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How AI Shook Up My Business and Made Me a Market Leader

AI is becoming the biggest disruptor across most service-based industries

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Change is an intimidating prospect for many, especially when it disrupts our established ways of working and living. Yet, within every challenge lies the seed of opportunity.

Exciting perspective for some, intimidating prospect for most, change is known to challenge our established ways of working and living. Yet, within every challenge lies the seed of opportunity.

Unless you have been out of touch for the last two years, you’d know how AI is becoming the biggest disruptor across most service-based industries since the creation of the internet.

While some might be on the right side of that disruption, others, like me, have found themselves totally on the wrong side of it.

You might not like change, but you have to face it 

I happen to work in translation services. Yes, I know… ouch! I have more than 12 years of experience in this field, and even though I knew a few years back that AI would have an impact on the industry and on my business, nothing had prepared me for the speed at which it was adopted by my clients. It was painful, to say the least.

We all react differently to change. I am not sure if there is a right way to react to it, but there are definitely many wrong ways.

Things one should not do!

  1. Expect things to get back to how they were: They rarely, if ever, do.
  2. Feel sorry for yourself: This doesn’t help. (believe me, I tried)
  3. Sit on your hands and see how it pans out: Keeping a cool head and staying pragmatic is important, but being passive can be detrimental.
  4. Think that you are right and everyone else is wrong: You might be right, but unfortunately, we live in a society.
  5. Ignore the signs of change: Pretending change isn’t happening won’t stop it from affecting you.
  6. Isolate yourself: Facing challenges alone can be overwhelming.

To be entirely honest with you, I think that going through at least one of those points is bound to happen, if not necessary.

In the first months. I thought to myself, “It’s just a fad, clients will come back to their senses.” And even though it might be true and things might improve, I had no choice but to snap out of this way of thinking if I wanted to keep my business afloat.

“Change is inevitable in life. You can either resist it and potentially get run over by it, or you can choose to cooperate with it, adapt to it, and learn how to benefit from it. When you embrace change you will begin to see it as an opportunity for growth.” — Jack Canfield

Things one should do

I don’t have a definitive answer to this, as there likely isn’t one, but I can share what I did:

  1. Look at what everyone else is doing, because being different is better: This excludes not adapting to change while everyone else does. Observing industry trends and identifying gaps where you can innovate can set you apart from the competition.
  2. Understand and acknowledge “the change”: Here, we’re talking about AI. I learned as much as I could about it. Not only Large Language Models (LLMs) like ChatGPT, but also image generation, vision AI, analytical AI, and more. Gaining a deep understanding of the technologies disrupting your industry allows you to leverage them effectively.
  3. Identify what others have missed: Watch out for overlooked opportunities or unmet needs in the market. For instance, while many agencies were using AI for translation, we spotted an opportunity in vision AI to be used in something new, which no one was yet doing.
  4. Be proactive and adaptable: Waiting for change to settle is not an option. Take the initiative to adapt your business model and strategies to the new landscape. This might involve pivoting your services, exploring new markets, or investing in emerging technologies.
  5. Collaborate and seek support: Don’t try to face challenges alone. Collaborate with industry peers, seek mentorship, and build a network of support. Sharing knowledge and resources can lead to fresh perspectives, innovative solutions and new opportunities.
  6. Expand your team with people who can help with new expertise: Bringing in individuals with skills in emerging areas like AI and digital transformation can strengthen your team’s ability to adapt and innovate. Fresh perspectives and specialised knowledge can drive your business forward.
  7. Invest in continuous learning and development: Encourage yourself and your team to continually update their skills and knowledge. This ensures that you stay ahead of the curve and can adapt to future changes more easily.
  8. Focus on your unique strengths: While adapting to change, don’t lose sight of what makes your business unique. Leverage your core competencies and find ways to integrate them with new technologies.
  9. Stay resilient and maintain a positive mindset: Change can be stressful and challenging, but maintaining a positive attitude and staying resilient is crucial. Embrace the journey, learn from setbacks, and keep pushing forward.

While adapting to change was scary and took me out of my comfort zone, the feeling of accomplishment was an incredible boost not only to my mental well-being but also to my confidence in tackling future challenges.

By embracing these strategies, I was able to navigate the disruption caused by AI in the translation industry and transform challenges into opportunities for growth and success. 

Rather than adapting my existing business, I saw an opportunity to create a second one, and we are now ourselves a disruptor in a niche market. Like the saying goes, if life throws you lemons, make lemonade.

As a serial entrepreneur, William's experience extends beyond Certling. He is also the co-founder and Managing Director of Pilcrow, a language service provider specializing in financial translations. William's entrepreneurial journey includes various roles in business development and communication management, showcasing his diverse skill set and adaptability in different sectors. His commitment to quality, client satisfaction, and regulatory compliance has been instrumental in the growth and success of his ventures, positioning him as a respected figure in the language services industry.

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Life

9 Harsh Truths Every Young Man Must Face to Succeed in the Modern World

Before chasing success, every young man needs to face these 9 brutal realities shaping masculinity in the modern world.

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Many young men today quietly battle depression, loneliness, and a sense of confusion about who they’re meant to be.

Some blame the lack of deep friendships or romantic relationships. Others feel lost in a digital world that often labels traditional masculinity as “toxic.”

But the truth is this: becoming a man in the modern age takes more than just surviving. It takes resilience, direction, and a willingness to grow even when no one’s watching.

Success doesn’t arrive by accident or luck. It’s built on discipline, sacrifice, and consistency.

Here are 9 harsh truths every young man should know if he wants to thrive, not just survive, in the digital age.

1. Never Use Your Illness as an Excuse

As Dr. Jordan B. Peterson often says, successful people don’t complain; they act.

Your illness, hardship, or struggle shouldn’t define your limits; it should define your motivation. Rest when you must, but always get back up and keep building your dreams. Motivation doesn’t appear magically. It comes after you take action.

Here are five key lessons I’ve learned from Dr. Peterson:

  • Learn to write clearly; clarity of thought makes you dangerous.

  • Read quality literature in your free time.

  • Nurture a strong relationship with your family.

  • Share your ideas publicly; your voice matters.

  • Become a “monster”, powerful, but disciplined enough to control it.

The best leaders and thinkers are grounded. They welcome criticism, adapt quickly, and keep moving forward no matter what.

2. You Can’t Please Everyone And That’s Okay

You don’t need a crowd of people to feel fulfilled. You need a few friends who genuinely accept you for who you are.

If your circle doesn’t bring out your best, it’s okay to walk away. Solitude can be a powerful teacher. It gives you space to understand what you truly want from life. Remember, successful men aren’t people-pleasers; they’re purpose-driven.

3. You Can Control the Process, Not the Outcome

Especially in creative work, writing, business, or content creation, you control effort, not results.

You might publish two articles a day, but you can’t dictate which one will go viral. Focus on mastery, not metrics. Many great writers toiled for years in obscurity before anyone noticed them. Rejection, criticism, and indifference are all part of the path.

The best creators focus on storytelling, not applause.

4. Rejection Is Never Personal

Rejection doesn’t mean you’re unworthy. It simply means your offer, idea, or timing didn’t align.

Every successful person has faced rejection repeatedly. What separates them is persistence and perspective. They see rejection as feedback, not failure. The faster you learn that truth, the faster you’ll grow.

5. Women Value Comfort and Security

Understanding women requires maturity and empathy.

Through books, lectures, and personal growth, I’ve learned that most women desire a man who is grounded, intelligent, confident, emotionally stable, and consistent. Some want humor, others intellect, but nearly all want to feel safe and supported.

Instead of chasing attention, work on self-improvement. Build competence and confidence, and the rest will follow naturally.

6. There’s No Such Thing as Failure, Only Lessons

A powerful lesson from Neuro-Linguistic Programming: failure only exists when you stop trying.

Every mistake brings data. Every setback builds wisdom. The most successful men aren’t fearless. They’ve simply learned to act despite fear.

Be proud of your scars. They’re proof you were brave enough to try.

7. Public Speaking Is an Art Form

Public speaking is one of the most valuable and underrated skills a man can master.

It’s not about perfection; it’s about connection. The best speakers tell stories, inspire confidence, and make people feel seen. They research deeply, speak honestly, and practice relentlessly.

If you can speak well, you can lead, sell, teach, and inspire. Start small, practice at work, in class, or even in front of a mirror, and watch your confidence skyrocket.

8. Teaching Is Leadership in Disguise

Great teachers are not just knowledgeable. They’re brave, compassionate, and disciplined.

Teaching forces you to articulate what you know, and in doing so, you master it at a deeper level. Whether you’re mentoring a peer, leading a team, or sharing insights online, teaching refines your purpose.

Lifelong learners become lifelong leaders.

9. Study Human Nature to Achieve Your Dreams

One of the toughest lessons to accept: most people are self-interested.

That’s not cynicism, it’s human nature. Understanding this helps you navigate relationships, business, and communication more effectively.

Everyone has a darker side, but successful people learn to channel theirs productively into discipline, creativity, and drive.

Psychology isn’t just theory; it’s a toolkit. Learn how people think, act, and decide, and you’ll know how to lead them, influence them, and even understand yourself better.

Final Thoughts

The digital age offers endless opportunities, but only to those who are willing to take responsibility, confront discomfort, and keep improving.

Becoming a man today means embracing the hard truths most avoid.

Because at the end of the day, success isn’t about luck. It’s about who you become when life tests you the most.

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