Entrepreneurs
Before You Start A Website, Read This.

Let’s face it, many of us would like to build something of our own. Maybe it’s a community, a platform, a brand, a charitable cause. No matter what you want to build, you’ll need an online presence.
Last week, I caught up with an infamous blogger whose passion it is to support equality amongst the gay community.
This conversation felt like dejavu. I seem to be getting a lot of people ask me about starting an online presence for the first time. Sadly, almost everyone I meet goes about it the wrong way. I too, just like you, had to go through this process once upon a time, so I’ve got some super cool, very simple tips that will help you.
Should you start with a website or something else?
This is the very first question you should ask yourself.
Benefits of a website:
You own it.
You control the look and feel of the site.
You can capture subscribers and get their email address.
Downsides of starting a website:
No one will find it initially.
You need basic skills to code it, or you must go back and forth with a web developer.
It takes time to build so you may give up too soon.
Maintaining it takes effort.
So there are pros and cons to having a website. In my situation, I got lazy and knew that I would give up if there were too much of a barrier to entry. I chose to do what I’m going to recommend next.
Consider leveraging someone else’s website or blog.
I’m one of those people that is not technical and just wants to get started because I know I’ll procrastinate if I don’t.
I chose to leverage someone else’s website which already has a massive following. I chose to join Addicted2Success and use there more than 3 million followers to find my voice. This a great option for you too.
Just getting started helps you find your way.
In the beginning, it’s hard to know what direction you will take. Your message, your voice, the topics you focus on, the people you work with, will all change. I found it best to get these things sorted out first before starting my own website.
As I’ve created content, I’ve narrowed in on the topics I write about which are now personal development and entrepreneurship. I’ve finally found my voice which is simple, a tad sarcastic, a little bit funny (says me LOL), extremely vulnerable, and again, hopefully authentic.
Using someone else’s platform works well before you start a website.
Social Media is challenging: here’s why.
In my experience, using most social media platforms to start now is one of the hardest ways. It’s not impossible; however, it has got a bit harder.
“The trick I’ve found if you want to start exclusively using social media is that you need to get on a platform early before the organic reach is destroyed”
Organic reach = the ability to have your content shown to people without the need to pay.
The other downside with most social media platforms nowadays is that you can only communicate with your followers through posts. Who gets to see these posts is heavily influenced by what’s good for the social media platform and not what’s good for you. Your creative freedom can be limited.
You also should keep in mind that on a social platform you don’t control the design or user experience whereas you do when you own your own website.
Now onto SEO.
SEO stands for Search Engine Optimization.
In the old days, this was a big thing if you were thinking of starting a website. Now, it still matters although the game is changing. SEO came about because of Google and people using search engines. A lot of searches are not happening on Google anymore.
Here’s what’s changed:
People use Amazon to search for products.
People use Instagram to find things like restaurants because they can see pictures beforehand.
People find people using Facebook.
People find professionals through LinkedIn.
People enjoy video through SnapChat and Instagram Stories.
As you can see, there are now way more targeted places to search for things. When creating a website, one of the ways it will be found is through Google. There’s a lot of competition to appear and money is often required. It’s no longer so much about keywords, and more to do with the value you bring to a potential user. Measuring this value is becoming increasingly complicated.
One approach to consider before starting a website.
Find a platform you love.
Start on that platform first in any capacity you can.
Refine all the elements that make up the one big thing you want to start.
Once you get some traction in the form of followers and engagement, set up a landing page.
Landing page: a single website page that only has one button you can click.
Use this landing page to capture subscribers and begin the early stages of a website. When you feel you have reached the tipping point and you’re regularly getting what you set out to do, then, maybe think of starting a website.
Remember this.
Having a website means nothing if people can’t find it.
Having a website means nothing if you are not adding value.
Having a website means nothing if it’s not updated and looks terrible.
Having a website means nothing if you are not in it for the long game (years).
Don’t be so quick to want to set up a website. Really think about what you are trying to achieve. Consider your options and focus on the simplest path forward to finding your passion, your why and the way you can add value to everyone on this planet. Once you’ve nailed all of these, then maybe think about a website.
Alternatively, ignore everything I’ve said and you may find yourself right back where you started, quicker than you think (months even).
Instant gratification is the challenge.
“One reason people give up on their beloved website so easily is because we live in a culture that craves instant gratification. If we don’t see one hundred followers on the first day like our cousin Emmanuel, then we think we’ve failed”
What I’ve learned through this same process is that the early stages are quiet. Not much seems to be happening in the beginning. That’s because like I said before, you’re still finding your voice. You’re not going to be 100% congruent with all of the elements of your vision until you’ve got some runs on the board and seen what works.
That’s okay. Don’t make the world pity you; make the world see what you have to give through taking action for more than a short period of time.
A website doesn’t make you a baller.
There seems to be an element of ego attached to having a website.
“Let me break the bad news to you Johnny: Anyone can start a website and you’re not superior for owning one”
So now we’ve got that out of the way, focus again on what you can do for all of us who may become a follower of your mission. Find ways to inspire us all. That’s what makes you a baller.
Authentic and real trumps all (sorry I said the word trump).
Whichever direction you decide to take, know that more than any single element, telling a real story that is authentic will help you the most. People are tired of fake. A website that has a fake founder or a fake message is boring. We’ve seen it all before and no one is tuning into that station anymore.
Be different instead of better.
If I had a dollar for every person that told me they want to interview entrepreneurs, I’d be a billionaire. Doing what everyone else is doing and trying to be better doesn’t work. It’s hard and when times get tough, you’ll give up.
Instead, get inspired by something you love and do it differently. If you want to interview entrepreneurs, then maybe do it with your iPhone while riding around on a motorbike in different cities. Maybe dress up in a 1980’s tennis outfit and interview your beloved entrepreneur.
Just do the online thing in your own unique way without trying to be like all the wannabes. That’s how you stand out and have your own website one day that does get noticed.
Let’s wrap it up so you can get to work.
There are multiple options to consider before starting a website. Having a website is not the only way to build something of your own. You can use social, try a landing page or leverage someone else’s platform first.
A website is not a big deal anymore. Who you are, what you have to say and the value you bring is what matters – not your website.
If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net
Business
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These must-read titles and writing insights reveal how entrepreneurs turn bold ideas into empire-level success.

Entrepreneurship is powered by stories—of accomplishment, failure, and decision moments that define businesses. Books are maps, providing insight from individuals who’ve traversed the road ahead. (more…)
Entrepreneurs
The Leadership Shift Every Company Needs in 2025
Struggling to keep your team engaged? Here’s how leaders can turn frustrated employees into loyal advocates.

In workplaces around the world, there’s a growing gap between employers and employees and between superiors and their teams. It’s a common refrain: “People don’t leave companies, they leave bad bosses.”
While there are, of course, cases where management could do better, this isn’t just a “bad boss” problem. The relationship between leaders and employees is complex. Instead of assigning blame, we should explore practical solutions to build stronger, healthier workplaces where everyone thrives.
Why This Gap Exists
Every workplace needs someone to guide, supervise, and provide feedback. That’s essential for productivity and performance. But because there are usually far more employees than managers, dissatisfaction, fair or not, spreads quickly.
What if, instead of focusing on blame, we focused on building trust, empathy, and communication? This is where modern leadership and human-centered management can make a difference.
Tools and Techniques to Bridge the Gap
Here are proven strategies leaders and employees can use to foster stronger relationships and create a workplace where people actually want to stay.
1. Practice Mutual Empathy
Both managers and employees need to recognize they are ultimately on the same team. Leaders have to balance people and performance, and often face intense pressure to hit targets. Employees who understand this reality are more likely to cooperate and problem-solve collaboratively.
2. Maintain Professional Boundaries
Superiors should separate personal issues from professional decision-making. Consistency, fairness, and integrity build trust, and trust is the foundation of a motivated team.
3. Follow the Golden Rule
Treat people how you would like to be treated. This simple principle encourages compassion and respect, two qualities every effective leader must demonstrate.
4. Avoid Micromanagement
Micromanaging stifles creativity and damages morale. Great leaders see themselves as partners, not just bosses, and treat their teams as collaborators working toward a shared goal.
5. Empower Employees to Grow
Empowerment means giving employees responsibility that matches their capacity, and then trusting them to deliver. Encourage them to take calculated risks, learn from mistakes, and problem-solve independently. If something goes wrong, turn it into a learning opportunity, not a reprimand.
6. Communicate in All Directions
Communication shouldn’t just be top-down. Invite feedback, create open channels for suggestions, and genuinely listen to what your people have to say. Healthy upward communication closes gaps before they become conflicts.
7. Overcome Insecurities
Many leaders secretly fear being outshone by younger, more tech-savvy employees. Instead of resisting, embrace the chance to learn from them. Humility earns respect and helps the team innovate faster.
8. Invest in Coaching and Mentorship
True leaders grow other leaders. Provide mentorship, career guidance, and stretch opportunities so employees can develop new skills. Leadership is learned through experience, but guided experience is even more powerful.
9. Eliminate Favoritism
Avoid cliques and office politics. Decisions should be based on facts and fairness, not gossip. Objective, transparent decision-making builds credibility.
10. Recognize Efforts Promptly
Recognition often matters more than rewards. Publicly appreciate employees’ contributions and do so consistently and fairly. A timely “thank you” can be more motivating than a quarterly bonus.
11. Conduct Thoughtful Exit Interviews
When employees leave, treat it as an opportunity to learn. Keep interviews confidential and use the insights to improve management practices and culture.
12. Provide Leadership Development
Train managers to lead, not just supervise. Leadership development programs help shift mindsets from “command and control” to “coach and empower.” This transformation has a direct impact on morale and retention.
13. Adopt Soft Leadership Principles
Today’s workforce, largely millennials and Gen Z, value collaboration over hierarchy. Soft leadership focuses on partnership, mutual respect, and shared purpose, rather than rigid top-down control.
The Bigger Picture: HR’s Role
Mercer’s global research highlights five key priorities for organizations:
-
Build diverse talent pipelines
-
Embrace flexible work models
-
Design compelling career paths
-
Simplify HR processes
-
Redefine the value HR brings
The challenge? Employers and employees often view these priorities differently. Bridging that perception gap is just as important as bridging the relational gap between leaders and staff.
Treat Employees Like Associates, Not Just Staff
When you treat employees like partners, they bring their best selves to work. HR leaders must develop strategies to keep talent engaged, empowered, and prepared for the future.
Organizational success starts with people, always. Build the relationship with your team first, and the results will follow.
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Learn essential lessons, success strategies, and mindset shifts every aspiring entrepreneur needs to overcome challenges and build a thriving business.

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