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Successful Business Partnerships Are Rare. Here’s How to Pull It Off

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I’ve run my software consultancy company, Synapse Studios, for 18 years come December 2021. But I couldn’t have run it successfully all this time by myself. I’ve had the same 50/50 partner since the business’s inception in 2003, when my friend Bob Eagan came to me and asked if I wanted to join him in starting a company building web apps. I said sure, and here we are almost 18 years later.

Those 18 years haven’t been easy, but working with a reliable partner through the complex and exhausting process of building a business made it possible. I had someone else in the trenches with me who was bought in at the same level, and most of the time, our two minds together were better than one.

I’ve realized that a business partnership might as well be a marriage. It’s not always easy, and though our partnership is still going strong after all this time, it hasn’t been without challenges and risks. This is especially true for partners who come together when they’re not on the same page in terms of values or vision. But when you’re aligned and you learn to overcome your disagreements and bickering, you have a relationship with results greater than the sum of its parts.

What Makes a Successful Business Partnership?

When people hear that Bob and I have been in a successful business partnership for this long, they often ask us how we make it work: How are we still productive, and what’s our secret to not flaming out or annoying each other to the breaking point? I’ve had a long time to think through the answers to those questions, and I’ve distilled it all into a few vital pieces of advice for anyone partnering in something as big as a business:

1. Ensure your values align enough—but don’t be afraid to disagree a little.

If you were dating someone and realized you had a completely different values system, it’d be, at the very least, a yellow flag. The same holds true in business partnerships. It’s important that you broadly agree on certain principles and philosophies toward leadership, how you expect to treat your employees and clients, and what you’re trying to accomplish together.

In our case, we probably have an 80% or 90% overlap, and that 10% to 20% delta is where growth comes from. Too little overlap and you won’t see eye-to-eye almost ever, but too much overlap will reduce the value a partner can bring to the table.

2. Similarly, make sure you’re aiming for the same goals.

Aligning around the same goals is really important, and one of the biggest reasons I’ve seen partnerships fail or fizzle is one partner’s goals shifting away from the other partner’s over the years.

For example, if one person is driving hard to grow the company and the other wants to stay put, those overarching goals will drive the decisions each partner makes, and soon you’ll be working at cross-purposes. It’s worth noting that it’s completely natural for people’s goals to change. Openly and regularly discussing these goals and intents is a key to ensuring a healthy and successful business partnership.

“Individually we are one drop; but together we are an ocean.” – Ryunosuke Sat

3. Clearly delineate responsibilities.

It took exactly one “I thought you ran payroll” for us to realize that most responsibilities need to be just one person’s job. Play to your strengths and identify the tasks, chores, and initiatives each of you will own. That doesn’t mean the other partner won’t have some input, but the final say should rest with whoever owns that task.

4. Be willing to have your mind changed.

Being an entrepreneur is exceedingly hard. It tends to attract type-A personalities who think that they have the right answer most of the time. Despite Bob and I both being extremely opinionated, our superpower is our ability to convince the other one of anything.

The corollary to that is our mutual willingness to hear the other person out and change our minds. We go into a discussion or debate with a position, but we’re genuinely looking to learn from the other person. In the end, I’d rather choose what’s right for the business than win an argument and pick the wrong thing.

5. Define your exit terms early.

My partnership is fairly unusual in its long run and in our continued shared alignment. But it’s important to have a clear mutual understanding of what happens if one partner wants to leave the business or stop participating in the day-to-day.

It’s crucial to have a strong operating agreement that outlines fair, agreed-upon steps and clear criteria for valuing the business and buying out a partner. And it’s best to create this agreement at the beginning of the relationship in case things do change.

A successful business partnership can bring many other intangible benefits to the table, too: a bigger network, a diversity of perspective, a different way of thinking or solving problems. And, perhaps most important, someone to keep you from feeling alone in the journey. Those benefits don’t come without putting a thoughtful effort into the relationship, but after 18 years, I can confidently say that the effort pays off in the long run.

Chris Cardinal is a founding principal of Synapse Studios, a growing app consultancy that builds custom software for startups, enterprises, government, and just about anyone else. Chris founded the company with his partner in 2003 and has since grown it into a firm of over 50 employees in downtown Tempe, Arizona.

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Life

9 Harsh Truths Every Young Man Must Face to Succeed in the Modern World

Before chasing success, every young man needs to face these 9 brutal realities shaping masculinity in the modern world.

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Many young men today quietly battle depression, loneliness, and a sense of confusion about who they’re meant to be.

Some blame the lack of deep friendships or romantic relationships. Others feel lost in a digital world that often labels traditional masculinity as “toxic.”

But the truth is this: becoming a man in the modern age takes more than just surviving. It takes resilience, direction, and a willingness to grow even when no one’s watching.

Success doesn’t arrive by accident or luck. It’s built on discipline, sacrifice, and consistency.

Here are 9 harsh truths every young man should know if he wants to thrive, not just survive, in the digital age.

1. Never Use Your Illness as an Excuse

As Dr. Jordan B. Peterson often says, successful people don’t complain; they act.

Your illness, hardship, or struggle shouldn’t define your limits; it should define your motivation. Rest when you must, but always get back up and keep building your dreams. Motivation doesn’t appear magically. It comes after you take action.

Here are five key lessons I’ve learned from Dr. Peterson:

  • Learn to write clearly; clarity of thought makes you dangerous.

  • Read quality literature in your free time.

  • Nurture a strong relationship with your family.

  • Share your ideas publicly; your voice matters.

  • Become a “monster”, powerful, but disciplined enough to control it.

The best leaders and thinkers are grounded. They welcome criticism, adapt quickly, and keep moving forward no matter what.

2. You Can’t Please Everyone And That’s Okay

You don’t need a crowd of people to feel fulfilled. You need a few friends who genuinely accept you for who you are.

If your circle doesn’t bring out your best, it’s okay to walk away. Solitude can be a powerful teacher. It gives you space to understand what you truly want from life. Remember, successful men aren’t people-pleasers; they’re purpose-driven.

3. You Can Control the Process, Not the Outcome

Especially in creative work, writing, business, or content creation, you control effort, not results.

You might publish two articles a day, but you can’t dictate which one will go viral. Focus on mastery, not metrics. Many great writers toiled for years in obscurity before anyone noticed them. Rejection, criticism, and indifference are all part of the path.

The best creators focus on storytelling, not applause.

4. Rejection Is Never Personal

Rejection doesn’t mean you’re unworthy. It simply means your offer, idea, or timing didn’t align.

Every successful person has faced rejection repeatedly. What separates them is persistence and perspective. They see rejection as feedback, not failure. The faster you learn that truth, the faster you’ll grow.

5. Women Value Comfort and Security

Understanding women requires maturity and empathy.

Through books, lectures, and personal growth, I’ve learned that most women desire a man who is grounded, intelligent, confident, emotionally stable, and consistent. Some want humor, others intellect, but nearly all want to feel safe and supported.

Instead of chasing attention, work on self-improvement. Build competence and confidence, and the rest will follow naturally.

6. There’s No Such Thing as Failure, Only Lessons

A powerful lesson from Neuro-Linguistic Programming: failure only exists when you stop trying.

Every mistake brings data. Every setback builds wisdom. The most successful men aren’t fearless. They’ve simply learned to act despite fear.

Be proud of your scars. They’re proof you were brave enough to try.

7. Public Speaking Is an Art Form

Public speaking is one of the most valuable and underrated skills a man can master.

It’s not about perfection; it’s about connection. The best speakers tell stories, inspire confidence, and make people feel seen. They research deeply, speak honestly, and practice relentlessly.

If you can speak well, you can lead, sell, teach, and inspire. Start small, practice at work, in class, or even in front of a mirror, and watch your confidence skyrocket.

8. Teaching Is Leadership in Disguise

Great teachers are not just knowledgeable. They’re brave, compassionate, and disciplined.

Teaching forces you to articulate what you know, and in doing so, you master it at a deeper level. Whether you’re mentoring a peer, leading a team, or sharing insights online, teaching refines your purpose.

Lifelong learners become lifelong leaders.

9. Study Human Nature to Achieve Your Dreams

One of the toughest lessons to accept: most people are self-interested.

That’s not cynicism, it’s human nature. Understanding this helps you navigate relationships, business, and communication more effectively.

Everyone has a darker side, but successful people learn to channel theirs productively into discipline, creativity, and drive.

Psychology isn’t just theory; it’s a toolkit. Learn how people think, act, and decide, and you’ll know how to lead them, influence them, and even understand yourself better.

Final Thoughts

The digital age offers endless opportunities, but only to those who are willing to take responsibility, confront discomfort, and keep improving.

Becoming a man today means embracing the hard truths most avoid.

Because at the end of the day, success isn’t about luck. It’s about who you become when life tests you the most.

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