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Why Tesla, Apple and Amazon Prioritize Performance Over Everything Else

What influences winning, making money, or achieving goals? It’s your performance.

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why performance trumps results

Everyone wants to win at the things they’re pursuing. In fact, I don’t know a single person who likes to lose. But what influences winning, making money, or achieving goals? It’s your performance. It’s what you do, not what you want, that determines whether you succeed or fail.

This means that rather than focusing on results—whether that’s landing a new client or taking home a sports championship—your goals must always center on your performance. 

Let me share three reasons why:

1. Performance goals are about the process of achieving success. People who set performance goals are more likely to laser-focus on the actions and behaviors they need to succeed. This provides clarity: they define specific targets rather than vaguely pining for “the big win.”

2. Performance goals are entirely under your control. Unlike results, which can be influenced by external factors such as luck, timing, and the actions of others, performance is controlled by one person: you.

Performance goals are solely related to your own efforts and actions. This means you’ll be more likely to feel a sense of ownership and responsibility for your successes, which will increase your motivation and commitment.

3. Performance goals are flexible. Results are often very specific and rigid, which can lead to disappointment and frustration if you or your team falls short of achieving them.

In contrast, performance goals focus on the process of achieving success, which allows for greater adaptability and the ability to adjust course as necessary. This will lead to greater resilience and the ability to bounce back from setbacks and obstacles.

Real-World Examples: The Power of Performance in Action

These three individual principles translate directly to the business world. Let’s look at how three popular companies focus on performance to achieve incredible results.

Amazon

Amazon, the e-commerce and technology giant, has demonstrated consistent performance through its relentless focus on customer satisfaction and continuous innovation.

One example is its implementation of efficient supply chain management. The company invested heavily in building a vast distribution network, utilizing advanced logistics technologies, and optimizing warehouse operations. 

This allowed Amazon to offer fast and reliable delivery, even for large product catalogs, which greatly enhanced the customer experience and cemented the company’s dominance in online retail.

What’s more, Amazon’s introduction of Amazon Prime showcased its commitment to customer-centric services. By offering unlimited fast shipping, exclusive deals, and access to a vast library of digital content, Amazon Prime has created a loyal customer base and contributed to substantial revenue growth.

Apple

Apple is known for its innovation and exceptional performance. One example is the launch of the iPhone. When the first iPhone was introduced in 2007, it revolutionized the smartphone industry. 

Apple’s careful integration of hardware, software, and design resulted in a groundbreaking product that quickly gained widespread popularity. The iPhone’s success propelled Apple to new heights, establishing the company as a leader in the mobile market and significantly increasing its revenue and market value.

Another example of Apple’s superior performance is its retail strategy. Apple stores are known for their sleek design, exceptional customer service, and seamless integration of products and services. 

By creating a unique and immersive retail experience, Apple has consistently achieved success. 

This success can be attributed to Apple’s focus on providing a premium customer experience and showcasing its products in a way that highlights their value and functionality.

Tesla

Tesla, the electric vehicle and clean energy company, has achieved consistent performance by disrupting the automotive industry and pioneering sustainable transportation.

One notable example is the launch of the Model S. With its long range, high performance, and cutting-edge design, the Model S showcased the viability of electric vehicles as a practical and desirable alternative to traditional gasoline-powered cars. 

The Model S received critical acclaim, won numerous awards, and significantly contributed to Tesla’s brand recognition and market value.

Additionally, Tesla’s focus on building a comprehensive charging infrastructure played a crucial role in the company’s success. Tesla Supercharger stations provide fast and convenient charging for Tesla owners, reducing range anxiety and addressing one of the major barriers to electric vehicle adoption.

By investing in charging infrastructure development, Tesla has demonstrated its commitment to supporting the entire electric vehicle ecosystem, further bolstering its position as a leader in the industry.

Performance brings results

Amazon, Apple, and Tesla focused on their performance, which directly led to achieving monumental results. Their consistency in performance and execution only raises the performance bar of their competitors—and our expectations.

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Life

9 Harsh Truths Every Young Man Must Face to Succeed in the Modern World

Before chasing success, every young man needs to face these 9 brutal realities shaping masculinity in the modern world.

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harsh truths for young men
Image Credit: Midjourney

Many young men today quietly battle depression, loneliness, and a sense of confusion about who they’re meant to be.

Some blame the lack of deep friendships or romantic relationships. Others feel lost in a digital world that often labels traditional masculinity as “toxic.”

But the truth is this: becoming a man in the modern age takes more than just surviving. It takes resilience, direction, and a willingness to grow even when no one’s watching.

Success doesn’t arrive by accident or luck. It’s built on discipline, sacrifice, and consistency.

Here are 9 harsh truths every young man should know if he wants to thrive, not just survive, in the digital age.

1. Never Use Your Illness as an Excuse

As Dr. Jordan B. Peterson often says, successful people don’t complain; they act.

Your illness, hardship, or struggle shouldn’t define your limits; it should define your motivation. Rest when you must, but always get back up and keep building your dreams. Motivation doesn’t appear magically. It comes after you take action.

Here are five key lessons I’ve learned from Dr. Peterson:

  • Learn to write clearly; clarity of thought makes you dangerous.

  • Read quality literature in your free time.

  • Nurture a strong relationship with your family.

  • Share your ideas publicly; your voice matters.

  • Become a “monster”, powerful, but disciplined enough to control it.

The best leaders and thinkers are grounded. They welcome criticism, adapt quickly, and keep moving forward no matter what.

2. You Can’t Please Everyone And That’s Okay

You don’t need a crowd of people to feel fulfilled. You need a few friends who genuinely accept you for who you are.

If your circle doesn’t bring out your best, it’s okay to walk away. Solitude can be a powerful teacher. It gives you space to understand what you truly want from life. Remember, successful men aren’t people-pleasers; they’re purpose-driven.

3. You Can Control the Process, Not the Outcome

Especially in creative work, writing, business, or content creation, you control effort, not results.

You might publish two articles a day, but you can’t dictate which one will go viral. Focus on mastery, not metrics. Many great writers toiled for years in obscurity before anyone noticed them. Rejection, criticism, and indifference are all part of the path.

The best creators focus on storytelling, not applause.

4. Rejection Is Never Personal

Rejection doesn’t mean you’re unworthy. It simply means your offer, idea, or timing didn’t align.

Every successful person has faced rejection repeatedly. What separates them is persistence and perspective. They see rejection as feedback, not failure. The faster you learn that truth, the faster you’ll grow.

5. Women Value Comfort and Security

Understanding women requires maturity and empathy.

Through books, lectures, and personal growth, I’ve learned that most women desire a man who is grounded, intelligent, confident, emotionally stable, and consistent. Some want humor, others intellect, but nearly all want to feel safe and supported.

Instead of chasing attention, work on self-improvement. Build competence and confidence, and the rest will follow naturally.

6. There’s No Such Thing as Failure, Only Lessons

A powerful lesson from Neuro-Linguistic Programming: failure only exists when you stop trying.

Every mistake brings data. Every setback builds wisdom. The most successful men aren’t fearless. They’ve simply learned to act despite fear.

Be proud of your scars. They’re proof you were brave enough to try.

7. Public Speaking Is an Art Form

Public speaking is one of the most valuable and underrated skills a man can master.

It’s not about perfection; it’s about connection. The best speakers tell stories, inspire confidence, and make people feel seen. They research deeply, speak honestly, and practice relentlessly.

If you can speak well, you can lead, sell, teach, and inspire. Start small, practice at work, in class, or even in front of a mirror, and watch your confidence skyrocket.

8. Teaching Is Leadership in Disguise

Great teachers are not just knowledgeable. They’re brave, compassionate, and disciplined.

Teaching forces you to articulate what you know, and in doing so, you master it at a deeper level. Whether you’re mentoring a peer, leading a team, or sharing insights online, teaching refines your purpose.

Lifelong learners become lifelong leaders.

9. Study Human Nature to Achieve Your Dreams

One of the toughest lessons to accept: most people are self-interested.

That’s not cynicism, it’s human nature. Understanding this helps you navigate relationships, business, and communication more effectively.

Everyone has a darker side, but successful people learn to channel theirs productively into discipline, creativity, and drive.

Psychology isn’t just theory; it’s a toolkit. Learn how people think, act, and decide, and you’ll know how to lead them, influence them, and even understand yourself better.

Final Thoughts

The digital age offers endless opportunities, but only to those who are willing to take responsibility, confront discomfort, and keep improving.

Becoming a man today means embracing the hard truths most avoid.

Because at the end of the day, success isn’t about luck. It’s about who you become when life tests you the most.

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Change Your Mindset

Work-Life Balance Isn’t a Myth: Here’s How to Actually Make It Happen

Work stress doesn’t have to win, here’s how to protect your peace and thrive in any workplace.

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Image Credit: Midjourney

Starting a new job often comes with excitement and ambition. Yet, beneath that initial enthusiasm, many employees quickly encounter the reality of workplace challenges, especially stress. (more…)

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Change Your Mindset

The Four Types of Happiness: Which One Are You Living In?

Most people chase success only to find emptiness, this model reveals why true happiness lies somewhere else.

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happiness model explained
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In a world driven by rapid technological growth and constant competition, many people unknowingly trade joy for achievement. (more…)

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Success Advice

11 Mark Manson Lessons That’ll Redefine Success in the Digital Age

Success in the digital age isn’t about hacks, it’s about the raw, real lessons Mark Manson actually lives by.

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Mark Manson life lessons on success
Image Credit: Midjourney

In 2016, Mark Manson released The Subtle Art of Not Giving a F*ck, a brutally honest, thought-provoking book that redefined self-help for a new generation. (more…)

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