Success Advice
30 Intelligent Herb Kelleher Quotes

Herb Kelleher is the co-founder, and former CEO of ‘Southwest Airlines’. In 2010, Herb Kelleher was made chairman of the ‘Federal Reserve Bank of Dallas’ which expired 2013.
Here are 30 Inspiring Herb Kelleher Quotes:
1. “Leading an organization is as much about soul as it is about systems. Effective leadership finds its source in understanding.” – Herb Kelleher
2. “The Wright Amendment is a pain in the ass, but not every pain in the ass is a constitutional infringement.” – Herb Kelleher
3. “Treat your employees like customers.” – Herb Kelleher
4. “It takes nerves of steel to stay neurotic.” – Herb Kelleher
5. “Think small and act small, and we’ll get bigger. Think big and act big, and we’ll get smaller.” – Herb Kelleher
6. “We have a strategic plan. It’s called ‘doing things’.” – Herb Kelleher
7. “I’ve always been able to make erroneous decisions very quickly.” – Herb Kelleher
8. “A company is stronger if it is bound by love rather than by fear.” – Herb Kelleher
9. “You must be very patient, very persistent. The world isn’t going to shower gold coins on you just because you have a good idea. You’re going to have to work like crazy to bring that idea to the attention of people. They’re not going to buy it unless they know about it.” – Herb Kelleher
10th Herb Kelleher Quote – “Your employees come first. And if you treat your employees right, guess what? Your customers come back, and that makes your shareholders happy. Start with employees and the rest follows from that.” – Herb Kelleher
11. “You don’t hire for skills, you hire for attitude. You can always teach skills.” – Herb Kelleher
12. “If you create an environment where the people truly participate, you don’t need control. They know what needs to be done and they do it. And the more that people will devote themselves to your cause on a voluntary basis, a willing basis, the fewer hierarchies and control mechanisms you need.” – Herb Kelleher
13. “If you’re crazy enough to do what you love for a living, then you’re bound to create a life that matters.” – Herb Kelleher
14. “The core of our success. That’s the most difficult thing for a competitor to imitate. They can buy all the physical things. The things you can’t buy are dedication, devotion, loyalty—the feeling that you are participating in a crusade.” – Herb Kelleher
15. “I’ve found that many of the greatest ideas surface in bars because that’s where many people cultivate inspiration.” – Herb Kelleher

16. “You have to treat your employees like customers.” – Herb Kelleher
17. “If the employees come first, then they’re happy. A motivated employee treats the customer well. The customer is happy so they keep coming back, which pleases the shareholders. It’s not one of the enduring green mysteries of all time, it is just the way it works.” – Herb Kelleher
18. “Power should be reserved for weightlifting and boats, and leadership really involves responsibility.” – Herb Kelleher
19. “If the Wright brother were alive today Wilbur would have to fire Orville to reduce costs.” – Herb Kelleher
20th Herb Kelleher Quote – “I learned it by doing it, and I was scared to death.” – Herb Kelleher
21. “Succession planning has been a major priority at Southwest for quite some time. We think we have come up with a winning combination of talent for our company reorganization.” – Herb Kelleher
22. “When someone comes to me with a cost saving idea, I don’t immediately jump up and say yes. I ask: what’s the effect on the customer?” – Herb Kelleher
23. “The essential difference in service is not machines or ‘things.’ The essential difference is minds, hearts, spirits, and souls.” – Herb Kelleher
24. “I think my greatest moment in business was when the first Southwest airplane arrived after four years of litigation and I walked up to it and I kissed that baby on the lips and I cried.” – Herb Kelleher
25. “You can’t really be disciplined in what you do unless you are humble and open-minded. Humility breeds open-mindedness—and really, what we try to do is establish a clear and simple set of values that we understand. That simplifies things; that expedites things. It enables the extreme discipline I mentioned in describing our strategy. When an issue comes up, we don’t say we’re going to study it for two and a half years. We just say, ‘Southwest Airlines doesn’t do that. Maybe somebody else does, but we don’t.’ It greatly facilitates the operation of the company.” – Herb Kelleher
26. “The people of Southwest have always been my pride, my joy and my love. Their indomitable dedication and esprit de corps have taken Southwest from a three-airplane dream to a 500-airplane reality.” – Herb Kelleher
27. “Your people come first, and if you treat them right, they’ll treat the customers right.” – Herb Kelleher
28. “If employees aren’t satisfied, they won’t promote the product we need.” – Herb Kelleher
29. “It’s all hands on deck; the ship is being shelled.” – Herb Kelleher
30. “We will hire someone with less experience, less education, and less expertise, than someone who has more of those things and has a rotten attitude. Because we can train people. We can teach people how to lead. We can teach people how to provide customer service. But we can’t change their DNA.” – Herb Kelleher
What’s your favorite Herb Kelleher Quote? Share your favorite quote in the comment section below.
Did You Know
How to Turn a Simple Link-in-Bio Into a Powerful Brand Hub
Transform your forgotten bio link into a high-impact gateway that fuels engagement, clicks, and conversions across every social platform.

Social media is one of the greatest marketing tools in 2025. According to a recent study, some 86% of marketers globally use platforms like Facebook and Instagram for advertisements, while 94% use it for content distribution. (more…)
Personal Development
These 11 Habits Will Make You More Productive, Successful, and Confident
Boost your focus, confidence, and results with 11 powerful habits successful people use every day.

Successful people love to help beginners. They have an incredible work ethic and rarely complain. As a result, others naturally look up to them and want to follow in their footsteps.
But here’s the truth: there’s no success without sacrifice. You’ll need to give up comfort, excuses, and sometimes even social approval to accomplish your goals.
Value comes from solving problems, and these 11 powerful tips will help you become more productive, successful, and confident, starting today.
1. Take Short Breaks After Finishing a Task
Psychology shows it’s important to reward positive behaviour.
After completing a big task or finishing a book, take five minutes to walk, stretch, or simply breathe. This quick reset helps your brain recharge and strengthens focus.
Many great writers swear by morning walks, solitude, and reflection can unlock creativity.
But if you refuse to take breaks, don’t be surprised when burnout hits. Your brain needs recovery time just as much as your body does.
2. Schedule Your Most Important Tasks First
Multitasking kills productivity. If you want to get more done, try time blocking, a method where you dedicate set periods for specific tasks.
Productivity expert Caitlin Hughes explains, “Time blocking involves scheduling blocks of time for your tasks throughout the day.”
For example, if you’re a writer:
-
Research your topic at night.
-
Write your first draft in the morning (don’t worry if it’s rough).
-
Edit in the afternoon, great writing comes from rewriting.
You can’t buy more time. Use it intentionally and without regret.
3. Eliminate Distractions from Your Workspace
Focus is the foundation of success.
According to Inc. Magazine, it takes an average of 23 minutes to recover from a distraction. That’s nearly half an hour of lost productivity every time you check your phone.
Put your phone away. Close unnecessary tabs. And yes, limit your Netflix binges.
Meeting deadlines consistently is one of the fastest ways to stand out and earn respect.
4. Take Full Responsibility for Your Life
Entrepreneur Derek Sivers once said, “Everything is my fault.”
This mindset doesn’t mean self-blame; it means self-ownership. Stop pointing fingers, making excuses, or waiting for others to change.
If your habits (like smoking or drinking too much) hold you back, it’s time to make better choices. Your friends can’t live your dreams for you; only you can.
5. Invest an Hour a Day in Learning New Skills
Knowledge compounds over time.
Whether you read books, take online courses, or practise a craft, consistent learning gives you a competitive edge.
I used to struggle with academic writing, but I improved by studying the work of great authors and applying what I learned.
Your past doesn’t define you; your actions do. Every new skill adds another tool to your arsenal and makes you more unstoppable.
6. Develop a Growth Mindset
Psychologist Dr. Carol Dweck introduced the concept of fixed vs. growth mindset.
-
A fixed mindset believes success is based on natural talent.
-
A growth mindset believes success comes from effort and learning.
Choose the growth mindset. Embrace challenges. See failures as feedback. In today’s fast-moving digital world, adaptability is your biggest advantage.
7. Learn Marketing to Reach People Who Need You
I once believed marketing was manipulative, until I realised it’s about helping people solve problems.
If your work provides genuine value, marketing is how you let others know it exists. Even Apple spends billions on it.
Don’t be ashamed to promote your skills or business. Without visibility, your ideas will never reach the people who need them most.
Creative professionals who understand marketing and sales have an unfair advantage.
8. Ask Your Mentor the Right Questions
Good mentors can fast-track your growth.
While mentorship often costs money, it’s one of the best investments you can make. Great mentors don’t care about titles; they care about your progress.
If you don’t have access to a mentor yet, books are your silent mentors. Read the best in your field, take notes, and apply what resonates.
9. Build Confidence Through Action, Not Affirmations
Author Ryan Holiday once said, “I don’t believe in myself. I have evidence.”
Confidence doesn’t come from shouting affirmations into the mirror; it comes from proof. Doing hard things, keeping promises to yourself, and following through.
When you consistently take action, your brain gathers evidence that you can handle whatever comes next. That’s real confidence, grounded, earned, and unshakable.
10. Focus on Your Strengths
Your strengths reveal where your greatest impact lies.
If people compliment you on something often, it’s a clue. Lean into it.
A former professor once told me I was creative, and that simple comment gave me the confidence to go all in. I studied creativity, applied it daily, and turned it into my career advantage.
Double down on your strengths. That’s how you build momentum and mastery.
11. Identify and Challenge Your Limiting Beliefs
Your beliefs shape your reality.
For years, I believed I couldn’t be a great writer because of my chronic tinnitus and astigmatism, sensory challenges that made concentration difficult. But over time, I realised those struggles made me more disciplined, observant, and empathetic.
Your limitations can become your greatest motivators if you let them.
Avoid shortcuts. Growth takes time, but it’s always worth it.
Final Thoughts
Becoming productive, successful, and confident isn’t about working harder than everyone else. It’s about working smarter, consistently, and intentionally.
You don’t need to overhaul your life overnight. Start small: take a break after your next task, schedule your priorities, or spend one hour learning something new.
Every habit you change compounds into long-term success. Remember, true change comes from practising new behaviours.
Success Advice
Why One-Size-Fits-All Leadership Will Always Fail (and What Works Instead)
The surprising truth about leadership styles that can make or break your team’s success.

Leadership has always been as much about people as it is about performance. Ken Blanchard, in his influential book, “The One Minute Manager”, put it simply: different strokes for different folks. (more…)
Success Advice
What Every New CEO Must Do in Their First 100 Days (or Risk Failure)
Your first 100 days as CEO could define your entire legacy, here’s how to make every move count

When Tim Cook took over from Steve Jobs at Apple, the world watched with bated breath. Jobs wasn’t just a CEO; he was a visionary, an icon, and a legend of innovative leadership. (more…)
-
Health & Fitness4 weeks ago
The Surprising Link Between Exercise and Higher Income
-
Entrepreneurs4 weeks ago
What Makes an Entrepreneurial Leader? Traits of the World’s Best Innovators
-
Entrepreneurs3 weeks ago
The Leadership Shift Every Company Needs in 2025
-
Change Your Mindset3 weeks ago
7 Goal-Setting Mistakes That Are Secretly Sabotaging Your Success
-
Success Advice2 weeks ago
What Every New CEO Must Do in Their First 100 Days (or Risk Failure)
-
Success Advice2 weeks ago
Why One-Size-Fits-All Leadership Will Always Fail (and What Works Instead)
-
Business1 week ago
The Entrepreneur’s Reading List That Transforms Ideas Into Empires
-
Business1 week ago
What Every Fitness Business Owner Needs To Know About Relocating Their Gym
8 Comments