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Plan for Failure on Your Road to Success

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The quality that separates success from failure is the ability to keep moving forward in the face of failure — or even many failures. We speak from experience when it comes from overcoming failure. For every success we’ve had in our business, there are probably 10 failures to go with it. We’re not ashamed of that in the least. We’ve come to understand that the failures are an essential part of our growth.

We’ve created a multimillion-dollar company and brought an industry perceived as dark, disreputable and dirty more into the mainstream. Our company, Club Tattoo, is a chain of luxury tattoo and piercing studios. This success did not come easy. 

Still, quitting has never been an option, even in those times when it seemed we were backed into a corner. If we quit, not only would we lose everything we’d worked so hard for, but we have a passion — even an obsession — for what we’re establishing. Success happens through hard work, endless enthusiasm and moving forward despite the fear. We also believe that in a business context, luck is just being ready when an opportunity comes along.

Other entrepreneurs experiencing bumps in their road to success can learn from the challenges we’ve faced and overcome. Here are a few tips to navigating the tough times.

1. Understand what makes a partner tick

Most people enter a partnership out of fear. They’re scared to take on the risk of whatever business they’re starting alone. Throughout our careers, we’ve had business partnerships and learned from some early ones that went south. Partnering with band members in a rock band and with friends in a recording studio taught us some tough lessons. The biggest contributing causes to the failures involved the lack of a foundation of solid communication, cohesive goals and strategies to reach those goals. Learning to trust in your partner is an essential ingredient in a successful partnership. Stay in your lane and honor your partner’s roles. Make sure those roles are well-defined so that conflicts over boundaries are kept to a minimum.

2. Harness the power of mentorship

We’ve both had mentors that weren’t experts in any one field per se, yet they had more life experience, and their guidance was invaluable. The people we truly feel grateful for are the ones who encouraged us to keep going when we felt like quitting. As busy business owners, we know it’s hard to dedicate the time needed to engage regularly with a mentor. But it’s crucial for small business owners to have one who can get them through the tough times.

“Most great people have attained their greatest success just one step beyond their greatest failure.”- Napoleon Hill

3. Communicate a consistent message to your customers

For a business to take hold within a given market, it must communicate a consistent message to its target audience over time. The consistency of your message will reinforce the dependability of your company, build trust from your clients and eventually develop brand loyalty from the consumer. Our message is that we are an upscale “studio” rather than a “parlor,” and our clients can see that we’re different. Pinpoint and focus on the one thing you do better than your competitors. Perfect it, call attention to it and make it “your thing.” When your customers routinely travel past your competitors to get to your business, you have a brand that people are seeking.

4. Realize that challenges are the times in which you learn

Most of us have hit low spots or been overcome with failures that at the time didn’t seem like they could be overcome. It’s the passion and desire of the true entrepreneur that will get them through the rough times. If you’d asked us in 2019 whether we thought we’d ever go out of business, we’d have answered with a resounding “Not a chance.” Then came COVID. When we were forced to close our Club Tattoo studios, we began to understand the economic impact was going to be severe and we needed to formulate a strategy to survive.

Receiving PPP funding from the government was pivotal and enabled us to keep our staff on payroll. We knew from past experience that we had to trust our instincts. We used most of our savings to remodel our studios to make a better and safer work environment. We kept our company’s mission of creating an atmosphere that made people feel safe and comfortable in mind, while focusing on our core concepts: art and expression.

It’s those rough times and failures that are the driving forces that cause successful entrepreneurs to rise above and, over time, become great success stories.

Sean Dowdell is known as the Tattooed Millionaire, which is also the title of his first book (2017). In addition to his role as founder and CEO of Club Tattoo, he is a drummer with Grey Daze. He is a frequent speaker to a variety of audiences and has been featured in Entrepreneur, GQ, Billboard, and on CNBC, A&E and more. Thora Dowdell was formerly in marketing and sales before becoming a business partner with Sean, initially in the music recording industry and later in Club Tattoo. Thora is passionate about empowering women business owners through her story. Together, the husband-wife team have authored the new book, Brand Renegades: Our Fearless Path from Startup to Global Brand (Entrepreneur Press, May 25, 2021). Learn more at www.clubtattoo.com.

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Success Advice

4 Key Areas for a Successful Marketing Strategy in 2023

By creating a cohesive experience across all channels, businesses can build customer trust and loyalty

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As we head into 2023, the marketing landscape is constantly evolving. To stay ahead of the game, it’s essential to understand the key trends and strategies that will shape the industry in the coming year.  (more…)

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Success Advice

7 Tips to Becoming a Successful Networker

Making yourself more memorable means you’ll have a better chance of making connections

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Corporate events have long been regarded as an important tool for broadening professional networks and expanding business. Yet it’s tough to stand out from the crowd when it comes to networking at these events. You’re not the only one at the event, which means you’re competing for attention with other attendees who are also trying to make a splash. (more…)

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Success Advice

The 2-Minute Rule: The Secret to Habit Success

By starting with a small, manageable task, it becomes much easier to build consistency

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It’s a given fact that we all want to build habits, goals that we want to achieve, and things that we want to change in our lives. However, on the other side of the coin, it can be hard to sustain motivation and consistency.  (more…)

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Success Advice

20 Ways You Can Become a Powerful Communicator

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Emile Steenveld Speaker and Coach

Some people seem to naturally know how to effectively communicate in a group setting. They can express themselves clearly and listen attentively without dominating the conversation.

Being a powerful communicator is important for several reasons, including building and maintaining relationships, achieving goals, resolving conflicts, improving productivity, leading and influencing others, advancing in your career, expressing yourself more confidently and authentically, and improving your mental and emotional well-being. Effective communication is an essential life skill that can benefit you in all aspects of your life.

But, don’t worry if you don’t naturally possess this skill, as effective communication is something that can be developed with practice, planning and preparation.
 

1.  Listen actively: Practice active listening by giving your full attention to the speaker and responding to what they are saying.

 

2. Use “I” statements: Speak from your own perspective and avoid placing blame or making accusations.

 

3. Avoid assumptions: Don’t make assumptions about what the other person is thinking or feeling.

 

4. Be clear: Express your thoughts and feelings clearly and concisely by getting to the point and avoid using jargon or overly complex language.

 

5. Show empathy: Show that you understand and care about the other person’s feelings.

 

6. Offer valuable insights: When speaking in a group, provide a valuable takeaway or actionable item that people can walk away with.

 

7. Be an active listener: Listen attentively and respond accordingly, incorporating your points into the conversation.

 

8. Choose the right time: Pick the most opportune time to speak to ensure that you have the group’s attention and can deliver your message without interruption.

 

9. Be the unifying voice: Step in and unify the group’s thoughts to calm down the discussion and insert your point effectively.

 

10. Keep responses concise: Keep responses short and to the point to show respect for others’ time.

 

11. Avoid unnecessary comments: Avoid commenting on everything and only speak when you have something important to say.

 

12. Cut the fluff: Avoid being long-winded and get straight to the point.

 

13. Prepare ahead of time: Sort out your points and practice them before speaking in a group.

 

14. Smile and be positive: Smile and nod along as others speak, to build a positive relationship and be respected when it’s your turn to speak.

 

15. Take responsibility: Take responsibility for your own actions and feelings.

 

16. Ask questions: Ask questions to clarify any confusion or misunderstandings.

 

17. Avoid interrupting: Allow the other person to finish speaking without interruption.

 

18. Practice active listening: Repeat what the other person said to ensure you have understood correctly.

 

19. Use your body language too: Use nonverbal cues such as eye contact, facial expressions, and body language to convey your message and build rapport.

 

20. Be aware of the tone of your voice: it should be calm and assertive, not aggressive or passive.

 

By keeping these tips in mind, you can improve your communication skills and become a more powerful communicator, which can help you build better relationships, achieve your goals, and lead a more fulfilling life.

I you want to learn how to become more confident in life then you can join my weekly mentorship calls and 40+ online workshops at AweBliss.com so you can master your life with more success.

 
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