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Entrepreneurs: Be Job Providers, Not Job Seekers



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Once I was invited to a workshop on Entrepreneurial Development Program.  The presenter explained the importance of entrepreneurship and how to start a business and the challenges involved in setting up an enterprise. He said that he had his own business and was working as a consultant for several companies on setting up enterprises.

He shared the challenges he encountered initially when he set up his own small business as there was resistance from his parents. He showed a video clip of a few successful entrepreneurs who started from nowhere and reached the pinnacle of their entrepreneurial journey.  It was an inspiring session full of entrepreneurial ideas and insights. I decided to explore this topic further for the benefit of my students and those who have myths about entrepreneurship and are passionate about it.  

There is no doubt that Indians have an entrepreneurial mindset and most of the students want to become job providers rather than job seekers. However, most parents don’t encourage their children to set up businesses as there are more challenges involved in it. In case of failure, nobody comes forward to support.

 There is no governmental support.  There are no social security measures. In case of bankruptcy, the law takes its own time to clear the cases. There is a social stigma attached to failures in India. Likewise, there are several reasons why Indian parents don’t encourage their children to pursue their entrepreneurial journey.  They encourage their children to play safe and advise them to become job seekers.  

Since most of the parents are in middle and old age, they want their old age to be secured without any financial hiccups.  They have apprehensions about what would happen to them in their old age if their children fail in business. 

Job seeker versus job provider

If you are money-driven, become a job seeker. In contrast, if you are value-driven, become a job provider. If you have the mindset of ‘accumulation’, become a job seeker. In contrast, if you have the mindset of ‘contribution’, become a job provider. If you brood over the problems become a job seeker. In contrast, if you find solutions to the problems, become a job provider. If you think inside the box, become a job seeker.  In contrast, if you think outside the box, become a job provider. 

If you want to survive like any other ordinary person, become a job seeker. In contrast, if you want to succeed like an extraordinary person, become a job provider. If you want to get into the rat race, become a job seeker. In contrast, if you want to stand out and be a trailblazer, become a job provider.  

Challenges and opportunities for entrepreneurs

The students must remember that it is not easy to set up their own businesses.  There are many challenges involved in it. They have to encounter several challenges from beginning to end.  They must know how to convert threats into opportunities.  They must learn to see the door that is opened rather than the one that is closed.  

Michael Gerber rightly remarked, “The entrepreneur in us sees opportunities everywhere we look, but many people see only problems everywhere they look. The entrepreneur in us is more concerned with discriminating between opportunities than he or she is with failing to see the opportunities.”  They have to work round the clock. They must arrange capital.  They must face cut-throat competition. They cannot predict what happens next resulting in high-stress levels.   

Most of the threats arise from the external business environment. However, they can face all these challenges easily if they are passionate about entrepreneurship. They must understand that entrepreneurship is not for fainthearted, but for the brave-hearted. 

Risks in entrepreneurship

Students must learn that whatever business decisions they make might not result in success as some of them are bound to fail. They must also understand that the success rate for an entrepreneur is low.  Brian Tracy, in The Psychology of Achievement (2002), talks about four millionaires who made their fortunes by the age of 35. They were involved in an average of 17 businesses before finding the one that took them to the top. 

They kept trying and changing until they found something that worked for them.  If they have a passion for entrepreneurship and are willing to take the risk and learn lessons and move forward with tenacity and resilience, then entrepreneurship is the right option. They must learn that there is an element of risk in jobs also as there is no guarantee in getting the employment and ensuring its longevity even after employed as employees can be fired at any time. 

They must understand that there is risk involved in being job seekers and job providers. Above all, they must overcome the fear of failures and criticism to succeed as entrepreneurs.

If Dhirubhai Ambani remained as an employee as a petrol pump attendant, would he have set up Reliance Empire? If Narayana Murthy remained in Patni Computers as an employee, would he have founded Infosys Technology Ltd?  Hence, remove your mental limitations; and take risks to excel as successful entrepreneurs. 

Debunk the myth that Indians work for others, not for themselves. If Indians work for themselves by setting up enterprises imagine the amount of wealth we would create for India and the type of India we would live in.  To sum up, if India has to grow as a strong economy and a global superpower, we need more job providers rather than job seekers.

Professor M.S. Rao, Ph.D. is the Father of “Soft Leadership” and the Founder of MSR Leadership Consultants, India. He is an International Leadership Guru with forty years of experience and the author of fifty books including the award-winning ‘See the Light in You’ URL: He is a C-Suite advisor and global keynote speaker. He brings a strategic eye and long-range vision given his multifaceted professional experience including military, teaching, training, research, consultancy, and philosophy. He is passionate about serving and making a difference in the lives of others. He is a regular contributor to Entrepreneur Magazine. He trains a new generation of leaders through leadership education and publications.

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mlk jr

While reflecting on the magnificent life of Dr. Martin Luther King Jr. I began to uncover what truly made Dr. King such a powerful leader. Many revere him for the change he brought forth so it’s no wonder that he was heavily influenced by the man who said, “Be the change you want to see in the world”. He embodied that statement on the deepest level and lead people through one of the most challenging yet historic times in our nation. 

But what was it that made Dr. King’s movement so different than the rest? A quality that transcends ego and unites a people so divided? 

My greatest and most moving discovery while studying the life of Dr. King was the very answer to our question. 

Yes, he had the personality to be a leader, yes he had the bravery to use his voice, yes he evoked REAL change in government and policies, but the manifestation of all those comes from his willingness to lead a movement truly rooted in consciousness. 

A peaceful approach

Dr. King was continuously met with frustration, hate, and even violence by both law enforcement and those who wanted to fight for equality through violence. But the more violent things became, the more he dug his heels into a peaceful approach. Dr. King’s unwavering faith in the power to lead with peace and not violence is undoubtedly why his legacy is such a pillar of our nation still to this day. It is easier to fight.

Hate, anger and separateness from one another are primitive emotions on the emotional scale of well being but It takes awareness, understanding and elevated consciousness to move from a place of peace and understanding. Dr. King knew that we all have access to these states of higher consciousness and that our true power lies in a peaceful approach.

He is an example of the truest essence of our consciousness in this human experience. How to truly love your neighbor as yourself. 

Conscious compassion

Even the strongest opponents are human. Meet hate with love + compassion for the enemy” he said. It wasn’t his resistance to violence that made him a peacemaker, but rather his commitment to keeping compassion and connection to all humanity at the forefront of his movement. A profound understanding that underneath all the hate, violence and discrimination, we are all one. We all come from the same source and we are all human.

A conscious king

A man of his position, his power, his following could have been easily swayed by the human temptations of the ego. But he remained steadfast in his cause to bring forth real change. He understood on the deepest level that we are truly a stronger force in the universe when we move as one unit, with one mind, and one goal. That the separation from one another is the weakness of humanity. That our strength is in those things that unite us all, the qualities that give us life.

His success was in uniting not just the people of America but the consciousness of America.

No matter our gender, or our social class or our color, we all love, and we all seek peace. We all feel joy and happiness, we all want to be met with compassion and understanding. 

His cause went far beyond the need for physical freedom and equal rights. His cause was for freedom of mind, freedom of heart, freedom to be one. 

Lead with love

In his last speech he said, “I may not get there with you, but we AS A PEOPLE will get to the promise land”. And we will. At some point, we will inevitably come back to this oneness that we all come from.

The truth is? We don’t know when our last day is. Our last march. Our last speech. So this Martin Luther King Jr. Day I ask you, what will your legacy be? Are you leading a life founded in the principles of Dr. King’s movement, founded in the higher consciousness of humanity? Every moment is an opportunity to love, to show compassion, to bring forth peace and in the words of Dr. King “The time is always right to do what is right”.

Dr. King said, “I’m here to remind you, we’ve come a longggg way, but there is still work to be done”. 

And I’m here to remind you this Martin Luther King Jr. day in 2024 that we HAVE come a longggg way, but there is still work to be done. 

His fight is our fight. His mind is our mind. His spirit is our spirit. Rooted in the consciousness of all humanity. We are all one. And when we embrace the understanding of that, we will truly say

“Free at Last, Free at Last, Thank God Almighty, We are Free at Last”.

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