Success Advice
Why Tesla, Apple and Amazon Prioritize Performance Over Everything Else
What influences winning, making money, or achieving goals? It’s your performance.

Everyone wants to win at the things they’re pursuing. In fact, I don’t know a single person who likes to lose. But what influences winning, making money, or achieving goals? It’s your performance. It’s what you do, not what you want, that determines whether you succeed or fail.
This means that rather than focusing on results—whether that’s landing a new client or taking home a sports championship—your goals must always center on your performance.
Let me share three reasons why:
1. Performance goals are about the process of achieving success. People who set performance goals are more likely to laser-focus on the actions and behaviors they need to succeed. This provides clarity: they define specific targets rather than vaguely pining for “the big win.”
2. Performance goals are entirely under your control. Unlike results, which can be influenced by external factors such as luck, timing, and the actions of others, performance is controlled by one person: you.
Performance goals are solely related to your own efforts and actions. This means you’ll be more likely to feel a sense of ownership and responsibility for your successes, which will increase your motivation and commitment.
3. Performance goals are flexible. Results are often very specific and rigid, which can lead to disappointment and frustration if you or your team falls short of achieving them.
In contrast, performance goals focus on the process of achieving success, which allows for greater adaptability and the ability to adjust course as necessary. This will lead to greater resilience and the ability to bounce back from setbacks and obstacles.
Real-World Examples: The Power of Performance in Action
These three individual principles translate directly to the business world. Let’s look at how three popular companies focus on performance to achieve incredible results.
Amazon
One example is its implementation of efficient supply chain management. The company invested heavily in building a vast distribution network, utilizing advanced logistics technologies, and optimizing warehouse operations.
This allowed Amazon to offer fast and reliable delivery, even for large product catalogs, which greatly enhanced the customer experience and cemented the company’s dominance in online retail.
What’s more, Amazon’s introduction of Amazon Prime showcased its commitment to customer-centric services. By offering unlimited fast shipping, exclusive deals, and access to a vast library of digital content, Amazon Prime has created a loyal customer base and contributed to substantial revenue growth.
Apple
Apple is known for its innovation and exceptional performance. One example is the launch of the iPhone. When the first iPhone was introduced in 2007, it revolutionized the smartphone industry.
Apple’s careful integration of hardware, software, and design resulted in a groundbreaking product that quickly gained widespread popularity. The iPhone’s success propelled Apple to new heights, establishing the company as a leader in the mobile market and significantly increasing its revenue and market value.
Another example of Apple’s superior performance is its retail strategy. Apple stores are known for their sleek design, exceptional customer service, and seamless integration of products and services.
By creating a unique and immersive retail experience, Apple has consistently achieved success.
This success can be attributed to Apple’s focus on providing a premium customer experience and showcasing its products in a way that highlights their value and functionality.
Tesla
Tesla, the electric vehicle and clean energy company, has achieved consistent performance by disrupting the automotive industry and pioneering sustainable transportation.
One notable example is the launch of the Model S. With its long range, high performance, and cutting-edge design, the Model S showcased the viability of electric vehicles as a practical and desirable alternative to traditional gasoline-powered cars.
The Model S received critical acclaim, won numerous awards, and significantly contributed to Tesla’s brand recognition and market value.
Additionally, Tesla’s focus on building a comprehensive charging infrastructure played a crucial role in the company’s success. Tesla Supercharger stations provide fast and convenient charging for Tesla owners, reducing range anxiety and addressing one of the major barriers to electric vehicle adoption.
By investing in charging infrastructure development, Tesla has demonstrated its commitment to supporting the entire electric vehicle ecosystem, further bolstering its position as a leader in the industry.
Performance brings results
Amazon, Apple, and Tesla focused on their performance, which directly led to achieving monumental results. Their consistency in performance and execution only raises the performance bar of their competitors—and our expectations.
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Personal Development
These 11 Habits Will Make You More Productive, Successful, and Confident
Boost your focus, confidence, and results with 11 powerful habits successful people use every day.

Successful people love to help beginners. They have an incredible work ethic and rarely complain. As a result, others naturally look up to them and want to follow in their footsteps.
But here’s the truth: there’s no success without sacrifice. You’ll need to give up comfort, excuses, and sometimes even social approval to accomplish your goals.
Value comes from solving problems, and these 11 powerful tips will help you become more productive, successful, and confident, starting today.
1. Take Short Breaks After Finishing a Task
Psychology shows it’s important to reward positive behaviour.
After completing a big task or finishing a book, take five minutes to walk, stretch, or simply breathe. This quick reset helps your brain recharge and strengthens focus.
Many great writers swear by morning walks, solitude, and reflection can unlock creativity.
But if you refuse to take breaks, don’t be surprised when burnout hits. Your brain needs recovery time just as much as your body does.
2. Schedule Your Most Important Tasks First
Multitasking kills productivity. If you want to get more done, try time blocking, a method where you dedicate set periods for specific tasks.
Productivity expert Caitlin Hughes explains, “Time blocking involves scheduling blocks of time for your tasks throughout the day.”
For example, if you’re a writer:
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Research your topic at night.
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Write your first draft in the morning (don’t worry if it’s rough).
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Edit in the afternoon, great writing comes from rewriting.
You can’t buy more time. Use it intentionally and without regret.
3. Eliminate Distractions from Your Workspace
Focus is the foundation of success.
According to Inc. Magazine, it takes an average of 23 minutes to recover from a distraction. That’s nearly half an hour of lost productivity every time you check your phone.
Put your phone away. Close unnecessary tabs. And yes, limit your Netflix binges.
Meeting deadlines consistently is one of the fastest ways to stand out and earn respect.
4. Take Full Responsibility for Your Life
Entrepreneur Derek Sivers once said, “Everything is my fault.”
This mindset doesn’t mean self-blame; it means self-ownership. Stop pointing fingers, making excuses, or waiting for others to change.
If your habits (like smoking or drinking too much) hold you back, it’s time to make better choices. Your friends can’t live your dreams for you; only you can.
5. Invest an Hour a Day in Learning New Skills
Knowledge compounds over time.
Whether you read books, take online courses, or practise a craft, consistent learning gives you a competitive edge.
I used to struggle with academic writing, but I improved by studying the work of great authors and applying what I learned.
Your past doesn’t define you; your actions do. Every new skill adds another tool to your arsenal and makes you more unstoppable.
6. Develop a Growth Mindset
Psychologist Dr. Carol Dweck introduced the concept of fixed vs. growth mindset.
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A fixed mindset believes success is based on natural talent.
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A growth mindset believes success comes from effort and learning.
Choose the growth mindset. Embrace challenges. See failures as feedback. In today’s fast-moving digital world, adaptability is your biggest advantage.
7. Learn Marketing to Reach People Who Need You
I once believed marketing was manipulative, until I realised it’s about helping people solve problems.
If your work provides genuine value, marketing is how you let others know it exists. Even Apple spends billions on it.
Don’t be ashamed to promote your skills or business. Without visibility, your ideas will never reach the people who need them most.
Creative professionals who understand marketing and sales have an unfair advantage.
8. Ask Your Mentor the Right Questions
Good mentors can fast-track your growth.
While mentorship often costs money, it’s one of the best investments you can make. Great mentors don’t care about titles; they care about your progress.
If you don’t have access to a mentor yet, books are your silent mentors. Read the best in your field, take notes, and apply what resonates.
9. Build Confidence Through Action, Not Affirmations
Author Ryan Holiday once said, “I don’t believe in myself. I have evidence.”
Confidence doesn’t come from shouting affirmations into the mirror; it comes from proof. Doing hard things, keeping promises to yourself, and following through.
When you consistently take action, your brain gathers evidence that you can handle whatever comes next. That’s real confidence, grounded, earned, and unshakable.
10. Focus on Your Strengths
Your strengths reveal where your greatest impact lies.
If people compliment you on something often, it’s a clue. Lean into it.
A former professor once told me I was creative, and that simple comment gave me the confidence to go all in. I studied creativity, applied it daily, and turned it into my career advantage.
Double down on your strengths. That’s how you build momentum and mastery.
11. Identify and Challenge Your Limiting Beliefs
Your beliefs shape your reality.
For years, I believed I couldn’t be a great writer because of my chronic tinnitus and astigmatism, sensory challenges that made concentration difficult. But over time, I realised those struggles made me more disciplined, observant, and empathetic.
Your limitations can become your greatest motivators if you let them.
Avoid shortcuts. Growth takes time, but it’s always worth it.
Final Thoughts
Becoming productive, successful, and confident isn’t about working harder than everyone else. It’s about working smarter, consistently, and intentionally.
You don’t need to overhaul your life overnight. Start small: take a break after your next task, schedule your priorities, or spend one hour learning something new.
Every habit you change compounds into long-term success. Remember, true change comes from practising new behaviours.
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