Success Advice
The Path to the Top Starts at the Bottom
The objective is to start at the bottom, not to stay there.
Regardless of whether you are a recent college graduate, just obtained a two-year associate degree from a vocational school, or did neither and are about to enter the workforce straight out of high school, if I could tell you one thing—aside from “be willing to work your ass off,” it would be this: All you need to know to be at the top is learned at the bottom.
READ THAT AGAIN. Take a moment and let it sink in. We all want to be at the top — to be the top dog, the head honcho, the one calling all the shots. But not everyone is suited to be there, oftentimes because they skipped the lessons they should have learned at the bottom. The value of those at the top is frequently a reflection of their willingness to start at the bottom.
Analyze Romantic Career Notions
Some careers lend itself to idealized notions more than others, but in reality, all demand hard work if you hope to succeed at whatever it is you choose to do. Every career starts somewhere, and more than likely, that’s an entry-level position.
We start at the bottom and, through persistence and perseverance, make our way up the employment food chain.
Someone who knew a thing or two about food chains is Bobby Flay, successful restaurant owner in a business that is often overly romanticized by aspiring chefs. It should be noted, however, that Flay, who has appeared on numerous Food Network shows like Iron Chef America, Grillin’ & Chillin’, Beat Bobby Flay, Brunch @ Bobby’s, and Throwdown with Bobby Flay, was not always a household name.
You’d be wrong if you thought he did not first pay his dues spending time at the bottom of an industry known for repetitive tasks like slicing, dicing, chopping, and mincing.
After he dropped out of high school at seventeen, Flay took a job at Joe Allen’s, a popular restaurant in New York’s Theater District, where he spent hours just making salads. While doing this, and “cranking out countless meals,” as he says in his cookbook, Bobby Flay’s Mesa Grill Cookbook, he dreamed of the restaurant concept for Mesa Grill.
“All you need to know to be at the top is learned at the bottom.”
Pay Your Dues to Keep Moving Ahead
Flay’s boss at Joe Allen’s noticed something special about Flay and paid for him to attend NYC’s French Culinary Institute, an investment of time to learn his trade. After this, he worked several jobs learning what it was really like working in the kitchen of a restaurant.
During this time, he realized he was not quite ready to run his own kitchen. “It was all fine and good to dream big, but I needed the skills first. I had no culinary point of view of my own yet.” And so, he took a job as a chef—not executive chef—at another restaurant where he was introduced to his now trademark southwestern-style flavors.
Flay has since amassed a culinary empire that includes restaurants, TV shows, cookbooks, and food products. His example shows that it takes wisdom to hone your skills in order for your vision to manifest.
Said another way: Working in another person’s kitchen can help you sharpen the knives that you will use in your own. If you bypass time at the bottom where you learn what is needed to live at the top, the spotlight that shines on you may show not only what you have, but also what you lack.
Cold Calls: A Dose of Reality
In the staffing industry (or any sales related job), the bottom rung is cold calling, what those in the biz call dialing for dollars. For me, that meant plowing through the business Yellow Pages, line by line, hoping someone would pick up the phone so I could discuss the services offered by the firm where I was employed.
I hated doing it, but it had to be done. I didn’t know it then, but making those calls laid the foundation for the numerous business relationships that would ultimately foster the establishment of my two firms, BF Consultants and Encore Professionals Group.
Cold calling—spending time on the bottom rung grinding and cranking away—helped me learn the business.
When I first started, I knew nothing about the accounting and finance positions I would be filling. I knew nothing about professional services and asking customers about their hiring needs. I knew nothing about business development or being a valued resource for those seeking to identify talent for the companies they worked for.
I learned about all of it through cold calling, by talking with customers about their challenges and by asking them how I could help. By starting at the bottom, I gained the foundational knowledge that I needed in order to be at the top and, one day, be my own boss.
Many of the deals I now work on come from people I have known for twenty-plus years. Any success I have had in business is in direct proportion to the relationships I cultivated years ago. And many of them started with that dreaded cold call.
The Bottom: A Place to Visit Not to Live
The objective is to start at the bottom, not to stay there. Entry-level positions are opening points not endpoints. This is the time for your roots to go deep so you remain grounded, no matter how lofty the heights to which you ascend.
It is the place that helps shape who you are and what type of employee (or employer, perhaps) you will eventually become. Experiencing the progression, and knowing what it feels like, flavors and seasons your character. Tasting what it is like at the bottom does not mean you have to cultivate an appetite for it. But it is essential you know how it tastes.
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How to Choose the Best Affiliate Programs for Your Blog
If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers
Picking the right affiliate programs for your blog is really important. It can make a big difference in how much money you can make and how much your readers get out of your blog. With so many choices out there, deciding which ones to go with can be tricky.
This guide is here to make it easier for you. It will give you clear steps and helpful tips to choose affiliate programs that fit well with what your blog is about, what your readers like, and what you stand for.
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Understanding Affiliate Marketing
Before you start picking affiliate programs, it’s important to really understand what affiliate marketing is and how it works.
Basically, affiliate marketing is when you promote a product or service on your blog, and then you get paid a little bit every time someone buys something or does something because you recommended it.
It’s great for both the person selling the product and the blogger, because the seller gets more sales with low risk, and the blogger can make money from their blog.
How to Choose the Right Affiliate Programs for Your Blog
1. Assess Your Niche and Audience
The key to doing well in affiliate marketing starts with really knowing what your blog is about and who reads it. Consider the following:
- Your blog’s content: What topics do you cover? Ensure the products or services you promote are relevant.
- Your audience’s interests and needs: What solutions are they seeking? Choose affiliate programs that offer products or services that solve their problems or enhance their lives.
2. Research Potential Affiliate Programs
Once you know what your blog is about and what your readers want, start looking for affiliate programs. Choose ones that are well-known for good products, great customer service, and helpful support for affiliates. Resources to find these programs include:
- Affiliate networks like ShareASale, Commission Junction, and ClickBank.
- Direct searches for “[Your Niche] affiliate programs” in search engines.
- Recommendations from other bloggers in your niche.
3. Evaluate the Commission Structure
The commission structure is a critical factor to consider. Look for programs that offer competitive rates that make your efforts worthwhile. Consider:
- The percentage of commission per sale.
- Whether the program offers a flat rate per action (e.g., per sign-up).
- The cookie duration, which affects how long after a click you can earn commissions on sales.
4. Consider the Program’s Reputation and Sureness
Join affiliate programs with a solid reputation for quality and sureness. This not only ensures that you’re promoting good products but also that you’ll be paid on time. You can:
- Read reviews from other affiliates.
- Check the program’s history and background.
- Look for any complaints or issues reported online.
5. Analyze the Support and Resources Offered
A good affiliate program gives you things like ads to use, training on their products, and helpful managers. Having access to these resources can really help you do a better job at promoting their products.
6. Understand the Terms and Conditions
Before signing up, thoroughly review the program’s terms and conditions. Pay close attention to:
- Payment thresholds and methods.
- Any restrictions on how you can promote their products.
- The program’s policy on affiliate marketing on social media platforms.
7. Test the Product or Service
If possible, test the product or service before promoting it. This firsthand experience allows you to offer genuine charge and build trust with your audience.
8. Look for Recurring Commission Opportunities
Some affiliate programs pay you again and again for subscriptions or services that charge fees regularly. These can provide a more stable income compared to one-time sales commissions.
Implementing Your Choice
After choosing the best affiliate programs, the next step is to smoothly include your affiliate marketing in your content plan. This includes:
- Creating valuable content that naturally incorporates affiliate links.
- Disclosing your affiliate affairs transparently to maintain trust with your audience.
- Tracking your results to understand what works best for your audience and adjusting your strategy accordingly.
Picking the best affiliate programs for your blog involves careful planning, research, and making sure they match what your audience likes and needs.
If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers.
The real key to doing well with affiliate marketing isn’t just about the products you talk about, but also how much your audience trusts and values your advice.
With enough time, patience, and hard work, your blog can grow into a successful space that earns a good amount of affiliate money and helps your readers choose the right products.
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