Success Advice

Speed Up Your Success by Mastering Two Dimensions of Clarity

Published

4 years ago

Oct 30, 2021

Raman K Attri

Image Credit: Unsplash

When we use a GPS in unfamiliar territory, we don’t get lost easily. Instead, we arrive at our destination much quicker. Our life is no different. When we are clear about what we want, we get there faster. However, often, we underestimate the power of clarity. We are living in a world of noise, competition, and information overload. Amidst that, we all tend to get distracted easily. We quickly lose our direction in life. In those times, we make choices amidst the lack of sound clarity, ending up in an unwanted place. It takes several years to get back to the point where we originally wanted to go. In this process, we waste much time trying to rectify our course. We get slowed down in life as we take longer than expected to reach our goals.

MAKING INSANE CHOICES BECOMES EASY

I graduated as an electronics engineer at the onset of the technology boom. Google had just been incorporated. Being an electronics engineer in those days was considered as a sure-win ticket to either go abroad or get a decent job at a multinational or public services company.

I came from a low-income family where we could not afford to buy even the books for the school. My father worked hard day and night, hoping I would get a good job someday. Under those circumstances, I direly needed a job and should have knocked on every door for a job.

We had the privilege of some good companies coming to the institution for campus interviews. To many people’s surprise, I did not appear in any campus job interview. Those days, many brilliant students would appear in nationwide examinations for potential jobs at some influential, well-established public companies. I did not choose that path either. Several of my classmates opted to appear in some exams to take admission into top-tier US universities. Again, I did not opt for that route either.

While people were packing their bags to fly out to their newly found careers or routes, I packed my tiny backpack and headed to join a small, underdeveloped training institute for a $50/ month job. Why would I make such an unorthodox, irrational, or ‘career suicide’ decision? Did I lack clarity? Was I confused?

Have you made such an insanely looking decision? If yes, you would know that in those moments, you knew someone forces inside you subconsciously or consciously telling you that it was the right path to go for. You take such indigestible decisions because your inner clarity supersedes everything that might look important at the surface. That clarity makes you brave enough to handle the harshest crisis from people around it.

“Lack of clarity is the primary reason for failure in business and personal life.” – Brian Tracy

CLARITY COMES AT DEFINING MOMENTS

My insanely looking decision originated back in my childhood.

I was affected by polio when I was six months old. I lost my ability to walk before I could reach the age of walking. The only way I could walk was by wearing calipers which weighed around 20 kg. I was popularly known as a one-legged guy. The more I was bullied or made fun of, the more I felt worthless and helpless.

I wanted to be known for something more than my disability. I wanted to be somebody else so badly. I needed something that could differentiate me from the crowd. When I thought about it, I realized the only way to make my mark in this world was by gaining “more” differentiating capabilities than others.

In 8th grade school, I happened to read a biography of Isaac Newton. He was a brilliant scientist. Most of us remember him for discovering Newton’s three laws of physics. Do you know that he was disabled too? He suffered from stuttering, epilepsy, and autism. Still, he discovered the most foundational laws of physics. Then I read about Thomas Edison – he was deaf. Albert Einstein also had learning disabilities. The famous Leonardo da Vinci is said to have dyslexia.

That struck me deeply. I thought if Newton and all these guys can, why can’t I? One day in school, I remember once, my teacher asked me, “What do you want to be?” “I want to be a scientist,” I replied. Every single person in the class gave me an ‘eye rolling’ reaction with an open jaw. Before this, I was a subject of being made fun of as a one-legged guy. Those eye-rolling reactions of my classmates told me this was it. Sometimes clarity strikes you like in a way that in a single moment, the whole path of your personal and professional life becomes clear to you.

CLARITY TAKES YOU TO PLACES YOU WANT

That clarity put me on a path which I had to achieve anyhow. Despite my condition and rejections by several colleges, at 21, I graduated as an electronics engineer.

I had a map in my head that guided me to what I wanted, why I wanted it, how I wanted it, when I wanted it, and where I wanted it. After graduating as an engineer, instead of choosing obvious, traditional paths that promised a glorious future, I worked with a $50 per month job. A year later, I became a scientist at 22 for one of India’s premier research labs.

I used that clarity as fuel to propel myself forward at a much higher speed than my peers.

TWO-DIMENSIONAL CLARITY CAN SPEED UP YOUR SUCCESS

Have you ever experienced in life when you thought you were not moving forward fast enough? As it turns out, the lack of clarity is the single most thing that slows down the progress of many people in their personal and professional lives. In those exact moments, most people seek motivation or inspiration. Irrespective of the trigger, the effect of motivation or inspiration is usually short-lived.

I observed that to stay on track in life, you need sustainable, never-ending inspiration. When you have clarity, you get a head start, which is hard to beat. Thus, instead of motivation or inspiration, you need to focus on gaining two-dimensional clarity. The first dimension is about “Why,” which is your emotional drive for doing something you want to do.

The second dimension is about “What for,” which is your drive that moves you towards a purpose that you hope to achieve. You need to master both dimensions. More often, people focus on clarifying the dimension of their “why” motives or the dimension of their goals. But to speed up your progress in life, you need to establish utmost clarity on both dimensions.

Once I had this two-dimensional clarity, I moved forward with all my weapons while others were busy figuring out the best ways to do so. Despite my permanent disability, all my subsequent career achievements that included earning 2 doctorates, receiving over 100 international credentials, traveling around the world, and writing 20 books – all were grounded in the clarity that I had sought in my early years.

CLARITY IS THE NEW SUPERPOWER

To get your life back on track, you don’t need to be the best in the class or insanely mad after your goals. If you want to be a star performer in a short time, do not put your foot on the pedal before you have the map in your hand. Your map is your clarity.

Once you have clarity, you have the sustainable fuel that will propel you forward. You will get unmatchable speed in your personal and professional life. You will produce amazing results in a shorter time.

Search for that clarity first because it is the new superpower in the chaotic, noisy, and confusing world surrounding us.

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Raman K Attri

Dr. Raman K Attri is world’s leading authority on the science of speed in professional learning and performance. He is a multifaceted personality who wears several hats as a performance scientist, author of multiple books, professional conference speaker, and global learning business leader. Undeterred by his permanent disability since childhood, Dr Raman has transformed his inability to walk into his niche expertise to teach others how to walk faster in their professional world. As a global training thought leader, he manages a Hall of the Fame training organization named one of the top 10 in the world for a Fortune 500 technology corporation. He is a prolific author of 20 multi-genre books, holder of two doctorates and over 100 international educational credentials, and featured in over 100 media features, articles, interviews, and shows.

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And way too often, you lose that bet.

You don’t need another list of the “Top 10 Agencies” with five-star testimonials and polished logos. You need to know which marketer can actually drive results for your business. Not in theory. In practice.

This is where entrepreneurs are learning to pivot. And it’s why a new platform called TruthMetric.com is turning heads across the startup world.

Why Most Startups Burn Through 3–6 Marketers Before Finding the Right One

Here’s the hard truth: most startups don’t fail because of their product, they fail because they can’t get sales or sell it fast enough. And in trying to fix that, founders usually go through five or six marketers, burning tens of thousands before finding someone who truly knows how to convert.

You build your product, get your website live, maybe even launch an ad campaign. But when you search for help and look up how to “hire a YouTube ads agency” or “top Facebook ad expert for Shopify”, you get hit with a sea of shiny portfolios, “ninja” titles, and endless promises.

Three months later, you’re still waiting on your first profitable campaign, and you’re most likely out tens of thousands, feeling utterly defeated…and maybe grinning with an affinity for that upcoming boxing class with a picture of that marketer’s fac……nevermind.

If this sounds like you, it’s time for what one entrepreneur called a strategic shift to scale smarter, not harder.

Introducing TruthMetric.com: The Transparent Marketplace for Hiring Marketers Who Deliver

TruthMetric.com isn’t just another freelancer platform or agency directory. It’s the first hiring solution where you can see three years of real, verified marketing performance before spending a dime.

That includes:

Verified ad campaign performance
Actual return on ad spend (ROAS)
Industry-specific experience
Platform specialties (Facebook, TikTok, YouTube, Google Ads, and more)

Whether you’re looking for a Facebook ads expert, a TikTok marketer, or a YouTube growth strategist, TruthMetric.com lets you filter and compare based on what actually matters, results.

This level of clarity is something you won’t find on platforms like Upwork or Fiverr. And it solves what many founders know too well as the New York Pizza Problem: where every marketer claims they’re “the best,” just like every pizzeria in Manhattan says they’re #1. Often without showing you results, you get sucked into this dream of collaboration, until the nightmare commences the moment you fork that first invoice payment. Hence the deception that leads to many business owners losing their hard earned savings and budget to launch their grand idea.

With TruthMetric, you finally get the data to decide for yourself, BEFORE you hire. Now if only New York Pizza shops had the same transparency then maybe you’d finally find the best pizza in New York, perhaps the perfect post work out after a boxing sesh? I think so!

Why Founders Are Shifting to Results-First Hiring

Most entrepreneurs think they need to do it all themselves, until they burn out or burn through their budget. That’s exactly why this founder had to drop the Superman complex and hire a marketing genius.

What makes TruthMetric so powerful is that it turns hiring into a confident move, not a hopeful one. You’re no longer guessing. You’re choosing from proven performers. You know what vertical they dominate. You know their past client performance. You see the monthly results from the campaigns they ran, and the outcomes they achieved.

It’s not just efficient. It’s empowering.

Scaling Quickly Requires Automation and Eliminating the Noise

Founders who scale quickly understand one thing: growth isn’t just about hustle, it’s about systems. TruthMetric is the system for finding great marketers at speed. No more DM’ing ten freelancers or interviewing agencies feeling like you are asking the world of them to just see some prior results. Instead you get to see the information you need to make an informed decision and plug into verified talent, all ready to perform.

This difference allows for you to match perfectly with the right talent quickly. If you’re building your business to run lean and fast, this convenience plugged in with automation can help you scale your small business right alongside your new marketing hires.

Why TruthMetric Is Also a Boon for Marketers, Not Just Founders

This isn’t just a win for founders, it is a gift for great marketers, too.

If you’re a freelance marketer who’s been quietly pulling 10x ROAS for clients while being passed over for flashy agencies, you now have a stage where your results speak louder than your brand.

TruthMetric is a true meritocracy. No fluff. No sales tricks. Just data.

If you’re tired of being overlooked and ready to stand out based on what you actually deliver, this is your home.

The Secret Weapon for Investors and M&A Operators

There’s another angle here that some of our readers might miss.

Investors, private equity firms, and M&A advisors should be drooling at the thought of having a proven talent pool they can plug and play and the ability to use TruthMetric to revive underperforming companies. Imagine acquiring a business or becoming an active investor, then dropping in a verified operator with a history of explosive growth in that niche.

It’s plug-and-play. Scale on demand.

That kind of insight has never been available before. You couldn’t do this on Upwork. You certainly can’t do it through a friend-of-a-friend referral.

And when it comes to attracting high-performing talent, here’s how to hire top talent and keep them around.

Let’s Really Drive This Home…

If you’ve wasted money on agencies or freelancers who couldn’t deliver, it’s not because you’re bad at hiring, it’s because the game was stacked against you. Trusting dreamy charismatic sales pitches over data was a doomed approach from the start.

TruthMetric levels the playing field by showing you what no other talent marketplace does and that’s proof.

Real marketers. Real results. Real growth.

It’s time to stop guessing and start hiring based on data.
Visit TruthMetric.com and make your next marketing hire the one that actually works.

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