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How I Turned an Unpaid Internship Into a Business

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Not every internship works out, let alone an unpaid internship. Internship experience can range from coffee runs to hands-on project management. Regardless of the actual responsibilities you have in your role, an internship is what you make of it. My most successful internship was the one I took straight out of graduate school that inspired the idea behind a big-name Hollywood entertainment business.

I sold the business that would turn into Gofobo.Com to Terry Hines and Associates before even turning thirty. It’s one of my greatest achievements, and the story of how I got to the finish line might come as a surprise. My journey of success did not start with a trust fund, but with an unpaid internship and a “no.” 

The origin lies in pushing myself during every stage of my life— from working the paper route as a child, being a janitor in my high school, to signing up for countless other volunteer positions as a young adult. This tenacity reared its head as I began to encounter roadblocks that now serve as a cornerstone in one of my earliest success stories.

No Job is Too Small

I took an unpaid internship at Allied Entertainment after I got my MBA, promoting movie screenings and mailing paper tickets to those who secured them. Sorting through movies like Harry Potter and The Notebook in the backroom, noting who actually showed up and who did not. A seemingly menial task, right? 

The thing is: being down in the nitty-gritty of this kind of work is the best way to see what’s going right or wrong. I was the one to notice that at screenings we would either have too many or too few people show up. In the growing digital age, I realized this was a prime moment to transition to electronic tickets. In short: my “aha” moment may have happened on unpaid time, but boy did it pay off.

Good ideas are good ideas, and they come from everyone in the workplace. After all, it is the lack of confidence that will shrink you down, not your job title. If you treat your work like it is insignificant, you will feel insignificant yourself. However, if you treat every action like it can be groundbreaking, it will be. The sooner you take that lesson, the sooner you will see results.

Go Against the Flow, It’s Worth It

I brought the idea of electronic tickets to the CEO of the company, absolutely itching with eagerness. After all, who wouldn’t want that easy data at their fingertips? Well, apparently not him— or at least not yet. He brushed it off, saying to keep going about business as usual. It’s easier to do things as they have always been done

This didn’t sit right with me though. My business motto has always been to give my 100% effort, even if that means undertaking a more daunting task. Only then can you expect and see results. It’s the way I live my life most authentically: giving it my 100% over and over again. After all, hard work pays off; there’s a reason why that cliche exists in the first place. The idea of just continuing along one path because it’s the most familiar felt like a long-winded oversight. 

Faith unshaken, my vision of these electronic tickets just couldn’t go away. I knew it would make a splash in the market and was in an area no one else had explored yet. So, I went down the discouraged path and carried on with my idea anyway. I reached out to a friend from college who was similarly excited about the future of this project and we got to work. 

“There’s no shortage in remarkable ideas, what’s missing is the will to execute them.” – Seth Godin

Be Relentless

I trusted my gut feeling that the CEO’s “no” wasn’t a dead end. I recognized I had done the research and that my concept wasn’t foolhardy, but relentless. And being relentless ends in results. 

I know firsthand that putting in the time and effort will help see a project through. I’ll be up at the crack of dawn to get my projects finished as soon as possible, trying to check as many things off a list as I can. That’s right, I was that kid in college who finished his homework for the whole semester over the first two weekends so I can spend the rest of my time focusing on other extracurriculars.

So, over the course of two years, we worked hard. We got up early and stayed up late. Ran our pencils dull as our eyes glossed over computer screens. And thank goodness we did.

Stay Good-Natured and Listen

This story ends when I’m in my late 20s, standing in a boardroom at the end of my two years of persistent work— no longer the unpaid intern. I was an accomplished businessman face to face again with the original man that told me to drop the idea behind gofobo.com. This time, however, I had sold the idea of gofobo.com and it merged with Alliance Entertainment, becoming what it’s known for today. That’s when he told me he’d “never turn me down again.”

Make a name for yourself this way. Don’t be afraid to be bold— one day those who doubted you will no longer be your superior, but your equal. Forge partnerships with everyone. Every individual in your company is valuable with their own unique, original, and potentially groundbreaking ideas who deserve to be heard and taken seriously. 

Yes, even the unpaid intern.

Brian Meert is the CEO of AdvertiseMint, the #1 Hollywood-based digital advertising agency that specializes in helping successful companies advertise on Facebook, Google, Amazon, and Tiktok. AdvertiseMint has managed millions of dollars in digital ad spends in entertainment, fashion, finance, and software industries. Brian is the author of the best-selling, The Complete Guide to Facebook Advertising, a member of the Forbes Agency Council, and a thought leader and speaker.

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Success Advice

Why One-Size-Fits-All Leadership Will Always Fail (and What Works Instead)

The surprising truth about leadership styles that can make or break your team’s success.

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Why one-size-fits-all leadership doesn’t work
Image Credit: Midjourney

Leadership has always been as much about people as it is about performance. Ken Blanchard, in his influential book, “The One Minute Manager”, put it simply: different strokes for different folks. (more…)

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Success Advice

What Every New CEO Must Do in Their First 100 Days (or Risk Failure)

Your first 100 days as CEO could define your entire legacy, here’s how to make every move count

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leadership tips for new CEO
Image Credit: Midjourney

When Tim Cook took over from Steve Jobs at Apple, the world watched with bated breath. Jobs wasn’t just a CEO; he was a visionary, an icon, and a legend of innovative leadership. (more…)

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Entrepreneurs

The Leadership Shift Every Company Needs in 2025

Struggling to keep your team engaged? Here’s how leaders can turn frustrated employees into loyal advocates.

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Bridging the gap between employees and employers
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In workplaces around the world, there’s a growing gap between employers and employees and between superiors and their teams. It’s a common refrain: “People don’t leave companies, they leave bad bosses.”

While there are, of course, cases where management could do better, this isn’t just a “bad boss” problem. The relationship between leaders and employees is complex. Instead of assigning blame, we should explore practical solutions to build stronger, healthier workplaces where everyone thrives.

Why This Gap Exists

Every workplace needs someone to guide, supervise, and provide feedback. That’s essential for productivity and performance. But because there are usually far more employees than managers, dissatisfaction, fair or not, spreads quickly.

What if, instead of focusing on blame, we focused on building trust, empathy, and communication? This is where modern leadership and human-centered management can make a difference.

Tools and Techniques to Bridge the Gap

Here are proven strategies leaders and employees can use to foster stronger relationships and create a workplace where people actually want to stay.

1. Practice Mutual Empathy

Both managers and employees need to recognize they are ultimately on the same team. Leaders have to balance people and performance, and often face intense pressure to hit targets. Employees who understand this reality are more likely to cooperate and problem-solve collaboratively.

2. Maintain Professional Boundaries

Superiors should separate personal issues from professional decision-making. Consistency, fairness, and integrity build trust, and trust is the foundation of a motivated team.

3. Follow the Golden Rule

Treat people how you would like to be treated. This simple principle encourages compassion and respect, two qualities every effective leader must demonstrate.

4. Avoid Micromanagement

Micromanaging stifles creativity and damages morale. Great leaders see themselves as partners, not just bosses, and treat their teams as collaborators working toward a shared goal.

5. Empower Employees to Grow

Empowerment means giving employees responsibility that matches their capacity, and then trusting them to deliver. Encourage them to take calculated risks, learn from mistakes, and problem-solve independently. If something goes wrong, turn it into a learning opportunity, not a reprimand.

6. Communicate in All Directions

Communication shouldn’t just be top-down. Invite feedback, create open channels for suggestions, and genuinely listen to what your people have to say. Healthy upward communication closes gaps before they become conflicts.

7. Overcome Insecurities

Many leaders secretly fear being outshone by younger, more tech-savvy employees. Instead of resisting, embrace the chance to learn from them. Humility earns respect and helps the team innovate faster.

8. Invest in Coaching and Mentorship

True leaders grow other leaders. Provide mentorship, career guidance, and stretch opportunities so employees can develop new skills. Leadership is learned through experience, but guided experience is even more powerful.

9. Eliminate Favoritism

Avoid cliques and office politics. Decisions should be based on facts and fairness, not gossip. Objective, transparent decision-making builds credibility.

10. Recognize Efforts Promptly

Recognition often matters more than rewards. Publicly appreciate employees’ contributions and do so consistently and fairly. A timely “thank you” can be more motivating than a quarterly bonus.

11. Conduct Thoughtful Exit Interviews

When employees leave, treat it as an opportunity to learn. Keep interviews confidential and use the insights to improve management practices and culture.

12. Provide Leadership Development

Train managers to lead, not just supervise. Leadership development programs help shift mindsets from “command and control” to “coach and empower.” This transformation has a direct impact on morale and retention.

13. Adopt Soft Leadership Principles

Today’s workforce, largely millennials and Gen Z, value collaboration over hierarchy. Soft leadership focuses on partnership, mutual respect, and shared purpose, rather than rigid top-down control.

The Bigger Picture: HR’s Role

Mercer’s global research highlights five key priorities for organizations:

  • Build diverse talent pipelines

  • Embrace flexible work models

  • Design compelling career paths

  • Simplify HR processes

  • Redefine the value HR brings

The challenge? Employers and employees often view these priorities differently. Bridging that perception gap is just as important as bridging the relational gap between leaders and staff.

Treat Employees Like Associates, Not Just Staff

When you treat employees like partners, they bring their best selves to work. HR leaders must develop strategies to keep talent engaged, empowered, and prepared for the future.

Organizational success starts with people, always. Build the relationship with your team first, and the results will follow.

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Entrepreneurs

What Makes an Entrepreneurial Leader? Traits of the World’s Best Innovators

Inside the mindset of entrepreneurial leaders who transform risk, passion, and vision into world-changing results.

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entrepreneurial leadership skills and traits
Image Credit: Midjourney

When you think of Richard Branson (Virgin Group), Bill Gates (Microsoft), Steve Jobs (Apple), Rupert Murdoch (News Corporation), and Ted Turner (CNN), one thing becomes clear: they are not just entrepreneurs, they are entrepreneurial leaders. (more…)

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