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4 Real Ways to Turn Your Passion and Expertise Into an Online Business

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Do you have what it takes to turn your passion or expertise into a real online business? Even if you don’t, today we are going to walk through some of the best ways to start making money online, while also showing off your expertise and passion in the process.

1. Create an Online Course or Membership Site

If you have a skill or expertise in something that can help or teach others, then you definitely have something that you could turn into a business. However, thanks to the power of the internet, you don’t need to rent out fancy halls, be a professional speaker, or even try to sell one-on-one consulting or products.

One of the biggest trends lately for people looking to get started with their own brand or business is to launch an online course or membership site. Even more exciting is that there are very low startup costs and little-to-no need for technical or design skills, especially if you use an online course tool.

Thanks to solutions like Kajabi, anyone can go live with an online course of their own in just hours. This drag and drop solution makes it easy to set up a new site, add video, quiz or text content, set up a members-only area, and start nurturing leads and accepting payments from customers in no time.

If you have your heart set on a WordPress-based website and you’re worried you won’t be able to find a platform that will enable you to create one with the same level of ease as Kajabi, fret not.
Tools such as Elementor allow just about anyone to create a comprehensive WordPress website without having to write a single line of code. And, with a native Vimeo integration and WooCommerce website building feature, you can easily create a subscription-based online course. Of course, there are other WordPress visual editors you can try if this doesn’t work for you.

Don’t think you have a skill or expertise that people will want to pay to learn? Simply head over to Google and start searching around for businesses similar to yours. I’m sure you will find a ton of experts who are already making some nice money by selling their knowhow and skills to others.

2. Start a Blog and Get a Feel for Content Creation and SEO

Have you thought about starting a website or blog, but are still sitting on the sidelines? Have you also seen articles about top bloggers making millions online? If you have, you are likely overwhelmed with the concept or process of getting started.

The good news is, going live with a website is extremely fast, easy, and often profitable! With WordPress, anyone can go live with a site of their own and start publishing content in just minutes. Just like going live with an online course or membership site, WordPress also requires no technical or design skills.

Once you go live with your site, you are going to need some traffic. Be sure to study up on SEO (search engine optimization) and the best working methods for social media to start bringing traffic to your sites. With all of this in place, you can then start focusing on different monetization methods such as using Google Adsense or affiliate marketing.

3. Make Your First Few Dollars Online with Freelance Writing

Did you know that people are making money from the comfort of their homes, while writing in their free time? It’s true and you don’t even need higher education or an English degree to make it happen.

As we all know, the internet is loaded with websites and blogs – all of which need new content. Sites like Textbroker and FreelanceMyWay allow anyone to sign up for their freelance writing platforms, which allows them to get paid for their writing skills. Best of all, there are no costs involved to get started.

If you enjoy writing about anything, this might be a perfect opportunity for you to start making money online with your own freelance business. The more writing you complete, and the better your reviews and ratings, the more you can earn writing in your spare time.

4. Get Yourself on Fiverr and Work Your Way Up

Maybe you aren’t an expert in your field, a great writer, or simply don’t have an interest in blogging or starting a site. Don’t give up yet, there’s always something new around the corner. For individuals that have an idea or a unique service to provide to others, Fiverr.com might be exactly what you are looking for!

The microjob marketplace has gotten a lot of flack over the years for their super low job rates, and for some of the low quality or spammy jobs on the site – however, there are thousands of great workers on the site that make a ton of money in the process.

We are talking about everything from graphic design, drawing, data entry, singing, transcription, and so much more. The best way to get a real understanding of how it all works, is to simply check out their site and seeing what all the fuss is about.

What Are You Waiting For? Go Make Some Money!

Now that you’ve seen what’s possible when it comes to making money online and starting a business of your own, it’s time to actually get started. The first step is to once again skim through each of the methods above. Then write or map out a plan of attack for how you can create a service or provide value to an audience, then also monetize it as well – after all, we are trying to start a business and not just do charity work!

Lastly, take a look at other big players in your niche market and see what they are doing. Study the competition, put everything into action, and find your own success and fame with an online business.

Image courtesy of Twenty20.com

Zac Johnson has more than 20 years of experience in the world of online marketing and has helped millions of people discover new and exciting ways to make money online. See all of this and more in action through his How to Start a Blog resource site, while also following Zac on his personal blog.

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Business

The Entrepreneur’s Reading List That Transforms Ideas Into Empires

These must-read titles and writing insights reveal how entrepreneurs turn bold ideas into empire-level success.

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Entrepreneurship is powered by stories—of accomplishment, failure, and decision moments that define businesses. Books are maps, providing insight from individuals who’ve traversed the road ahead. (more…)

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Entrepreneurs

The Leadership Shift Every Company Needs in 2025

Struggling to keep your team engaged? Here’s how leaders can turn frustrated employees into loyal advocates.

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Bridging the gap between employees and employers
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In workplaces around the world, there’s a growing gap between employers and employees and between superiors and their teams. It’s a common refrain: “People don’t leave companies, they leave bad bosses.”

While there are, of course, cases where management could do better, this isn’t just a “bad boss” problem. The relationship between leaders and employees is complex. Instead of assigning blame, we should explore practical solutions to build stronger, healthier workplaces where everyone thrives.

Why This Gap Exists

Every workplace needs someone to guide, supervise, and provide feedback. That’s essential for productivity and performance. But because there are usually far more employees than managers, dissatisfaction, fair or not, spreads quickly.

What if, instead of focusing on blame, we focused on building trust, empathy, and communication? This is where modern leadership and human-centered management can make a difference.

Tools and Techniques to Bridge the Gap

Here are proven strategies leaders and employees can use to foster stronger relationships and create a workplace where people actually want to stay.

1. Practice Mutual Empathy

Both managers and employees need to recognize they are ultimately on the same team. Leaders have to balance people and performance, and often face intense pressure to hit targets. Employees who understand this reality are more likely to cooperate and problem-solve collaboratively.

2. Maintain Professional Boundaries

Superiors should separate personal issues from professional decision-making. Consistency, fairness, and integrity build trust, and trust is the foundation of a motivated team.

3. Follow the Golden Rule

Treat people how you would like to be treated. This simple principle encourages compassion and respect, two qualities every effective leader must demonstrate.

4. Avoid Micromanagement

Micromanaging stifles creativity and damages morale. Great leaders see themselves as partners, not just bosses, and treat their teams as collaborators working toward a shared goal.

5. Empower Employees to Grow

Empowerment means giving employees responsibility that matches their capacity, and then trusting them to deliver. Encourage them to take calculated risks, learn from mistakes, and problem-solve independently. If something goes wrong, turn it into a learning opportunity, not a reprimand.

6. Communicate in All Directions

Communication shouldn’t just be top-down. Invite feedback, create open channels for suggestions, and genuinely listen to what your people have to say. Healthy upward communication closes gaps before they become conflicts.

7. Overcome Insecurities

Many leaders secretly fear being outshone by younger, more tech-savvy employees. Instead of resisting, embrace the chance to learn from them. Humility earns respect and helps the team innovate faster.

8. Invest in Coaching and Mentorship

True leaders grow other leaders. Provide mentorship, career guidance, and stretch opportunities so employees can develop new skills. Leadership is learned through experience, but guided experience is even more powerful.

9. Eliminate Favoritism

Avoid cliques and office politics. Decisions should be based on facts and fairness, not gossip. Objective, transparent decision-making builds credibility.

10. Recognize Efforts Promptly

Recognition often matters more than rewards. Publicly appreciate employees’ contributions and do so consistently and fairly. A timely “thank you” can be more motivating than a quarterly bonus.

11. Conduct Thoughtful Exit Interviews

When employees leave, treat it as an opportunity to learn. Keep interviews confidential and use the insights to improve management practices and culture.

12. Provide Leadership Development

Train managers to lead, not just supervise. Leadership development programs help shift mindsets from “command and control” to “coach and empower.” This transformation has a direct impact on morale and retention.

13. Adopt Soft Leadership Principles

Today’s workforce, largely millennials and Gen Z, value collaboration over hierarchy. Soft leadership focuses on partnership, mutual respect, and shared purpose, rather than rigid top-down control.

The Bigger Picture: HR’s Role

Mercer’s global research highlights five key priorities for organizations:

  • Build diverse talent pipelines

  • Embrace flexible work models

  • Design compelling career paths

  • Simplify HR processes

  • Redefine the value HR brings

The challenge? Employers and employees often view these priorities differently. Bridging that perception gap is just as important as bridging the relational gap between leaders and staff.

Treat Employees Like Associates, Not Just Staff

When you treat employees like partners, they bring their best selves to work. HR leaders must develop strategies to keep talent engaged, empowered, and prepared for the future.

Organizational success starts with people, always. Build the relationship with your team first, and the results will follow.

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Entrepreneurs

What Makes an Entrepreneurial Leader? Traits of the World’s Best Innovators

Inside the mindset of entrepreneurial leaders who transform risk, passion, and vision into world-changing results.

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entrepreneurial leadership skills and traits
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When you think of Richard Branson (Virgin Group), Bill Gates (Microsoft), Steve Jobs (Apple), Rupert Murdoch (News Corporation), and Ted Turner (CNN), one thing becomes clear: they are not just entrepreneurs, they are entrepreneurial leaders. (more…)

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Entrepreneurs

Building a Business Empire: Lessons from the World’s Boldest Entrepreneurs

Learn essential lessons, success strategies, and mindset shifts every aspiring entrepreneur needs to overcome challenges and build a thriving business.

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how to build a business empire
Image Credit: Midjourney

Back in July 2017, I attended a business seminar on entrepreneurship in India. With my appetite for learning and meeting new people, I wanted to explore the latest developments in the entrepreneurial world. (more…)

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