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​​4 Boss Level Growth Strategies That Create an Optimized Life

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Building a business is about more than sales, marketing, and flexing on social media. While those things tend to draw attention, they attract the wrong type of clients and are not how you build a sustainable and freedom-focused business.

It takes more than you feel is possible to have enough energy to do the growth work consistently. Successful businesses are more than the laptop lifestyle or all the other misleading things you see in social media ads. It’s more than the cute memes. 

Reaching new revenue milestones and achieving higher growth levels happens when you’re strategic about what you consume, who you connect with, and what you decide to implement. 

If you study any successful leader, you’ll see a person committed to their personal optimization. They spend time, energy, and resources focusing on creating healthy habits. They are the CEO of their life, leading to more focus on the growth of their business. Here are four essential growth strategies every leader should consider adding to their life and business as they’re building an empire. 

1. Be a Boss and Give Off Boss Energy

An entrepreneur tends to wear many hats, especially as you’re in the initial stages of building a business. You’re the salesperson, fulfillment specialist, onboarding team, tech support, and everything in-between. When you’re frantically doing all the work, you’re not giving off boss energy. When you don’t look at ways to leverage yourself, you’re not a CEO.

Finances may not be where you’d like them to be, but there are opportunities to outsource cost-effectively. If you aren’t there with your resources, ask yourself how many sales you’ll need to make today to afford outsourcing options — then, get to work. 

Your energy does all the talking before you ever do. Believe you’re a boss CEO and make decisions from a place of strength. Give off that strong energy that tells potential consumers you are someone they should pay attention to. 

2. Stop Chasing Opportunities 

Have you scrolled social media and seen a post that says something to the effect of, “I’m looking for X expert to help me do Z”? What you’ll notice next are hundreds of “pick me” commenters trying to get business. 

Too often, business leaders chase opportunities. The chasing vibe turns away high-end clients and is revealing. Those “pick me” posts are mainly for attention, and when you show up on one of them, it tells prospects you’re hurting. The chasing chases away business. 

Instead of chasing, nurture, and draw in potential business through solid content marketing and modern visibility strategies. When you show expertise through content, cold prospects want the next steps and invest with you. When you show up powerfully where your ideal consumers are, they want to know more. 

Boss level doesn’t chase. It’s strategic about the strategies and moves that need to happen for consumers to come to you. Think of any successful CEO; you don’t see them chasing. Believe in what’s possible and focus on nurturing instead of pursuing growth opportunities.

“Your big opportunity may be right where you are now.” – Napoleon Hill

3. Continue to Optimize Your Time

If you’re going to do everything it takes to build a business, you’ll need to optimize how you go about that. Your time is a precious resource that should be treated accordingly and have clear boundaries. You’re the CEO — your time should be spent on the high-level growth tasks that build a business over time. Don’t get caught in the busy work because that’s one of the quickest ways to stunt growth. 

The reality is that you probably don’t need more time. What needs to happen with your time is using it more effectively. Take full advantage of the time you do have by saying NO to distractions and focusing. 

4. Charge Based on Value and Deliver 

Charging more for products and services is an area that often frustrates too many business leaders. If you plan to deliver clear value, you can’t be afraid to charge according to that value and by respecting your time. 

Whatever your prices are, it’s a safe bet they’re low — your time is valuable. Often, entrepreneurs think the key to growth is more clients. Your next level of development can come from fewer clients but with higher prices. 

Once you do charge accordingly, make sure you deliver. Too often, entrepreneurs are better at selling than fulfilling. Don’t be that entrepreneur. 

Nothing stops you from living an unlimited life and building a business that creates freedom and financial security. You’ll get there with a strong mindset that’s ready to put in the consistent growth work. Use these four strategies and claim the business you deserve.

Jeff J. Hunter is an author best known for VA Staffer, a 100+ team Virtual Assistant staffing agency. Jeff helps entrepreneurs and startups build and scale remote teams to dominate their brand category. Creator of the CORE Branding Method and host of the 'Savage Marketer Podcast.' Join him at https://vastaffer.com.

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Life

How Learning the Skill of Hope Can Change Everything

Hope isn’t wishful thinking. It’s a state of being and a skill that has profound evidence of helping people achieve success in life

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Hope as a skill
Image Credit: Midjourney

Hope isn’t wishful thinking. It’s a state of being and a skill that has profound evidence of helping people achieve success in life.

Wishful thinking, on the other hand, is like having dreams in the sky without a ladder to climb, having a destination without a map, or trying to operate a jet-engine airplane without instructions. It sounds nice but is impossible to realize. You don’t have what you need to make it happen!

What Real Hope Is

Real hope is actionable, practical, and realistic. Better yet, it’s feasible and can be learned.

One popular approach is Hope Theory. This concept is used by colleges to study how hope impacts students’ academic performance. Researchers found that students with high levels of hope achieve better grades and are more likely to graduate compared to those with less hope.

Hope can be broken down into two components:

  1. Pathways – The “how to” of hope. This is where people think of and establish plans for achieving their goals.
  2. Agency – The “I can” of hope. This is the belief that the person can accomplish their goals.

Does Hope Really Work?

According to Webster’s Dictionary, hope as a noun is defined as: “desire accompanied by expectation of or belief in fulfillment.”

As humans, we are wired to crave fulfillment. We have the ability to envision it and, through hope, make it a reality.

My Experience with Hope

For 13 years, I was a hopeless human. During my time working at a luxury hotel as a front desk agent earning $11.42 per hour, I felt the sting of hopelessness the most.

The regret of feeling my time was being stolen from me lingered every time I clocked in. Eventually, I decided to do something about it.

I gave myself permission to hope for something better. I began establishing pathways to success and regained agency by learning from self-help books and seeking mentorship.

Because I took action toward something I desired, I now feel more hope and joy than I ever felt hopelessness. Hope changed me.

Hope Actually Improves Your Life

Wishful thinking doesn’t work, and false hope is equally ineffective. Real hope, however, is directly tied to success in all areas of life.

Studies show that hopeful people tend to:

  • Demonstrate better problem-solving skills
  • Cultivate healthier relationships
  • Maintain stronger motivation to achieve goals
  • Exhibit better work ethic
  • Have a positive outlook on life

These benefits can impact work life, family life, habit-building, mental health, physical health, and spiritual practice. Imagine how much better your life could be by applying real hope to all these areas.

How to Develop the Skill to Hope

As acclaimed French writer Jean Giono wrote in The Man Who Planted Trees:
“There are also times in life when a person has to rush off in pursuit of hopefulness.”

If you are at one of those times, here are ways to develop the skill to hope:

1. Dream Again

To cultivate hope, you need to believe in its possibility. Start by:

  • Reflecting on what you’re passionate about, your values, and what you want to achieve.
  • Writing your dreams down, sharing them with someone encouraging, or saying them out loud.
  • Creating a vision board to make your dreams feel more tangible.

Dreams are the foundation of hope—they give you something meaningful to aspire toward.

2. Create an Environment of Hope

  • Set Goals: Write down your goals and create a plan to achieve them.
  • Visualize Success: Use inspirational quotes, photos, or tools like dumbbells or canvases to remind yourself of your goals.
  • Build a Resource Library: Collect books, eBooks, or audiobooks about hope and success to inspire you.

An environment that fosters hope will keep you motivated, resilient, and focused.

3. Face the Challenges

Don’t avoid challenges—overcoming them builds confidence. Participating in challenging activities, like strategic games, can enhance your problem-solving skills and reinforce hope.

4. Commit to Wisdom

Seek wisdom from those who have achieved what you aspire to. Whether through books, blogs, or social media platforms, learn from their journeys. Wisdom provides the foundation for real, actionable hope.

5. Take Note of Small Wins

Reflecting on past victories can fuel your hope for the future. Ask yourself:

  • What challenges have I already overcome?
  • How did I feel when I succeeded?

By remembering those feelings of happiness, relief, or satisfaction, your brain will naturally adopt a more hopeful mindset.

Conclusion

Hope is more than wishful thinking—it’s a powerful skill that can transform your life. By dreaming again, creating a hopeful environment, facing challenges, seeking wisdom, and celebrating small wins, you can develop the real hope necessary for success in all aspects of life.

Let hope guide you toward a brighter, more fulfilling future.

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Life

The 5 Stages of a Quarter-Life Crisis & What You Can Do

A quarter-life crisis isn’t a sign you’ve lost your way; it’s a sign you’re fighting for a life that’s truly yours.

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what is a quarter life crisis
Image Credit: Midjourney

The quarter-life crisis is a well-defined set of stages—Trapped, Checking Out, Separation, Exploration, Rebuilding—one goes through in breaking free from feelings of meaninglessness, lack of fulfillment, and misalignment with purpose. I detail the stages and interweave my story below. (more…)

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Life

Here’s The Thing About Learning, Unlearning, and Relearning

Stop hoarding and start sharing your knowledge and wealth for the benefit of humankind

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sharing your knowledge
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Few people have the habit of hoarding their wealth without spending.  However, it limits their motivation as they tend to get into their comfort zones.  When people start spending money, then there will be depletion in their coffers. (more…)

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Life

3 Steps That’ll Help You Take Back Control of Your Life Immediately

The key to finding “enough” is recognizing that the root of the problem is a question of self-esteem and deservedness

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How to build self worth
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“It’s never enough.” (more…)

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