Success Advice
5 Digital Marketing Strategies to Win It Big in 2017
Establishing a brand is all-consuming. From time to human resources and even money, there is never enough to flaunt around. That is why for many people, after creating a promising ad that guarantees average ROI, they sit back and stick to that.
Does that sound too normal? For some marketers, maybe it does. With so many digital marketing platforms, it cannot be fair enough hanging your hopes on one strategy. Every new day presents you with an opportunity of challenging your assumptions and stepping out boldly to embrace new ideas.
In 2017, winning the digital marketing race involves adopting certain trends. For those who are willing to let go of everything and embrace the strategies below, the future is bright.
1. Collective marketing is the way to go
For marketers who are used to creating and distributing their content on their own, the current system demands more. Ideally, it has nothing to do with producing and publishing content being so challenging for an individual to handle. The truth is, it has become easier, and key players in the market are aggressively taking advantage of that.
According to a report by Web Strategies Inc, marketers are likely to have increased their spending on digital marketing by up to 35%. Even more, 54.1% of marketers opt for hiring content from other sources to boost their campaigns. Apparently, everyone is trying to get their voices heard, but the slots are limited and only a few get to reap big from such platforms.
For those who choose to do it on their own, it is proving more challenging in the coming years. That is why great digital marketers have chosen collaboration. With a sea of credible networks, you can have your content seen far and wide. At the end of the day, you are competing against cat and baby videos to get noticed. What will make the difference? Bring others on board and walk the road as a team.
The other way of looking at it is using influencer marketers. These people might not necessarily be sharing the same business niche with you. Through the huge following they attract however, they can get your brand’s messages to thousands of potential customers. Influencer marketers can be other non-competing companies or influential media personalities.
2. Time for more interactive content
Digital content marketing has been with us for quite some time. For most people however, digital content is all about quality articles. Articles are easier to generate compared to videos, infographics, podcasts, and even slideshows. However, the internet is already flooded with millions of articles pertaining to varied niches.
For marketers, it is important acknowledging that your target audience jostles between reading your 2000 word article and watching a funny cat video on YouTube. At the end of the day, the person who puts up more engaging content gets the most attention.
In 2017, you can be certain to obtain more organic backlinks from other interactive content as compared to well-written articles. The current corporate system demands for more creativity and user-engagement. It might have been challenging creating interactive content in the past but not anymore. With varied interactive tools, one is able to design beautiful and more interactive content including web surveys, calculators, and Buzzfeed Quizzes without the need for a developer.
“Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis
3. Beyond SEO
In the past, gaining and maintaining massive traffic was as easy as stepping up your SEO game. In 2017, wholly relying on SEO for traffic is a recipe for failure. Recently, Google has continued with Algorithm change techniques.
From Panda to Penguin and Mobilegeddon, the list is neverending. A good number of legitimate sites with incredible content have suffered in the process. That shouldn’t suggest you should forget all those fantastic SEO skills you have spent countless hours acquiring over the years.
Keep them and improve them if you can. However, do not hide yourself from the fact that traffic acquisition in 2017 demands more than just SEO skills. You need to invest in other marketing skills and put as much effort and investments in them.
4. Get personal
Think of a scenario where your target audience is bundled up in one location. Your work as a marketer would be easier, right? That’s never the case. While some are on social media sites like Twitter, Facebook, Instagram and Reddit, others you will only get to reach through emails. For marketers, your main role is to interact with each one of them at their channel of choice. Getting personal with your audience will mean dancing to the tune of their music.
However, as you grow your customer base and widen your market scope, having such conversations with your clients becomes more difficult, but not entirely impossible. With tools like Lifecycle.io and Autopilot, you can still have those conversations that customers love, but automatically. Engaging your customers at a personal level is a critical component of winning the digital marketing game.
“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” – Beth Comstock
5. Pay to play will no longer be optional
For marketers heavily relying on social networks, a lot more than just posting your messages on your social media profile will be necessary to win your target audience. According to a report by Forrester Research, only 16% of brands’ followers get to see their Facebook posts. As for Twitter, the average tweet only reaches 10% of the followers.
It might be sad, but truth be told, we are entering a digital marketing era where you will have to pay to have your content distributed appropriately. For many, it means loosening your budget to accommodate extra costs. If you need to have a greater impact, you will have to pay for the associated services.
The digital marketing arena is getting more demanding with each growing day. Winning the war would mean embracing new ideas as you analyse the rising trends. Are you ready to play along or will you be left out in 2017?
What Digital Marketing strategies do you think will be effective in 2017? Leave your thoughts below!
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Personal Development
These 11 Habits Will Make You More Productive, Successful, and Confident
Boost your focus, confidence, and results with 11 powerful habits successful people use every day.
Successful people love to help beginners. They have an incredible work ethic and rarely complain. As a result, others naturally look up to them and want to follow in their footsteps.
But here’s the truth: there’s no success without sacrifice. You’ll need to give up comfort, excuses, and sometimes even social approval to accomplish your goals.
Value comes from solving problems, and these 11 powerful tips will help you become more productive, successful, and confident, starting today.
1. Take Short Breaks After Finishing a Task
Psychology shows it’s important to reward positive behaviour.
After completing a big task or finishing a book, take five minutes to walk, stretch, or simply breathe. This quick reset helps your brain recharge and strengthens focus.
Many great writers swear by morning walks, solitude, and reflection can unlock creativity.
But if you refuse to take breaks, don’t be surprised when burnout hits. Your brain needs recovery time just as much as your body does.
2. Schedule Your Most Important Tasks First
Multitasking kills productivity. If you want to get more done, try time blocking, a method where you dedicate set periods for specific tasks.
Productivity expert Caitlin Hughes explains, “Time blocking involves scheduling blocks of time for your tasks throughout the day.”
For example, if you’re a writer:
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Research your topic at night.
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Write your first draft in the morning (don’t worry if it’s rough).
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Edit in the afternoon, great writing comes from rewriting.
You can’t buy more time. Use it intentionally and without regret.
3. Eliminate Distractions from Your Workspace
Focus is the foundation of success.
According to Inc. Magazine, it takes an average of 23 minutes to recover from a distraction. That’s nearly half an hour of lost productivity every time you check your phone.
Put your phone away. Close unnecessary tabs. And yes, limit your Netflix binges.
Meeting deadlines consistently is one of the fastest ways to stand out and earn respect.
4. Take Full Responsibility for Your Life
Entrepreneur Derek Sivers once said, “Everything is my fault.”
This mindset doesn’t mean self-blame; it means self-ownership. Stop pointing fingers, making excuses, or waiting for others to change.
If your habits (like smoking or drinking too much) hold you back, it’s time to make better choices. Your friends can’t live your dreams for you; only you can.
5. Invest an Hour a Day in Learning New Skills
Knowledge compounds over time.
Whether you read books, take online courses, or practise a craft, consistent learning gives you a competitive edge.
I used to struggle with academic writing, but I improved by studying the work of great authors and applying what I learned.
Your past doesn’t define you; your actions do. Every new skill adds another tool to your arsenal and makes you more unstoppable.
6. Develop a Growth Mindset
Psychologist Dr. Carol Dweck introduced the concept of fixed vs. growth mindset.
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A fixed mindset believes success is based on natural talent.
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A growth mindset believes success comes from effort and learning.
Choose the growth mindset. Embrace challenges. See failures as feedback. In today’s fast-moving digital world, adaptability is your biggest advantage.
7. Learn Marketing to Reach People Who Need You
I once believed marketing was manipulative, until I realised it’s about helping people solve problems.
If your work provides genuine value, marketing is how you let others know it exists. Even Apple spends billions on it.
Don’t be ashamed to promote your skills or business. Without visibility, your ideas will never reach the people who need them most.
Creative professionals who understand marketing and sales have an unfair advantage.
8. Ask Your Mentor the Right Questions
Good mentors can fast-track your growth.
While mentorship often costs money, it’s one of the best investments you can make. Great mentors don’t care about titles; they care about your progress.
If you don’t have access to a mentor yet, books are your silent mentors. Read the best in your field, take notes, and apply what resonates.
9. Build Confidence Through Action, Not Affirmations
Author Ryan Holiday once said, “I don’t believe in myself. I have evidence.”
Confidence doesn’t come from shouting affirmations into the mirror; it comes from proof. Doing hard things, keeping promises to yourself, and following through.
When you consistently take action, your brain gathers evidence that you can handle whatever comes next. That’s real confidence, grounded, earned, and unshakable.
10. Focus on Your Strengths
Your strengths reveal where your greatest impact lies.
If people compliment you on something often, it’s a clue. Lean into it.
A former professor once told me I was creative, and that simple comment gave me the confidence to go all in. I studied creativity, applied it daily, and turned it into my career advantage.
Double down on your strengths. That’s how you build momentum and mastery.
11. Identify and Challenge Your Limiting Beliefs
Your beliefs shape your reality.
For years, I believed I couldn’t be a great writer because of my chronic tinnitus and astigmatism, sensory challenges that made concentration difficult. But over time, I realised those struggles made me more disciplined, observant, and empathetic.
Your limitations can become your greatest motivators if you let them.
Avoid shortcuts. Growth takes time, but it’s always worth it.
Final Thoughts
Becoming productive, successful, and confident isn’t about working harder than everyone else. It’s about working smarter, consistently, and intentionally.
You don’t need to overhaul your life overnight. Start small: take a break after your next task, schedule your priorities, or spend one hour learning something new.
Every habit you change compounds into long-term success. Remember, true change comes from practising new behaviours.
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