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8 Tips for Launching a Business on Amazon

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Launching a business on Amazon can either seem like a breeze or the most daunting goal you’ve ever set for yourself. Neither is entirely true, but it’s safer to think the latter than the former. The market is indeed very competitive, but it’s by no means a gargantuan task to get you started. While there are comprehensive guides available that’ll walk you through each step (see below), there are a few things you should be aware of before you take the plunge.

Here are 8 tips for launching a business on Amazon:

1. Take one step at a time

It’s important to take it one step at a time when it comes to building your business on Amazon. The key to a happy life, according to psychological studies, is to have low expectations. That’s not to say that your ambitions shouldn’t be sky-high. Things will take time.

For example, Rome wasn’t built in a day, and your business on Amazon won’t be either. Fortunately, there are handy online guides that’ll teach you how to build your empire step by step, even if you’re on a budget.

2. Invest in low-ticket products

It’s tempting to go for products with a big price tag because they often yield a large profit margin. Beginners are not advised to take this route, however. Why? Because you can wave goodbye to that large profit margin if you only have a small stock purchase budget to work with.

You need to buy in bulk from the manufacturer if you hope to knock down the price and increase your profit margin. Going for low-ticket items will allow you to negotiate with the manufacturer, as you’ll be buying hundreds of things rather than tens of them. Buy products that match your buying power, and then move up the ladder from there.

“If you don’t understand the details of your business you are going to fail.” – Jeff Bezos

3. Don’t play the undercutting game

Many entrepreneurs build their business by undercutting the competition. That’s not a good strategy for a budding business, because your budget and sales volume probably won’t allow for it. You’ll be competing with the big boys (sometimes even Amazon themselves) who buy in vast quantities and therefore have very favorable buying and shipping costs.

It would be better if you instead focused on competing on quality of service rather than price. Feel free to knock yourself out in the undercutting game later, once you can afford your warehouse.

4. Avoid branded products

It’s challenging to make a profit out of selling branded products, such as Apple or Nike. The game of branded goods is exceptionally competitive, and you’ll quickly find yourself in the deep end — just like if you compete on price.

While there is a chance you can stumble across branded goods on clearance, even these will be difficult to get rid of on Amazon. It would be better if you instead spent time developing your business brand.

5. Avoid cheap imitations

Don’t be fooled by Chinese factories on Alibaba that claim to sell branded goods. They’re usually cheap knock-offs that’ll only hurt your seller rating on Amazon. It’s no secret that China produces many imitations, and you don’t want to risk being caught up in a criminal case.

Some of the most sought-after fake products are electronics. Ask yourself if you’re going to risk your imitation product blowing up in the face of your customers is worth the extra profit margin.

Big brands are also aware of the fact that factory workers in China are tempted to sneak out a few iPhones to sell for their private gain. Naturally, the companies monitor these factories to make sure that doesn’t happen.

6. Put your money where your mouth is

Anyone who’ve scrolled through the job listings on sites like Craigslist will know that there is an abundance of offers that are too good to be true. Work from home and make all the money in the world with no up-front investment.

Guess what? Cliches like “it takes money to make money” and “there’s no such thing as a free lunch” are all true. Launching a business on Amazon will require you to budget for your products, shipping of your products, your Amazon seller account, product photography, graphic design, online marketing, and other expenses related to running a business.

7. Don’t do everything yourself

It can be tempting to save money by taking your product photos, designing your logo, create your Facebook ads, and filing your accounts. After all, there are loads of free YouTube videos on how to do these things yourself. Don’t do it.

Chances are the result will scream amateur hour. Your friends might be impressed, but your customers won’t be. Your job as an entrepreneur is to work on your business and not in it. If you can’t afford to hire professionals to accomplish these tasks for you, then wait until you can. Your time is better spent working in your field of expertise.

“Position yourself with something that captures your curiosity, something that you’re missionary about.” – Jeff Bezos

8. Commit to lifelong learning

If you think industries are changing rapidly out there in the real world, then wait until you learn about online businesses. Reading this article is just the start of your learning curve.

Amazon is just a platform, but even so, there are many things you have to stay on top of. You have to know about carving out a niche, ranking well on Amazon, advertising your products across social media channels, and improving your online reputation.

Never stop learning because the landscape is changing every year, if not every day. Make sure to read up on basic Amazon business tutorials, and subscribe to relevant blogs to stay up to date.

Starting a business on Amazon is a lot easier and cheaper than starting a business from scratch. The online platform is already built for you, and Amazon has warehouses in which to store your goods. It’s possible to do it from home with a laptop and an Internet connection — but you need capital to get your business off the ground.

Have you thought about or launched a business on Amazon? If so, let us know what your experience is down below!

Brandon Stapper is the Chief Executive Officer of www.NonstopSigns.com, a Los Angeles Printing Company.  At 20 years old, with no formal education and only a few hundred dollars, Stapper turned a $400 custom decal machine in a garage into a printing powerhouse. Nonstop Signs & Graphics has made the Forbes Fastest Growing Companies Award 4 years in a row and services 10,000 clients yearly.

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While reflecting on the magnificent life of Dr. Martin Luther King Jr. I began to uncover what truly made Dr. King such a powerful leader

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While reflecting on the magnificent life of Dr. Martin Luther King Jr. I began to uncover what truly made Dr. King such a powerful leader. Many revere him for the change he brought forth so it’s no wonder that he was heavily influenced by the man who said, “Be the change you want to see in the world”. He embodied that statement on the deepest level and lead people through one of the most challenging yet historic times in our nation. 

But what was it that made Dr. King’s movement so different than the rest? A quality that transcends ego and unites a people so divided? 

My greatest and most moving discovery while studying the life of Dr. King was the very answer to our question. 

Yes, he had the personality to be a leader, yes he had the bravery to use his voice, yes he evoked REAL change in government and policies, but the manifestation of all those comes from his willingness to lead a movement truly rooted in consciousness. 

A peaceful approach

Dr. King was continuously met with frustration, hate, and even violence by both law enforcement and those who wanted to fight for equality through violence. But the more violent things became, the more he dug his heels into a peaceful approach. Dr. King’s unwavering faith in the power to lead with peace and not violence is undoubtedly why his legacy is such a pillar of our nation still to this day. It is easier to fight.

Hate, anger and separateness from one another are primitive emotions on the emotional scale of well being but It takes awareness, understanding and elevated consciousness to move from a place of peace and understanding. Dr. King knew that we all have access to these states of higher consciousness and that our true power lies in a peaceful approach.

He is an example of the truest essence of our consciousness in this human experience. How to truly love your neighbor as yourself. 

Conscious compassion

Even the strongest opponents are human. Meet hate with love + compassion for the enemy” he said. It wasn’t his resistance to violence that made him a peacemaker, but rather his commitment to keeping compassion and connection to all humanity at the forefront of his movement. A profound understanding that underneath all the hate, violence and discrimination, we are all one. We all come from the same source and we are all human.

A conscious king

A man of his position, his power, his following could have been easily swayed by the human temptations of the ego. But he remained steadfast in his cause to bring forth real change. He understood on the deepest level that we are truly a stronger force in the universe when we move as one unit, with one mind, and one goal. That the separation from one another is the weakness of humanity. That our strength is in those things that unite us all, the qualities that give us life.

His success was in uniting not just the people of America but the consciousness of America.

No matter our gender, or our social class or our color, we all love, and we all seek peace. We all feel joy and happiness, we all want to be met with compassion and understanding. 

His cause went far beyond the need for physical freedom and equal rights. His cause was for freedom of mind, freedom of heart, freedom to be one. 

Lead with love

In his last speech he said, “I may not get there with you, but we AS A PEOPLE will get to the promise land”. And we will. At some point, we will inevitably come back to this oneness that we all come from.

The truth is? We don’t know when our last day is. Our last march. Our last speech. So this Martin Luther King Jr. Day I ask you, what will your legacy be? Are you leading a life founded in the principles of Dr. King’s movement, founded in the higher consciousness of humanity? Every moment is an opportunity to love, to show compassion, to bring forth peace and in the words of Dr. King “The time is always right to do what is right”.

Dr. King said, “I’m here to remind you, we’ve come a longggg way, but there is still work to be done”. 

And I’m here to remind you this Martin Luther King Jr. day in 2024 that we HAVE come a longggg way, but there is still work to be done. 

His fight is our fight. His mind is our mind. His spirit is our spirit. Rooted in the consciousness of all humanity. We are all one. And when we embrace the understanding of that, we will truly say

“Free at Last, Free at Last, Thank God Almighty, We are Free at Last”.

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