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Success Advice

How Creativity Leads to a More Successful Life

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creativity
Image Credit: Twenty20.com

Human beings are curious, inquisitive and creative. We have a deep desire to make meaning of our world and each other by creating. Each culture brings new ideas and meaning to gain a sense of belonging and purpose. Success comes from understanding your contribution to the world and the spark of this contribution comes from a creative place. Understanding the power that comes from creativity can help to elevate you in many ways.

Mary Lou Cook said, “Creativity is inventing, experimenting, growing, taking risks, breaking rules, making mistakes and having fun.” Having fun is part of the human experiment that not only provides a sense of purpose, but builds our humanity and scales our ability to succeed. Too many of us don’t allow ourselves a creative outlet or space because we don’t see the value in it if it doesn’t lead to a specific outcome.

Creativity is ever more important in today’s connection economy, because it is the outcome. As the world continues to race toward innovation, faster, cheaper, and quicker, are what distinguishes us from the crowd in terms of individual creative contribution. The more we share and create, the more we find out how valuable this concept is. Creativity cannot be outsourced, it must be cultivated, challenged, and inspired by human curiosity.

Below are 4 ways in which creativity leads to a more successful life:

1. Creativity Creates Deeper Connection to Work

Creativity is the act of experimenting and learning about what works and what may not. When we see creativity as a part of our work and not something left to a small artistic elite then we can create a deeper connection to the work we are meant to do in the world. If we see work as a part of our bigger purpose then our success will increase when we spend time being creative.

The more your creative footprint can be seen, understood, and felt, the more impact you will have. If you see an opportunity to think outside of the box in a particular situation because you see the world differently than your peers, then you have the edge to provide value that no one else can. And, guess what? Each one of us sees the world differently as part of our own uniqueness.

You already possess that special edge even if you were unsure of it before now. If you constantly avoid sharing your creative thoughts you are resisting your inner talents and hiding from the possibilities that lie within the power of your creativity.

“The cure for boredom is curiosity. There is no cure for curiosity.” – Dorothy Parker

2. Incorporate More Creativity into Your Life

One of the ways you can grow in your ability to bring creativity in your life is to spend time having a “What if” mentality. Spending quality time wondering, dreaming and not stressed about the consequences of being wrong can be freeing.

If what we created wasn’t judged or had no real consequence beyond an act of wonder, we might dream up new solutions to old problems. Elon Musk allowed this “What if” mentality wondering what if he created a company that would make commercial space flight possible? His company is built not around what is, but what might be.

By bringing this sense of wonder and playfulness into our work, life and contribution, we can let go of some of the self-imposed limits we have placed on our own success. If we treat our work and life a bit more like play, we will see a growth in our ability to perform and contribute even more to the already exciting and wonderful world we live in.

3. Opportunity for New Thinking

Sometimes when we are working on a project, either in a team or solo, we might find that we are hitting a wall with a project or in finding a solution to a problem. Instead of looking for the answer, sometimes we need to allow our creative brain to play and search for answers that might be hidden.

By hidden, I mean not yet created. Take some time to remove yourself from the work at hand and just wonder. Consider ways that might seem impossible to do but might spark new ideas. New learning can come from adding two crazy ideas together or taking an old idea and making a wild new way of thinking about it.

For example, posing a question and just wondering about a solution might spark a solution that was not seen. How might we improve the passenger boarding process at the airport so that we can foresee new ideas that were not there before.

“Every child is an artist, the problem is staying an artist when you grow up” – Pablo Picasso

4. Create New Learning Pathways and Increase Brain Activity

When we are creative, we start to open our minds to new thinking. We begin to see new thinking and opportunities that we didn’t notice before. We also silence our amygdala or our lizard brain that is often in fight or flight mode to protect us.

When we are in a state of creative flow we silence the need to protect ourselves and find more peace and openness to new ideas and success. Try drawing on paper using colors, images and textures to visually create and noodle over ideas.

By using colors and a variety of mixed media aside from computers, smartphones and other electronics, you will invite a playful, often semi-dormant, part of your subconscious mind to work in upping your creativity game. The subtle connections and associations that occur in our brains when we use visualization can lead us to embark on new discoveries and success.

How has using your own creativity helped you succeed? Let us know in the comments below!

Image courtesy of Twenty20.com

Azul Terronez is a bestselling author, TEDx speaker, successful entrepreneur, executive coach and creativity/innovation consultant for high performing CEOs and leadership teams. He has used innovation and design thinking principles to help teams understand the power of their clientele and to capitalize on internal creative potential to solve complex problems. He believes in companies who have established purpose, profits and people in their core beliefs and values. For more information please visit www.azulterronez.com or https://www.facebook.com/azul.terronez

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Change Your Mindset

You Become What You Absorb: How Input Shapes Your Life

We let the world dictate who we spend time with and what input we allow in, rarely stopping to consider the effects it’s having on us

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How Input Shapes Your Life
Image Credit: Midjourney

“Input” is anything from the outside world that influences your mood, mindset, and emotional state. It includes the media you consume, the books you read, the podcasts and music you listen to, and the movies and shows you watch. But it also encompasses much more: the environment you live and work in, the conversations you have, the people you surround yourself with, and the events, personal or global, that unfold around you. (more…)

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Success Advice

This Overlooked Skill Drives Real Business Growth

It strengthens relationships, enhances decision-making, and fosters trust.

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In every successful leader’s toolkit, one skill stands out above the rest: the ability to listen. While good leaders are known for making confident decisions, great leaders understand that those decisions are only as strong as the information they’re based on. And that information? It comes from truly listening to their teams, peers, and even critics. (more…)

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Scale Your Business

Tired of Wasting Money on the Wrong Marketers? Here’s How Smart Entrepreneurs Are Finally Hiring Right

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truthmetric, burning money on marketing

If you’ve ever Googled how to hire a Facebook marketer or best TikTok marketing agency only to spend thousands on someone who couldn’t deliver…congrats, you’ve joined a very expensive club! For many entrepreneurs, hiring a digital marketer feels like more like visiting a casino and gambling with your runway, than it feels like securing a partner who’ll help build your business. Often,  it feels like you’re betting on a stranger to grow the dream you’ve poured your savings into.

And way too often, you lose that bet.

You don’t need another list of the “Top 10 Agencies” with five-star testimonials and polished logos. You need to know which marketer can actually drive results for your business. Not in theory. In practice.

This is where entrepreneurs are learning to pivot. And it’s why a new platform called TruthMetric.com is turning heads across the startup world.

Why Most Startups Burn Through 3–6 Marketers Before Finding the Right One

Here’s the hard truth: most startups don’t fail because of their product, they fail because they can’t get sales or sell it fast enough. And in trying to fix that, founders usually go through five or six marketers, burning tens of thousands before finding someone who truly knows how to convert.

You build your product, get your website live, maybe even launch an ad campaign. But when you search for help and look up how to “hire a YouTube ads agency” or “top Facebook ad expert for Shopify”, you get hit with a sea of shiny portfolios, “ninja” titles, and endless promises.

Three months later, you’re still waiting on your first profitable campaign, and you’re most likely out tens of thousands, feeling utterly defeated…and maybe grinning with an affinity for that upcoming boxing class with a picture of that marketer’s fac……nevermind.

If this sounds like you, it’s time for what one entrepreneur called a strategic shift to scale smarter, not harder.

Introducing TruthMetric.com: The Transparent Marketplace for Hiring Marketers Who Deliver

TruthMetric.com isn’t just another freelancer platform or agency directory. It’s the first hiring solution where you can see three years of real, verified marketing performance before spending a dime.

That includes:

  • Verified ad campaign performance
  • Actual return on ad spend (ROAS)
  • Industry-specific experience
  • Platform specialties (Facebook, TikTok, YouTube, Google Ads, and more)

Whether you’re looking for a Facebook ads expert, a TikTok marketer, or a YouTube growth strategist, TruthMetric.com lets you filter and compare based on what actually matters, results.

This level of clarity is something you won’t find on platforms like Upwork or Fiverr. And it solves what many founders know too well as the New York Pizza Problem: where every marketer claims they’re “the best,” just like every pizzeria in Manhattan says they’re #1. Often without showing you results, you get sucked into this dream of collaboration, until the nightmare commences the moment you fork that first invoice payment. Hence the deception that leads to many business owners losing their hard earned savings and budget to launch their grand idea.

With TruthMetric, you finally get the data to decide for yourself, BEFORE you hire. Now if only New York Pizza shops had the same transparency then maybe you’d finally find the best pizza in New York, perhaps the perfect post work out after a boxing sesh? I think so!

Why Founders Are Shifting to Results-First Hiring

Most entrepreneurs think they need to do it all themselves, until they burn out or burn through their budget. That’s exactly why this founder had to drop the Superman complex and hire a marketing genius.

What makes TruthMetric so powerful is that it turns hiring into a confident move, not a hopeful one. You’re no longer guessing. You’re choosing from proven performers. You know what vertical they dominate. You know their past client performance. You see the monthly results from the campaigns they ran, and the outcomes they achieved.

It’s not just efficient. It’s empowering.

Scaling Quickly Requires Automation and Eliminating the Noise

Founders who scale quickly understand one thing: growth isn’t just about hustle, it’s about systems. TruthMetric is the system for finding great marketers at speed. No more DM’ing ten freelancers or interviewing agencies feeling like you are asking the world of them to just see some prior results. Instead you get to see the information you need to make an informed decision and plug into verified talent, all ready to perform.

This difference allows for you to match perfectly with the right talent quickly. If you’re building your business to run lean and fast, this convenience plugged in with automation can help you scale your small business right alongside your new marketing hires.

Why TruthMetric Is Also a Boon for Marketers, Not Just Founders

This isn’t just a win for founders, it is a gift for great marketers, too.

If you’re a freelance marketer who’s been quietly pulling 10x ROAS for clients while being passed over for flashy agencies, you now have a stage where your results speak louder than your brand.

TruthMetric is a true meritocracy. No fluff. No sales tricks. Just data.

If you’re tired of being overlooked and ready to stand out based on what you actually deliver, this is your home.

The Secret Weapon for Investors and M&A Operators

There’s another angle here that some of our readers might miss.

Investors, private equity firms, and M&A advisors should be drooling at the thought of having a proven talent pool they can plug and play and the ability to use TruthMetric to revive underperforming companies. Imagine acquiring a business or becoming an active investor, then dropping in a verified operator with a history of explosive growth in that niche.

It’s plug-and-play. Scale on demand.

That kind of insight has never been available before. You couldn’t do this on Upwork. You certainly can’t do it through a friend-of-a-friend referral. 

And when it comes to attracting high-performing talent, here’s how to hire top talent and keep them around.

Let’s Really Drive This Home…

If you’ve wasted money on agencies or freelancers who couldn’t deliver, it’s not because you’re bad at hiring, it’s because the game was stacked against you. Trusting dreamy charismatic sales pitches over data was a doomed approach from the start. 

TruthMetric levels the playing field by showing you what no other talent marketplace does and that’s proof.

Real marketers. Real results. Real growth.

It’s time to stop guessing and start hiring based on data.
Visit TruthMetric.com and make your next marketing hire the one that actually works.

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Personal Development

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