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9 Poisonous Thoughts That Hinder Your Success




9 Poisonous Thoughts That Hinder Your Success As A New Entrepreneur

Being a new entrepreneur can be daunting sometimes, with so much to learn and do, as well as the scary prospect of convincing others to pay for something that you haven’t charged for before.

What may come as a surprise though is that your mindset while starting the entrepreneurship journey is just as important as the other skills that you’ll need to learn. It’s important to be aware of some thinking patterns that you’ll need to fight and curb in your efforts to get off the ground successfully.

Look out for these 9 common poisonous thoughts that will try and derail you:


1. I’m not good enough

This is a limiting belief common to many many people. At the root of many of our fears and inability to act on our dreams is this belief that we are not good enough. If you remember that most other people are thinking the same thing, it can help you to make a choice to ignore those thoughts and get on with it anyway. Step out and take action. The more you do, the more you’ll actually learn (even through making mistakes), and the better you’ll become at what you do.

You have to just start – like everyone else who succeeded before you. At some point they had to make the decision to just start. So when you find yourself thinking that you’re not good enough to start a business, take the steps you planned that day regardless, and continue as if the thought never occurred.


2. The competition is much better than me and so no one would choose my product or service

The great thing about the presence of competition is that it means that there is demand for your product or service – it’s a good sign that the marketplace has decided that there is a need for what you provide!

Even if many customers like your competition, there will be others who are attracted to what you offer and your unique take on what it is you do. Some will relate better to you and what you represent than they do to the competition. So don’t let this put you off.

“Do not overestimate the competition and underestimate yourself. You are better than you think.” – Timothy Ferriss

3. I’ll never ‘get there’

Yes you will and you can. Persistence always beats talent long term. Think of the hare and the tortoise – the classic tale of how slow, steady, but persistent action won out in the end! You can start out with less talent than someone else in your field, and with persistence you will overtake them eventually.


4. It’s too hard

Now I’m not going to lie to you and tell you that it’s not hard. It is. But so is not reaching for your dreams. In fact, it’s much harder – because of the pain of regret and the pain of not enjoying the many benefits that come from doing what you’re meant to be doing and doing it well.

Just trying causes growth in you as a person, and for that alone it’s entirely worth it. You will never know what you could have accomplished if you hadn’t tried.


5. If I was going to succeed, I would have succeeded already. It’s too late for me

There are so many examples of successful people who found success ‘later in life’. By the time they achieved their dreams, they were older (yes), but also wiser, less concerned about what people were thinking of them, and they knew themselves better. They had also come to a great place of understanding what they truly valued. Colonel Sanders, the man who sold his ‘Kentucky Fried Chicken’ recipe and franchise rights for $2 million was broke at 65. But he got up from defeat again and through determination and hard work, succeeded in selling his fried chicken recipe – and the KFC franchise business is a household name to this day.


6. I don’t have enough experience/knowledge/talent to succeed

Everyone has to start somewhere. Just focus on being better than the people you’re trying to help. There will always be someone who is better than you at what you do (and #1 expert status can be subjective anyway- how to do you measure it? Is it by the number of sales? Is it by the quality of service, again which is subjective? By the number of happy customers? Or by revenue earned?).

There will always be people who don’t know what you know and have less experience than you and can benefit from your help and what you have to offer.


7. I’m not the kind of person who succeeds

What kind of person is that? Successful people come in all shapes and sizes and in every personality type you could summon up a list of Myers Briggs personality types! Amongst successful people, there is also no commonality between the backgrounds, education, connections or good looks they possessed before becoming successful. Think about it – you’ll even find that there are many successful, famous actors and actresses who are not conventionally good looking.

The primary difference between successful and unsuccessful people is the way they think. Which is why that is, along with your business skills, one very important part of your personal development that you can continue to work on.


8. What would my friends think?

You’ve got to take your friends out of the equation entirely. If they are not entrepreneurs themselves, then in all likelihood they will understand very little of what you are going through anyway. So their opinion, regardless of what it is, doesn’t actually hold any value when it comes to helping you succeed as a new entrepreneur. You don’t want their advice – you’ll want advice from someone else who has been on that journey and can encourage you along the way.

So, in short, to answer the question of ‘What would my friends think?’ – the answer is: ‘Who cares?’ . They are no doubt wonderful people who you enjoy spending time with and care about, but with regard to entrepreneurship, what they think is really not relevant or important to your success.


9. There’s too much to do and I’ll never get it all done

There is a lot to do as an entrepreneur, true, but how we think about it is really important. If you focus on empowering thoughts such as, ‘How can I get it all done?’, your brain will actually go to work to find the solutions for you. And one step at a time, you will get it done.

“The secret of getting ahead is getting started” – Mark Twain

Here’s to your incredible success as an entrepreneur! Thank you for reading my article!

Sue Sundstrom is passionate about helping you create the work and life you were meant for. She helps entrepreneurs overcome overwhelm by finding clarity, focus and productive solutions. She blogs on mindset, productivity, relationships and more at; You can find her on twitter @suesundstrom.



  1. Avatar

    My 67 Steps Review

    Oct 26, 2015 at 5:00 am

    This is great. It’s so hard to get these thoughts out of your head. Meditation has helped me a lot. When I discovered that I don’t need to be a “master” at anything before I can teach, it really freed me up to start manifesting what I have always wanted to do.

  2. Avatar

    Hardik panchal

    Aug 7, 2015 at 2:02 pm

    Ya. All of the above are true reasons which hinder our Success. For thoroughly. One if we work for excellent than i think no need to run behind Success. Actually its my personal thought. And way think you

  3. Avatar

    Timo Fischer

    Aug 1, 2015 at 9:46 am

    Definitely had some of those thoughts a while ago, glad that I got rid of them! Through meditation and just deciding to think more positively it’s a choice that you have to make.

  4. Avatar

    Laiza King

    Jul 29, 2015 at 11:19 am

    Number 1 is definitely one thought that hinders alot of people and stops dreams right on their tracks. Thank God I’ve been able to overcome that and I realized that getting passed that venom has helped me become a better person and chase my greatness. Thank you so much for this article.

    • Avatar

      Sue Sundstrom

      Jul 29, 2015 at 4:23 pm

      Thanks for your comment Laiza, so glad you enjoyed the article. Great to hear you’ve overcome #1 – it is a very big one and often needs ongoing changing in our thinking.

  5. Avatar

    Dotchamou Zakari

    Jul 28, 2015 at 6:06 pm

    Hello, thank you for your wisdom. Being an entrepreneur requires that we totally change our habits and thoughts. By reading your post I can see that you enter in the mind of people who faile as businessmen and you help start up to learn from errors of mindset.
    I want to share these two quotes with the reader of this post
    “Chase the vision, not the money, the money will end up following you.” —Tony Hsieh, Zappos CEO

    “The most dangerous poison is the feeling of achievement. The antidote is to every evening think what can be done better tomorrow.” —Ingvar Kamprad, IKEA founder

    • Avatar

      Sue Sundstrom

      Jul 28, 2015 at 6:35 pm

      Thanks for the comments Dotchamou – you’re right, this article is born out of entering into the minds of some of the people I’ve coached who had limiting beliefs and it’s also born out of thinking I’ve had to break out of. I’m passionate about this area – how we can challenge and change our thinking 🙂

  6. Avatar

    Ethan Bridges

    Jul 28, 2015 at 5:53 am

    What Axel said.

    If I’d pick one, it’d be #7 (I’m not the kind of person who succeeds). This is simple, but it could mean someone’s future. I actually heard my Dad say that ultra-success happens to … “those kinds of people.” We’re doing fine, but it just struck me that a limiting belief existed. It only means we can do better than what is happening now. What’s worse is those who hear that statement gets to believe it, without realizing that it’s total nonsense.

    • Avatar

      Sue Sundstrom

      Jul 28, 2015 at 6:32 pm

      Hi Ethan, thank you for your comment! I think #7 is common to a lot of people – we attribute some special, mythical aura that ‘those people who succeed’ have, which is just not true at all. They had to work hard & persist & keep going beyond their self-doubt just like everyone else!

  7. Avatar

    Axel Page

    Jul 28, 2015 at 12:59 am

    #8 is very dangerous and is part of the broader issue of people who always compare themselves to their peers, and more importantly, cares too much what others think. Once you become free of outside opinion, you are truly liberated to achieve your goals and desires.

    • Avatar

      Sue Sundstrom

      Jul 28, 2015 at 6:30 pm

      Hi Axel, I agree, worrying about what others think stops many people from acting in line with what they really want to do (and are talented at doing)…thanks for your comment

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