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Success Advice

The Uncomfortable Truth Of What Is Keeping You From Success

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Do you really want to know what is keeping your from success?

Really, really?

Because it’s not a lack of productivity apps or time management skills…

It’s not even those customers that aren’t calling you back, those friends who are not supportive or those colleagues that never seem to listen to you…

I’m sorry, I’m so so sorry.

But it’s you!

Here’s why:

 

1. You’re Not Clear On What Success Really Is

I’ve been interviewed for a popular magazine in the Netherlands when I was a student and it was all about what we wanted out of life after our studies. I’m caught on print that all I wanted was to have an amazing, well-paid job, a big house and a car to go with it. 6 Years later I find myself in a big fancy office filled with highly achieving consultants where I drove to in my big fancy car from my big fancy house being incredibly jealous of the guy who waters the plants because he’s obviously a lot more HAPPY with his life and work than I am.

Having a clear vision on what success is to you is a basic necessity; how else are you going to know that you’re heading in the right direction and if you indeed ARE successful?

But make sure your vision grows and evolves along with you in life.

 

2. You’re Not Listening To Your Gut

Us human beings are a fascinating bunch; instinctively we almost always know what’s right or wrong for us but we hardly ever listen to those instincts and do the wrong things anyway. The reasons for this could fill an entire library but the effect of it is that we waste our time and energy on things that are not in line with our core vision and are therefore keeping us from success.

Listening to your gut and acting on it demands you to be very brave. It means that you’ll have to say no to opportunities and people even when that puts you at risk of being unpopular or even not profitable in the short-term. But it’s authentic, and in the end, that’s the only way to success.

And not listening…that will keep you nice and safe in your comfort zone. You know, the place where you’ll very likely NOT achieve the things you want to.

 

3. Your Ambition Is In The Way

Who is your big hero, entrepreneurial or otherwise? Do you just look up to them and learn from them or do you want to be exactly like them?

There’s a big difference! It’s great to have people to look up to and learn from, especially in this day and age where so many inspirational stories are shared. We learn that we’re not alone in our struggles on the path to success and we learn how to recognize and not fall in to the pitfalls these people have.

But what if you want to be exactly like them? What if you’re not happy until you’ve achieved the same as they have?

Personally, I can’t seem to shake the ambition of being a combination of Nelson Mandela, the Dalai Lama and Angelina Jolie and am not happy until I get the same recognition they get…

Yeah, that’s never gonna happen!

Not because I don’t deserve that recognition or am anything less than they are but simply because I’M NOT THEM.

But it does limit my behavior and level of courage at times…

We all have our own lives, paths and characters and can be extremely successful in our own rights, but we’re keeping ourselves small if we keep comparing ourselves to others.

 

4. You Can’t See What You’ve Already Achieved

At what point will you be able to look at yourself and your business and be happy with what you’ve achieved?

Most of us can’t. Most of us have this continuously lingering thought in the back of our heads that tells us that it (and we) are still ‘not good enough’…

It’s both the comparison of ourselves to others and an ancient imprint in our brain that compels us to always be something bigger and better than we are. It’s evolution and simply in our DNA.

But it’s not really useful is it? What’s the point of working this hard and actually achieving all this success but not enjoying it for what it is?

Rand Fishkin, founder of Moz wrote this beautiful post about his depression. He says that he feels guilty for the mistakes he’s made and that he has put his company at risk. But facts are that they’ve never been at any real risk, at least not more than any other business. Another fact is that pretty much everyone responding in the comments, including his colleagues, disagrees with him and tells him there’s no guilt necessary.

I think Rand is a superhero for sharing his story but it goes to show how deep these self-deprecating thoughts go even when someone clearly IS successful.

Sometimes…there’s nothing keeping us from success. Sometimes, we’re already there but just not able to see it.

 

Not sure if you’re holding yourself back in any way? Answer these questions:

–       Do you really know what success looks like for YOU?

–       Do you always listen to – and act on – your instincts?

–       Does the awesomeness of [insert name] keep you from even trying?

–       Could it be that you’re already there? Hint: listen to the people close to you!

 

Dreaming big, having huge ambitions and always aiming for growth and improvement are all essential for success and great characteristics for anyone that thinks of themselves as a personal leader.

But don’t let them become their own pitfalls.

 

Believe in yourself and be happy quote

Linda Coussement is a life coach, writer and documentary maker. She’s slowly travelling the world asking all sorts of people: “How is it to be you?” Get her 10-page workbook on how to turn your dreams into practical reality right here and/or connect with her on Facebook.

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13 Comments

13 Comments

  1. J williams

    Oct 26, 2014 at 7:26 pm

    Why is it that I do my best to reach the top of the mountain, yet keep slipping down. If I was not meant to reach it in my life, why is it I think big thoughts I expect the best in everything. I do the best I give the best and I go the extra mile, rising at 5am each morning and pushing my boundaries to the limits.

    My husband tells me I should get a “real job” and stop dreaming, and live in the real World!! REALLY!! I’ve had the so called real jobs after job and job and moresome, yet I know “this real job thing is not meant for me.

    Growing my self employed business from 0-987 clients within 18 months, yet still an empty space, that is yearning to get to the top of the mountain that I so deserve, why do I think I deserve it? I read books that tell me it is my blue print ? is it, I read more books its because its the way that I think! is it. I only know my heart aches to reach the summit and breath this air as others do. I am a positive upbeat, determined lady, that knows I was born to have the best or I would have a so called “real job” “That’s my thinking”

    Inventing a product from the air and onto the market even pitching to 5 dragons and many sales in the UK I thought I was nearer my summit, yet The avalanche that hit me, took me back to the bottom again.

    Dusting myself down and telling myself again and moresome “If I was meant to settle for just being comfortable why oh why do I have big rich thoughts?? I ask God what is my purpose, why do I think different?

    • Emily Filloramo

      Jan 5, 2015 at 12:04 am

      J,
      For the most part, the reason why people go to the peak and then plummet down again is because they have parts of them that are stuck in the past (the “wounded” child) that does not believe they deserve to have the money and success. These limiting beliefs were acquired at the time of significant negative emotional experiences. (This could be as simple as being bullied at school.)

      These parts are the blind spots that are in all of us that hold us back from getting and KEEPING health, wealth, awesome relationships and/or happiness.

      I wrote an article for this blog on “8 Reasons Why Nothing Seems to Make You Happy” https://addicted2success.com/life/8-reasons-why-nothing-ever-seems-to-make-you-happy/ that explains some of these concepts. Hope this helps in understanding what could be keeping you stuck from sustaining wealth.

      I also have a book coming out this April that explains more of this in-depth. (“How to Permanently Erase Negative Self-Talk So You Can Soar.”)

  2. ian

    Oct 2, 2014 at 8:14 pm

    I just want to add I read theses articles when life is not going well for me so I can get motivated again. I have no job at the moment.I have signed up on two courses to better myself also I,am back working out in the gym.A big one for me is in one of joels articles was why are you not reaching your potential are you out drinking partying every weekend that was me,I have stopped going out drinking and I have put that money away for courses to better myself bought myself clothes,Its A start for me this Is just the beginning believe me.

    • Linda Coussement (@lindacoussement)

      Oct 3, 2014 at 3:17 pm

      Thank you for sharing Ian! Great to read that you are taking the steps towards your own vision and the potential you carry in yourself. It’s really hard! It’s easy to get lost in all the things that make us forget that we’re not in a good place (for me it’s chocolate and binge watching tv shows 🙂 ) but you’re right, it starts with believing in yourself first and taking all the little babysteps you need to get there.

      Things I can recommend: coursera.com for free university courses and google for Udemy coupons to also find free and often really good and practical courses. Another blog you might like is jamesaltucher.com. He talks openly about all the setbacks he has had and caused himself; it’s really inspiring!

      Great job so far and all the best with moving forward!

  3. Rob

    Sep 29, 2014 at 8:37 am

    “Your ambition is in the way” I honestly never thought that this might be holding us back….Very cool article!

  4. Rahul Patil

    Sep 27, 2014 at 8:43 am

    its Hard-Hitting article..wakeup call for me !
    Thank u..Linda

  5. C&P

    Sep 26, 2014 at 8:46 pm

    Don’t apologize for telling people the truth. They will thank you for it one day

    • Linda Coussement (@lindacoussement)

      Sep 29, 2014 at 9:23 am

      I like that! Some people will not get it – not ever I’m afraid – but it’s not about those people. It’s about the ones who can see your truth and, perhaps even more important, that we can see it ourselves!

  6. Granville Louw

    Sep 26, 2014 at 1:26 pm

    Great Article Linda.

    Valuable points you mentioning.

    I also agree with you, We do sometimes keeps ourselves from becoming successful. I think people DO know what success is, or at least have an idea, but what keeps them from reaching their goals and dreams is their beliefs, fear, laziness and procrastination.

    .

    • Linda Coussement (@lindacoussement)

      Sep 26, 2014 at 4:17 pm

      Hey Granville, thanks for the compliment! Laziness and procrastination often come from those same beliefs and fears; fear of failure and all the potential consequences that stem from that can suck the energy right out of you. I often find it hard to see it as such when I’m in my lazy days/weeks but I’ve learned that that time is usually just necessary to get me over that scary hurdle. At least it is for me 🙂

  7. Adrian

    Sep 25, 2014 at 5:08 pm

    You only have to belive you can do it. Nothing is stronger that strong mind and hard work. !!!

  8. Mike Sutton (@BeBuildHave)

    Sep 24, 2014 at 8:16 pm

    I love this article. Thanks so much for sharing, Linda!

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Success Advice

Here Are 4 Reasons Why You Should Have a Podcast, Youtube Channel or Online Show

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Confidence comes from a place of strong understanding of self. After close to three years on radio, I’ve grown from a shy introvert to a shy introvert with an extrovert persona. When the mic is turned on, I can channel a version of myself that some say is attractive, strong, and of course, confident but it wasn’t always this way.

What I want to share with you is what I discovered on this journey into broadcast that you can apply to your life, your ventures, and your personal development. This doesn’t require any fancy gear. It does require a leap of faith on your part because once you go down the road of media; it can change your life.

1. Perceived Expertise

When you go to a doctor, you expect their knowledge will guide them to a solution to your problems. When you have a show, you become your listeners’ doctor. For all the multiple thousands, maybe millions, of YouTube channels, podcasts, and user-created content in the world, each person that gets behind a mic takes a position on their passion, their opinions, and their themes.

They challenge the status quo for the benefit of their listeners in hopes to entertain and educate. With consistency on your side, those fans place you on a platform and give you permission to influence them.

2. Global Acknowledgement

One of the benefits to increasing confidence is when you receive thank you notes from people you may never meet. The feeling of enriching someone’s life from halfway around the globe, provides validation you’re enhancing someone else’s life with your wisdom and your wit.

The very first time I was told I was making a difference in someone’s life in a country other than my own, I felt like I caused massive impact that transcends my circle of influence. When you experience just how much you can cause impact and it comes back to you, it’ll change your worldview.

“Be grateful for what you have and stop complaining – it bores everybody else, does you no good, and doesn’t solve any problems.” – Zig Ziglar

3. Backed By Numbers

One of the most exciting ways to measure success is to quantify your growth. It’s not enough to just broadcast. Having subscribers and downloads helps to know, numerically, how well you’re doing. Word of caution. This can be a way to set yourself up for distress because of number envy but if you understand what the numbers mean; you can control the narrative of the numbers.

The major number that makes most people smile is 10,000. I’d advise it to be 1. Here’s why. As you grow in your industry, so does your reach. If you learned that the one person that subscribed totally changed for the better because of you, wouldn’t that be worth the effort?

4. Effective Communication

While it’s not talked about much, having a show is documentation. You create a dynamic account of your life, your industry, and the pulse on what’s important simply by having a show. When you find a channel to improve your communication skills, you demand attention and people will listen to you. You become more trusted as a leader and people will follow you once they believe you can lead them to their wants and needs.

“To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.” – Tony Robbins

These insights have helped many people become leaders and, ultimately, move others to their best selves. It’s worked for me and I hope it works for you. At the end of the day, it’s all about showing up and showing out.

Have you ever thought about having a radio show? If so, what would you talk about? Let us below!

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Success Advice

5 Essential Skills to Drive Success in Every Niche

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There are many people who don’t have the courage to launch a business in a niche as they think they don’t have the right skills and experience to obtain success. While there are specific skills which determine the success in every niche, there are also some general skills which ensure success in any business you would try.

Below are 5 essential skills you need to drive success in every aspect of your life:

1. Ambition

When you launch a new business, you need to be prepared for difficult moments such as fighting the competition and winning your target audience. Moreover, if you follow some successful entrepreneurs, you should keep in mind that they also faced difficulties and continue to experience them. So, how does a successful entrepreneur get over all the difficulties?

The essential skill you need to possess is called ambition. Set small and clear milestones in your development plan and use your ambition to go over each difficulty and finalize what you had in your mind. It doesn’t matter how hard the path is going to be. Visualize your target and put in all the efforts to achieve it. Staying organized and scheduling each step to get things done are some of the techniques you can use to achieve success.

2. Listen to those around you

While listening to your instincts is necessary if you want to be a successful entrepreneur, this is not enough. As your business develops, you will have an entire team to manage and lead to success. Therefore, you cannot be a successful leader and have success in every niche unless you learn how to listen to the people around you.

You should listen to your employees and discover what they are expecting from you. This is the way to follow if you want to keep your team motivated and help them give the best of themselves.

On the other hand, you will need to listen to your customers to improve your products and services and provide excellent customer support. By listening carefully to the voice of your customers, you will be able to stand out of the competition and ensure their loyalty towards your brand.

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” – Jeff Bezos

3. Courage

When you decided to become an entrepreneur and build your own business, it means you are a courageous person. Courage will help you harness the power of creativity. Don’t be afraid to take risks if you feel a specific action will bring more success to your business.

Apart from doing intensive research on your ideas and developing the exact steps you are going to follow, you will need the courage to implement them. Not all the ideas will turn out to be successful.

Regardless, you will have something to learn from each success or mistake and this will help you move your business even further. When you have the courage to follow a path which is not very familiar to you, this is going to be the moment when you will widen your horizons and exceed your limits to achieve success.

4. Creativity and imagination

If you already implemented your idea and you see that it works, you most probably think that you don’t need to change anything to achieve more success. You need to keep in mind that customers’ preferences change and your competition is waiting for your mistakes to “steal” your clients.

Therefore, you need to use your creativity and imagination to improve your products and services to meet your customers’ expectations. What is more, creativity can also mean that you are open to talk to new people and use their experience to improve something in your business.

“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” – Steve Jobs

5. Continuous learning

If you want to drive success in every niche you will need to show a willingness to learn. You need to stay updated with what happens in your niche and what your customers expect from you.

Education is not only something for school. It is a lifelong process, and you should be open to seek knowledge and improve your skills with every opportunity. An efficient trick is to stay close to people who are already successful in your industry, ask their opinions on various subjects and learn from their experience.

The above five essential skills will help you build a successful business in every niche. A true leader is ambitious, knows to listen to the people around him, and is always open to learning from others.

No matter the size of your business, you will need to be creative and use your imagination to improve your products and services. These skills will help any leader develop new skills, stand out of the crowd, and strengthen his position on the market.

What skill do you think is most important to be successful in life? Let us know below!

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Success Advice

5 Key Investment Principles from Warren Buffett

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Warren Buffett is a mentor for a lot of traders. Why shouldn’t he be? After all, his investing principles have earned him the title of the world’s greatest investor. His way of working is a little contradictory to many others in the arena of online trading. He doesn’t invest the way it’s depicted in the popular media. He is the kind of investor who likes buying and holding.

Buffett has taught us that once you buy a stock, hold it no matter what. Forget that there is a recession in the economy or it is at its boom. Whether it’s good times or bad, you’re supposed to hold onto the stock.

Buffett doesn’t just buy stocks for the sake of holding them. He buys them for a specific reason. When those reasons no longer exist, he sells the stocks. He not only looks for good prices but sound management and a competitive advantage. He shared his opinion that companies such as IBM, Sears, and GM are great but they cannot stay competitive for long. Therefore, these companies shouldn’t be a part of your portfolio.

Why not learn from the pro himself and invest the right way? Here are 5 key principles to begin with:

1. Invest In What You Know

Before investing in a stock, it is very important to understand what a company does and how it makes its money. Ever wondered why Buffett has always avoided investing in tech stocks? It’s because he does not completely understand their business model. He sticks to what he knows.

This also explains why he prefers investing in Berkshire’s stocks. It represents a diverse mix of stocks such as utilities, banking, and insurance and consumer products. All of these are businesses that Buffett understands very well. No wonder he has invested a significant amount of money here.

“Beware the investment activity that produces applause; the great moves are usually greeted by yawns.”  – Warren Buffett

2. Before Buying a Stock, List the Criteria

It makes sense to buy stocks on the basis of criteria, right? After all, you’re ensuring that you don’t end up investing in something unfavorable. You could be searching for stocks in a certain industry with a set price to earnings ratio.

Buffett never makes the price of the stock the sole criteria of his buying decision. Sometimes, great companies end up taking a price dip because of the market situation. However, holding onto these stocks could still turn out to be favorable.

3. Be Aggressive During Tough Times

Generally, it’s not recommended to time the market. But if you’re a long-term investor, you’ll be fine no matter when you buy. This means that even during the tough economic times, you shouldn’t settle down. Keep on looking for opportunities. This is what Warren Buffett does because he knows that things will eventually turn around.

Buffett is known for capitalizing on opportunities during and after the great recession. Bank of America investment is one of the best examples of this. In his latest annual letter, Buffett said that “dark clouds will fill the sky almost after every decade. But it certainly will rain gold.” So don’t despair, keep on investing.

4. Don’t Worry About the Day to Day Market Movements

Along with other tips, Buffett also said that you must only buy a stock if you are comfortable holding on to it in case the stock market shuts down for a decade. Since you are holding onto the stocks for 10 or more years, there is no point in losing sleep over the minor swings.

Ignore the headlines about the trade wars, the government shutdown, and other chaotic news. Instead, you focus on learning the potential growth of your company over the course of time. The fact is, stock prices keep on changing, but it’s not significant if the company’s business still has a bright future.

“Only buy something that you’d be perfectly happy to hold if the market shut down for 10 years.” – Warren Buffett

5. Buy Buffett’s Stocks

Buffett keeps everything simple when it comes to investing. If you don’t want to do the guesswork and research to figure out which stocks to buy, simply invest in the stocks Buffett already owns. But, make sure you understand the business. Buffett discloses his holdings publically each quarter. He has capital in companies such as Wells Fargo, Apple, and Bank of America. To keep things simple, you can buy the shares of Berkshire Hathaway itself.

Warren Buffett hasn’t been successful all by himself. He has a team of investors who help him do legal work and give him investment tips. He’s also a part of an advisor network because he understands that an investor needs all the help he can get. It’s amazing that a billionaire like him still listens to others.

Now that you know how to invest like Buffett, it’s time you prepare your investment strategy. These principles are not hard and fast criteria, they are simply a discipline strategy all investors should stick to. Along with these, you can use math, technical analysis, fundamental analysis, and even stock charts to make a decision. You may not end up a billionaire, but you will avoid losses and make more profits than your fellows.

Which one of the 5 key investment principles from above resonated with you most? Let us know below!

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Success Advice

How to Build a Website That Outranks the Competition

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Create a concrete presence within the niche you compete by employing an effective content strategy. Your strategy should:

  • Establish expertise, authority and trust through the content you produce on and off site.
  • Focus on the client. All of the content you produce should have the client in mind in order to maximize the value you’re offering.
  • Implement an editorial calendar for the content your company will produce

Enhance your websites SEO with long-form evergreen content

Long-form content is in-depth pieces of content in which the length is arguably an average of 1200 words or more. When visitors read long-form content it increases the time they spend on your website. Google pays close attention to dwell time because it is a direct indication of how useful a website is to a user.

When we refer to evergreen content we refer to articles that provide value to readers for an indefinite amount of time. These types of articles contain fully developed ideas, in depth analysis or teach a specific skill. They come in a variety of forms but most notably are checklists, how-to guides, interviews, infographics or case studies. If written and optimized correctly, an evergreen post to a company blog will generate positive signals to search engines and contribute to a website’s performance.

Web pages with data-driven, resourceful content can encourage visitors to return to the site. When visitors find value in your content, they’ll share your pages and even feature your content on their own websites.

Returning visitors, longer and dwell time are signs of authority, expertise, and trust which are very important ranking signals that will push your site upwards in the search results. Evergreen content contributes to all of the criteria above.

By producing content that stays current for the foreseeable future, you are investing in the growth of your company. Websites with evergreen content attribute a large percentage of their organic traffic to older blog posts that continue to provide value to readers for an indefinite period. The average return on an evergreen post is 30% on traffic approximately three or four months after the post is published.

“Good content is not storytelling. It’s telling your story well.” – Ann Handley

Here are 11 effective ways to structure evergreen content:

1. Lists & Checklists

Creating a top numbered list is an easy way for people to digest content. The titles are instant hooks if the topic is relatable to the reader because a person immediately understands what they’re getting before reading the article such as “Top 10 Ways To Lose 10 Pounds In 30 Days.”

Including numbers in your titles tend to catch a reader’s eye. It also opens the door to optimize articles to show up in position zero. Google has favoured numbered lists in their featured snippets (position zero) in an effort to make searching for answers easier and more efficient.

Give your list a captivating title to amp up the excitement and get a higher click-through rate such as “Top 5 Reasons Companies Succeed At Marketing.”

2. Best of Lists & Product Reviews

“Best of lists” is a timeless form of evergreen content because it can be updated to remain current. For example, the list “Best SEO Tools and Software” can be updated annually and the post maintains the traffic that has been built up from returning visitors by keeping the same URL intact.

3. Ultimate Guides & “How To” Guides

Ultimate guides serve as evergreen content because they are comprehensive, instructional manuals that teach the reader something actionable. Whether your guide is geared towards beginners or readers with advanced knowledge of a topic, the manual should provide a reader with something they can walk away with and apply immediately.

An ultimate guide should provide step by step, detail oriented advice or instruction on a specific topic. “How To” guides are one of the most popular types of evergreen content because they teach people a skill or give them a way to solve a problem.

4. Expert Opinions or Round Up Articles

Grouping a number of experts together that express similar ideas on a topic can make for a powerfully convincing argument. Using quotes and facts from different sources doesn’t leave much room for rebuttal when you are proving a theory.

5. Statistics & Infographics

Collect a number of statistics that will shock and awe your audience and title it “10 high octane statistics about evergreen content.” Statistics can be listed in point form, but combining your stats into an infographic is an enjoyable way to get readers to digest a piece of content that is primarily facts and figures.

Creating content in this format encourages a large number of shares that can equate to backlinks. Facts, figures, and percentages are always what writers look for to include in their content so attribution will amount to more websites linking to your page.

“What you do after you create your content is what truly counts.” – Gary Vaynerchuk

6. Historical Articles

Writing about the history of a specific person, place or event can be a large-scale effort that readers find interesting. Create a timeline of events and take your reader on a journey of any major developments in chronological order. Historical articles have a particular fan base that enjoys reading about real historical events.

7. Q & A Interviews

Developing an in-depth interview on a person of interest is another option for creating long-form content. Quotes or dialogue can be used to progress through the material covered in a single article. Incorporating video is also a great way to promote user engagement. Include the transcript so search engines can read the entire dialogue for SEO purposes.

When a person is an expert in a specific niche, the interview becomes evergreen since there’s no need to update the content when it is all related to the expert opinion of one person of interest at the time of the interview. Whether their opinion changes over time or not, the interview itself is a standalone event.

8. Frequently Asked Questions

Sometimes quick-fire questions and answers are a great way to bring up the understanding of any given topic. Structure the content with each question being a progressive stepping-stone from the last.

Frequently asked questions can get a lot of interest if the questions are phrased in an easy to read manner considering there will be a lot of consecutive questions. Make the article more engaging by researching forums and come up with the most common objections and concerns people have regarding a specific topic.

9. Case Studies

Case studies demonstrate your expertise and build authority. This type of content provides readers with first-hand experiences, a story, and hands-on data. Case studies can prove a theory or illustrate how you found a solution to a problem. The best part of case studies is you have first hand data with all the evidence to back it up.

10. Optimize your content and drive up your click-through rates

Long-form, evergreen content will rise to the top of the search results for multiple keywords if it is optimized correctly. Load your article with LSI keywords throughout to enhance the key phrases for which you want people to find on your website.

You can also structure your article to be more likely to show up for position zero by incorporating the tags and list formats. Ask questions most likely to be asked by your potential viewers and tag them as titles.

Tag the answers as titles as well or use a list format if its more suitable and easier to read for the user. There is no guarantee Google will select your snippet for position zero but employing the criteria to be eligible for the featured snippet will at least make your page a candidate for selection.

11. Maximize your audience through high authority websites

Producing evergreen articles is not limited to posting on your website. Market your ideas to well-known blogs that publish related content. There are high authority sites that have a large readership to which you gain access to if they agree to publish your article. The referral traffic you receive from these sites is made up of excellent candidates for your business.

Being published on an authority site gives your company credibility and in most cases a backlink. Guest posting builds the authority of your website allowing you to push your way to the top of the search results. The accumulation of quality backlinks from reputable sites will boost your search visibility to another level and drive more prospects to your website.

Long-form, evergreen content is a strategy that is working across the board to increase traffic and conversions. Implement this marketing strategy to influence key metrics on your website that result in positive ranking signals for the search engines.

The expertise you demonstrate through on site and off site content will give readers the confidence to invest in your services. The investment in creating quality, lead-generating content contributes to the long term growth of traffic and new clients.

Have you thought about building a website to sell products or a blog? What’s the best advice you can give to someone who wants to build a competitive website? Let us know your thoughts below!

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