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How to Build A Personal Brand According to These 5 Well-Known Experts

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personal brand experts

Building a personal brand doesn’t have to be difficult. In fact, you can build a personal brand for free if you’d like.  I’ve researched some of the top entrepreneurs and personal branding experts in the world and I want to share with you how they were able to build their personal brand.

If you follow and I mean really follow the advice given by those listed below, there’s no reason that you can’t build a personal brand.

1. Gary Vaynerchuk

Gary Vaynerchuk is CEO of VaynerMedia and Vaynersports. He’s invested in companies such as Twitter, Snapchat, Uber, and Venmo. Gary is 4-time New York Times Best Seller. He currently has an Instagram following of 2.5m followers.

According to Vaynerchuk, your personal brand is your resume. What are you putting out into the world? What you put out in the world is how others will perceive you. Are you providing value in the world? A personal brand is not hard to cultivate when you want to help others.

Your personal brand is free. This can go back to what are you putting out in the world? You’re living your personal brand every day with the beliefs that you have.

Gary clarified that putting your thoughts out into the world doesn’t mean that you’re being disrespectful. If you have an opinion, then share it, but always think first as to how others will react. An opinion might be on the topic of entrepreneurship whereas it’d probably be beneficial to stay away from politics.

Create more content. When you’re creating content in the world, you need to be yourself. People like authenticity. What are you doing today to get yourself known? Are you writing for a blog or speaking to an audience? When you consistently create content, you will get known.

2. Grant Cardone

Grant Cardone is a New York Times Best-Selling Author, creator of Grant Cardone TV, CEO of four businesses, and currently has over $400 million worth of real estate holdings. Grant has an Instagram following of 534,000 followers.

Cardone states that a personal brand should be defined as the thing you spend the most time doing. The five things that you do the most defines your personal brand. If you watch TV, then that’s who you’ll be known as. But if you’re someone who reads or starts businesses, that’s also what you’ll be known as. The choice is up to you.

You should never follow the rules. Grant posts way more than any other person I know on social media. He isn’t following the rules. Some people may hate him for it, but he doesn’t care. If posting more gets himself known, then he will do it.

What do you stand for? Your personal brand should be built around what you stand for. What do you believe in? Whatever you stand for, you should live it every day.

Look at strong companies and see what they do. How were they able to build their personal brand? Think of companies like Starbucks and Amazon. You can conceive their company’s brand to create a personal brand for yourself. When you think of them, aren’t they positive thoughts?

“Have goals so big your problems pale in comparison” – Grant Cardone

3. Josh King Madrid

Josh or JetSetFly is a tech entrepreneur, marketing specialist, and founder of Team Jet Set. He was ranked as one of the top Influencive influencers of 2017. Josh is also the host of The Dropout Degree  podcast show. At only 19, he has a social media following of over 100,000 followers.

Josh uses tons of video content like Youtube and Snapchat when building his personal brand. Video is more personal than a quote post. You can hear the person talking to you as if they were right next to you. You don’t always have to use video content, but you should incorporate it into your posts.

Josh shows that if you want to build your brand and take your influence to the next level, that “Content Is King and Marketing Is Queen”. If you want to exceed at the next level online, you might want to hire a professional photographer and videographer to take photos and videos for you.

Remember, the quality of content you put out has a direct impact on how people will think of you. When building a personal brand, don’t take any shortcuts. Hiring a professional doesn’t have to be expensive. You could find a friend at first or you can hire a professional and do a couple of sessions at once and have content that’ll last you months.

Josh, along with Gary Vaynerchuk, agree that it comes down to getting yourself known. Josh does this through being featured on different articles online, growing his social media following, and by his podcast. To get yourself known, you need to do big things, and that doesn’t start with sitting on the couch. Start to connect with others by producing valuable content and your brand will start to grow faster than you ever thought.

4. Lewis Howes

Lewis Howes is a former pro athlete turned New York Times Best-Selling Author and podcast host of The School of Greatness which is ranked as one of the top 100 podcasts in the world. Lewis has an Instagram following of 438,000 followers.

When building a personal brand according to Lewis, you should find someone who inspires you and you should ask to work for them while you pay them. Yes, they don’t pay you. You pay them to work for them. Think about all the people who would like to work for free, this allows you to separate yourself from the crowd.

When you’re working with this person, you can learn how they built their personal brand by their habits and how they carry themselves. It’s only a matter of time before you act like them.

You should find one platform and build up that platform. In the beginning, it was LinkedIn for Lewis. He’d spend six hours per day on there. When building a personal brand, you can stretch yourself too thin. It’s better to start with one platform and master it.

“The greatest gift you can give yourself is education and growth.” – Lewis Howes

5. Casey Adams

At 17, Casey is an author, brand specialist, and speaker. He has an Instagram following of over 112,000 followers.  According to Casey, you need to impact people. The more of an impact that you make on people, the more people who will follow you. Just impact one person per day and it’ll add up.

Casey also preaches about the power of the DM, also known as direct messaging. Casey has been able to network and engage with high status individuals by consistently DM’ing these individuals and providing value, which in return has built his brand massively.

Engage with your audience. It doesn’t matter if you have a large or small following. You should comment on other people’s pictures and respond to comments on your photos. It’s the little things like commenting that add up.

Share your journey. With Instagram, you can document your journey from where you started. You’re showing the entire world your progress. What type of progress do you want to show them?

Who’s your favorite personal branding expert? Let us know in the comments!

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Entrepreneurs

How Entrepreneurs Are Harnessing LLCs to Launch Successful Startups

LLCs have unique advantages for starting up and growing a successful business

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why you should set up an LLC

In my entrepreneurial journey, I’ve learned that LLCs have unique advantages for starting up and growing a successful business. But, before delving into the advantages, it’s essential to grasp the fundamentals of what an LLC is and how it operates. 

What is an LLC?

An LLC is a hybrid business entity that combines the liability protection of a corporation with the pass-through taxation of a partnership or sole proprietorship. This unique blend provides entrepreneurs with the best of both worlds: personal asset protection and simplified taxation.

One of the most significant advantages of an LLC is its limited liability feature. This means that as the owner, my personal assets are shielded from any liabilities or debts incurred by the business.

In the event of lawsuits or financial obligations, only the assets of the LLC are at risk, offering me peace of mind and protecting my personal wealth.

Advantages of Forming an LLC

Flexibility in Management and Structure

Another aspect of the LLC that appealed to me was its flexibility in management and structure. Unlike corporations, which have rigid hierarchies and formalities, LLCs allow for a more relaxed approach to governance. As the founder, I have the freedom to structure the company in a way that suits the needs and goals of my startup.

For instance, LLCs can choose to be managed by their members (owners) or appoint a manager to oversee operations. This flexibility enables me to maintain full control of the business or delegate management responsibilities to trusted individuals while retaining ownership.

Additionally, LLCs are not bound by strict meeting requirements or extensive record-keeping obligations, reducing administrative burdens and allowing me to focus on building and growing the business.

Pass-Through Taxation and Financial Efficiency

One of the most attractive features of an LLC, particularly for startups, is its pass-through taxation. Unlike corporations, which are subject to double taxation (taxation at both the corporate and individual levels), LLCs pass profits and losses directly to their members’ personal tax returns.

This tax efficiency not only simplifies the filing process but also allows for greater flexibility in managing cash flow and reinvesting profits back into the business. As an entrepreneur, minimizing tax liabilities and maximizing financial efficiency are critical components of long-term success, and the pass-through taxation feature of an LLC aligns perfectly with these objectives.

Enhanced Credibility and Professionalism

Establishing an LLC can also enhance the credibility and professionalism of a startup. Unlike sole proprietorships or general partnerships, which may be perceived as informal or less legitimate, an LLC provides a formal business structure that instills confidence in customers, investors, and partners.

By operating under the umbrella of an LLC, I can present my startup as a reputable and established entity, which can open doors to opportunities such as securing financing, attracting top talent, and forging strategic partnerships.

This enhanced credibility can be a significant advantage, particularly in competitive industries or when seeking to differentiate my startup in the market.

Protection of Intellectual Property and Brand Assets

For startups built around innovative ideas or unique intellectual property, protecting these assets is paramount. An LLC offers an additional layer of protection for intellectual property and brand assets, safeguarding them from infringement or unauthorized use.

By registering trademarks, copyrights, or patents under the name of the LLC, I can establish legal ownership and enforce my rights more effectively in the event of disputes or infringement claims. This protection not only preserves the value of my intellectual property but also enhances the overall stability and longevity of the startup.

Steps to Form an LLC

Let us now look at the general steps to form an LLC for your business:

Step 1: Choose a Name for Your LLC

Selecting a unique and distinguishable name is the first step in forming an LLC. Ensure that the name you choose complies with the rules set by your state’s LLC division. Typically, the name must end with “Limited Liability Company,” “LLC,” or an abbreviation of these terms.

Additionally, the name should not infringe on the trademarks of existing businesses.

Step 2: Designate a Registered Agent

A registered agent is an individual or entity appointed to receive legal documents, such as lawsuits or subpoenas, on behalf of the LLC. The registered agent must have a physical address within the state where the LLC is formed.

For instance, if you are forming an LLC in Texas, ensure that your registered agent has a physical address in Texas.

This role is crucial for ensuring that the LLC remains compliant with legal requirements and maintains good standing.

Step 3: File Articles of Organization

The Articles of Organization, also known as a Certificate of Formation or Certificate of Organization in some states, is a document that formally establishes the LLC. You’ll need to submit this document to the appropriate state agency, usually the Secretary of State or Division of Corporations.

The articles typically include basic information such as the LLC’s name, address, registered agent details, and the purpose of the business.

Step 4: Create an Operating Agreement

While not always a legal requirement, drafting an operating agreement is highly recommended for LLCs. This document outlines the ownership structure, management roles, voting rights, profit-sharing arrangements, and other important aspects of the LLC’s operations.

Even if you’re the sole owner of the LLC, having an operating agreement in place can help clarify expectations and prevent disputes in the future.

Step 5: Obtain an Employer Identification Number (EIN)

An Employer Identification Number (EIN), also known as a Federal Tax Identification Number, is a unique nine-digit number assigned by the Internal Revenue Service (IRS) to identify your LLC for tax purposes.

Even if your LLC doesn’t have employees, obtaining an EIN is necessary for opening a business bank account, filing taxes, and conducting other financial transactions.

Step 6: Obtain Necessary Permits and Licenses

Depending on the nature of your business and its location, you may need to obtain various permits, licenses, or certifications to operate legally. These requirements can vary widely from one industry and jurisdiction to another. Common examples include business licenses, zoning permits, health permits, and professional licenses.

In my entrepreneurial journey, the decision to establish my startups as LLCs has been instrumental in mitigating risks, optimizing financial performance, and positioning my ventures for long-term success.

By harnessing the advantages of the LLC structure, I’ve been able to navigate the complexities of entrepreneurship with confidence and resilience, laying the groundwork for a bright and prosperous future.

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Entrepreneurs

Build a Strong IT Team with These Smart Hiring Tips

Without dedicated IT staff, your company may not be able to function as efficiently or effectively

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Hiring tips for tech industry

The role of IT staff in your company is not only essential but also ever-evolving. As your business grows, so does the need for qualified IT staff and more robust recruiting solutions.

After all, from maintaining and troubleshooting the computer systems that keep your business running smoothly, IT staff also help employees stay connected and productive by providing technical support at all times. (more…)

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Entrepreneurs

5 Important Legal Tips Every Entrepreneur Should Know

With a firm commitment to legal knowledge, you pave the way to grow your business sustainably

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legal tips for entrepreneurs

Embarking on the entrepreneurial path is a courageous venture that calls for a diverse skill set to achieve enduring success.

While creativity, drive, and strategic vision are paramount, integrating legal insight into your entrepreneurial toolkit can be a game-changer.

This comprehensive guide delves deeper into the five critical steps that can empower you to navigate the intricate legal landscape and propel your venture toward prosperity. (more…)

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Entrepreneurs

6 Hacks to Boost Your Productivity as a Business Owner

To improve how much you get done each day, it’s smart to establish routines and use careful planning

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productivity for business owners

Entrepreneurs are always looking for ways to get more done with the time and resources they have. Business owners can use clever productivity tricks to break these limits and make the most of their projects. (more…)

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