Social media is one of the greatest marketing tools in 2025. According to a recent study, some 86% of marketers globally use platforms like Facebook and Instagram for advertisements, while 94% use it for content distribution. 

For a significant portion of businesses and creators, then, social media is the primary channel for customer connection and brand awareness – and yet many are still letting it go underutilised. 

Whether it’s profiles remaining static or outdated bio links with irrelevant content, these missed opportunities not only squander the potential of social media, but they ultimately reduce the impact a brand has online. 

The way around this is by keeping social media pages active and, even more importantly, treating bio links as a living, evolving hub. 

Link-In-Bios

For those unaware, bio links from brands like Wix and Linktree have become one of the most important pieces of digital real estate on any social profile.

Essentially, they act as a gateway – a central bio link website that directs audiences to your most valuable content and brings them closer to becoming customers. 

By treating this website with care and consistency, then, you can ensure every profile visit is meaningful and action-driven – turning your online identity into a powerful personal brand that thrives on social media.

So how exactly do you do this? To help you get to grips with things, here are ten actionable steps to keep your bio links fresh and engaging, and ensure your brand is taking full advantage of all the benefits social media has to offer.

1. Choose the Right Link-in-Bio Tool

The first and most important thing to do is choose the right link-in-bio tool. Hopp by Wix, for instance, offers a user-friendly interface, customisable design options, and analytics to track clicks and engagement – something we’ll go into more detail later.

Other link-in-bio tools like Beacons and Linktree, could also be useful for those in the music or creative content industry. All you have to do is make sure your tool:

• Is Easy To Update

You can quickly add, remove, or rearrange links without technical hassle.

• Includes Analytics and Tracking

You can see which links get clicks and adjust your strategy to take advantage.

• Integrates Seamlessly With Other Platforms

Hopp, for instance, is integrated with Wix and can sync your website, store, and other digital assets to make it aligned with your broader online presence.

• Is Mobile-Friendly

The best bio link website looks and functions perfectly on all devices, especially smartphones, where 99% of people access social media from.

• Supports Multi-Media Content

You can add images, videos, or embed other interactive content to showcase your content in visually engaging ways, not just as plain links.

2. Define Your Brand Goals

Before you start organising your link-in-bio tool, you’ll also need to define your brand goals. Ask yourself: What do I want my social media presence and bio link website to achieve?

Are you looking to grow your audience, generate leads, sell products, or simply establish yourself as an authority in your niche? Once you’ve established your goals, the type of content you post and the layout of your bio link will start taking shape.

3. Create a Content Calendar

Once you’ve defined your goals and chosen the best free bio link website, the next step will be to create a content calendar.

This is to help you plan your updates in advance and ensure that your bio link stays fresh and relevant – with minimal chance that you drop the ball and things turn static.

You can also align this calendar with campaigns or launches. Say you’re getting ready to release a new podcast, your content calendar can ensure your bio link highlights the new release at the right time, driving traffic and engagement while the hype is at its peak.

4. Keep Your Page Organised and Focused

With a content calendar in place, it’s crucial to keep your bio link page organised and focused. This means prioritising your most important links, using clear labels and descriptions, and ultimately limiting the number of clicks users have to make to reach your key content.

According to another study, users will give up after just a few seconds if a website fails to provide clear value or a good user experience, and the same is true for a bio link page.

It’s your job to make sure visitors can immediately see what’s most important, navigate easily, and access the content or actions they came for without frustration. 

5. Refresh Content Frequently

You should also make sure to refresh content frequently.

Consistent posting to bio links keeps your audience engaged and signals that your brand is active, but if you don’t refresh that content and highlight new offerings, you’re risking sending users to stale or outdated pages that demonstrate how you’re inefficient at keeping up with their needs.

That’s the last thing you want to be demonstrating to them, so make sure you regularly update your bio link at every opportunity to reflect your current brand priorities.

6. Repurpose Content Across Platforms

The next step is to repurpose your content across each of your social media platforms.

This helps you to save time creating new material, reach audiences on multiple channels, and ensure that your bio link always features your most relevant and engaging content. It also works to reinforce your brand message.

If you’ve put the work into creating a strong, engaging bio link, you want to give followers multiple touchpoints to engage with your content, and repurposing will be one of the most efficient ways to maximise your reach.

7. Keep Your Visual Branding Coherent

That being said, you should always work to make your visual branding coherent. If you’re getting your business started with numerous social media accounts, as well as a website and online store, it’s easy to end up with inconsistent messaging.

Even little things like inconsistent colours, fonts, and styles can confuse your audience and dilute your brand identity, so look at creating a seamless user experience that allows visitors to move between platforms without feeling disorientated. 

8. Use Analytics

One of the best things about platforms like Hopp is that they provide detailed analytics on how users interact with your bio link, where they click, which link gets clicked on the most, and when your audience is most active.

This data is hugely important if you want to use social media to build a brand, as it will allow you to make far more informed decisions about what content to feature and how to structure your links – aiding in the previous step about organising and focusing your overall page. 

9. Monetize Your Page

You can also monetize your page. Another advantage of a strong link-in-bio tool is that it allows you to integrate payment options and showcase your products or services all in one place.

This then makes it easier to generate revenue directly from your audience, as you’ll be minimising the number of clicks – and the amount of time – they’ll need to take to complete a purchase, sign up for a service, or access your paid offerings.  

10. Promote Your Bio Link Regularly

The last thing to note is that you need to be promoting your bio link regularly. Don’t settle for simply placing it in your profile and hoping people click – actively remind your audience with every post where to find it and what value it provides.

Do you have a regular blog you want to advertise? Do you publish videos or podcasts that are gaining traction?

Your bio link will be the key to driving traffic and converting casual viewers into engaged followers – or customers – so after all the previous steps are done, make sure to promote it at every opportunity and keep those clicks coming.

Conclusion

If you’re planning to have a powerful personal brand on social media, then consistent posting to bio links will be essential.

By keeping it fresh, organised, and aligned with your brand goals, you’re also ensuring that every visitor is making the most out of it and actually engaging with what you have to offer.

That’s how your brand can grow from a simple online presence to a certified powerhouse.