Connect with us

Entrepreneurs

The 4 Difficult Lessons Every Successful Entrepreneur Must Learn

Published

on

entrepreneurship

Successful entrepreneurs are born learners, but often they focus on the wrong lessons. Yes, learning about financing, staff management, selling, marketing, product innovation, decision-making and risk taking are vital. However, there are other lessons that are just as important to the future of your business.

Learn these four lessons, really embed them into your psyche, and you’ll be in great shape to build a successful, sustainable business:

1. It’s essential to pivot

Startup businesses often go off like a rocket. You invest your money in building a top-line product or service, putting together a fantastic team, and making sure the design of your website and marketing material is just right. You invest so much time in this before you launch that you forget about sales and demand. You launch – and, well, all those customers you thought would be knocking down your door aren’t there. It’s a struggle to get through your first year in business.

Growing a business is all about product-market fit – matching up your offering with what customers actually want, ideally at a price that is profitable and appealing to the customer. The important lesson is that while every entrepreneur is passionate about their sector, very few can hit product-market fit first time. Don’t beat yourself up. Instead of getting frustrated about customers not buying from you, ask them why they aren’t. Then take what you’ve learnt and pivot in a new direction.

2. Process geeks are cool

I’ve worked with many brilliant and inspiring entrepreneurs. Some have gone on to build international businesses and others have foundered. What separates them? The truly successful ones all have one thing in common: scratch the surface and they’re process geeks.

Successful entrepreneurs enjoy the detail, they love separating each job into separate actions, seeing where they can make efficiencies and freeing up the bottlenecks. Every element of their business has a written process with clearly defined steps.   

If you’re a visionary, and most entrepreneurs are, the actual nitty gritty process of your business probably leaves you cold. You’re focused driving sales, bringing in new clients and building relationships. It’s the bigger picture all the way for you. Nonetheless, if you don’t put proper processes in place, your business will fail in the long run, no matter how many sales you’ve made or how big your client roster.  

“Details create the big picture.” – Sanford I. Weill

3. Hiring people smarter than you is clever

Everyone knows this one, right? The problem here is that though we all know it, we very often forget it. I’ve seen lots of entrepreneurs fall at this hurdle with sometimes catastrophic results. The reasons for this are very clear to me because some entrepreneurs are control freaks. They are big, extrovert personalities, and they have to be the top dog in the workplace. That means when it comes to hiring, though they think they’re focused on going for smart people, they’re actually choosing people who won’t threaten their ego. Hiring for a startup is difficult – there is no doubt.

Successful entrepreneurs know and understand themselves. They know their strengths and their personal weaknesses. Driven, go-getting extravert founders can be incredibly successful, but they need to surround themselves with people who are unafraid to challenge them. Otherwise, what you end up with later down the line is a business full of yes-men. Smart, yes-men, maybe, but still people who will go along with any mad idea you might have at 4 o’clock in the morning.

The best way to ensure this doesn’t happen to you is to get a second opinion from people you trust, even people outside the business or let your team interview the person, not you. Clearly this plan isn’t foolproof, because if you’ve already built a business full of yes-men they’re just going to pick someone like them. Nonetheless, nine times out of 10 you’ll end up with a new team member who’s not going to be afraid to tell you when you’re being an idiot.

4. All entrepreneurs are afraid – it’s normal

Every entrepreneur has sleepless nights. All startup founders worry that their business is going to go bust tomorrow. All entrepreneurs think they’re going to get found out. This is perfectly normal, and absolutely nothing to worry about. In fact, it’s all part of building a highly successful business. The trick is to ensure that it doesn’t start to impair your judgement or your health.

We’ve all heard stories of entrepreneurs who only sleep four hours per night, and work 80 hour weeks for years and years on end. While some do, most come to the correct conclusion after a few months that if they and their team must work 80 hours per week, they don’t have a viable business. The effects are more harmful than you might expect. Getting a good night’s sleep will calm you down.

“Life is like riding a bicycle. To keep your balance, you must keep moving.” – Albert Einstein

If your business is sustainable and you’ve just got into a cycle of fear that’s driving you to work ridiculous hours, then stop. Look again at your product-market fit and processes, hire some people smarter than you who will tell you you’re an idiot and go on holiday. Yes, one of those things where you leave the office and don’t come back for at least a week. Holidays are definitely not for wimps.

Successful entrepreneurs understand that it’s the big lessons that count. They are the portable life lessons that will carry you through the tough times ahead. If you can really nail these four lessons, you’ll not only be in great shape but you’ll be ahead of many of your fellow entrepreneurs.  

Which one of these four lessons do you need to implement most in your life? Let us know in the comments below!

Sharon Fishburne is CEO of the Sharon Fishburne Consultancy, which provides startups and SMEs with strategic marketing advice to take their businesses to the next level. An expert at marketing strategy, Sharon previously worked at number of the biggest global consultancies, including PwC, advising multinationals on their expansion strategy.

Advertisement
1 Comment

1 Comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Entrepreneurs

How Entrepreneurs Are Harnessing LLCs to Launch Successful Startups

LLCs have unique advantages for starting up and growing a successful business

Published

on

why you should set up an LLC

In my entrepreneurial journey, I’ve learned that LLCs have unique advantages for starting up and growing a successful business. But, before delving into the advantages, it’s essential to grasp the fundamentals of what an LLC is and how it operates. 

What is an LLC?

An LLC is a hybrid business entity that combines the liability protection of a corporation with the pass-through taxation of a partnership or sole proprietorship. This unique blend provides entrepreneurs with the best of both worlds: personal asset protection and simplified taxation.

One of the most significant advantages of an LLC is its limited liability feature. This means that as the owner, my personal assets are shielded from any liabilities or debts incurred by the business.

In the event of lawsuits or financial obligations, only the assets of the LLC are at risk, offering me peace of mind and protecting my personal wealth.

Advantages of Forming an LLC

Flexibility in Management and Structure

Another aspect of the LLC that appealed to me was its flexibility in management and structure. Unlike corporations, which have rigid hierarchies and formalities, LLCs allow for a more relaxed approach to governance. As the founder, I have the freedom to structure the company in a way that suits the needs and goals of my startup.

For instance, LLCs can choose to be managed by their members (owners) or appoint a manager to oversee operations. This flexibility enables me to maintain full control of the business or delegate management responsibilities to trusted individuals while retaining ownership.

Additionally, LLCs are not bound by strict meeting requirements or extensive record-keeping obligations, reducing administrative burdens and allowing me to focus on building and growing the business.

Pass-Through Taxation and Financial Efficiency

One of the most attractive features of an LLC, particularly for startups, is its pass-through taxation. Unlike corporations, which are subject to double taxation (taxation at both the corporate and individual levels), LLCs pass profits and losses directly to their members’ personal tax returns.

This tax efficiency not only simplifies the filing process but also allows for greater flexibility in managing cash flow and reinvesting profits back into the business. As an entrepreneur, minimizing tax liabilities and maximizing financial efficiency are critical components of long-term success, and the pass-through taxation feature of an LLC aligns perfectly with these objectives.

Enhanced Credibility and Professionalism

Establishing an LLC can also enhance the credibility and professionalism of a startup. Unlike sole proprietorships or general partnerships, which may be perceived as informal or less legitimate, an LLC provides a formal business structure that instills confidence in customers, investors, and partners.

By operating under the umbrella of an LLC, I can present my startup as a reputable and established entity, which can open doors to opportunities such as securing financing, attracting top talent, and forging strategic partnerships.

This enhanced credibility can be a significant advantage, particularly in competitive industries or when seeking to differentiate my startup in the market.

Protection of Intellectual Property and Brand Assets

For startups built around innovative ideas or unique intellectual property, protecting these assets is paramount. An LLC offers an additional layer of protection for intellectual property and brand assets, safeguarding them from infringement or unauthorized use.

By registering trademarks, copyrights, or patents under the name of the LLC, I can establish legal ownership and enforce my rights more effectively in the event of disputes or infringement claims. This protection not only preserves the value of my intellectual property but also enhances the overall stability and longevity of the startup.

Steps to Form an LLC

Let us now look at the general steps to form an LLC for your business:

Step 1: Choose a Name for Your LLC

Selecting a unique and distinguishable name is the first step in forming an LLC. Ensure that the name you choose complies with the rules set by your state’s LLC division. Typically, the name must end with “Limited Liability Company,” “LLC,” or an abbreviation of these terms.

Additionally, the name should not infringe on the trademarks of existing businesses.

Step 2: Designate a Registered Agent

A registered agent is an individual or entity appointed to receive legal documents, such as lawsuits or subpoenas, on behalf of the LLC. The registered agent must have a physical address within the state where the LLC is formed.

For instance, if you are forming an LLC in Texas, ensure that your registered agent has a physical address in Texas.

This role is crucial for ensuring that the LLC remains compliant with legal requirements and maintains good standing.

Step 3: File Articles of Organization

The Articles of Organization, also known as a Certificate of Formation or Certificate of Organization in some states, is a document that formally establishes the LLC. You’ll need to submit this document to the appropriate state agency, usually the Secretary of State or Division of Corporations.

The articles typically include basic information such as the LLC’s name, address, registered agent details, and the purpose of the business.

Step 4: Create an Operating Agreement

While not always a legal requirement, drafting an operating agreement is highly recommended for LLCs. This document outlines the ownership structure, management roles, voting rights, profit-sharing arrangements, and other important aspects of the LLC’s operations.

Even if you’re the sole owner of the LLC, having an operating agreement in place can help clarify expectations and prevent disputes in the future.

Step 5: Obtain an Employer Identification Number (EIN)

An Employer Identification Number (EIN), also known as a Federal Tax Identification Number, is a unique nine-digit number assigned by the Internal Revenue Service (IRS) to identify your LLC for tax purposes.

Even if your LLC doesn’t have employees, obtaining an EIN is necessary for opening a business bank account, filing taxes, and conducting other financial transactions.

Step 6: Obtain Necessary Permits and Licenses

Depending on the nature of your business and its location, you may need to obtain various permits, licenses, or certifications to operate legally. These requirements can vary widely from one industry and jurisdiction to another. Common examples include business licenses, zoning permits, health permits, and professional licenses.

In my entrepreneurial journey, the decision to establish my startups as LLCs has been instrumental in mitigating risks, optimizing financial performance, and positioning my ventures for long-term success.

By harnessing the advantages of the LLC structure, I’ve been able to navigate the complexities of entrepreneurship with confidence and resilience, laying the groundwork for a bright and prosperous future.

Continue Reading

Entrepreneurs

Build a Strong IT Team with These Smart Hiring Tips

Without dedicated IT staff, your company may not be able to function as efficiently or effectively

Published

on

Hiring tips for tech industry

The role of IT staff in your company is not only essential but also ever-evolving. As your business grows, so does the need for qualified IT staff and more robust recruiting solutions.

After all, from maintaining and troubleshooting the computer systems that keep your business running smoothly, IT staff also help employees stay connected and productive by providing technical support at all times. (more…)

Continue Reading

Entrepreneurs

5 Important Legal Tips Every Entrepreneur Should Know

With a firm commitment to legal knowledge, you pave the way to grow your business sustainably

Published

on

legal tips for entrepreneurs

Embarking on the entrepreneurial path is a courageous venture that calls for a diverse skill set to achieve enduring success.

While creativity, drive, and strategic vision are paramount, integrating legal insight into your entrepreneurial toolkit can be a game-changer.

This comprehensive guide delves deeper into the five critical steps that can empower you to navigate the intricate legal landscape and propel your venture toward prosperity. (more…)

Continue Reading

Entrepreneurs

6 Hacks to Boost Your Productivity as a Business Owner

To improve how much you get done each day, it’s smart to establish routines and use careful planning

Published

on

productivity for business owners

Entrepreneurs are always looking for ways to get more done with the time and resources they have. Business owners can use clever productivity tricks to break these limits and make the most of their projects. (more…)

Continue Reading

Trending