Success Advice

How the Use of Certain Words Can Determine Your Business Success

Published

3 years ago

Nov 10, 2020

Debora Luzi

Image Credit: Unsplash

Words are very compelling. I recently saw an advertising campaign for a makeup company which used only words. You would think that a company that sells makeup would add pictures of beautiful faces, lipsticks and eye-shadows to their billboards. Not at all. Their campaign used a combination of words which intended to get a strong reaction from the reader.

I was one of the readers, and I can genuinely say that I will remember those words for many years to come, and of course, the name of the makeup company. Some of the words used were these: “They say you are too much, maybe they are not enough.”

Women are often judged for being too soft, vulnerable, extra, and indeed too much. Reading this sentence is very powerful because it almost permits them to be what people have been telling them not to be. Those words give hope and pride.

The right words can indeed determine the success or failure of a marketing campaign and any piece of content you may use for your advertising online and offline.

“Kind words can be short and easy to speak, but their echoes are truly endless.” – Mother Teresa

Let me give you some examples of powerful words and concepts to use to make your content well received by your audience.

First of all, you must use many positive words. Many entrepreneurs focus on the pain points of their clients too much. You must balance the negative or pain point with an optimistic scenario of what life and business could look like for your ideal client. Remember, people buy when they feel good or to feel good, so you must show them all the positive possibilities they could achieve when purchasing your products and services.

Avoid using words like “struggle” or “pain” as they are overused. You could replace the word “struggle” with “challenge” because it’s a more positive and encouraging word.

As odd as it may sound try to avoid the word “buy” when you want to invite your reader to buy from you. Make them see that your products and services are not just another purchase but an actual investment from which they will benefit in the long term. Replace the word “buy” with “invest.’

When you invite people to buy from you, be firm and assertive, avoid using words like “if” or “please.” Use words that show you strongly believe in what you are selling and that give a direct invite to the reader, such as “are you ready?” or “ It is time to…”

Use the word “you” more often than the word “I” to make sure the focus is on your reader more than yourself. Using the word “you” creates a sense of presence in your reader, like a tick the teacher makes while reading the classroom register. Your readers will feel that you are talking to them, which will help them be more involved and pay more attention.

Do not use the word “should” too much. If you must use it, please do so, but only if necessary. Replace “should” with more gentle words which do not sound like a command, such as “ It is vital/paramount that you do x,y, z.” This sounds more like a piece of friendly advice than a bossy command.

I often see entrepreneurs using “fear of missing out” words too much combined with the idea that if they do not buy their products and services, they will not succeed or move forward. Using this type of language can sound desperate and does not give the reader the idea they are in control of the decision.

“No matter what people tell you, words and ideas can change the world.” – Robin Williams

For instance, saying “if you do not invest now, you will… (negative consequences) is not a genuine way to persuade your audience to buy from you. Instead you can use the fear of missing out focused at positive consequences, and you may add a bit of humour to bring some lightness. Let me give you an example…” This is your last chance to invest in x,y, z, and create the business you desire.”

Finally, make sure to use words of motivation and encouragement. Make the reader see and feel that they can do whatever it is you’re asking so they can create the changes they desire and dream of making. You could use words such as “you were born to do it” or “you are capable of creating this” to give you some ideas. I call this type of encouragement the “chest building” words. Imagine how proud and confident someone can feel when listening to motivating words of praise. Their chest starts to lift, their head is high, and their look is more empowered and fiercer. Precisely the kind of feeling you want your reader to experience while reading your content.

In the end, always write with the highest intention, knowing that your words are ready to change someone’s life for the better.

How do you use certain words in your life to get what you’re looking for? Share your stories & advice with readers below!

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Debora Luzi

Debora Luzi is a passionate writer, a mother and an entrepreneur. Debora teaches other entrepreneurs how to write powerful and authentic content that connects, converts and impacts millions. She is the founder of The Writing Academy for Entrepreneurs, the only global online community focused at content creation. Debora is also the founder of the Women Who dare to Desire Global conference.

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Success Advice

How to Choose the Best Affiliate Programs for Your Blog

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers

Published

3 weeks ago

Apr 10, 2024

Addicted2Success Editor

how to choose the best affiliate programs for your blog

Picking the right affiliate programs for your blog is really important. It can make a big difference in how much money you can make and how much your readers get out of your blog. With so many choices out there, deciding which ones to go with can be tricky.

This guide is here to make it easier for you. It will give you clear steps and helpful tips to choose affiliate programs that fit well with what your blog is about, what your readers like, and what you stand for.

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Understanding Affiliate Marketing

Before you start picking affiliate programs, it’s important to really understand what affiliate marketing is and how it works.

Basically, affiliate marketing is when you promote a product or service on your blog, and then you get paid a little bit every time someone buys something or does something because you recommended it.

It’s great for both the person selling the product and the blogger, because the seller gets more sales with low risk, and the blogger can make money from their blog.

How to Choose the Right Affiliate Programs for Your Blog

1. Assess Your Niche and Audience

The key to doing well in affiliate marketing starts with really knowing what your blog is about and who reads it. Consider the following:

Your blog’s content: What topics do you cover? Ensure the products or services you promote are relevant.
Your audience’s interests and needs: What solutions are they seeking? Choose affiliate programs that offer products or services that solve their problems or enhance their lives.

2. Research Potential Affiliate Programs

Once you know what your blog is about and what your readers want, start looking for affiliate programs. Choose ones that are well-known for good products, great customer service, and helpful support for affiliates. Resources to find these programs include:

Affiliate networks like ShareASale, Commission Junction, and ClickBank.
Direct searches for “[Your Niche] affiliate programs” in search engines.
Recommendations from other bloggers in your niche.

3. Evaluate the Commission Structure

The commission structure is a critical factor to consider. Look for programs that offer competitive rates that make your efforts worthwhile. Consider:

The percentage of commission per sale.
Whether the program offers a flat rate per action (e.g., per sign-up).
The cookie duration, which affects how long after a click you can earn commissions on sales.

4. Consider the Program’s Reputation and Sureness

Join affiliate programs with a solid reputation for quality and sureness. This not only ensures that you’re promoting good products but also that you’ll be paid on time. You can:

Read reviews from other affiliates.
Check the program’s history and background.
Look for any complaints or issues reported online.

5. Analyze the Support and Resources Offered

A good affiliate program gives you things like ads to use, training on their products, and helpful managers. Having access to these resources can really help you do a better job at promoting their products.

6. Understand the Terms and Conditions

Before signing up, thoroughly review the program’s terms and conditions. Pay close attention to:

Payment thresholds and methods.
Any restrictions on how you can promote their products.
The program’s policy on affiliate marketing on social media platforms.

7. Test the Product or Service

If possible, test the product or service before promoting it. This firsthand experience allows you to offer genuine charge and build trust with your audience.

8. Look for Recurring Commission Opportunities

Some affiliate programs pay you again and again for subscriptions or services that charge fees regularly. These can provide a more stable income compared to one-time sales commissions.

Implementing Your Choice

After choosing the best affiliate programs, the next step is to smoothly include your affiliate marketing in your content plan. This includes:

Creating valuable content that naturally incorporates affiliate links.
Disclosing your affiliate affairs transparently to maintain trust with your audience.
Tracking your results to understand what works best for your audience and adjusting your strategy accordingly.

Picking the best affiliate programs for your blog involves careful planning, research, and making sure they match what your audience likes and needs.

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers.

The real key to doing well with affiliate marketing isn’t just about the products you talk about, but also how much your audience trusts and values your advice.

With enough time, patience, and hard work, your blog can grow into a successful space that earns a good amount of affiliate money and helps your readers choose the right products.