Success Advice
3 Mindset Shifts That’ll Elevate Your Marketing Immediately
With a degree in marketing and 10 years experience working with companies like Land Rover and Leadpages, I started my own business in 2014 as a social media and marketing speaker and trainer and thought marketing myself and my business would be a breeze. I soon discovered that wasn’t the case. What I soon learned was that marketing for other people is easy compared to marketing your own skills.
When you’re marketing other people and other people’s products or services you don’t have concerns like ‘what will people think?’ ‘who do I think am? ‘what if people don’t want me and my stuff?’ I quickly learnt that mindset is a key element to successfully marketing you and your business.
Now after seven years in business and having helped thousands of entrepreneurs successfully market themselves, I have discovered three mindset shifts that will help elevate your marketing to attract more clients.
1. You are not the only expert
Often when we think about promoting ourselves and our businesses we get concerned about trying to show up as an expert. This then makes us hold back and maybe play small.
You might be thinking ‘there are so many experts out there, what makes me different, why should they listen to me? I have nothing to add or what if I don’t really know what I’m talking about and I get found out?’ The good news is there is space for many experts in every industry!
Let’s take the example of famous chefs. They are all working with the same ingredients, but their personality, style, training and influences mean that even given the same basic ingredients they could all create something very different.
It’s the same for you in your industry. Your education, experiences, training, influence, background and personality will have an impact on what you share and how you might be different to other experts out there. But it doesn’t mean that it is not valued or that it shouldn’t be shared. You are not saying you are the only expert or your way is right, you are simply adding your take on it.
“As marketers, we should be changing the mantra from always be closing to always be helping.” — Jonathan Lister
2. Not everyone will like you
On first reading, this may sound a little harsh. Like lots of people, I like to be liked and in the past the fear that someone might not like me or what I have to say would often rear its ugly head just as I was about to stand on stage or go live on social media. But as time went on I realized how freeing this sentence was!
Worrying what people might think of you or worrying that people might not like you is one of the big reasons that entrepreneurs decide not to show their face as often as they should. Or even holding back all together and not sharing their brilliance at all. But I would really encourage you to. In fact showing your face is a perfect way to ensure you are attracting your people.
When someone sees me live on social media or speaking on stage I am being completely authentic, they get to see the real me, they get to see what I’m like and they get to decide if I’m for them or not. If I’m not for them, that’s fine.
By showing up I am giving them the chance to discover that before deciding to work with me. If I am showing up authentically then they understand who I am and what I am like, when they do work with me and they don’t get any surprises. Therefore I only attract the right people.
3. What’s the worst that could happen
I have a saying among my students ‘What’s the worst that could happen?’ I make them ask themselves this question every time they are too scared to do something – and being too scared to do something normally means they’re worried to put themselves out there and are concerned about being seen as an expert.
So let’s take speaking as an example. It’s a great way in which you can be seen as an expert, get yourself out there and grow your business. But let’s say you are scared of speaking. I want you to think for a minute and write down what is the worst that could happen. And instead of ignoring this chimp part of our brain that likes to put us in a spiral of fear and self doubt, I want you to listen to it for a little bit and write down what it tells you. My fears might include ‘what if I fell over on stage, or what if I forget my words, or what if someone in the audience knows more than me.’
Then once you’ve made your big list of everything that could go wrong I then want you to think about what you would do if that thing happened? What would you do if you forgot your words? Well, in reality no one would know and you could carry on or if you’re like me you could say “I lost my train of thought” and keep going.. No one is going to die, no thunderbolt is going to come from the ceiling and strike you down because you forgot your words.
When I do this exercise with my students, once they have thought about things that could go wrong and what they would do about them, I then ask them to write down ‘and what would you do if it went right?’ What would that mean to you and your business if it actually went the way you hoped it could go?
They soon come to realize that all the things that they fear that once stopped them from putting themselves out there from approaching a new client, to offering to speak on stage or being interviewed for a podcast, actually is really not that bad. Often the worst that could happen is they say ‘no’ and that’s ok, you’ve lost nothing!
As you can see, most of the marketing we do for ourselves means putting ourselves out there in the world and that can be scary, but instead of letting that fear stop you, lean into it and show up – your perfect customer is waiting for you!
Success Advice
11 Mark Manson Lessons That’ll Redefine Success in the Digital Age
Success in the digital age isn’t about hacks, it’s about the raw, real lessons Mark Manson actually lives by.
In 2016, Mark Manson released The Subtle Art of Not Giving a F*ck, a brutally honest, thought-provoking book that redefined self-help for a new generation. (more…)
Change Your Mindset
The Secret Daily Routines Behind History’s Most Brilliant Thinkers
Uncover the daily rituals and hidden habits that powered history’s most brilliant minds to success.
Why Daily Rituals Matter
Every great achiever has one thing in common: discipline. Behind the novels, inventions, discoveries, and masterpieces are small, consistent habits repeated daily. (more…)
Did You Know
How to Turn a Simple Link-in-Bio Into a Powerful Brand Hub
Transform your forgotten bio link into a high-impact gateway that fuels engagement, clicks, and conversions across every social platform.
Social media is one of the greatest marketing tools in 2025. According to a recent study, some 86% of marketers globally use platforms like Facebook and Instagram for advertisements, while 94% use it for content distribution. (more…)
Personal Development
These 11 Habits Will Make You More Productive, Successful, and Confident
Boost your focus, confidence, and results with 11 powerful habits successful people use every day.
Successful people love to help beginners. They have an incredible work ethic and rarely complain. As a result, others naturally look up to them and want to follow in their footsteps.
But here’s the truth: there’s no success without sacrifice. You’ll need to give up comfort, excuses, and sometimes even social approval to accomplish your goals.
Value comes from solving problems, and these 11 powerful tips will help you become more productive, successful, and confident, starting today.
1. Take Short Breaks After Finishing a Task
Psychology shows it’s important to reward positive behaviour.
After completing a big task or finishing a book, take five minutes to walk, stretch, or simply breathe. This quick reset helps your brain recharge and strengthens focus.
Many great writers swear by morning walks, solitude, and reflection can unlock creativity.
But if you refuse to take breaks, don’t be surprised when burnout hits. Your brain needs recovery time just as much as your body does.
2. Schedule Your Most Important Tasks First
Multitasking kills productivity. If you want to get more done, try time blocking, a method where you dedicate set periods for specific tasks.
Productivity expert Caitlin Hughes explains, “Time blocking involves scheduling blocks of time for your tasks throughout the day.”
For example, if you’re a writer:
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Research your topic at night.
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Write your first draft in the morning (don’t worry if it’s rough).
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Edit in the afternoon, great writing comes from rewriting.
You can’t buy more time. Use it intentionally and without regret.
3. Eliminate Distractions from Your Workspace
Focus is the foundation of success.
According to Inc. Magazine, it takes an average of 23 minutes to recover from a distraction. That’s nearly half an hour of lost productivity every time you check your phone.
Put your phone away. Close unnecessary tabs. And yes, limit your Netflix binges.
Meeting deadlines consistently is one of the fastest ways to stand out and earn respect.
4. Take Full Responsibility for Your Life
Entrepreneur Derek Sivers once said, “Everything is my fault.”
This mindset doesn’t mean self-blame; it means self-ownership. Stop pointing fingers, making excuses, or waiting for others to change.
If your habits (like smoking or drinking too much) hold you back, it’s time to make better choices. Your friends can’t live your dreams for you; only you can.
5. Invest an Hour a Day in Learning New Skills
Knowledge compounds over time.
Whether you read books, take online courses, or practise a craft, consistent learning gives you a competitive edge.
I used to struggle with academic writing, but I improved by studying the work of great authors and applying what I learned.
Your past doesn’t define you; your actions do. Every new skill adds another tool to your arsenal and makes you more unstoppable.
6. Develop a Growth Mindset
Psychologist Dr. Carol Dweck introduced the concept of fixed vs. growth mindset.
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A fixed mindset believes success is based on natural talent.
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A growth mindset believes success comes from effort and learning.
Choose the growth mindset. Embrace challenges. See failures as feedback. In today’s fast-moving digital world, adaptability is your biggest advantage.
7. Learn Marketing to Reach People Who Need You
I once believed marketing was manipulative, until I realised it’s about helping people solve problems.
If your work provides genuine value, marketing is how you let others know it exists. Even Apple spends billions on it.
Don’t be ashamed to promote your skills or business. Without visibility, your ideas will never reach the people who need them most.
Creative professionals who understand marketing and sales have an unfair advantage.
8. Ask Your Mentor the Right Questions
Good mentors can fast-track your growth.
While mentorship often costs money, it’s one of the best investments you can make. Great mentors don’t care about titles; they care about your progress.
If you don’t have access to a mentor yet, books are your silent mentors. Read the best in your field, take notes, and apply what resonates.
9. Build Confidence Through Action, Not Affirmations
Author Ryan Holiday once said, “I don’t believe in myself. I have evidence.”
Confidence doesn’t come from shouting affirmations into the mirror; it comes from proof. Doing hard things, keeping promises to yourself, and following through.
When you consistently take action, your brain gathers evidence that you can handle whatever comes next. That’s real confidence, grounded, earned, and unshakable.
10. Focus on Your Strengths
Your strengths reveal where your greatest impact lies.
If people compliment you on something often, it’s a clue. Lean into it.
A former professor once told me I was creative, and that simple comment gave me the confidence to go all in. I studied creativity, applied it daily, and turned it into my career advantage.
Double down on your strengths. That’s how you build momentum and mastery.
11. Identify and Challenge Your Limiting Beliefs
Your beliefs shape your reality.
For years, I believed I couldn’t be a great writer because of my chronic tinnitus and astigmatism, sensory challenges that made concentration difficult. But over time, I realised those struggles made me more disciplined, observant, and empathetic.
Your limitations can become your greatest motivators if you let them.
Avoid shortcuts. Growth takes time, but it’s always worth it.
Final Thoughts
Becoming productive, successful, and confident isn’t about working harder than everyone else. It’s about working smarter, consistently, and intentionally.
You don’t need to overhaul your life overnight. Start small: take a break after your next task, schedule your priorities, or spend one hour learning something new.
Every habit you change compounds into long-term success. Remember, true change comes from practising new behaviours.
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