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From $5 to $12 Million: Mignon Francois’ Proven 5 Step Recipe to PR Stardom

PR has many benefits including making you more visible so that you can attract your dream clients and get paid what you want

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Image Credit: Midjourney

In Mignon Francois’ book, “Made From Scratch: Finding Success Without A Recipe,” she shares her journey of turning $5 into $12 million through her cupcake business (The Cupcake Collective).

She attributes this success to 5 key ingredients: the ability to “quit quitting, be regimented, practice your craft, get rest [and] believe in you” in the hopes that we would be able to take her recipe for success and make it our own. 

With this in mind, here’s how you can take those same steps and leverage them for PR success:

#1 Quit Quitting 

We have all heard it before. Sometimes it’s loud, other times it’s a silent whisper. Self-doubt is that voice in our heads that often stops us in our tracks. It tells us we’re not good enough, smart enough, or perfect enough, and that no one is interested in what we want to say. It can make us quit on ourselves and our ideas. 

But the truth is, success isn’t without failure and, as previously mentioned, the “first step to being successful is to stop quitting on yourself” (Mignon Francois). So, write that pitch if you haven’t already, send the one sitting in your email drafts or whatever it is you personally need to do to make things happen for yourself. 

Rather than moving in fear, start moving in faith so that you can take full advantage of the many benefits of PR, such as getting more visible, attracting your dream clients and getting paid what you want.

#2 Be Regimented 

PR success does not happen accidentally. It’s a process of trial, error, and repetition. What this means is that you need to be regimented by developing systems, routines, standard operating procedures (SOPs), and sticking to them just like you would a cupcake recipe when baking. 

For example, if you decide that you’re going to send one pitch per week, you should stick to that plan. Additionally, once you get a positive response, use that successful pitch as a template that you can keep tweaking and crafting for future pitches.

“Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.” – Richard Branson

#3 Practise Your Craft 

We’ve all heard the saying, “You’re only as good as your last performance”. This is true for PR too because you’re only as good as your last pitch. This is why, as previously mentioned, it’s important to always sharpen your craft and continuously improve your pitch skills. 

However, beyond this, there are other skillsets that need to be practiced to ensure that each appearance or feature gives you the PR benefits discussed above. These include your interview, people, and networking skills because, in the words of Todd Herman, “Business moves at the speed of relationships”. 

With this in mind, how you present yourself and tell your business story once you get on a podcast or summit, for example, are also skills you should polish and craft so that you can tell a captivating and memorable story that will hook the audience long after you’ve told it and establish you as an authority and go-to expert within your industry.

#4 Get Rest

As the old saying goes, “all work and no play makes Jack a dull boy”. Oftentimes, when we hear or read this quote, we think that dull means boring, but it also means feeling uninspired, experiencing a creative block, or feeling like you’ve lost your spark. 

When we take time off to do the things we enjoy like reading a book, watching a movie, or going for a walk in the park, we give ourselves the opportunity to experience a burst of new inspiration, away from our desks, worldly pressures, and dreaded deadlines. 

Therefore, as much as it’s important to be regimented and practise your craft, “work without rest is a recipe for failure” (Mignon Francois). 

So take this as a gentle nudge to go on that walk, watch that show, or read that book as these simple, yet necessary, breaks will spark new energy and ideas, “rejuvenating [you] and getting [you] ready for the next great thing”.

#5 Believe in You

“I can give you the exact steps and strategy, but if your mindset and your psychology are not in it, it’s not going to work” (Holly Haynes, Business Strategist and Mentor). In other words, there is no (PR) success without self-belief. 

Therefore, in order to cultivate it, start by actively challenging your self-doubt. You do this by starting to see yourself as a thought leader with valuable insights and information to share with an audience because “we become what we think about” (Earl Nightingale)

Once you can visualise that, start taking the steps necessary to bridge the gap between where you currently are and where you want to be everyday so that your vision will become a reality.

PR has many benefits including making you more visible so that you can attract your dream clients and get paid what you want. 

This can be achieved through the 5 simple steps outlined above, based on Mignon Francois’ success framework. My hope is that this article will aid you in using it successfully for your visibility efforts.

Nina Dafe is the founder and CEO of The Far Above Rubies Collection. An award winning content marketer, freelance writer and international speaker, Nina has shared the stage with powerhouse women such as Danielle Scott (Volleyball Olympian and TEDx speaker) and the legendary Sally-Ann Roberts (former WWL-TV New Orleans news anchor). She uses her prolific thought pieces to dismantle the patriarchal, racial and limiting belief systems that stop women thriving in life and business. As such, she is a regular contributor to Black Ballad and her work has also been featured in Thrive Global, The TEDx blog, HuffPost, Bustle, Mic and more. You can find out more about her at: Faraboverubiescollection.com

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Life

9 Harsh Truths Every Young Man Must Face to Succeed in the Modern World

Before chasing success, every young man needs to face these 9 brutal realities shaping masculinity in the modern world.

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Many young men today quietly battle depression, loneliness, and a sense of confusion about who they’re meant to be.

Some blame the lack of deep friendships or romantic relationships. Others feel lost in a digital world that often labels traditional masculinity as “toxic.”

But the truth is this: becoming a man in the modern age takes more than just surviving. It takes resilience, direction, and a willingness to grow even when no one’s watching.

Success doesn’t arrive by accident or luck. It’s built on discipline, sacrifice, and consistency.

Here are 9 harsh truths every young man should know if he wants to thrive, not just survive, in the digital age.

1. Never Use Your Illness as an Excuse

As Dr. Jordan B. Peterson often says, successful people don’t complain; they act.

Your illness, hardship, or struggle shouldn’t define your limits; it should define your motivation. Rest when you must, but always get back up and keep building your dreams. Motivation doesn’t appear magically. It comes after you take action.

Here are five key lessons I’ve learned from Dr. Peterson:

  • Learn to write clearly; clarity of thought makes you dangerous.

  • Read quality literature in your free time.

  • Nurture a strong relationship with your family.

  • Share your ideas publicly; your voice matters.

  • Become a “monster”, powerful, but disciplined enough to control it.

The best leaders and thinkers are grounded. They welcome criticism, adapt quickly, and keep moving forward no matter what.

2. You Can’t Please Everyone And That’s Okay

You don’t need a crowd of people to feel fulfilled. You need a few friends who genuinely accept you for who you are.

If your circle doesn’t bring out your best, it’s okay to walk away. Solitude can be a powerful teacher. It gives you space to understand what you truly want from life. Remember, successful men aren’t people-pleasers; they’re purpose-driven.

3. You Can Control the Process, Not the Outcome

Especially in creative work, writing, business, or content creation, you control effort, not results.

You might publish two articles a day, but you can’t dictate which one will go viral. Focus on mastery, not metrics. Many great writers toiled for years in obscurity before anyone noticed them. Rejection, criticism, and indifference are all part of the path.

The best creators focus on storytelling, not applause.

4. Rejection Is Never Personal

Rejection doesn’t mean you’re unworthy. It simply means your offer, idea, or timing didn’t align.

Every successful person has faced rejection repeatedly. What separates them is persistence and perspective. They see rejection as feedback, not failure. The faster you learn that truth, the faster you’ll grow.

5. Women Value Comfort and Security

Understanding women requires maturity and empathy.

Through books, lectures, and personal growth, I’ve learned that most women desire a man who is grounded, intelligent, confident, emotionally stable, and consistent. Some want humor, others intellect, but nearly all want to feel safe and supported.

Instead of chasing attention, work on self-improvement. Build competence and confidence, and the rest will follow naturally.

6. There’s No Such Thing as Failure, Only Lessons

A powerful lesson from Neuro-Linguistic Programming: failure only exists when you stop trying.

Every mistake brings data. Every setback builds wisdom. The most successful men aren’t fearless. They’ve simply learned to act despite fear.

Be proud of your scars. They’re proof you were brave enough to try.

7. Public Speaking Is an Art Form

Public speaking is one of the most valuable and underrated skills a man can master.

It’s not about perfection; it’s about connection. The best speakers tell stories, inspire confidence, and make people feel seen. They research deeply, speak honestly, and practice relentlessly.

If you can speak well, you can lead, sell, teach, and inspire. Start small, practice at work, in class, or even in front of a mirror, and watch your confidence skyrocket.

8. Teaching Is Leadership in Disguise

Great teachers are not just knowledgeable. They’re brave, compassionate, and disciplined.

Teaching forces you to articulate what you know, and in doing so, you master it at a deeper level. Whether you’re mentoring a peer, leading a team, or sharing insights online, teaching refines your purpose.

Lifelong learners become lifelong leaders.

9. Study Human Nature to Achieve Your Dreams

One of the toughest lessons to accept: most people are self-interested.

That’s not cynicism, it’s human nature. Understanding this helps you navigate relationships, business, and communication more effectively.

Everyone has a darker side, but successful people learn to channel theirs productively into discipline, creativity, and drive.

Psychology isn’t just theory; it’s a toolkit. Learn how people think, act, and decide, and you’ll know how to lead them, influence them, and even understand yourself better.

Final Thoughts

The digital age offers endless opportunities, but only to those who are willing to take responsibility, confront discomfort, and keep improving.

Becoming a man today means embracing the hard truths most avoid.

Because at the end of the day, success isn’t about luck. It’s about who you become when life tests you the most.

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