Success Advice

The Top 7 Reasons Why Youre Losing All That Money

Published

14 years ago

Nov 24, 2011

Joel Brown (Founder of Addicted2Success.com)

Image Credit: Unsplash

Today we feature a list of “The Top 7 Reasons Why Youre Losing All That Money“. The aim of behavioral finance is to better understand why people make the financial decisions they do. The field of study is becoming widely accepted. In fact, it’s such a crucial part of the Chartered Financial Analyst (CFA) curriculum, a course of study for Wall Street research analysts.

Don’t be intimidated. You might learn something about why you make the financial and investment decision you do.

You think you’re great at investing.

Overconfidence may be the most obvious behavioral finance concept. This is when you place too much confidence in your ability to predict the outcomes of your investment decisions.

Overconfident investors are often underdiversified and thus more susceptible to volatility.

You think the past is an indicator of the future.

A company might announce a string of great quarterly earnings. As a result, you assume the next earnings announcement will probably be great too. This error falls under a broad behavioral finance concept called representativeness: you incorrectly think one thing means something else. Another example of representativeness is assuming a good company is a good stock.

You don’t know how to handle new developments.

Anchoring is related to overconfidence. For example, you make your initial investment decision based on the information available to you at the time. Later, you get news that materially affects any forecasts you initially made. But rather than conduct new analysis, you just revise your old analysis.

Because you are anchored, your revised analysis won’t fully reflect the new information.

You don’t want to book a loss.

Loss aversion, or the reluctance to accept a loss, can be deadly. For example, one of your investments may be down 20% for good reason. The best decision may be to just book the loss and move on. However, you can’t help but think that the stock might comeback.

This latter thinking is dangerous because it often results in you increasing your position in the money losing investment. This behavior is similar to the gambler who makes a series of larger bets in hopes of breaking even.

You remember your past mistakes.

How you trade in the future is often affected by the outcomes of your previous trades. For example, you may have sold a stock at a 20% gain, only to watch the stock continue to rise after your sale. And you think to yourself, “If only I had waited.” Or perhaps one of your investments fall in value, and you dwell on the time when you could’ve sold it while in the money. These all lead to unpleasant feelings of regret. Regret minimizationoccurs when you avoid investing altogether or invests conservatively because you don’t want to feel that regret.

Your risk tolerance changes with the direction of the market.

Your ability to tolerate risk should be determined by your personal financial circumstances, your investment time horizon, and the size of an investment in the context of your portfolio. Frame dependenceis a concept that refers to the tendency to change risk tolerance based on the direction of the market. For example, your willingness to tolerate risk may fall when markets are falling. Alternatively, your risk tolerance may rise when markets are rising.This often causes the investor to buy high and sell low.

You always have good excuses to explain why you were wrong.

Sometimes your investments might go sour. Of course, it’s not your fault, right? Defense mechanismsin the form of excuses are related to overconfidence. Here are some common excuses:

‘if-only’: If only that one thing hadn’t happened, then I would’ve been right. Unfortunately, you can’t prove the counter-factual.
‘almost right’: But sometimes, being close isn’t good enough.
‘it hasn’t happened yet’: Unfortunately, “markets can remain irrational longer than you and I can remain solvent.”
‘single predictor’: Just because you were wrong about one thing doesn’t mean you’re going to be wrong about everything else, right?
‘dog ate my research’**

**This particular excuse isn’t identified in behavioral finance as far as we know. But we can imagine someone using it.

Up Next

The Top 9 Hurdles That Most Entrepreneurs Will Encounter In Their Life

Don't Miss

9 Ways To Deliver An Award Winning Speech

Joel Brown (Founder of Addicted2Success.com)

I am the the Founder of Addicted2Success.com and I am so grateful you're here to be part of this awesome community. I love connecting with people who have a passion for Entrepreneurship, Self Development & Achieving Success. I started this website with the intention of educating and inspiring likeminded people to always strive for success no matter what their circumstances. I'm proud to say through my podcast and through this website we have impacted over 200 million lives in the last 10 years.

Click to comment

Entrepreneurs

Building a Business Empire: Lessons from the World’s Boldest Entrepreneurs

Learn essential lessons, success strategies, and mindset shifts every aspiring entrepreneur needs to overcome challenges and build a thriving business.

Published

18 hours ago

Sep 15, 2025

M.S. Rao

Image Credit: Midjourney

Back in July 2017, I attended a business seminar on entrepreneurship in India. With my appetite for learning and meeting new people, I wanted to explore the latest developments in the entrepreneurial world. (more…)

Change Your Mindset

Why Ideas Are More Valuable Than Resources for Entrepreneurial Success

Discover why ideas, not resources, are the true driving force behind entrepreneurial success, innovation, and lasting growth.

Published

5 days ago

Sep 11, 2025

M.S. Rao

Image Credit: Midjourney

History shows us that the greatest minds, Albert Einstein, Thomas Edison, Oprah Winfrey, Michael Jordan, Walt Disney, Stephen King, and countless others, faced failure early on. Yet, instead of seeing failure as the end, they treated it as a comma in their story, not a full stop. (more…)

Personal Development

Discipline Creates Freedom: Why Systems Make Success Sustainable

Discipline over motivation is the key to consistent progress.

Published

1 week ago

Sep 8, 2025

Mak Parshall

Image Credit: Midjourney

Most people believe success comes down to motivation. They wait for inspiration, wait until they feel ready, and then wonder why progress stalls. (more…)

Finances

From Debt to Financial Independence: A Practical Roadmap Anyone Can Follow

It’s about having control over your money and not letting money control you.

Published

2 weeks ago

Sep 4, 2025

M.S. Rao

Image Credit: Midjourney

The 21st century has brought incredible opportunities but also new challenges. Rapid technological change, global uncertainty, and shifting lifestyles have made many people think more deeply about financial freedom. (more…)