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5 Secrets to Building a Strong and Dominant Sales Team



how to build a successful sales team
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For the past 10 years, I have been working with this multinational company as the head of the sales department. In my 10 years of experience, I’ve realized that having a strong team of employees is what makes a business stand. If your team is weak and uncooperative, you can never grow your business or reach success.

For every business, the sales team happens to be the backbone. Ask why? Well, that’s where the profits and revenue come from. If you don’t have a strong and dominant sales team at work, things are going to be really difficult.

In this guide, I will share with you the 5 key secrets to building a strong sales team:

1. Selflessness

Ego is one of the elements that lead you to your downfall. If you want cooperation from your team members, you need to be selfless. Having unnecessary ego can make you look bossy, so you need to show selflessness to be a successful leader. Selflessness is one of the most critical elements of building a lasting team. Working with a sales coach can also help you achieve this.

When you are working for a company, whether big or small, you cannot always take credit for the success that has been achieved with the help of your team. The success you have is because of the joint cooperation of your team. As a good team leader, you need to be selfless and share successes with all your team members.

After all, you alone are not responsible for the success. Everyone contributed equal efforts and therefore, they should be given credit too. Sadly, most team leaders don’t realize the value of their team and try to grab onto the limelight alone. This is where you are betraying your team. Try to be selfless with your team, and you will see the difference in performance.

2. Understanding and appreciating your individual roles

If you want a better outcome from your team you need to first understand and appreciate your individual values. Being a team leader is not easy. Your team looks up to you for guidance and the right advice. When you look at the bigger picture, you should be able to picture yourself in a position where you have sacrificed your time and credit to support your team.

Let’s say, you have a big task to handle. You instruct your team on what needs to be done and then engage yourself in leisure activities. This is not the way to support your team. As a good leader, you should be sacrificing your time too and work with them to achieve success.

“If your actions inspire others to dream more, learn more, do more and become more, you are a leader.” – John Quincy Adams

3. Improve communication on priorities

Communication is very important when you are working with your team. I have seen many team leaders who only communicate when there is a need. If that’s how you handle your team, you will never be able to establish a connection. You need to make your team feel more like your friends rather than your employees.

This kind of relationship can be established only when you leave communication open. Your team members should be able to communicate with you whenever it’s needed.

Try to be a part of the team instead of bossing them around. Don’t make your team feel like they are below you. You should treat everyone equally with respect, because only then can you expect productivity and performance from them.

Also, having proper communication can solve problems both big and small. This is why many of the top companies focus so much on improving the communication line between the employees, team leaders, and bosses.

4. Focus on your KPI’s

By KPI, I mean your key performance indicators. Focus more on those who are actually giving their 100%. Appreciate them for their good work. Set them as examples before other members of your team. However, that doesn’t mean you will neglect the rest of your team.

You should appreciate the best performers and encourage others to do the same. That’s how you run your team. You need to maintain a balance between the two categories of performers.

“Successful leaders see the opportunities in every difficulty rather than the difficulty in every opportunity.” – Reed Markham

5. Hunger to attain success

You need to have the hunger to attain success. However, you alone cannot make everything happen and that’s why you need to encourage your team to be equally passionate about their work. You need to show them the meaning of success so that they put in 100% to be successful.

What you should do is use yourself as a good example before them. When they see their leader dedicated to his work and working for success, they will follow you too. Work together and achieve the impossible. You and your team both need to have the same level of hunger to attain success.

These five elements can help you to build a strong sales team. They are the blood and soul of your company. Therefore, make sure that you are paying full attention to them. If you found this article helpful, share it with your friends and acquaintances. They may also find it useful.

What about this article resonated most with you and why? Share your thoughts with us below!

Bill Acholla is an experienced and highly respected digital entrepreneur. He has worked with some of the best and most recognized brands to build their online presence. If you want to learn more about him, check out his business blog at for more actionable tips.

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Are you completely new to networking?

Then this article is a great place to start. Networking isn’t hard on paper…you go along to online and in-person meetings, make new connections and build relationships, and those relationships lead to more work so you can grow your business! The challenge is that in reality, it isn’t quite so straightforward, as our emotions get involved and make things much tougher.

It’s incredibly common for nerves to creep in and to feel overwhelmed and apprehensive when it comes to networking – even when it isn’t new to you. But how can you become more successful at it, feel less self-conscious, and make networking work for you and your business?

Here’s a few tips to help you embrace every business networking opportunity you get, so you can grow your business and achieve your goals.

Rock up with confidence

If you want to keep those nerves at bay and ooze confidence at networking get-togethers, you’ll need to downplay it rather than seeing it as a big occasion. Try not to put pressure on yourself and see it as a casual meet-up with a bunch of people with similar goals to you. To help you relax in the run-up to the event, be sure to set achievable goals and expectations before you go.

Keep your chin up and your goals in mind – positivity is key. One easy goal for your first networking meeting is very simply to speak to one other person and see where the conversation goes. Introduce yourself and your business, but take the time to listen to their story, too. It’ll only take a few minutes and will be over before you know it, so it’s nothing to fear. You may even enjoy it and want to speak to a few more people, too!

“You can close more business in two months by becoming interested in other people than you can in two years by trying to get people interested in you.” – Dale Carnegie

Where to go networking

If you’ve never been networking before, it might not be very easy to find a group – but only because there’s so much choice and you don’t know where to start your search! Groups come in different sizes and styles, so it’s important to find one that suits you and your business. Informal, formal, big, small… the choice is yours.

For your first meeting, start small to ease yourself in – a big group could prove too daunting, and stop you from feeling comfortable enough to get involved. After all, you want to make a strong first impression!

If you’re wondering which group to opt for in the long-term, give a few a go! Get a feel for them, speak to as many people as you can, and see which one suits! You’ll know when a group feels right for you, and you can see where those all-important relationships are most likely to be built. If a group doesn’t feel like the right for you, give a different one a go.

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This will happen for you, as long as you put the effort into building those relationships. If you take the time to get to know people, and then check in with them and support them, they’ll see you as a trustworthy and reliable contact who they can call on. And when they feel that way, those leads and referrals you’re looking for will come a-knocking.

Once you’ve made relationships with people who you trust, and they’ve had a positive experience working with you, you can even ask for referrals! But don’t rush this, as you don’t want to inadvertently push people away or try and force the relationship along too quickly.

When you do get an opportunity to work with someone you’ve met at a networking group, go above and beyond to offer more value than they’re expecting, as then, they’ll be much more likely recommend you and introduce you to more of their contacts!

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By investing your time and effort in networking, you will gain more business through the relationships you make, and you will be able to grow your business.

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