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Your Idea Isn’t Bad, But Your Execution May Be

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Many people think they can’t be successful entrepreneurs because they aren’t innovative enough. Thanks to leaders such as Elon Musk and Steve Jobs, there is this common misconception that entrepreneurs can only really be successful if they have this amazing, never-before-seen idea for a business.

They think that the their idea has to be completely new and totally revolutionise their industry. But that’s not always the case. Yes, there are entrepreneurs like Steve Jobs who are visionaries and really do dream about shaking up the world. But just because your idea already exists in the world, it doesn’t mean you have any less chance of succeeding.

When you are first starting out, it is easy to be intimidated or lack confidence in your idea when you see other entrepreneurs in your industry who are seemingly thriving. You might think that you need to come up with something better in order to differentiate yourself from the others. Or you might think that the market is completely saturated and there in no room for you.

“Action without vision is only passing time, vision without action is merely day dreaming, but vision with action can change the world.” – Nelson Mandela

In this situation, you need to shift your focus from your idea, to your execution. This means that rather than dwell on if your idea is good enough, different enough or special enough, you need to focus on how you can best bring it to life and make it your own.

Many businesses fail not because their idea wasn’t good, but because they don’t execute it right. Of course it is totally normal and acceptable to make mistakes, but the key difference is make sure you are utilising your resources, such as time, money and effort in the best way possible.

Here are three ways that will help you make sure you are executing on your ideas in the best way possible:

1. Don’t waste your resources.

When you are starting out, it is easy to get caught up in tasks that seem important, but aren’t really going to make too much of a difference to your success. A great habit to get into is to assess your tasks before you do them. Really think about your long-term vision for your business and make sure your tasks are aligned with that. If it’s not aligned, then more than likely you will be wasting your time, money or effort. 

For example, if your execution isn’t right, you might spend too much time deliberating over the font in your logo. This time could be better spent on something such as building a strategy for your marketing campaign.

2. Be driven by more than money.

A key component of how well you execute your business idea also comes down to your own personal passion and drive. If you are starting your business based on how much money you think you could make, rather than actually being passionate about what you are doing, then you are going to run out of steam very quickly. Even if you do happen to have an amazing or unique idea, if you aren’t motivated by reasons bigger than money, you won’t have the required resilience or determination to keep going no matter what challenges come your way.

“To me, ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions.” – Steve Jobs

3. Just get started.

The hardest part about executing? Actually doing it. If you are just starting out and you have a business idea that you just can’t stop thinking about, don’t worry about if it is good enough. Or you want to do something in your current business that goes against the grain in your industry, don’t spend time comparing your business to others to see if it could work.

The key here is to just start. Start exactly where you are, make a plan and take the very first logical step. This is the part where you really have to let go of any doubts or fears you have about your idea and just focus on how you will actually bring it to life. In the end, people can have great ideas or they can have mediocre ideas, but it is all about how they execute them. 

There are plenty of examples of businesses that dominate their industry but their actual business model, product or service is nothing new and exciting. Just think about industries such as fashion or digital marketing and you could easily name a few companies right off the top of your head.

But ask yourself, what is it about their actual idea for their business that is truly unique? I think you will find, it is probably not much.So stop overthinking it and focus on what actions you are actually going to take….and take them.

Shannon Threlfall is the founder of The Founder’s Vision, a platform for news, business strategy, consulting, online courses, collaboration and more. This is a platform for WOMXN entrepreneurs who have a massive vision for their business and see the world differently. We are leading a movement to revolutionise the business world and create a new economy that has diversity and social entrepreneurship at its heart.

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Did You Know

How to Turn a Simple Link-in-Bio Into a Powerful Brand Hub

Transform your forgotten bio link into a high-impact gateway that fuels engagement, clicks, and conversions across every social platform.

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Personal Development

These 11 Habits Will Make You More Productive, Successful, and Confident

Boost your focus, confidence, and results with 11 powerful habits successful people use every day.

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Successful people love to help beginners. They have an incredible work ethic and rarely complain. As a result, others naturally look up to them and want to follow in their footsteps.

But here’s the truth: there’s no success without sacrifice. You’ll need to give up comfort, excuses, and sometimes even social approval to accomplish your goals.

Value comes from solving problems, and these 11 powerful tips will help you become more productive, successful, and confident, starting today.

1. Take Short Breaks After Finishing a Task

Psychology shows it’s important to reward positive behaviour.

After completing a big task or finishing a book, take five minutes to walk, stretch, or simply breathe. This quick reset helps your brain recharge and strengthens focus.

Many great writers swear by morning walks, solitude, and reflection can unlock creativity.

But if you refuse to take breaks, don’t be surprised when burnout hits. Your brain needs recovery time just as much as your body does.

2. Schedule Your Most Important Tasks First

Multitasking kills productivity. If you want to get more done, try time blocking, a method where you dedicate set periods for specific tasks.

Productivity expert Caitlin Hughes explains, “Time blocking involves scheduling blocks of time for your tasks throughout the day.”

For example, if you’re a writer:

  • Research your topic at night.

  • Write your first draft in the morning (don’t worry if it’s rough).

  • Edit in the afternoon, great writing comes from rewriting.

You can’t buy more time. Use it intentionally and without regret.

3. Eliminate Distractions from Your Workspace

Focus is the foundation of success.

According to Inc. Magazine, it takes an average of 23 minutes to recover from a distraction. That’s nearly half an hour of lost productivity every time you check your phone.

Put your phone away. Close unnecessary tabs. And yes, limit your Netflix binges.

Meeting deadlines consistently is one of the fastest ways to stand out and earn respect.

4. Take Full Responsibility for Your Life

Entrepreneur Derek Sivers once said, “Everything is my fault.”

This mindset doesn’t mean self-blame; it means self-ownership. Stop pointing fingers, making excuses, or waiting for others to change.

If your habits (like smoking or drinking too much) hold you back, it’s time to make better choices. Your friends can’t live your dreams for you; only you can.

5. Invest an Hour a Day in Learning New Skills

Knowledge compounds over time.

Whether you read books, take online courses, or practise a craft, consistent learning gives you a competitive edge.

I used to struggle with academic writing, but I improved by studying the work of great authors and applying what I learned.

Your past doesn’t define you; your actions do. Every new skill adds another tool to your arsenal and makes you more unstoppable.

6. Develop a Growth Mindset

Psychologist Dr. Carol Dweck introduced the concept of fixed vs. growth mindset.

  • A fixed mindset believes success is based on natural talent.

  • A growth mindset believes success comes from effort and learning.

Choose the growth mindset. Embrace challenges. See failures as feedback. In today’s fast-moving digital world, adaptability is your biggest advantage.

7. Learn Marketing to Reach People Who Need You

I once believed marketing was manipulative, until I realised it’s about helping people solve problems.

If your work provides genuine value, marketing is how you let others know it exists. Even Apple spends billions on it.

Don’t be ashamed to promote your skills or business. Without visibility, your ideas will never reach the people who need them most.

Creative professionals who understand marketing and sales have an unfair advantage.

8. Ask Your Mentor the Right Questions

Good mentors can fast-track your growth.

While mentorship often costs money, it’s one of the best investments you can make. Great mentors don’t care about titles; they care about your progress.

If you don’t have access to a mentor yet, books are your silent mentors. Read the best in your field, take notes, and apply what resonates.

9. Build Confidence Through Action, Not Affirmations

Author Ryan Holiday once said, “I don’t believe in myself. I have evidence.”

Confidence doesn’t come from shouting affirmations into the mirror; it comes from proof. Doing hard things, keeping promises to yourself, and following through.

When you consistently take action, your brain gathers evidence that you can handle whatever comes next. That’s real confidence, grounded, earned, and unshakable.

10. Focus on Your Strengths

Your strengths reveal where your greatest impact lies.

If people compliment you on something often, it’s a clue. Lean into it.

A former professor once told me I was creative, and that simple comment gave me the confidence to go all in. I studied creativity, applied it daily, and turned it into my career advantage.

Double down on your strengths. That’s how you build momentum and mastery.

11. Identify and Challenge Your Limiting Beliefs

Your beliefs shape your reality.

For years, I believed I couldn’t be a great writer because of my chronic tinnitus and astigmatism, sensory challenges that made concentration difficult. But over time, I realised those struggles made me more disciplined, observant, and empathetic.

Your limitations can become your greatest motivators if you let them.

Avoid shortcuts. Growth takes time, but it’s always worth it.

Final Thoughts

Becoming productive, successful, and confident isn’t about working harder than everyone else. It’s about working smarter, consistently, and intentionally.

You don’t need to overhaul your life overnight. Start small: take a break after your next task, schedule your priorities, or spend one hour learning something new.

Every habit you change compounds into long-term success. Remember, true change comes from practising new behaviours.

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Your first 100 days as CEO could define your entire legacy, here’s how to make every move count

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