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How Your Beliefs Can Supercharge or Sabotage Your Success

Your life is dictated by beliefs and biases that drive your thinking, behaviors, and decisions

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Your Beliefs Can Supercharge or Sabotage Your Success (1)
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Pause for a moment and ponder two pandemic-era beliefs: First, closing schools will control the spread of a serious virus. Second, the consequences of such school closures—particularly social interruption and the prevention of immunity—are worse than becoming sick with the virus.

A common goal of controlling the virus could have created a new or modified version of school policies to accommodate both beliefs. But no common paths forward were researched or considered. Instead, adversaries chose to disagree and caused obstructions to collaborative governance.

Have you ever believed that you were the best person for a new job, only not to be selected? Was your self-opinion overconfident? And what did you assume about the other candidates? Your beliefs include your biases, which are made up of your opinions and assumptions. Your life, in turn, is dictated by beliefs and biases that drive your thinking, behaviors, and decisions. 

Understanding your beliefs and biases

Beliefs translate your values into supporting behaviors and decisions. Biases are usually beliefs that come from a more personal perspective, such as your nature and nurture, your life experiences, your community influences, or the uncertainties in your world. 

You might have a belief that vacations are good but a personal bias against beaches and relaxation.  Beliefs and biases are not good or bad; they simply impact your decisions and outcomes. Understand them—and use them wisely.  

Observing others can help you to see your own beliefs and biases. So whenever you find yourself cringing at other people’s behaviors or decisions, consider what might be prompting you to feel that way. Then ask yourself what their beliefs or biases might be to have prompted such behaviors or decisions. And think, too, about why you find those things to be offensive. 

Now check in on one of your recent behaviors or decisions and consider the beliefs or biases that may have sparked it. Odds are you’ll find a belief or a bias buried in your unconscious mind. Or, conversely, it could be, quite obviously, in your conscious mind. 

Using the “Five Whys” approach—a method of inquiry in which you ask yourself “why” sequentially five times—can help you identify your beliefs and biases and if you actually agree with them today. 

Sometimes your behaviors and decisions are rooted in old beliefs that are no longer valid, such as a fear of losing when you have actually mastered an expertise that was once lacking. 

Finally, ask yourself if your beliefs are aligned to your values. Beliefs add another layer of clarity to your values in the context of particular people or projects. 

For example, if you value honesty, do your beliefs about a certain team member demonstrate that value?  If you value learning, do you believe in others’ thinking in brainstorming or problem-solving sessions? Are your beliefs leading to good behaviors and decisions? Or are they causing obstacles to your work and decisions? 

What might the school-closures folks have believed? And how did those beliefs serve their behaviors and decisions? 

“Your chances of success in any undertaking can always be measured by your belief in yourself.” – Robert Collier

Using your beliefs and biases

It is not too strong of a statement to say that your beliefs and biases will likely impact your work and decisions. Areas of impacts can include:

  • Research. Your beliefs can eliminate inquiry into areas that do not align to your beliefs. If you believe that socially oriented perspectives are useless in cost-benefit analyses, you might ignore the research of behavioral economists, which credits beliefs with driving decision-making in most scenarios.
  • Behaviors and decisions. When everyone on a team believes together, that creates a belief that binds (Dr. Jon Shane, professor, John Jay College of Criminal Justice, CUNY). That can be positive in propelling a project to success, as there will be no divergent behaviors or decisions. But an in-group and an out-group can emerge, creating intolerance for the out-group’s beliefs. As a result, no consideration is given to the out-group’s work or decisions, even though they have an impact on behaviors and decision-making.  
  • Options. Your beliefs can overlook options that come from another perspective.  If you believe a leader is incompetent, you likely won’t consider a suggestion from that leader that may very well be a valid solution to a problem.
  • Outside-the-box thinking. Your beliefs can create strong and secure boundaries that restrict your thinking. If you believe that something is off limits, such as a niche market for a new product, you probably won’t consider its possible value.

Here are some proven ways to use your beliefs and biases to supercharge your success.

  • Clarify your goals and values that can propel you toward success.
  • Identify beliefs and subsequent behaviors and decisions to support that success.  
  • Confer with your team to adjust and confirm your goals, values, and beliefs in order to create positive bonds.
  • Articulate your beliefs regularly to ensure positivity toward your goals.
  • Continue to test for alignment within your team.

In closing, checking your goals, values, and beliefs with those of your collaborators will not only give you insights into your own thinking, but give you food for thought on how to manage your beliefs toward your success.

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Scale Your Business

Tired of Wasting Money on the Wrong Marketers? Here’s How Smart Entrepreneurs Are Finally Hiring Right

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If you’ve ever Googled how to hire a Facebook marketer or best TikTok marketing agency only to spend thousands on someone who couldn’t deliver…congrats, you’ve joined a very expensive club! For many entrepreneurs, hiring a digital marketer feels like more like visiting a casino and gambling with your runway, than it feels like securing a partner who’ll help build your business. Often,  it feels like you’re betting on a stranger to grow the dream you’ve poured your savings into.

And way too often, you lose that bet.

You don’t need another list of the “Top 10 Agencies” with five-star testimonials and polished logos. You need to know which marketer can actually drive results for your business. Not in theory. In practice.

This is where entrepreneurs are learning to pivot. And it’s why a new platform called TruthMetric.com is turning heads across the startup world.

Why Most Startups Burn Through 3–6 Marketers Before Finding the Right One

Here’s the hard truth: most startups don’t fail because of their product, they fail because they can’t get sales or sell it fast enough. And in trying to fix that, founders usually go through five or six marketers, burning tens of thousands before finding someone who truly knows how to convert.

You build your product, get your website live, maybe even launch an ad campaign. But when you search for help and look up how to “hire a YouTube ads agency” or “top Facebook ad expert for Shopify”, you get hit with a sea of shiny portfolios, “ninja” titles, and endless promises.

Three months later, you’re still waiting on your first profitable campaign, and you’re most likely out tens of thousands, feeling utterly defeated…and maybe grinning with an affinity for that upcoming boxing class with a picture of that marketer’s fac……nevermind.

If this sounds like you, it’s time for what one entrepreneur called a strategic shift to scale smarter, not harder.

Introducing TruthMetric.com: The Transparent Marketplace for Hiring Marketers Who Deliver

TruthMetric.com isn’t just another freelancer platform or agency directory. It’s the first hiring solution where you can see three years of real, verified marketing performance before spending a dime.

That includes:

  • Verified ad campaign performance
  • Actual return on ad spend (ROAS)
  • Industry-specific experience
  • Platform specialties (Facebook, TikTok, YouTube, Google Ads, and more)

Whether you’re looking for a Facebook ads expert, a TikTok marketer, or a YouTube growth strategist, TruthMetric.com lets you filter and compare based on what actually matters, results.

This level of clarity is something you won’t find on platforms like Upwork or Fiverr. And it solves what many founders know too well as the New York Pizza Problem: where every marketer claims they’re “the best,” just like every pizzeria in Manhattan says they’re #1. Often without showing you results, you get sucked into this dream of collaboration, until the nightmare commences the moment you fork that first invoice payment. Hence the deception that leads to many business owners losing their hard earned savings and budget to launch their grand idea.

With TruthMetric, you finally get the data to decide for yourself, BEFORE you hire. Now if only New York Pizza shops had the same transparency then maybe you’d finally find the best pizza in New York, perhaps the perfect post work out after a boxing sesh? I think so!

Why Founders Are Shifting to Results-First Hiring

Most entrepreneurs think they need to do it all themselves, until they burn out or burn through their budget. That’s exactly why this founder had to drop the Superman complex and hire a marketing genius.

What makes TruthMetric so powerful is that it turns hiring into a confident move, not a hopeful one. You’re no longer guessing. You’re choosing from proven performers. You know what vertical they dominate. You know their past client performance. You see the monthly results from the campaigns they ran, and the outcomes they achieved.

It’s not just efficient. It’s empowering.

Scaling Quickly Requires Automation and Eliminating the Noise

Founders who scale quickly understand one thing: growth isn’t just about hustle, it’s about systems. TruthMetric is the system for finding great marketers at speed. No more DM’ing ten freelancers or interviewing agencies feeling like you are asking the world of them to just see some prior results. Instead you get to see the information you need to make an informed decision and plug into verified talent, all ready to perform.

This difference allows for you to match perfectly with the right talent quickly. If you’re building your business to run lean and fast, this convenience plugged in with automation can help you scale your small business right alongside your new marketing hires.

Why TruthMetric Is Also a Boon for Marketers, Not Just Founders

This isn’t just a win for founders, it is a gift for great marketers, too.

If you’re a freelance marketer who’s been quietly pulling 10x ROAS for clients while being passed over for flashy agencies, you now have a stage where your results speak louder than your brand.

TruthMetric is a true meritocracy. No fluff. No sales tricks. Just data.

If you’re tired of being overlooked and ready to stand out based on what you actually deliver, this is your home.

The Secret Weapon for Investors and M&A Operators

There’s another angle here that some of our readers might miss.

Investors, private equity firms, and M&A advisors should be drooling at the thought of having a proven talent pool they can plug and play and the ability to use TruthMetric to revive underperforming companies. Imagine acquiring a business or becoming an active investor, then dropping in a verified operator with a history of explosive growth in that niche.

It’s plug-and-play. Scale on demand.

That kind of insight has never been available before. You couldn’t do this on Upwork. You certainly can’t do it through a friend-of-a-friend referral. 

And when it comes to attracting high-performing talent, here’s how to hire top talent and keep them around.

Let’s Really Drive This Home…

If you’ve wasted money on agencies or freelancers who couldn’t deliver, it’s not because you’re bad at hiring, it’s because the game was stacked against you. Trusting dreamy charismatic sales pitches over data was a doomed approach from the start. 

TruthMetric levels the playing field by showing you what no other talent marketplace does and that’s proof.

Real marketers. Real results. Real growth.

It’s time to stop guessing and start hiring based on data.
Visit TruthMetric.com and make your next marketing hire the one that actually works.

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Personal Development

The Real Reason Successful People Are Never Late

More than just good manners, punctuality is a vital professional and personal trait.

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Successful people are punctual
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How do you feel when your flight is delayed, throwing your entire schedule into chaos? Or when a patient dies due to a doctor’s tardiness? What about missing a job opportunity because your driver showed up late? And how do you react when someone walks in late without the basic courtesy of apologizing? (more…)

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Personal Development

Why Humility Is the Real Superpower in Leadership

Humble leadership doesn’t mean being passive or unsure of yourself.

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Humility in Leadership
Image Credit: Midjourney

In today’s fast-paced, high-stakes business world, especially in industries like construction and finance, leadership is often mistaken for control, authority, or having all the answers. But the leaders who last and leave the deepest impact tend to operate from a very different place: humility. (more…)

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Business

How To Lead Through Internal Conflict With Integrity

All it takes is one ignored complaint or one poorly handled conversation to damage your culture and your credibility.

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Dealing with internal business conflicts
Image Credit: Midjourney

No business is immune to internal conflict. Even the most tight-knit teams can face difficult moments. Allegations of misconduct, harassment, or abuse are among the most serious. How you respond to them could shape the way your employees, clients, and community see you for years to come. (more…)

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