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5 Ways For Entrepreneurs To Stand Out And Get Clients

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Many entrepreneurs feel like they’re invisible to their potential clients. They work hard, but clients are few and far between, and they aren’t making the difference or enjoying the income that they dreamed they would.

If you’ve found yourself in that position, your business is probably missing one or more of five key elements that entrepreneurs need in order to stand out from the crowd and become magnetic to their clients.

If you want to stop feeling invisible, and start attracting more clients and wealth, I have listed a few techniques you can use TODAY to catch your clients’ attention, build their trust and their desire for your product, and start making the income and impact you went into business to make.

Here are 5 techniques you can start using today to stand out from the crowd and get more clients:

1. Know exactly what you do and who you do it for

While common sense may seem to say that “the wider the net you cast, the more fish you’ll get”, the truth is that trying to market to everyone at once will actually decrease the number of clients you attract.

If your area of expertise is a vague blur of “I help everyone to succeed in every area”, you’ll probably encounter three problems:

  1. Because you don’t paint a clear picture of your ideal client when you talk about your services, people probably won’t be able to think of anyone who fits your nebulous description. As a result, you’re less likely to have clients referred to you.
  2. Your vague message won’t attract many clients, because it won’t inspire the “That’s exactly the problem I have, and exactly the solution I need!” response that makes people want to buy from you.
  3. People won’t put much faith in you as an expert. If you needed surgery on your heart, who would you trust more and pay more? A general practitioner, or a heart surgeon? Obviously, you’d trust the person who specializes in the specific area in which you need help.

Because of this, it’s important to have a specific type of client you want to attract, and to be clear about what problem you solve and what benefit you offer them.

 

2. Let your personality shine

If you try too hard to be stiff, perfect and professional, you won’t be very memorable, and people won’t connect with you as a person.

So in your marketing, your presentations, and your interactions with potential clients and business contacts, let your quirks, style and personality show. Don’t be afraid to use your sense of humor, admit to your flaws, be open about the things you enjoy, and turn your mistakes into teaching points.

When you’re authentic and unique, people will connect with you, trust you and remember you, and they’ll be more eager to work with you.

“Be happy with being you. Love your flaws. Own your quirks. And know that you are just as perfect as anyone else, exactly as you are.” – Ariana Grande

3. Go where your ideal clients are, and be attentive and enthusiastic

Where do your ideal clients hang out? What forums, social media sites, events and locations do they frequent? Find out where your ideal clients already are, and go there regularly.

While you’re there, don’t prioritize getting sales or pushing an agenda. Instead, focus on building relationships by asking questions, showing interest in people’s lives, acknowledging their accomplishments, and offering value in the form of introductions or advice.

Make a point of remembering their names and the things they said during the conversation. After events, follow up promptly, and mention some of the things that were said in your initial meeting, to show them that you were listening.

Also make a point of thanking people for likes, shares and retweets, and replying to mentions and comments. If you don’t have time for all of this, get an assistant and delegate it. There’s no point in building connections for your business if you allow them to go cold afterward.

 

4. Talk about the results, not the process

How many times have you heard people promise things like “I’ll clear out your mental blockages”, “we’ll get your marketing system in place”, or “you’ll create good success habits”?

When you heard things like that, did your heart leap with curiosity and hope? Or did you think something along the lines of, “That sounds good, but I don’t really want it THAT badly right now”? People may recognize that the process is necessary, but it’s the RESULTS that make them burn with desire.

When you’re creating your marketing materials or talking about your product, focus on the specific, day-to-day benefits that it will create in your clients’ lives, and on the negative experiences that they’ll finally stop having.

“Leadership is not about a title or a designation. It’s about impact, influence and inspiration. Impact involves getting results, influence is about spreading the passion you have for your work, and you have to inspire team-mates and customers.” – Robin S. Sharma

5. Tell a story your clients identify with

People love stories – especially stories about people they can identify with, overcoming obstacles that they’ve personally experienced, and enjoying the kind of happy ending that they themselves desire.

On your website’s about me page, in your talks and presentations, in the introduction to your book if you choose to write one, and any other time when you want to connect with your audience, share a brief version of your story.

Tell people how you used to struggle with the same challenges they are dealing with, describe your darkest hour, tell them what gave you the push you needed to succeed, and then describe your journey to success and the good things you’re experiencing now.

Stay concise, but give them enough detail that they can clearly picture the emotions and events, and give them specifics about the good things you’ve created in your life by using the same methods or tools that you’re going to offer them.

Did any of these tips help you? Do you have any advice on how to stand out in your industry and attract clients? Leave your thoughts in the comment section!

Stephanie O’Brien is a copywriter and business coach. She specializes in helping coaches to create customized client attraction plans and put them into action, so they can help more people, make more money, and have more free time. To learn more about her, and to discover how to attract more clients and change more lives, visit www.coachclientconnection.com.

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Entrepreneurs

How Entrepreneurs Are Harnessing LLCs to Launch Successful Startups

LLCs have unique advantages for starting up and growing a successful business

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why you should set up an LLC

In my entrepreneurial journey, I’ve learned that LLCs have unique advantages for starting up and growing a successful business. But, before delving into the advantages, it’s essential to grasp the fundamentals of what an LLC is and how it operates. 

What is an LLC?

An LLC is a hybrid business entity that combines the liability protection of a corporation with the pass-through taxation of a partnership or sole proprietorship. This unique blend provides entrepreneurs with the best of both worlds: personal asset protection and simplified taxation.

One of the most significant advantages of an LLC is its limited liability feature. This means that as the owner, my personal assets are shielded from any liabilities or debts incurred by the business.

In the event of lawsuits or financial obligations, only the assets of the LLC are at risk, offering me peace of mind and protecting my personal wealth.

Advantages of Forming an LLC

Flexibility in Management and Structure

Another aspect of the LLC that appealed to me was its flexibility in management and structure. Unlike corporations, which have rigid hierarchies and formalities, LLCs allow for a more relaxed approach to governance. As the founder, I have the freedom to structure the company in a way that suits the needs and goals of my startup.

For instance, LLCs can choose to be managed by their members (owners) or appoint a manager to oversee operations. This flexibility enables me to maintain full control of the business or delegate management responsibilities to trusted individuals while retaining ownership.

Additionally, LLCs are not bound by strict meeting requirements or extensive record-keeping obligations, reducing administrative burdens and allowing me to focus on building and growing the business.

Pass-Through Taxation and Financial Efficiency

One of the most attractive features of an LLC, particularly for startups, is its pass-through taxation. Unlike corporations, which are subject to double taxation (taxation at both the corporate and individual levels), LLCs pass profits and losses directly to their members’ personal tax returns.

This tax efficiency not only simplifies the filing process but also allows for greater flexibility in managing cash flow and reinvesting profits back into the business. As an entrepreneur, minimizing tax liabilities and maximizing financial efficiency are critical components of long-term success, and the pass-through taxation feature of an LLC aligns perfectly with these objectives.

Enhanced Credibility and Professionalism

Establishing an LLC can also enhance the credibility and professionalism of a startup. Unlike sole proprietorships or general partnerships, which may be perceived as informal or less legitimate, an LLC provides a formal business structure that instills confidence in customers, investors, and partners.

By operating under the umbrella of an LLC, I can present my startup as a reputable and established entity, which can open doors to opportunities such as securing financing, attracting top talent, and forging strategic partnerships.

This enhanced credibility can be a significant advantage, particularly in competitive industries or when seeking to differentiate my startup in the market.

Protection of Intellectual Property and Brand Assets

For startups built around innovative ideas or unique intellectual property, protecting these assets is paramount. An LLC offers an additional layer of protection for intellectual property and brand assets, safeguarding them from infringement or unauthorized use.

By registering trademarks, copyrights, or patents under the name of the LLC, I can establish legal ownership and enforce my rights more effectively in the event of disputes or infringement claims. This protection not only preserves the value of my intellectual property but also enhances the overall stability and longevity of the startup.

Steps to Form an LLC

Let us now look at the general steps to form an LLC for your business:

Step 1: Choose a Name for Your LLC

Selecting a unique and distinguishable name is the first step in forming an LLC. Ensure that the name you choose complies with the rules set by your state’s LLC division. Typically, the name must end with “Limited Liability Company,” “LLC,” or an abbreviation of these terms.

Additionally, the name should not infringe on the trademarks of existing businesses.

Step 2: Designate a Registered Agent

A registered agent is an individual or entity appointed to receive legal documents, such as lawsuits or subpoenas, on behalf of the LLC. The registered agent must have a physical address within the state where the LLC is formed.

For instance, if you are forming an LLC in Texas, ensure that your registered agent has a physical address in Texas.

This role is crucial for ensuring that the LLC remains compliant with legal requirements and maintains good standing.

Step 3: File Articles of Organization

The Articles of Organization, also known as a Certificate of Formation or Certificate of Organization in some states, is a document that formally establishes the LLC. You’ll need to submit this document to the appropriate state agency, usually the Secretary of State or Division of Corporations.

The articles typically include basic information such as the LLC’s name, address, registered agent details, and the purpose of the business.

Step 4: Create an Operating Agreement

While not always a legal requirement, drafting an operating agreement is highly recommended for LLCs. This document outlines the ownership structure, management roles, voting rights, profit-sharing arrangements, and other important aspects of the LLC’s operations.

Even if you’re the sole owner of the LLC, having an operating agreement in place can help clarify expectations and prevent disputes in the future.

Step 5: Obtain an Employer Identification Number (EIN)

An Employer Identification Number (EIN), also known as a Federal Tax Identification Number, is a unique nine-digit number assigned by the Internal Revenue Service (IRS) to identify your LLC for tax purposes.

Even if your LLC doesn’t have employees, obtaining an EIN is necessary for opening a business bank account, filing taxes, and conducting other financial transactions.

Step 6: Obtain Necessary Permits and Licenses

Depending on the nature of your business and its location, you may need to obtain various permits, licenses, or certifications to operate legally. These requirements can vary widely from one industry and jurisdiction to another. Common examples include business licenses, zoning permits, health permits, and professional licenses.

In my entrepreneurial journey, the decision to establish my startups as LLCs has been instrumental in mitigating risks, optimizing financial performance, and positioning my ventures for long-term success.

By harnessing the advantages of the LLC structure, I’ve been able to navigate the complexities of entrepreneurship with confidence and resilience, laying the groundwork for a bright and prosperous future.

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Entrepreneurs

Build a Strong IT Team with These Smart Hiring Tips

Without dedicated IT staff, your company may not be able to function as efficiently or effectively

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Hiring tips for tech industry

The role of IT staff in your company is not only essential but also ever-evolving. As your business grows, so does the need for qualified IT staff and more robust recruiting solutions.

After all, from maintaining and troubleshooting the computer systems that keep your business running smoothly, IT staff also help employees stay connected and productive by providing technical support at all times. (more…)

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Entrepreneurs

5 Important Legal Tips Every Entrepreneur Should Know

With a firm commitment to legal knowledge, you pave the way to grow your business sustainably

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legal tips for entrepreneurs

Embarking on the entrepreneurial path is a courageous venture that calls for a diverse skill set to achieve enduring success.

While creativity, drive, and strategic vision are paramount, integrating legal insight into your entrepreneurial toolkit can be a game-changer.

This comprehensive guide delves deeper into the five critical steps that can empower you to navigate the intricate legal landscape and propel your venture toward prosperity. (more…)

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Entrepreneurs

6 Hacks to Boost Your Productivity as a Business Owner

To improve how much you get done each day, it’s smart to establish routines and use careful planning

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productivity for business owners

Entrepreneurs are always looking for ways to get more done with the time and resources they have. Business owners can use clever productivity tricks to break these limits and make the most of their projects. (more…)

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