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Why Self-Esteem Is More Important Than Confidence When Building a Business



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When you’re struggling to grow your business, everyone seems to have a magic formula. Some experts will tell you it’s all about sharpening your skills, while others will suggest creating a more strategic vision for your company. But those outward efforts will never transform your business the way inner work on your self-esteem will.  While all of these are important, your self-esteem (how you see and value yourself) is the most important element of business growth. Having solid self-esteem will dramatically influence your confidence (how much faith you have in your ability to achieve a specific goal or use a particular skill), performance, and business success.

Self-esteem is created or destroyed by various experiences in your life, including childhood events (like being bullied), friendships and relationships (like having a supportive romantic partner), accomplishments (like winning an award), or defeats (like not getting a promotion).

You can lead your business to next-level growth by improving your self-esteem with these three tips.

1. Harness the power of your unique strengths

Knowing your zones of genius helps you perform better in business and feel competent.  For example, maybe you’re excellent at creativity, marketing, planning, program development, strategy, coaching, or relationship building.  If you’re unsure of your strengths and how they can be best used in your business, seek external input. A coach, past colleague, business partner, or a psychometric assessment tool like TAIS or CliftonStrengths could help uncover skills and talents you might not have been aware you had. 

Once you’ve identified your zones of genius, reflect on how you feel when you use them.  Do you feel excited, content, grateful, happy, in awe? Reflecting on these positive emotional states improves your mood, and when you feel good, you can focus better and stay on track with your goals, build better connections with stakeholders, and experience less stress. 

Next, identify how often you are using your zones of genius. If it’s less than 80% of the time, there’s a good chance you could be feeling exhausted, frustrated, and even disengaged from your business. To avoid experiencing these negative emotions, minimize the amount of time you are doing tasks outside your strengths. For example, sub-contract services out, hire a virtual assistant, or skill swap with another rising entrepreneur to support you in doing your best work to optimize how you feel and perform.

“Too many people overvalue what they are not and undervalue what they are.” – Malcolm S. Forbes

2. Lean Into Self-Compassion 

Experiencing negative emotions is never an issue. It’s how you cope and lead yourself through the feeling that matters. The truth is, there will be times you feel disappointed in yourself or question your worth when a client doesn’t buy your product, you make an error giving a talk in front of an audience, or when an event doesn’t sell as many tickets as you’d like. Start by recognizing and labeling the emotion you are experiencing. Is it self-doubt, frustration, confusion, sadness, or disbelief?  This helps to normalize and take power away from the feeling versus ignoring it and pretending like everything is okay. 

Next, identify the negative thought you are experiencing. For example, “I am never going to be successful with this product launch.” Then challenge or reframe the negative thinking by asking yourself, “What advice would I give to a friend or colleague in a similar situation?”  Finally, practice the same self-compassion towards yourself and give yourself this advice. By doing so, you are promoting connection and acceptance with yourself and enhancing your emotional state.

3. Get Comfortable Being Uncomfortable

It takes courage to face fears and step outside of your comfort zone, and the first time you do it, it will likely be uncomfortable. That’s okay!  Like training any muscle, the more you flex your self-esteem muscle, it will grow. So, let’s equip you with some quick self-esteem muscle-building exercises that promote acceptance and courage. I recommend using one of these every day to enhance your emotional state and supercharge your confidence so you stay focused on growing your business. 

  • Celebrate a “win” by journaling about it.  Write how you felt and identify the strength or skill you used to achieve the win. 
  • Courageously divulge a failure with a coach, friend, or business partner, and discuss what you learned from the experience. 
  • Practice grace by being nice to yourself when you’re frustrated with your performance and seek to understand what contributed to the misfire.  
  • Create a description positive affirmation such as, “I am strong like a willow tree anchored firmly in the ground when I use my zones of genius. When I accept myself, I am fearless, and I take rapid aligned action towards my goal. I am confidently pursuing what matters to me and have proudly achieved my goal.” 
  • Give yourself permission to fail so you can soar. I’ve found this to be most powerful for my clients because imperfection and setbacks are something we all experience. Failing is an integral part of success. Approaching failure as an opportunity for learning and growth allows you to become more self-aware, improve your performance, and take your business to the next level.  

Rozanna Wyatt is a highly sought Global Coach and Licensed Therapist who specializes in helping ambitious women who appear to have everything put together on the outside stop doubting themselves, so they can obtain next-level success. Drawing from her sixteen years of experience working with entrepreneurs, athletes and corporate leaders, she enables her clients to experience mindset breakthroughs that allow them to 10x their business, win national awards, finally write that screenplay, and more. Rozanna has a master’s degree in clinical social work, as well as specialized training in leadership and high performance. Rozanna’s expertise has been featured in the media in Forbes, Thrive Global, and Brainz Magazine. When she’s not keeping up on the latest research around positive psychology and human behavior, you can find her playing with her furbaby or sipping lattes in a favorite coffee shop in Canada. You can learn more at, or you can follow her on Instagram at @rozannawyatt.

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Change Your Mindset

5 Ways To Achieve Your Goals (With Examples)



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Setting goals is a crucial first step, whether you’re striving to reach personal or professional milestones. However, achieving those goals requires planning, determination, and focus. In this post, we’ll discuss five actionable strategies that can help you achieve your goals in 2023, and we’ll provide real-life examples to inspire and motivate you. By implementing these tips, you can train your brain to achieve your goals and make meaningful progress toward your aspirations.

1. Write Down Your Goals

The first thing needed to achieve a goal is to have one. A goal becomes very clear and precise once you have written it down most simply and easily to remember.

Here are some examples:

  • I am the world’s best dancer!
  • I am the greatest athlete!
  • I have created the world’s most innovative tech company!

They are all written with the belief that these things have already happened. Once you start believing it has already happened, other people too can sense your confidence and things start happening.

“If you want to be happy, set a goal that commands your thoughts, liberates your energy and inspires your hopes.” — Andrew Carnegie

2. The One Page Plan

A simple one-page plan to accompany your goal is much more powerful than a detailed 30-page plan. After you have written your clear goal – write down all the things you will have to do to achieve it. Make it as simple and direct as possible so that you can refer to it every day and take action. A simple plan is easier to follow and keep up with.

3. Get The Right Skills

Once you have a clear goal that has been inked into your mind, and a clear plan in place, it is very important to invest in the skills you need to achieve your goal.

So for example, if you want to become a movie star, you should immediately start developing your acting skills. Observe how other actors perform, join an acting class, read about acting, and most importantly, start honing your craft by joining a local theatre group and going for as many auditions as you can. Practice is very important for mastering any skill.

Struggling To Achieve Your Goals? Here Are 9 Possible Reasons Why! 

4. Surround Yourself With The Best People

The best way to achieve our goals is to make sure we have the best people supporting us. People who succeed are always those who understand the power of people.

So let’s say your goal is to be an entrepreneur and you have developed your entrepreneurial skills, the next step would be to get the best people to join your team to help you achieve your goal. These would be people who you consider to be the best marketers capable of getting you the best customers and investors.

Once you have the best people supporting you, it becomes much easier and faster to achieve your goals.

“It takes tremendous discipline to control the influence, the power you have over other people’s lives.” – Clint Eastwood

5. Power of Faith

Nothing beats the power of faith and belief. Sometimes you might face challenges, sometimes things might not be going your way, and you might feel like giving up – these are the times when faith and belief will keep you going.

So many people give up, just a few inches away from victory. I am sure you are not one of them since you are investing time into self-development which gives the highest returns! Now go out there and start achieving your goals!

Need more motivation? Read our blogs on motivation and become your best self now!

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Change Your Mindset

This Concept Will Make You Happier and More Productive

While humans can’t expect to describe themselves as “always” happy, we sure as heck shouldn’t settle for “never” happy or even “seldom” happy



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It’s always tempting to answer one more email before bed or to reply to one more text from a friend during work. Nonetheless, numerous studies have shown that multitasking, which is actually just constant task-switching, is exhausting. As the American Psychological Association states in an article about multitasking: “Psychologists who study what happens to cognition (mental processes) when people try to perform more than one task at a time have found that the mind and brain were not designed for heavy-duty multitasking.” (more…)

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Change Your Mindset

Debunking 21 of the Most Common Leadership Myths

It has been proved beyond doubt that leaders are made rather than born



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Do you think leaders should be tall and handsome?  Do you opine leaders must know everything? Do you think leaders must have a magic wand? Do you think women cannot make good leaders? Do you think leaders should be intelligent with a strong academic background? (more…)

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Change Your Mindset

There’s Only One Thing You Need for Success

The willingness to ask and live and love and overcome and learn and grow and so many other things all stem from one thing. 



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I know, the catchy title has you rolling your eyes and saying to yourself obviously there’s not only one thing that leads to success, but hear me out. (more…)

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