I’ve normally had a few passions but if I evaluate the last five years, most of my efforts have been put towards blogging.

I had a few other passions but I didn’t spend a lot of time doing them. When I committed to doing one thing, I made a decision to stop pretending I cared about my other passions.

 

I listened to lots of podcasts until recently and I was constantly trying to keep up with the latest episodes. I found many of the podcasts shared similar messages and only one of them was life-changing in my eyes (The Tim Ferriss Podcast).

Now that I only listen to one podcast I can finally enjoy it, quit rushing and even playback episodes I’ve listened to already. Seeing the podcast screen with only one show on there is so refreshing!

Look at your life and you’ll see similar patterns.

 

It creates focus.

Doing one thing gives you extreme focus. This focus can be channelled towards tasks that lead to mastery instead of trying to dabble in lots of unrelated passions.

Focus is how you reach states of flow and achieve results that look impossible.

Doing one thing causes you to focus and practice more. Through this process, you can see your failures, areas of improvement and areas that you’re good at. This form of reflection gives you real-time feedback that can further compound your results.

“The main thing is to keep the main thing the main thing” – Stephen Covey

 

It avoids overwhelm.

We can’t compute too many things at once. The power of doing one thing is that you avoid overwhelm. We can all manage one thing in each area of our life. The moment we introduce too many choices we end up with decision fatigue.

Overwhelm is selling yourself the false reality that you have to do everything to be successful. I’ve learned it’s the complete opposite.

To be successful, you have to focus and do one thing. Being successful is about not giving up and if you consistently put yourself into a state of overwhelm then you’ll simultaneously increase your negative thought patterns.

This milkshake of negativity will mix together and end up in failure if you let it.

Overwhelm is the enemy of passion and energy. Passion and energy become hyper-focused when you focus on one thing.

One podcast.

One business.

One romantic partner.

One vision.

One passion.

Embrace the power of doing one thing. 

<<<>>>

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

Tim is best known as a long-time contributor on Addicted2Success. Tim's content has been shared hundreds of thousands of times and he has written multiple viral posts all around success, personal development, motivation, and entrepreneurship. During the day Tim works with the most iconic tech companies in the world, as an adviser, to assist them in expanding into Australia. By night, Tim coaches his students on the principles of personal development and the fundamentals of entrepreneurship. You can connect with Tim through his website www.timdenning.net or through his Facebook.

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17 Comments

17 Comments

  1. albertino

    Jul 9, 2016 at 5:02 am

    Trying to persuade friends to become entrepreneurs is like persuading a loved one who doesn’t know how to swim to jump into the ocean. It will sound very wicked to them. Instead of wasting my precious time in persuading anyone to do their own thing, I rather encourage them to be good at what they do while I concentrate on my own madness’

  2. Sarah Como

    Jul 13, 2014 at 6:54 pm

    I totally relate to this article. I finally tried to stop convincing others to become entrepreneurs. However, I still struggle when it comes to my husband. He’s not comfortable with the uncertainty and does not have an entrepreneurial mindset. He encourages me to go for it but can’t relate.

  3. Nate Ginsburg

    Apr 29, 2014 at 1:36 pm

    Great article man! I’m gearing up for a trip back home and have been thinking about what it will be like to hang out with my old friends/crowd opposed to the SE Asia crew. I’ve also learned that it’s best not to preach.. You’re right, the life isn’t for everyone.

  4. mindsetofmark

    Apr 16, 2014 at 6:36 pm

    Thank for you this amazing article. For the past few months of building my business, I ran into this wall and what you wrote describe exactly what I’ve been pondering about for the past few months, I realize I had learn so much from the pursuit of entrepreneurship and I see what it’s like out there for people who wants to settle for a job, I didn’t think it was fair for people to settle for a life of working for someone else, I cared so much about my friends I was trying to convince them that a job is not going to fill the dreams and goals you want to achieve. I had no’s and rejections and I took it personally because I had such strong belief that they would see what I see. After a few more months of growth and struggle, I definitely realize what I chose to do is not for anyone and that the friends I talked to wouldn’t even last a few weeks doing what I do, I became more aware of the things that an entrepreneur must go through that an employee will never experience in their lifetime.That is why only so few people choose this path, what an amazing insight indeed. Thank you so much JC.

  5. dotchamou

    Apr 14, 2014 at 2:35 pm

    By the time I was in high school I knew that I will never, never work
    as an employee in my life. In my country, Benin (west Africa) the rate of
    unemployement is too high. So the solution of unemployement for me is
    that every student and school boy must be an entrepreneur. So, by the time I leave
    university, I create a little business, the business grow a
    little. That business enable me to pay my rent and to feed myself. By that
    time, most of my friends who didn’t become ‘’entrepreneur’’ like me were
    jobless and were very broke. Even though I did’nt have enough money, they
    admired me and congratulated me of being an “entrepreneur’’. About four
    years later, my little business collapsed and everything fell apart in my life. I lose my
    business and my money.I become very broke. That is a starting point of a
    very, very hard and miserable life for me .I cannot pay my rent, I am in deep debt ,
    I cannot find money to eat. My electricity and water was cut because I cannot pay my bills
    By that time when I fell in misery, most of friends have
    found a job, they started enjoying a ‘’good life’’ (life of security) .They started telling me that:
    “ Yes, we know that, being an entrepreneur is very dangerous and too
    risky, that is why we didn’t follow you in that path. Look, today we have a secure
    job. We are protected by the government. We don’t have much money but we
    have what we need, try to find a job like we do, and forget your idea of being
    your own boss”. I stretch my head and I said to myself,’’I will comeback,
    My coming back will be greater than what I lose”.
    So, most people will never share and accept to be an entrepreneur, most people want security instead of adventure. I‘m still on my journey of being an
    antrepreneur. The journey is hard but it is full of pleasures,tears and lessons.
    I commit to be an antrepreneur. Nothing can stop me on that journey.I make for myself this words of Donald Trump,’’NEVER GIVE up’’,’NEVER QUIT’ Thank you for your attention.

    • alok

      Oct 23, 2014 at 4:37 pm

      my dearest friend you are amazing more than the definition of amazing . You are the tiny ray of hope amidst the darkest of darkest gloom not only in my life but to the millions of people all are around the world. 1000 MILLION THANKS TO YOU.
      I AM DEEPLY TOUCHED AND TRANSCENDED BT YOUR INSPIRING WORDS.

  6. oscar

    Apr 11, 2014 at 7:08 pm

    Man I totally feel yah, there is only so much we can do for our friends, most people don’t see what we see with this odd lifestyle we acquire to be different in a sense.

  7. George

    Apr 10, 2014 at 11:45 am

    This is perfect. Eventually we all take a different path as our friends create their careers and you create your own, it seems so obvious that different people are gonna want to pursue different jobs.

    This was me at first. I loved the idea of doing it myself, I understood it would be harder than getting a normal job, but to be able to watch something grow from the very beginning sounded a lot more interesting than getting paid to sell sneakers.

    Then I thought, wow this would be so much better if my friends would join me too. Because of what I do, I have different schedules than my friends. When they’re all out late at night drinking, I’m at home sleeping or on my computer.

    It’s not that I want to be out partying, but when a lot of the work I do is at home on my computer, it’s easy for me to miss my friends and wanting to see what they’re up to, working together sounds like an easy solution.

    But the truth is, people want different things. Some people look at me starting a website and think it’s boring, unrealistic and downright dumb. Maybe they’re right. Maybe we’re the weird ones who find working on the internet actually exciting.

    Oh, well. Salute to all you fellow weirdos!

  8. Koko

    Apr 10, 2014 at 8:28 am

    Wow … actually I find myself in the position of reconsidering my friends to start their own thing way too often. I even abandoned some of my friends because they were dragging me down to the level of no-enthusiasm towards work. However, now I think I won’t do the persuading stuff to my friends anymore.

  9. Mike Sutton - BeBuildHave.com

    Apr 10, 2014 at 4:10 am

    I agree with all 3 points, but I also think career employment as option #1 is on it’s way out. Entrepreneurship is a reality of the new economy and will be the only option for more and more people, so we need to find a way to support, train, and develop those skills in people who aren’t “naturals”.

    • JuiCy™ (@JCDFitness)

      Apr 28, 2014 at 6:08 pm

      I disagree. If everyone were an entrepreneur, who would do the meaningless work? Who would run the errands? Who would make my coffee at the local cafe?

      Who would serve me a steak? Who would make sure my cell phone is working correctly when I have trouble with service?

      • Patrice K. Cokley, MBA

        May 2, 2014 at 6:23 pm

        I couldn’t agree with you more! I’m always having this discussion with someone. Although doing meaningless work is not for us, it is something that needs to be done. Entrepreneurship isn’t for everyone. So I’m ok with people settling in their lives. As long as they’re not trying to talk me out of my goals, I’m fine. Thanks for this post! It came right on time.

  10. Dano

    Apr 9, 2014 at 3:19 pm

    Cool story bro. But do you even lift?

  11. Andy

    Apr 9, 2014 at 9:21 am

    Perfect time for this article. I had an argument with my wife last night about issues I am experiencing and she just didn’t get it. She never will either and it’s not a bad thing.

  12. Naomi@business start ups

    Apr 8, 2014 at 8:55 pm

    Hi JC,

    I feel like you hacked my brain. I couldn’t agree more.

    When I first became self employed and earning well, I thought to myself ‘why would people NOT want to do this’. I have tell all my friends and family!

    But in reality although most people lust after the lifestyle they haven’t really got what it takes. They don’t want to work weekends, in the evenings and need a boss to be accountable too.

    They just can’t commit. I now realize this is OK. It’s their choice, their life and everyone journey towards fulfillment and happiness is completely different and doesn’t have to follow mine.

    Great post and scarily close to my own thoughts!

    Naomi

    • JuiCy™ (@JCDFitness)

      Apr 8, 2014 at 10:26 pm

      Thanks. Glad it resonated – I imagined it would with others paving their own path.

  13. Emily Filloramo

    Apr 8, 2014 at 5:31 pm

    JC, I agree that it does take a certain personality to have the tenacity to work through all the fears and obstacles that naturally come up as an entrepreneur. When something great happens as a result of the hard work, it’s euphoric.

    The path to success is not a straight line, it’s full of zigzags. It’s not for the faint of heart.

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Entrepreneurs

3 Things to Keep in Mind When Improving Your Brand Visually

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how to visually improve your brand

Visual branding is one of the key assets when it comes to presenting yourself to your audience. This way you are letting them know who you are and how they should perceive you. Let’s say that your page has a whole bunch of photos from your office showing how everything works behind the scenes, this will tell your visitors that you pay a lot of attention to making your employees satisfied. Or, if you use a lot of images of nature, along with some motivational quotes, your audience will see you as someone who wants to encourage and inspire others. The fact that images say a lot is why Instagram has become so popular as a business platform.

Basically, it is essential that you use visuals in order to present abstract ideas to your audience. Nothing shows what kind of a business you are better than the visuals that you implement and incorporate. It’s also all about color and font choices, text size, and the general feeling that your design brings about. Not only is all this essential for presenting your brand, it is also an area where you mustn’t make the wrong choices, as they will make your brand look unprofessional and leave a bad taste in the mouth of a visitor who comes to you hoping they would find a solution.

Here are 3 things to keep in mind when trying to visually improve your brand:

1. Make an emotional connection with your audience

One of the essential ways of leaving an impression on your users which is going to last more than a day is to make an emotional connection with them. If you manage to do this properly, you will actually make them find pleasure in commenting on, liking, and sharing your content. This is where visuals kick in. The fact is that people are visual beings, and this kind of stimulation is what they respond to the most. So, if you present your users with images that will affect them, they will make the association between that emotion and your brand, and become loyal to you.

There are various visual elements that incite either positive or negative emotions. These are color, words, texture, style, shape, and usability. For example, if you focus on using symmetrical elements in your images, people will perceive a sense of order. On the other hand, if you focus on the opposite, you will incite feelings of uneasiness and chaos. If you are aiming at making people feel optimistic and happy, then you should think about using warm colors such as yellow, red, and orange. There is also the difference between close-up photos and those taken from a distance. The former feels more intimate, while the latter incites a feeling of isolation.

What you need to know is that happiness is the main factor which makes people share your content on social media networks. Therefore, you should focus on inciting this emotion and making your content go viral as a result.

“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” – Jeff Bezos

2. Visuals are everything

As we have ascertained, visuals are essential when it comes to your brand. An important feature of your visuals needs to be consistency. You want your users to feel like they have a relationship with a coherent brand, not a disconnected mess which they don’t know how to relate to.

Make sure that all your channels equally represent who you are. For starters, pick a color palette that is going to be unique to your brand design. Everything starts with your logo image. The way that it is colored and designed is going to impact the rest of your images and other design elements. Every post that you share should contain a color that brings your logo in mind. For example, Coca-Cola focuses on red and white, and you will notice that all of their posts include these colors.

When talking about your logo, it is essential that it is the same on every network that you use. It’s a representation of your company, and generally, the first thing that comes to mind when people think about your business. So be consistent, and make it memorable.

As for your images, consistency comes down even to using the same filters. If every photo has a different filter, your content will seem like it doesn’t really have a proper organization, and it will feel like your brand is a visual mess. Determine which filters fit your images the most, and then stick to them.

3. Use a different kind of visual for different audiences

Consistency is essential, but it doesn’t mean that you cannot use different kinds of visual elements in order to attract different kinds of audiences. Determine which kind of content works the best for a particular product or service that you are offering. Cause, in the end, different people prefer different forms of visual content. It can be photos, GIFs, infographics, macros, comics, videos, slideshows, quote cards, graphical data, memes, etc. Post them on different social networks and determine which are best suited for each platform according to the response.

“Social media is about sociology and psychology more than technology.” – Brian Solis

So, as you have realized by now, your visual brand identity is more than just the images you use. It is, in fact, the sum of all your visual elements put up together for your audience to see. When they are grouped like this, they tell a story about who you are. What is essential is that this story can either acknowledge what your core values are or hinder them. Remember to remain consistent throughout all your channels, as if your brand is a single person dealing with all your users.

How are you making sure people know your brand and have positive feelings about it? Let us know some of your struggles or tips in the comments below!

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Age Is Just a Number: 7 Young Innovative Entrepreneurs That Made a Difference

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young entrepreneurs

In today’s world, we’re surrounded by innovators and people who want to change the world. Whether it’s about the IT industry, medicine or just giving back to the community, the one thing you can be sure we’ll never run out of, are ideas and I’m sure you have some too. That being said, ideas sometimes are just not enough. What you need to have in your mind is a path. A clear path to get to where you can turn your idea into a reality successfully.

And that’s exactly what these 7 entrepreneurs have done at a very young age. If you were looking for some motivation to get yourself on track, this is it:

1. Jack Kim

At 16, Jack started Benelab, a non-profit Internet search startup. Jack was born in Korea but moved to the USA when he was just in sixth grade. During his freshman year of high school, Kim got into making websites to generate money online. After some practice, he decided to use these methods of generating money online for charity. That’s when he founded Benelab, with six other high school students.

A non-profit search engine designed to make philanthropy easier by generating donations. Just like Google or Yahoo, advertisers pay money to display their advertisements on their websites. And all the income goes towards something good. Although Kim was unsure where Benelab would lead after high school, and is target of $100,000, you can see now that it’s still up and running!

2. Milan Kordestani

Milan, 19, is the CEO and Founder of Milan Farms. He established Milan Farms in early 2015 aiming to create an organic system to raise poultry and grow 100 % pure saffron. How it started was that Milan just wanted consumers to have a pure and honest option when it came to choosing products that went into their body.

He intends to provide an honest option to the consumer with complete transparency as to how the poultry was raised and how it comes to you. Although it’s still just a startup, Milan Farms has expanded to three separate farms distributing saffron worldwide and eggs all across the west coast.

Milan is currently focused on innovating and researching hydroponic, and aquaponics systems with growing saffron and experimenting on different salinity levels to ensure purity and quality of their crops. Now, that’s not something you see young kids doing every day, is it?

“Either you run the day, or the day runs you.” – Jim Rohn

3. Catherine Cook

At the young age of 15, Catherine Cook and her brother Dave, 17 came up with the idea of developing a free interactive online version of a yearbook. They were flipping through their high school yearbook and were not able to get any useful information to find out if they recognized anybody. But it ended up as a terrible tool!

So they decided on making a much better tool to know people by putting it online. With the help of her elder brother Geoff, who is 11 years older than Catherine and was a budding web entrepreneur back then, they created MyYearbook.com in 2005, a social networking site based in Skillman, N.J.

They merged with Quepasa in 2011 which was a $100 million deal, $18 million cash and the rest stock. As yearbooks didn’t matter outside the US, the combined company was renamed to MeetMe to make their social discovery platform reach the world! Perhaps the next Mark Zuckerberg?

4. Rachel Zietz

Rachel Zietz founded Gladiator Lacrosse at 13, an online retail store. She was disappointed with the cost, quality and the lack of selection of existing product offerings. Her company was on track to top $1 million in revenue within less than two years of launching. She made a revenue of $10,000 from her equipment at a local tournament. Her sales reached $200,000 in the initial year.

Running her company doesn’t feel like work for her, she takes pleasure in it. Rachel also made it to Time Magazine’s Most Influential Teens of 2016 and Fortune Magazine’s List of Entrepreneurs Under 18. She has also appeared on ABC’s Shark Tank. So, if you’re having trouble finding clothes you like, why not just build a new brand?

5. Ben Pasternak

Ben, 20, born in Sydney, is the co-founder of the American technology and social media company called Monkey. It was launched in 2016, and acquired by Holla Ltd. in December of 2017. When he was in high school, he created two viral iOS games, Impossible Rush and Impossible Dial. He created Impossible Rush while he was bored in science class at school.

Benjamin Pasternak was described as a young innovator changing the world by Fortune Magazine and was also named one of the Time Magazine’s Most Influential Teens of 2016. As a teenager who cares about the world, he was included in Crain’s New York Business Magazine ’20 Under 20′ list. His app, Monkey, has been used to make over 1,000,000,000 calls and has over 3,000,000 users!

“It’s not about ideas. It’s about making ideas happen.” – Scott Belsky

6. Haile Thomas

When Haile was just 12 years old, she founded the Happy organization. Her father was diagnosed with Diabetes Type 2 so her mom began researching about how her husband can avoid taking medicines, as diabetes drugs have serious side effects. Haile started watching documentaries on nutrition. She also started cooking vegan meals with her mother. This paid off and her father’s health started improving greatly. This made Haile realize the value of healthy eating.

She then launched Happy, a youth health organization. The Happy Organization provides cooking lessons, informational workshops and summer camps for 6-13 year old kids. Haile Thomas is a vegan chef and youth health advocate. She has given TEDx talks and was even a guest of First Lady Michelle Obama at the 2013 State of the Union Address.

7. Ollie Forsyth

Ollie was picked on by bullies in school for being dyslexic. Being bullied can destroy one’s confidence to the point where they want to end it all. On the contrary, Ollie dug deep to explore the energy to beat all the odds and become an entrepreneur. He started his first business, Ollie’s Shop, an online gift shop, at the age of 13. His shop turned over $18,700 in its first year which has doubled turnover every year! Now, come on, is that not a little motivating?

He co-founded another startup, UniBell – a university platform, where students buy and sell products at the university campuses. At the age of 16, he opened his second online shop, Charmou. Ollie currently has three businesses, an online gift shop Ollie’s Shop, fashion retailer Charmou and a sideline in classic cars.

So, what else?

Well, now it’s your turn. No matter the age, through creativity and innovation, anyone can become a success in business. Challenges can be overcome and the results are amazing as we see in each of the above entrepreneurs’ case. These young entrepreneurs have proved that entrepreneurship has nothing to do with age.

Which of these young hustlers do you love the most and why? Comment below!

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The Ultimate Guide to Facebook Ads for Hustling Entrepreneurs

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Having been on Facebook for a while, you must have bumped into a couple of ads. And if you think like a true businessman, then you are definitely wondering how you can also put your ads out there. However, simply being able to put up a Facebook advertisement would not cut it, you would need to be able to create ads that are worth it.

To help you out in your attempt to make it big on Facebook advertising, we have come up with this ultimate guide. We hope this can help you get started with advertising with the most effective social media platform for marketing.

What you need to know about Facebook Ad Types

There are many ways on how you can make use of Facebook for advertising your brand. Facebook has come up with a number of different advertising tools that you can use for spreading the word about your brand and your product offerings. Knowledge of these tools will help you strategize what campaigns you can do using Facebook.

Here are the different types of advertisements that you would be able to do on Facebook:

1. Facebook Feeds

These feeds are where you can see posts from your friends, and pages you follow. Users tend to scroll along with this page in search of something interesting. Because of this, Facebook allowed the placement of in-feed ads.

It is a highly-recommendable ad type because a lot of Facebook users really do cross along the feeds, giving a high opportunity to be read. It is actually the first type of Facebook Ad that you should dive into before trying other ad types.

There is also a variety of in-feed ads for you to choose from: a photo post, a video post, or even a carousel post where you can post multiple photos or videos.  Another variety, canvas ads, is a new addition and is only available for mobile. Canvas ads are full-screen ads that are integrated into the Facebook interface, thereby eliminating the need to trigger the opening of a mobile web browser.

There are also lead ads, which allow you to get the email and name of a user to be able to download an e-book or something, but also right into the Facebook ecosystem. Finally, there are offer ads, which can even notify users in their email address that the offer will be expiring soon enough. This ad is free but you can pay to boost it.

“Good advertising does not just circulate information. It penetrates the public mind with desires and belief.” – Leo Burnett

2. Instant Articles

Instant articles are those content that would normally open an external website, but instead, opens a window from within the Facebook app, and opens it there. Instant articles help you bring website content into Facebook in an efficient manner. Ads can also be placed in the Instant Articles space.

Instant Articles is great in itself because content that would normally require a web browser can now be easily and quickly opened, and without leaving Facebook at that. Facebook allows you to monetize the use of your ad space, which means you can advertise on other page’s instant articles, and you can also earn for allowing other ads on your own instant articles. It is a good idea to learn more about how Facebook instant articles work so you can maximize its potential for advertising.

3. In-stream Videos

If you like playing videos on Facebook, then you should have bumped into video ads somewhere in the middle of a video. These in-stream video ads are usually 15-30 seconds long and may appear before, during, or after watching a video.

There are in-stream video ads that are non-linear, which means that the ad would not stop the playing of the video that the user is actually watching.  In-stream videos are great because it really gets the attention of the audience. It may sound quite irritating, but it really is an effective way to reach out to your potential customers.

4. Audience Network

A network of apps and websites out of Facebook, Audience Network allows you to share Facebook content outside of the platform. With this, you can also tap into the users of other apps and social networking sites.

Audience Network is basically a network of apps and websites that make use of content from Facebook, including ads. With audience network, you will be able to accomplish the following:

  • Increasing brand awareness
  • Reaching out to your target audience
  • Improving engagement with your target audience
  • Installing apps
  • Playing videos

“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” Steve Jobs

5. Messenger Ads

Ads also find their way to the messaging system of Facebook. Facebook messenger can be integrated with messenger bots which can help provide to your potential customers the answer to the following functions:

  • Tell the product offerings of your business.
  • Provide discount coupons
  • Reach out to a potential customer who abandoned his cart

With an ever-increasing user base, messaging apps have in fact surpassed social media apps in number of monthly active users. If you’re looking to start using Facebook Messenger ads, you should take note of the three primary features of Facebook Messenger ads:

  • Messenger Destination – This allows advertisers to make ads that lead people from posts and ads seen in their Facebook Newsfeed into starting a conversation with your page within the Messenger app.
  • Messenger Home Placement – Ads can also be placed in the Messenger homepage, making it more prominent since users immediately see your ads when they open the app. The calls-to-action of Messenger Home Placement ads can be customized and compel users to install your app, shop on your e-commerce site, or get in touch and start a conversation with your page.
  • Sponsored Messages Placement – Considered one of the most straightforward ad types in Messenger, this ad placement actually appears as a message in the Messenger, and is effective in getting the word out about offers and promotions you may currently have.

With a number of different ways to utilize Facebook for advertising purposes, you might end up using the wrong tools for the wrong reasons without doing intensive research first, which may affect your organization. Effectively utilize Facebook Ads for your business with guides like this to help sustain your business’ growth and hit your targets!

What experience have you had using Facebook advertising? Comment below!

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7 Things Productive Entrepreneurs Have Stopped Doing and You Should Too

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It’s quite common these days to read success stories or social media posts about how someone worked 60-70 hours a week to be who they are today. Many who are part of the younger generation tend to study, work and indulge in a hobby every day.

The idea behind all this is to try to work harder than everyone else, which is positive on the surface but sometimes time spent doesn’t always translate into productivity. Time is very much a limited resource so how we allocate tasks and optimize our routines is crucial.

We can sometimes have a rather confusing picture about entrepreneurs. I am sure many successful ones we’ve come across say that they work their socks off while many others are also extremely happy that they work a lot less. Irrespective of whether you are a business owner or someone who is climbing the ranks, there are things you need to stop doing to achieve success quicker.

Here are 7 things you can stop doing now so you can start working smarter:

1. Working overtime

Ever wonder where the 9 to 5 came from? Whilst it’s true that that particular lifestyle isn’t for everyone its origins are pretty interesting. The 40 hour work week (9 to 5 over 5 days) was the result of a productivity experiment by Henry Ford, founder of the Ford Motor Company, way back in 1926. He found that scaling back work hours tended to increase productivity.

Typically, its sleep that suffers when you need to work overtime. If you feel that you haven’t been as productive as you could this could be one of the underlying causes. A well-rested mind can be the source of positivity and will allow you to empathize with your surroundings better.

If you are one of the 70% that don’t get enough sleep try to organize your day so you never compromise and work overtime. In reality, there are some days where working extra is inevitable but try to make those days’ isolated events in the big picture. Keep yourself accountable and ensure you develop habits that foster positivity.

2. Scheduling a series of meetings

Try to not schedule many business meetings unless it’s absolutely essential. A sure fire way to lose productivity is to turn business meetings into high school group project meetups. We are often faced with a paradoxical situation where we try to use social media to socialize but end up interacting with devices more than people.

Having face to face meetings and lunches are undoubtedly beneficial but ensure that you stick to timings and not let it turn into a casual event during work hours. Look for solutions before opting to meet or have multiple solutions prepped so you can get straight into it. Use video conferencing tools like Facetime and Skype to your benefit instead of spending hours away from your desk.

3. Handling every aspect of the business

Aspiring entrepreneurs, this one is for you! Many of you who own a brand or a service might be trying to do too many tasks. When I started my first website, I often found myself running the social media accounts for it, writing content and answering support requests.

You can be fooled into thinking that no one can do a better job than you (like I was initially). This is certainly not the case and many people you work with can open your mind to possibilities you didn’t see coming.

Automation is another avenue you can look to explore. This works for repetitive tasks and other mechanisms which are more refined these days so take one eye off the day-to-day running of your work and setup these aids. Make sure you delegate the tasks that are repetitive and short-term so you have time to look at the big picture.

“When you delegate work to a member of the team, your job is to clearly frame success and describe the objectives.” – Steven Sinofsky

4. Compromising on health

The clock is ticking. You’re right on time to finish a task your said you will finish by 3pm, when you realize that if you skip lunch today you can get it done by 1:30. This scenario can sound all too familiar for many folks out there. Another would be trying to cram more into a work week than ideally possible.

While you can complete tasks this way, it’s a highly unsustainable lifestyle even in the short run. Compromising on meals or opting for cheap unhealthy alternatives to save time can really take a toll on your ability to focus and your energy levels. Make time to prep some meals and workout. In “The Millionaire Next Door”, Thomas Stanley and William Danko talk about how most millionaires spend at least 2 hours of their day exercising.

5. Giving too much importance to response time

Nope, we aren’t talking about the stat Facebook messenger throws at you when you try to chat to a business which goes something like “typically responds within an hour”. We are referring to things like emails and messages you receive on your phone or computer. You might agree with me when I say notifications can make you anxious.

A sure fire way to boost productivity is to turn off notifications or filter them so that only time sensitive issues are brought to your attention. It’s better to reply to people at a time that’s convenient for you and not for them.

6. Working without taking a step back

Stepping away from work and taking time to reflect on or recap everything you’ve done so far can be hugely beneficial. Instead of opting to go all out for your entire work session duration, schedule some time that’s not so focused on being productive.

It can be quite hard to form healthy relationships or have empathy towards other people when you’ve been glued to a computer screen for days straight. Use this time each day to interact, gain some ideas and focus your energy on whatever makes you happy in life.

“There is virtue in work and there is virtue in rest. Use both and overlook neither.” – Alan Cohen

7. Going with the flow

This is almost a lifestyle choice each and every one of us has to make. Do we want to be proactive or reactive? It’s often the former that really shines during tough times. While winging it can help in some situations, practicing everything that you do repeatedly without being a perfectionist can help you deliver in the clutch moments.

Also make sure your preparation is thorough. Ask someone to play devil’s advocate on ideas you’ve come up with. This way you don’t over prepare or waste time focusing on issues that are highly unlikely to occur.

All-in all, these are just some of the things successful entrepreneurs have stopped doing to raise their game. Don’t fall into the trap where you are constantly adding things to your plate. Removing some can hold the key to success. The work environment is often fast paced so split testing or engaging people to help you stay accountable can help you weed out the unproductive elements and help you shine.

How do you stay productive throughout your day? Let us know in the comments below!

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