Success Advice
Plan for Failure on Your Road to Success
The quality that separates success from failure is the ability to keep moving forward in the face of failure — or even many failures. We speak from experience when it comes from overcoming failure. For every success we’ve had in our business, there are probably 10 failures to go with it. We’re not ashamed of that in the least. We’ve come to understand that the failures are an essential part of our growth.
We’ve created a multimillion-dollar company and brought an industry perceived as dark, disreputable and dirty more into the mainstream. Our company, Club Tattoo, is a chain of luxury tattoo and piercing studios. This success did not come easy.
Still, quitting has never been an option, even in those times when it seemed we were backed into a corner. If we quit, not only would we lose everything we’d worked so hard for, but we have a passion — even an obsession — for what we’re establishing. Success happens through hard work, endless enthusiasm and moving forward despite the fear. We also believe that in a business context, luck is just being ready when an opportunity comes along.
Other entrepreneurs experiencing bumps in their road to success can learn from the challenges we’ve faced and overcome. Here are a few tips to navigating the tough times.
1. Understand what makes a partner tick
Most people enter a partnership out of fear. They’re scared to take on the risk of whatever business they’re starting alone. Throughout our careers, we’ve had business partnerships and learned from some early ones that went south. Partnering with band members in a rock band and with friends in a recording studio taught us some tough lessons. The biggest contributing causes to the failures involved the lack of a foundation of solid communication, cohesive goals and strategies to reach those goals. Learning to trust in your partner is an essential ingredient in a successful partnership. Stay in your lane and honor your partner’s roles. Make sure those roles are well-defined so that conflicts over boundaries are kept to a minimum.
2. Harness the power of mentorship
We’ve both had mentors that weren’t experts in any one field per se, yet they had more life experience, and their guidance was invaluable. The people we truly feel grateful for are the ones who encouraged us to keep going when we felt like quitting. As busy business owners, we know it’s hard to dedicate the time needed to engage regularly with a mentor. But it’s crucial for small business owners to have one who can get them through the tough times.
3. Communicate a consistent message to your customers
For a business to take hold within a given market, it must communicate a consistent message to its target audience over time. The consistency of your message will reinforce the dependability of your company, build trust from your clients and eventually develop brand loyalty from the consumer. Our message is that we are an upscale “studio” rather than a “parlor,” and our clients can see that we’re different. Pinpoint and focus on the one thing you do better than your competitors. Perfect it, call attention to it and make it “your thing.” When your customers routinely travel past your competitors to get to your business, you have a brand that people are seeking.
4. Realize that challenges are the times in which you learn
Most of us have hit low spots or been overcome with failures that at the time didn’t seem like they could be overcome. It’s the passion and desire of the true entrepreneur that will get them through the rough times. If you’d asked us in 2019 whether we thought we’d ever go out of business, we’d have answered with a resounding “Not a chance.” Then came COVID. When we were forced to close our Club Tattoo studios, we began to understand the economic impact was going to be severe and we needed to formulate a strategy to survive.
Receiving PPP funding from the government was pivotal and enabled us to keep our staff on payroll. We knew from past experience that we had to trust our instincts. We used most of our savings to remodel our studios to make a better and safer work environment. We kept our company’s mission of creating an atmosphere that made people feel safe and comfortable in mind, while focusing on our core concepts: art and expression.
It’s those rough times and failures that are the driving forces that cause successful entrepreneurs to rise above and, over time, become great success stories.
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Life
9 Harsh Truths Every Young Man Must Face to Succeed in the Modern World
Before chasing success, every young man needs to face these 9 brutal realities shaping masculinity in the modern world.
Many young men today quietly battle depression, loneliness, and a sense of confusion about who they’re meant to be.
Some blame the lack of deep friendships or romantic relationships. Others feel lost in a digital world that often labels traditional masculinity as “toxic.”
But the truth is this: becoming a man in the modern age takes more than just surviving. It takes resilience, direction, and a willingness to grow even when no one’s watching.
Success doesn’t arrive by accident or luck. It’s built on discipline, sacrifice, and consistency.
Here are 9 harsh truths every young man should know if he wants to thrive, not just survive, in the digital age.
1. Never Use Your Illness as an Excuse
As Dr. Jordan B. Peterson often says, successful people don’t complain; they act.
Your illness, hardship, or struggle shouldn’t define your limits; it should define your motivation. Rest when you must, but always get back up and keep building your dreams. Motivation doesn’t appear magically. It comes after you take action.
Here are five key lessons I’ve learned from Dr. Peterson:
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Learn to write clearly; clarity of thought makes you dangerous.
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Read quality literature in your free time.
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Nurture a strong relationship with your family.
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Share your ideas publicly; your voice matters.
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Become a “monster”, powerful, but disciplined enough to control it.
The best leaders and thinkers are grounded. They welcome criticism, adapt quickly, and keep moving forward no matter what.
2. You Can’t Please Everyone And That’s Okay
You don’t need a crowd of people to feel fulfilled. You need a few friends who genuinely accept you for who you are.
If your circle doesn’t bring out your best, it’s okay to walk away. Solitude can be a powerful teacher. It gives you space to understand what you truly want from life. Remember, successful men aren’t people-pleasers; they’re purpose-driven.
3. You Can Control the Process, Not the Outcome
Especially in creative work, writing, business, or content creation, you control effort, not results.
You might publish two articles a day, but you can’t dictate which one will go viral. Focus on mastery, not metrics. Many great writers toiled for years in obscurity before anyone noticed them. Rejection, criticism, and indifference are all part of the path.
The best creators focus on storytelling, not applause.
4. Rejection Is Never Personal
Rejection doesn’t mean you’re unworthy. It simply means your offer, idea, or timing didn’t align.
Every successful person has faced rejection repeatedly. What separates them is persistence and perspective. They see rejection as feedback, not failure. The faster you learn that truth, the faster you’ll grow.
5. Women Value Comfort and Security
Understanding women requires maturity and empathy.
Through books, lectures, and personal growth, I’ve learned that most women desire a man who is grounded, intelligent, confident, emotionally stable, and consistent. Some want humor, others intellect, but nearly all want to feel safe and supported.
Instead of chasing attention, work on self-improvement. Build competence and confidence, and the rest will follow naturally.
6. There’s No Such Thing as Failure, Only Lessons
A powerful lesson from Neuro-Linguistic Programming: failure only exists when you stop trying.
Every mistake brings data. Every setback builds wisdom. The most successful men aren’t fearless. They’ve simply learned to act despite fear.
Be proud of your scars. They’re proof you were brave enough to try.
7. Public Speaking Is an Art Form
Public speaking is one of the most valuable and underrated skills a man can master.
It’s not about perfection; it’s about connection. The best speakers tell stories, inspire confidence, and make people feel seen. They research deeply, speak honestly, and practice relentlessly.
If you can speak well, you can lead, sell, teach, and inspire. Start small, practice at work, in class, or even in front of a mirror, and watch your confidence skyrocket.
8. Teaching Is Leadership in Disguise
Great teachers are not just knowledgeable. They’re brave, compassionate, and disciplined.
Teaching forces you to articulate what you know, and in doing so, you master it at a deeper level. Whether you’re mentoring a peer, leading a team, or sharing insights online, teaching refines your purpose.
Lifelong learners become lifelong leaders.
9. Study Human Nature to Achieve Your Dreams
One of the toughest lessons to accept: most people are self-interested.
That’s not cynicism, it’s human nature. Understanding this helps you navigate relationships, business, and communication more effectively.
Everyone has a darker side, but successful people learn to channel theirs productively into discipline, creativity, and drive.
Psychology isn’t just theory; it’s a toolkit. Learn how people think, act, and decide, and you’ll know how to lead them, influence them, and even understand yourself better.
Final Thoughts
The digital age offers endless opportunities, but only to those who are willing to take responsibility, confront discomfort, and keep improving.
Becoming a man today means embracing the hard truths most avoid.
Because at the end of the day, success isn’t about luck. It’s about who you become when life tests you the most.
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