Success Advice
The Crucial Part You’re Missing in Your Goal Setting Process
When it comes to goal-setting the highest indicator of success is your execution rate

When it comes to goal-setting the highest indicator of success is your execution rate. It has been said that a goal without a plan is a dream; and so it’s no wonder we’re told to write down our visions and make them plain.
To make something plain is to organize, to simplify, to set up a framework in order to guarantee our success.
Without a plan, everything we want to achieve remains in our minds which is not dependable for charting out how we want to spend our time and what we want to do in that time that is strategic and not just busy-work.
As an avid planner, I salivate at the idea of mapping out my day, week, quarters and year (suppose it makes sense that I became a coach in the end). But I recognize that this is something people really struggle with.
One of the best resources that I could recommend to anyone starting your journey on planning and executing is the book the 12 week year. It encourages dividing up the year into quarters and setting miniature goals for those quarters while monitoring your progress and execution rate.
The framework has a better chance of success when it comes to goal completion because it works against the habit of procrastinating when we set a new year resolution hoping that somewhere in the 12 months our spurt of motivation will intensify enough to complete all 20 goals we had in mind.
The reality is, on average most companies and people only complete about 30% of their annual goals by November. In November- December productivity increases by 50% more than the previous 10 months! Wild.
So to avoid the rat race of resolutions what can we do to be more effective in our execution?
1. Break your goals down into smaller, more achievable chunks
We often overextend ourselves when we goal-set imagining that we’re going to have started a full fledged business, lost 50lbs, wrote a book and travelled to 3 more countries by the end of the year.
How can these be broken down into bite sizes that reduce the risk of your brain becoming overwhelmed into procrastination? A chapter a week, 5lbs per month, 1 vacation per year. Make things feasible and you can always add on.
2. Break your year down into smaller sizes
The 12 week year is one framework that works but the year could also be broken down into quarters, thirds, or even a month to month basis. This allows you to actively measure your progress without too much time going by, and also allows you to pivot if you find that something’s not working.
3. Determine your WHY
I introduced the concept of your WHY in an earlier newsletter, and this is something I come back to often as a coach. Before you begin anything, having your WHY in mind is critical to ensure that when your motivation dies, you have something to kickstart that engine again – and that kickstart is based on emotion. How you feel about your goals is connected to your Why.
4. Set up an accountability structure
There’s an African proverb that says “If you want to go fast, go alone. If you want to go far, go together.” There is so much value in community and support in getting you closer to your goals. Did you know that research shows the probability of your success rises by 95% when you have an accountability appointment with a person?
What a wow! You can connect with a friend, set up a group or hire a life coach that you meet with consistently.
If you sense that you’re not progressing in your goals, I’ll leave you with one last nugget I ask my clients during sessions.
When you have that goal in mind and have broken it down into an action item for your week, ask yourself “On a scale of 1-10 how committed am I to getting this done?” and here’s the tough part – be honest with yourself.
If you get anything less than an 8 ask yourself what could bring your commitment up to a 10? Is it extending the deadline, breaking the goal up further, changing the goal entirely (after recognizing your WHY is not as internally motivating)? Work that until it gets to a sexy 8/10 and go from there.
We are halfway through the year my friends and if your 2024 is not bearing the fruit that you’d hoped it would in January, I encourage you to try out any of the things I mentioned or even read the 12 week year.
Even as a planner myself, it improved not just how I spend my time but what I spend it on. Remember that if you fail to plan, you are planning to fail; wishing you ultimate success in the next 6 months.
Success Advice
This Overlooked Skill Drives Real Business Growth
It strengthens relationships, enhances decision-making, and fosters trust.

In every successful leader’s toolkit, one skill stands out above the rest: the ability to listen. While good leaders are known for making confident decisions, great leaders understand that those decisions are only as strong as the information they’re based on. And that information? It comes from truly listening to their teams, peers, and even critics. (more…)
Scale Your Business
Tired of Wasting Money on the Wrong Marketers? Here’s How Smart Entrepreneurs Are Finally Hiring Right

If you’ve ever Googled how to hire a Facebook marketer or best TikTok marketing agency only to spend thousands on someone who couldn’t deliver…congrats, you’ve joined a very expensive club! For many entrepreneurs, hiring a digital marketer feels like more like visiting a casino and gambling with your runway, than it feels like securing a partner who’ll help build your business. Often, it feels like you’re betting on a stranger to grow the dream you’ve poured your savings into.
And way too often, you lose that bet.
You don’t need another list of the “Top 10 Agencies” with five-star testimonials and polished logos. You need to know which marketer can actually drive results for your business. Not in theory. In practice.
This is where entrepreneurs are learning to pivot. And it’s why a new platform called TruthMetric.com is turning heads across the startup world.
Why Most Startups Burn Through 3–6 Marketers Before Finding the Right One
Here’s the hard truth: most startups don’t fail because of their product, they fail because they can’t get sales or sell it fast enough. And in trying to fix that, founders usually go through five or six marketers, burning tens of thousands before finding someone who truly knows how to convert.
You build your product, get your website live, maybe even launch an ad campaign. But when you search for help and look up how to “hire a YouTube ads agency” or “top Facebook ad expert for Shopify”, you get hit with a sea of shiny portfolios, “ninja” titles, and endless promises.
Three months later, you’re still waiting on your first profitable campaign, and you’re most likely out tens of thousands, feeling utterly defeated…and maybe grinning with an affinity for that upcoming boxing class with a picture of that marketer’s fac……nevermind.
If this sounds like you, it’s time for what one entrepreneur called a strategic shift to scale smarter, not harder.
Introducing TruthMetric.com: The Transparent Marketplace for Hiring Marketers Who Deliver
TruthMetric.com isn’t just another freelancer platform or agency directory. It’s the first hiring solution where you can see three years of real, verified marketing performance before spending a dime.
That includes:
- Verified ad campaign performance
- Actual return on ad spend (ROAS)
- Industry-specific experience
- Platform specialties (Facebook, TikTok, YouTube, Google Ads, and more)
Whether you’re looking for a Facebook ads expert, a TikTok marketer, or a YouTube growth strategist, TruthMetric.com lets you filter and compare based on what actually matters, results.
This level of clarity is something you won’t find on platforms like Upwork or Fiverr. And it solves what many founders know too well as the New York Pizza Problem: where every marketer claims they’re “the best,” just like every pizzeria in Manhattan says they’re #1. Often without showing you results, you get sucked into this dream of collaboration, until the nightmare commences the moment you fork that first invoice payment. Hence the deception that leads to many business owners losing their hard earned savings and budget to launch their grand idea.
With TruthMetric, you finally get the data to decide for yourself, BEFORE you hire. Now if only New York Pizza shops had the same transparency then maybe you’d finally find the best pizza in New York, perhaps the perfect post work out after a boxing sesh? I think so!
Why Founders Are Shifting to Results-First Hiring
Most entrepreneurs think they need to do it all themselves, until they burn out or burn through their budget. That’s exactly why this founder had to drop the Superman complex and hire a marketing genius.
What makes TruthMetric so powerful is that it turns hiring into a confident move, not a hopeful one. You’re no longer guessing. You’re choosing from proven performers. You know what vertical they dominate. You know their past client performance. You see the monthly results from the campaigns they ran, and the outcomes they achieved.
It’s not just efficient. It’s empowering.
Scaling Quickly Requires Automation and Eliminating the Noise
Founders who scale quickly understand one thing: growth isn’t just about hustle, it’s about systems. TruthMetric is the system for finding great marketers at speed. No more DM’ing ten freelancers or interviewing agencies feeling like you are asking the world of them to just see some prior results. Instead you get to see the information you need to make an informed decision and plug into verified talent, all ready to perform.
This difference allows for you to match perfectly with the right talent quickly. If you’re building your business to run lean and fast, this convenience plugged in with automation can help you scale your small business right alongside your new marketing hires.
Why TruthMetric Is Also a Boon for Marketers, Not Just Founders
This isn’t just a win for founders, it is a gift for great marketers, too.
If you’re a freelance marketer who’s been quietly pulling 10x ROAS for clients while being passed over for flashy agencies, you now have a stage where your results speak louder than your brand.
TruthMetric is a true meritocracy. No fluff. No sales tricks. Just data.
If you’re tired of being overlooked and ready to stand out based on what you actually deliver, this is your home.
The Secret Weapon for Investors and M&A Operators
There’s another angle here that some of our readers might miss.
Investors, private equity firms, and M&A advisors should be drooling at the thought of having a proven talent pool they can plug and play and the ability to use TruthMetric to revive underperforming companies. Imagine acquiring a business or becoming an active investor, then dropping in a verified operator with a history of explosive growth in that niche.
It’s plug-and-play. Scale on demand.
That kind of insight has never been available before. You couldn’t do this on Upwork. You certainly can’t do it through a friend-of-a-friend referral.
And when it comes to attracting high-performing talent, here’s how to hire top talent and keep them around.
Let’s Really Drive This Home…
If you’ve wasted money on agencies or freelancers who couldn’t deliver, it’s not because you’re bad at hiring, it’s because the game was stacked against you. Trusting dreamy charismatic sales pitches over data was a doomed approach from the start.
TruthMetric levels the playing field by showing you what no other talent marketplace does and that’s proof.
Real marketers. Real results. Real growth.
It’s time to stop guessing and start hiring based on data.
Visit TruthMetric.com and make your next marketing hire the one that actually works.
Personal Development
The Real Reason Successful People Are Never Late
More than just good manners, punctuality is a vital professional and personal trait.

How do you feel when your flight is delayed, throwing your entire schedule into chaos? Or when a patient dies due to a doctor’s tardiness? What about missing a job opportunity because your driver showed up late? And how do you react when someone walks in late without the basic courtesy of apologizing? (more…)
Personal Development
Why Humility Is the Real Superpower in Leadership
Humble leadership doesn’t mean being passive or unsure of yourself.

In today’s fast-paced, high-stakes business world, especially in industries like construction and finance, leadership is often mistaken for control, authority, or having all the answers. But the leaders who last and leave the deepest impact tend to operate from a very different place: humility. (more…)
-
Entrepreneurs4 weeks ago
Why Most Successful Entrepreneurs Feel Like Imposters and How to Fix It
-
Entrepreneurs4 weeks ago
Smart Business Owners Are Using These Natural Hacks to Outperform the Competition
-
Success Advice4 weeks ago
People-First Leadership: 10 Ways Modern Leaders Drive Growth
-
Personal Development2 weeks ago
Why Top Performers Create This Powerful Plan Before Taking Action
-
Success Advice3 weeks ago
Passion vs. Paycheck: The Tragic Trade-Off Too Many People Make
-
Success Advice4 weeks ago
6 Essential Tips for Business Travelers in 2025
-
Personal Development3 weeks ago
The Three-Second Pause That Changes How People Perceive You
-
Mentor2 weeks ago
The 3 Mentorship Moves Every Leader Should Master