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The One-Hour Investment With A 100-Hour Payoff

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put your phone down

Here’s a quick thought experiment that will teach you something about yourself. Say you’re working at your computer, with your smartphone on the desk beside you.

Your phone buzzes with a new text message. Do you keep working on the computer, or stop what you’re doing to check the text?

The vast majority of us, in my observation, choose option B. A text is usually so much more exciting than whatever we’re working on, so we stop our flow of work and check the text.

Distraction is the enemy of success

When you’re deeply engrossed in meaningful work, you’re in a state of consciousness that psychologist Mihaly Csikszentmihalyi calls flow. You know this state, where you lose track of time and become one with the work. You’re “in the zone.”

Now think of all the digital distractions that constantly tempt us: text messages, instant messages, emails, and so on. When we allow ourselves to be pulled into these distractions, it pulls us out of flow. This means a massive loss in productivity, because it takes time to get back into flow.

I started out my career as a software developer, where flow was necessary. I would be eight levels deep in the code, and if someone interrupted me to ask about my weekend, that entire mental superstructure would come raining down in a shower of pixels. It would take me fifteen minutes to build it back up again.

The bad news is that every digital distraction you allow into your life has a “cascading effect” in terms of lost productivity. The good news is that you can take control of these distractions. And it will only take you one hour.

“By prevailing over all obstacles and distractions, one may unfailingly arrive at his chosen goal or destination.” – Christopher Columbus

We are all Pavlov’s dogs 

The great Russian physiologist Ivan Pavlov conducted an experiment with dogs where he rang a bell each time he served them food. After a while, the dogs began salivating when he rang the bell, whether he served food or not: their bodies became conditioned to expect food whenever they heard the bell.

We don’t often think of ourselves like Pavlov’s dogs, but we are. The text message alert on your phone is a “bell” that has conditioned you to expect a tiny burst of information. Because humans feed on information, the text alert delivers a little dopamine hit to your brain, and you stop what you’re doing to answer it. This is why digital distractions are so difficult to resist: they’re addictive!

Software and hardware makers understand this. These digital distractions are built into every device and app, because that’s how they get you to use them. The more an app interrupts your life, the more likely you’ll get addicted to it.

There’s only one way out: turn off the bell. You have to take control of your own working environment. Turn off, remove, and uninstall as many digital distractions as possible. Strive for a Zen-like simplicity on your computer and smartphone, where you will be able to devote large chunks of uninterrupted time to work that matters.

I recommend investing one hour in cleaning up all these digital distractions. Do it today, before you forget about it. It’s the best time investment you will make this year, because each digital distraction you remove will save you hours of time in the future. Here’s a list to get you started:

  • Text messages: Set your phone to vibrate rather than an audible alert when you receive a text. Mute texts during working hours.
  • Instant messages: If you have instant message platforms like Google Chat or Skype installed, turn them off by default, rather than having them load at startup.
  • System messages: Get rid of as many icons in your system tray as possible, and remove their meaningless interruptions. (Most icons allow you to right-click, then choose “options.”)
  • Audible notifications: Turn off all the audible beeps, boops, and ding-dong arooga’s from your phone and computer. These are productivity killers.
  • Live updates: Turn off all the useless, distracting scrolling headlines (on the Windows 10 start menu, for example) by right-clicking and turning off “live updates.”
  • Internet distractions: Remove time-wasting bookmarks from your browser, so you have to type them in manually. Install an app that blocks the internet during working hours.
  • Email: This is the big one. Ruthlessly unsubscribe! Get yourself off all unnecessary email lists. If in doubt, yank it out.

“Don’t become a mere recorder of facts, but try to penetrate the mystery of their origin.” – Ivan Pavlov

If you had the opportunity to invest $1 today for a $100 payoff over the next year, it would be a wildly profitable investment. This is the one-hour time investment that will pay off at least 100 hours in productivity over the next year. Only you can make the investment; no one can do it for you.

How much money will you invest this year? Please leave your thoughts in the comment section below!
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Innovation and disruption are a key part of thought leadership online. But most online business owners today are blinded by tactics

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How You Can Start Networking in Style in 2023

By investing your time and effort in networking, you will gain more business through the relationships you make

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Are you completely new to networking?

Then this article is a great place to start. Networking isn’t hard on paper…you go along to online and in-person meetings, make new connections and build relationships, and those relationships lead to more work so you can grow your business! The challenge is that in reality, it isn’t quite so straightforward, as our emotions get involved and make things much tougher.

It’s incredibly common for nerves to creep in and to feel overwhelmed and apprehensive when it comes to networking – even when it isn’t new to you. But how can you become more successful at it, feel less self-conscious, and make networking work for you and your business?

Here’s a few tips to help you embrace every business networking opportunity you get, so you can grow your business and achieve your goals.

Rock up with confidence

If you want to keep those nerves at bay and ooze confidence at networking get-togethers, you’ll need to downplay it rather than seeing it as a big occasion. Try not to put pressure on yourself and see it as a casual meet-up with a bunch of people with similar goals to you. To help you relax in the run-up to the event, be sure to set achievable goals and expectations before you go.

Keep your chin up and your goals in mind – positivity is key. One easy goal for your first networking meeting is very simply to speak to one other person and see where the conversation goes. Introduce yourself and your business, but take the time to listen to their story, too. It’ll only take a few minutes and will be over before you know it, so it’s nothing to fear. You may even enjoy it and want to speak to a few more people, too!

“You can close more business in two months by becoming interested in other people than you can in two years by trying to get people interested in you.” – Dale Carnegie

Where to go networking

If you’ve never been networking before, it might not be very easy to find a group – but only because there’s so much choice and you don’t know where to start your search! Groups come in different sizes and styles, so it’s important to find one that suits you and your business. Informal, formal, big, small… the choice is yours.

For your first meeting, start small to ease yourself in – a big group could prove too daunting, and stop you from feeling comfortable enough to get involved. After all, you want to make a strong first impression!

If you’re wondering which group to opt for in the long-term, give a few a go! Get a feel for them, speak to as many people as you can, and see which one suits! You’ll know when a group feels right for you, and you can see where those all-important relationships are most likely to be built. If a group doesn’t feel like the right for you, give a different one a go.

Get more leads and referrals

This will happen for you, as long as you put the effort into building those relationships. If you take the time to get to know people, and then check in with them and support them, they’ll see you as a trustworthy and reliable contact who they can call on. And when they feel that way, those leads and referrals you’re looking for will come a-knocking.

Once you’ve made relationships with people who you trust, and they’ve had a positive experience working with you, you can even ask for referrals! But don’t rush this, as you don’t want to inadvertently push people away or try and force the relationship along too quickly.

When you do get an opportunity to work with someone you’ve met at a networking group, go above and beyond to offer more value than they’re expecting, as then, they’ll be much more likely recommend you and introduce you to more of their contacts!

Grow your business

By investing your time and effort in networking, you will gain more business through the relationships you make, and you will be able to grow your business.

We know that it’s not easy, going networking for the very first time. And that’s why we want to give you all the advice and tools that you need so you can walk in with confidence and make the most of the opportunity.

2023 is just around the corner, and you have the chance to make it the year you make networking work for your business. And the benefits could be incredibly amazing for your business, just like they have been for ours, and many business owners we have worked with over the years.

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