Success Advice
The Top 6 Scientifically Proven Ways To Persuade & Encourage Others
Here are 6 scientifically proven ways to successfully persuade and encourage rather than ‘demand’ to achieve a behaviour change.
Here we take the position that persuasion is a science, not art, hence with the right approach anybody can become the master in the skill of persuasion.
6 Ways to Effective Persuade Others
1. Inconvenience the audience by creating an impression of product scarcity.
It’s the famous change from “Call now, the operators are standing by” to “If the line is busy, call again”, that greatly improved the call volume by creating the impression that everybody else is trying to buy the same product.
2. Introduce the herd effect.
A hotel sign in the bathroom informed the guests that many prior guests chose to be environmentally friendly by recycling their towels.
However, when the message mentioned that majority of the guests who stayed in this specific room chose to be more environmentally conscious and reused their towels, towel recycling jumped 33%, even though the message was largely the same.
3. Ads quoting negative behaviour en masse reinforces negative behaviour.
Petrified Forest National Park A/B tested two versions of a sign imploring people not to steal pieces of petrified forest from the park. One mentioned large amounts of petrified forest taken away on an annual basis, the other one simply asked the visitors not to remove petrified wood. The first one actually tripled the theft ratio as it showed stealing petrified wood as something commonplace.
4. Avoiding the magnetic middle.
A survey measured energy usage of a certain neighbourhood on a week-by-week basis. When the average electricity consumption for the neighbourhood was calculated, researchers sent thank-you cards to those using the energy conservatively, and a nice reminder to perhaps conserve to those who used electricity liberally.
Net effect? Reduced electricity consumption.
5. Too many options necessitate selection, and hence frustration, when the brain decides it’s unnecessary work.
The example here is given by a company that manages retirement funds for other companies, and hence has access to retirement information of 800,000 employees. When employees were offered a choice of 2 funds, roughly 75% signed up for a retirement programme.
When the number of funds was increased to 59%, even though qualitatively this was a better deal for employees, only 60% decided to sign up. When Head & Shoulders brand killed off 11 flavors of the shampoo, leaving only 15 on the market, the sales rose 10%.
6. Giving away the product makes it less desirable.
Researchers gave one group of people a picture of a pearl bracelet and asked to evaluate its desirability. Another group of people was given the same task, but prior to that was shown an ad, where the same bracelet was given away for free, if you bought a bottle of expensive liqueur.
The second group considered the bracelet much less desirable, since mentally a lot of potential buyers (35% of them to be exact) shuffled the bracelet onto “trinkets they give away for free” shelf in their brain.
These are just 6 ways, what ways have you found effective in persuading others to make a decision?
Success Advice
The 5 Ingredients of Success: A Pathway to Achievement
Unlock success with passion, vision, mission, execution, and feedback
Success—a seven-letter word that excites and inspires us all. Yet, not everyone reaches it. Why is it that only a select few manage to achieve success? Is there a magic formula or secret ingredient that sets them apart? (more…)
Success Advice
Why Leaders Get Feedback All Wrong and How to Fix It
Transform feedback into confidence and unlock your leadership potential
What’s feedback for? How about coworker feedback? To fix weaknesses, right? (more…)
Success Advice
7 Powerful Reasons Young Men Should Read Personal Development Books
The wealthy share a relentless obsession with personal growth and learning new skills.
Success Advice
Mediocre or Master? The Levels of Preparation That Define Success
For leaders, preparation can make the difference between occasional success and sustained excellence
Why Preparation Sets You Apart
There’s a well-known saying about casinos: “The house always wins.” While this isn’t strictly true for every bet, it’s undeniable that casinos set up their odds to ensure consistent profits over time. Preparation works in a similar way. When you position yourself to win consistently, you’ll triumph more often than not, and those victories compound over time. (more…)
-
Success Advice4 weeks ago
How to Shift Your Attitude and Start Winning at Life
-
Life3 weeks ago
How Learning the Skill of Hope Can Change Everything
-
Success Advice4 weeks ago
Why Your Conversations Keep Failing And How to Fix Them
-
Entrepreneurs3 weeks ago
Why Every Business Needs AI to Supercharge Their Training Programs
-
Success Advice2 weeks ago
How Embracing the Divine Feminine Can Transform Your Business
-
Success Advice3 weeks ago
From Stress to Strength: The Mind-Body Connection Every Leader Needs
-
Success Advice2 weeks ago
7 Life Lessons From My Dad to Help Young Men Become More Successful
-
Success Advice2 weeks ago
Mediocre or Master? The Levels of Preparation That Define Success
3 Comments