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The 3 Essential Steps To Becoming A Thought Leader

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thought leader

We live in an age of overwhelming information. The world is full of people supplying it and others who are seeking it. People everywhere are desperate for solutions and fresh insight. Those people who are able to provide them with the strongest, freshest, most relevant, and even most radical ideas, practically hold the keys to success. The individuals with this level of influence are the thought leaders.

If you are seeking to be more influential in your industry, the good news is that you don’t have to be born a thought leader—you can become one. So how do YOU rise above the noise and reach that level of influence?

In order to propel yourself forward as a thought leader, you NEED to follow these three steps:

Step 1 – Define Your Mission

Like a soldier in battle, your mission is THE ONE THING that you are responsible for fulfilling at all costs. To be a thought leader, you must have focus on what your goal is—where you are making your thought influence and where you are leading people.

Defining your mission does three things:

  • It declares to yourself what you are doing and how you are doing it so that you can move forward confidently. It provides a target to help you be as focused and effective as possible. It channels all your effort and creates a positive flow of creative energy.
  • A mission helps guarantee success by removing distraction. A thought leader knows that if anything distracts them from their stated mission they will lose their effectiveness as an influencer. A mission helps them objectively judge if something is helpful or not toward achieving that goal of dominant influence in a particular area.
  • Missions that are well-defined let your followers easily place their trust in you. When somebody doesn’t know what they are doing or where they are leading people, they lose credibility. No one wants to follow someone who appears to be going nowhere.

As an example, to someone who might want to be a thought leader in the world of SEO (Search Engine Optimization), they might define a mission similar to this: “My mission is to help people understand the value of SEO to their organizations and provide a clear roadmap for implementing it effectively.”

Such a statement will focus you the influencer and allow your followers to easily buy into your leadership.

“Outstanding people have one thing in common: An absolute sense of mission.” – Zig Ziglar

Step 2 – Determine Your Message

If your mission is how you are focused on helping people, your message is what you are going to tell them to get their attention.

Your message will consist of the following:

  • It includes your one core premise, or thesis; the singular idea that you believe everyone needs to know. This becomes your rallying cry.
  • A powerful message will include your personal story so people can see that you are credible to speak on the subject as well as to be empathetic to their concerns. It lets people know that you understand their struggle as well as have a solution for them. Your message helps you be relatable.
  • Your message should ideally be thought-provoking to bring about an entirely new perspective as well as include a sense of urgency that reveals the consequences for continuing in the same old patterns of looking at things.

Your message is your gospel of hope and personal testimony that it works. With it, you awaken people to their need or confirm to them that you understand and are the best person to help them through their struggle and find salvation.

The SEO thought leader might have a message something like this: “SEO is constantly changing and every organization must embrace an aggressive stance for it or succumb to those organizations who will. I have the keys to help you effectively implement the SEO plan you need to be successful.”

They would then follow by sharing their personal story of how they came to be so convicted regarding this stance and how they implemented it with great success.

“I have a message to give to the world, and I shall not be thwarted.” – Elizabeth Kenny

Step 3 – Develop Your Method

Your method is the structured system that you use to help your people understand and implement your message. Your method doesn’t have to be long or complex—the strongest methods are simple and easily memorable. An ideal method will have three to seven action points to follow.

Our SEO thought leader’s method will follow a very simple format such as,“Step One—Define your target audience’s greatest needs, Step Two—Create an SEO plan around the keywords they search for,etc.”

Until they’ve covered all of the steps necessary to realize the solution to their follower’s problems, each step is where their level of expertise will shine through with great insight backed by compelling evidence.

Although this format might sound overly-simplified, there aren’t a lot of influential thought leaders out there precisely because most people can’t distill a plan down to this degree and bring the amount of clarity necessary for it to be effective.

Great thought leaders overlay their action points by taking their thought-followers on a journey that looks very similar to this:

  1. Open their eyes to see how things have always been,
  2. Show them what that has got them,
  3. Reveal and prove that there is another way to think about that area (your way), and
  4. Show them how powerful the new way can be.

Who are your favorite thought leaders? Please comment below!

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Entrepreneurs

How Entrepreneurs Are Harnessing LLCs to Launch Successful Startups

LLCs have unique advantages for starting up and growing a successful business

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why you should set up an LLC

In my entrepreneurial journey, I’ve learned that LLCs have unique advantages for starting up and growing a successful business. But, before delving into the advantages, it’s essential to grasp the fundamentals of what an LLC is and how it operates. 

What is an LLC?

An LLC is a hybrid business entity that combines the liability protection of a corporation with the pass-through taxation of a partnership or sole proprietorship. This unique blend provides entrepreneurs with the best of both worlds: personal asset protection and simplified taxation.

One of the most significant advantages of an LLC is its limited liability feature. This means that as the owner, my personal assets are shielded from any liabilities or debts incurred by the business.

In the event of lawsuits or financial obligations, only the assets of the LLC are at risk, offering me peace of mind and protecting my personal wealth.

Advantages of Forming an LLC

Flexibility in Management and Structure

Another aspect of the LLC that appealed to me was its flexibility in management and structure. Unlike corporations, which have rigid hierarchies and formalities, LLCs allow for a more relaxed approach to governance. As the founder, I have the freedom to structure the company in a way that suits the needs and goals of my startup.

For instance, LLCs can choose to be managed by their members (owners) or appoint a manager to oversee operations. This flexibility enables me to maintain full control of the business or delegate management responsibilities to trusted individuals while retaining ownership.

Additionally, LLCs are not bound by strict meeting requirements or extensive record-keeping obligations, reducing administrative burdens and allowing me to focus on building and growing the business.

Pass-Through Taxation and Financial Efficiency

One of the most attractive features of an LLC, particularly for startups, is its pass-through taxation. Unlike corporations, which are subject to double taxation (taxation at both the corporate and individual levels), LLCs pass profits and losses directly to their members’ personal tax returns.

This tax efficiency not only simplifies the filing process but also allows for greater flexibility in managing cash flow and reinvesting profits back into the business. As an entrepreneur, minimizing tax liabilities and maximizing financial efficiency are critical components of long-term success, and the pass-through taxation feature of an LLC aligns perfectly with these objectives.

Enhanced Credibility and Professionalism

Establishing an LLC can also enhance the credibility and professionalism of a startup. Unlike sole proprietorships or general partnerships, which may be perceived as informal or less legitimate, an LLC provides a formal business structure that instills confidence in customers, investors, and partners.

By operating under the umbrella of an LLC, I can present my startup as a reputable and established entity, which can open doors to opportunities such as securing financing, attracting top talent, and forging strategic partnerships.

This enhanced credibility can be a significant advantage, particularly in competitive industries or when seeking to differentiate my startup in the market.

Protection of Intellectual Property and Brand Assets

For startups built around innovative ideas or unique intellectual property, protecting these assets is paramount. An LLC offers an additional layer of protection for intellectual property and brand assets, safeguarding them from infringement or unauthorized use.

By registering trademarks, copyrights, or patents under the name of the LLC, I can establish legal ownership and enforce my rights more effectively in the event of disputes or infringement claims. This protection not only preserves the value of my intellectual property but also enhances the overall stability and longevity of the startup.

Steps to Form an LLC

Let us now look at the general steps to form an LLC for your business:

Step 1: Choose a Name for Your LLC

Selecting a unique and distinguishable name is the first step in forming an LLC. Ensure that the name you choose complies with the rules set by your state’s LLC division. Typically, the name must end with “Limited Liability Company,” “LLC,” or an abbreviation of these terms.

Additionally, the name should not infringe on the trademarks of existing businesses.

Step 2: Designate a Registered Agent

A registered agent is an individual or entity appointed to receive legal documents, such as lawsuits or subpoenas, on behalf of the LLC. The registered agent must have a physical address within the state where the LLC is formed.

For instance, if you are forming an LLC in Texas, ensure that your registered agent has a physical address in Texas.

This role is crucial for ensuring that the LLC remains compliant with legal requirements and maintains good standing.

Step 3: File Articles of Organization

The Articles of Organization, also known as a Certificate of Formation or Certificate of Organization in some states, is a document that formally establishes the LLC. You’ll need to submit this document to the appropriate state agency, usually the Secretary of State or Division of Corporations.

The articles typically include basic information such as the LLC’s name, address, registered agent details, and the purpose of the business.

Step 4: Create an Operating Agreement

While not always a legal requirement, drafting an operating agreement is highly recommended for LLCs. This document outlines the ownership structure, management roles, voting rights, profit-sharing arrangements, and other important aspects of the LLC’s operations.

Even if you’re the sole owner of the LLC, having an operating agreement in place can help clarify expectations and prevent disputes in the future.

Step 5: Obtain an Employer Identification Number (EIN)

An Employer Identification Number (EIN), also known as a Federal Tax Identification Number, is a unique nine-digit number assigned by the Internal Revenue Service (IRS) to identify your LLC for tax purposes.

Even if your LLC doesn’t have employees, obtaining an EIN is necessary for opening a business bank account, filing taxes, and conducting other financial transactions.

Step 6: Obtain Necessary Permits and Licenses

Depending on the nature of your business and its location, you may need to obtain various permits, licenses, or certifications to operate legally. These requirements can vary widely from one industry and jurisdiction to another. Common examples include business licenses, zoning permits, health permits, and professional licenses.

In my entrepreneurial journey, the decision to establish my startups as LLCs has been instrumental in mitigating risks, optimizing financial performance, and positioning my ventures for long-term success.

By harnessing the advantages of the LLC structure, I’ve been able to navigate the complexities of entrepreneurship with confidence and resilience, laying the groundwork for a bright and prosperous future.

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Entrepreneurs

Build a Strong IT Team with These Smart Hiring Tips

Without dedicated IT staff, your company may not be able to function as efficiently or effectively

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Hiring tips for tech industry

The role of IT staff in your company is not only essential but also ever-evolving. As your business grows, so does the need for qualified IT staff and more robust recruiting solutions.

After all, from maintaining and troubleshooting the computer systems that keep your business running smoothly, IT staff also help employees stay connected and productive by providing technical support at all times. (more…)

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Entrepreneurs

5 Important Legal Tips Every Entrepreneur Should Know

With a firm commitment to legal knowledge, you pave the way to grow your business sustainably

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legal tips for entrepreneurs

Embarking on the entrepreneurial path is a courageous venture that calls for a diverse skill set to achieve enduring success.

While creativity, drive, and strategic vision are paramount, integrating legal insight into your entrepreneurial toolkit can be a game-changer.

This comprehensive guide delves deeper into the five critical steps that can empower you to navigate the intricate legal landscape and propel your venture toward prosperity. (more…)

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Entrepreneurs

6 Hacks to Boost Your Productivity as a Business Owner

To improve how much you get done each day, it’s smart to establish routines and use careful planning

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productivity for business owners

Entrepreneurs are always looking for ways to get more done with the time and resources they have. Business owners can use clever productivity tricks to break these limits and make the most of their projects. (more…)

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