Connect with us

Success Advice

The Top 6 Scientifically Proven Ways To Persuade & Encourage Others

Published

on

Image Credit: Unsplash

Here are 6 scientifically proven ways to successfully persuade and encourage rather than ‘demand’ to achieve a behaviour change.

Here we take the position that persuasion is a science, not art, hence with the right approach anybody can become the master in the skill of persuasion.

6 Ways to Effective Persuade Others

1. Inconvenience the audience by creating an impression of product scarcity.

It’s the famous change from “Call now, the operators are standing by” to “If the line is busy, call again”, that greatly improved the call volume by creating the impression that everybody else is trying to buy the same product.

 

2. Introduce the herd effect.

A hotel sign in the bathroom informed the guests that many prior guests chose to be environmentally friendly by recycling their towels.

However, when the message mentioned that majority of the guests who stayed in this specific room chose to be more environmentally conscious and reused their towels, towel recycling jumped 33%, even though the message was largely the same.

 

3. Ads quoting negative behaviour en masse reinforces negative behaviour.

Petrified Forest National Park A/B tested two versions of a sign imploring people not to steal pieces of petrified forest from the park. One mentioned large amounts of petrified forest taken away on an annual basis, the other one simply asked the visitors not to remove petrified wood. The first one actually tripled the theft ratio as it showed stealing petrified wood as something commonplace.

 

4. Avoiding the magnetic middle.

A survey measured energy usage of a certain neighbourhood on a week-by-week basis. When the average electricity consumption for the neighbourhood was calculated, researchers sent thank-you cards to those using the energy conservatively, and a nice reminder to perhaps conserve to those who used electricity liberally.

Net effect? Reduced electricity consumption.

 

5. Too many options necessitate selection, and hence frustration, when the brain decides it’s unnecessary work.

The example here is given by a company that manages retirement funds for other companies, and hence has access to retirement information of 800,000 employees. When employees were offered a choice of 2 funds, roughly 75% signed up for a retirement programme.

When the number of funds was increased to 59%, even though qualitatively this was a better deal for employees, only 60% decided to sign up. When Head & Shoulders brand killed off 11 flavors of the shampoo, leaving only 15 on the market, the sales rose 10%.

 

6. Giving away the product makes it less desirable.

Researchers gave one group of people a picture of a pearl bracelet and asked to evaluate its desirability. Another group of people was given the same task, but prior to that was shown an ad, where the same bracelet was given away for free, if you bought a bottle of expensive liqueur.

The second group considered the bracelet much less desirable, since mentally a lot of potential buyers (35% of them to be exact) shuffled the bracelet onto “trinkets they give away for free” shelf in their brain.

 

These are just 6 ways, what ways have you found effective in persuading others to make a decision?

I am the the Founder of Addicted2Success.com and I am so grateful you're here to be part of this awesome community. I love connecting with people who have a passion for Entrepreneurship, Self Development & Achieving Success. I started this website with the intention of educating and inspiring likeminded people to always strive for success no matter what their circumstances. I'm proud to say through my podcast and through this website we have impacted over 200 million lives in the last 10 years.

Advertisement
3 Comments

3 Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Success Advice

The 5 Ingredients of Success: A Pathway to Achievement

Unlock success with passion, vision, mission, execution, and feedback

Published

on

ingredients of success
Image Credit: Midjourney

Success—a seven-letter word that excites and inspires us all. Yet, not everyone reaches it. Why is it that only a select few manage to achieve success? Is there a magic formula or secret ingredient that sets them apart? (more…)

Continue Reading

Success Advice

Why Leaders Get Feedback All Wrong and How to Fix It

Transform feedback into confidence and unlock your leadership potential

Published

on

Feedback in leadership
Image Credit: Midjourney

What’s feedback for? How about coworker feedback? To fix weaknesses, right? (more…)

Continue Reading

Success Advice

7 Powerful Reasons Young Men Should Read Personal Development Books

The wealthy share a relentless obsession with personal growth and learning new skills.

Published

on

personal development books
Image Credit: Midjourney

Do you want to uncover the secret of billionaires? (more…)

Continue Reading

Success Advice

Mediocre or Master? The Levels of Preparation That Define Success

For leaders, preparation can make the difference between occasional success and sustained excellence

Published

on

The key to preparation
Image Credit: Midjourney

Why Preparation Sets You Apart

There’s a well-known saying about casinos: “The house always wins.” While this isn’t strictly true for every bet, it’s undeniable that casinos set up their odds to ensure consistent profits over time. Preparation works in a similar way. When you position yourself to win consistently, you’ll triumph more often than not, and those victories compound over time. (more…)

Continue Reading

Trending