Success Advice
5 Tips For Creating The Perfect Tagline For Your Business

One of the many things in business that is considered a daunting and difficult task for most, is to perfect their company tagline. What does your tagline say about your business? Are your company values rolled into your tagline and is your tagline too weak, too strong or too corny?
A tagline is your Identity, with just a few words, a tagline must be understandable, summarize the product or service offering, build trust, or incite to buy. The right logo and the right tagline can take your company a long way.
In this post we show you how to craft the perfect tagline for your new or current business in need of a creative upgrade.
5 Tips For Creating the Perfect Tagline For Your Business
Be brief
If your slogan gets too verbose or too complicated, people tend to tune out. Or worse, they think you’re trying to hard, not good at communicating (and maybe they’d be right), or unclear about what exactly it is that you do. None of these things are going to help you. That’s why it’s important to brainstorm. Make a list of what you do, the things that define your business and the words you would use to describe it. From there, get clever and respect an economy of words.
Emphasize the right things
Since the 1990s, consumers say the slogans that in some way emphasize community are the most appealing and resonant, says Eric Swartz, a marketing and branding expert. Outline your company’s values, and see how they might translate to a slogan. If you can tell consumers what you’ll do for them and their families, or what you positive contributions you make to the community itself, they’ll be more likely to gravitate toward your business.
Value it
Understand how crucial a role a slogan can play. Because it’s the message you send out to consumers at every visit to your office, with every mailing sent, and every item bought in your store, it becomes the sentiment people associate with your company. It’s one of the most powerful brand-building devices. Along with the quality of service you provide, it defines who, as a business, you are.
Be honest
Overselling yourself is a short-sighted mistake. Eventually, people will come to know you don’t deliver on the promise you made, a powerfully destructive force on your reputation. It’s perfectly acceptable, of course, to highlight the best aspects of your business, but be realistic. You want customers and clients to be wowed by what you actually provide them, not disappointed.
Be original
Because a slogan is such a defining thing, it’s supremely important to have one all your own. If yours mimics another brand’s, you’ll get confused or lost in the mix. Plus, it makes you look like an uncreative copycat. You can—and should—draw inspirations from successful, well-known examples. But don’t let pesky, insidious plagiarism creep its way into your creative process. Make your slogan yours, and yours alone.
So when it comes to creating and fine-tuning your tagline, Just Do It.
This article originally appeared on American Express.
*Share with us a few of your favorite taglines in the comment section below.*
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These 11 Habits Will Make You More Productive, Successful, and Confident
Boost your focus, confidence, and results with 11 powerful habits successful people use every day.

Successful people love to help beginners. They have an incredible work ethic and rarely complain. As a result, others naturally look up to them and want to follow in their footsteps.
But here’s the truth: there’s no success without sacrifice. You’ll need to give up comfort, excuses, and sometimes even social approval to accomplish your goals.
Value comes from solving problems, and these 11 powerful tips will help you become more productive, successful, and confident, starting today.
1. Take Short Breaks After Finishing a Task
Psychology shows it’s important to reward positive behaviour.
After completing a big task or finishing a book, take five minutes to walk, stretch, or simply breathe. This quick reset helps your brain recharge and strengthens focus.
Many great writers swear by morning walks, solitude, and reflection can unlock creativity.
But if you refuse to take breaks, don’t be surprised when burnout hits. Your brain needs recovery time just as much as your body does.
2. Schedule Your Most Important Tasks First
Multitasking kills productivity. If you want to get more done, try time blocking, a method where you dedicate set periods for specific tasks.
Productivity expert Caitlin Hughes explains, “Time blocking involves scheduling blocks of time for your tasks throughout the day.”
For example, if you’re a writer:
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Research your topic at night.
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Write your first draft in the morning (don’t worry if it’s rough).
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Edit in the afternoon, great writing comes from rewriting.
You can’t buy more time. Use it intentionally and without regret.
3. Eliminate Distractions from Your Workspace
Focus is the foundation of success.
According to Inc. Magazine, it takes an average of 23 minutes to recover from a distraction. That’s nearly half an hour of lost productivity every time you check your phone.
Put your phone away. Close unnecessary tabs. And yes, limit your Netflix binges.
Meeting deadlines consistently is one of the fastest ways to stand out and earn respect.
4. Take Full Responsibility for Your Life
Entrepreneur Derek Sivers once said, “Everything is my fault.”
This mindset doesn’t mean self-blame; it means self-ownership. Stop pointing fingers, making excuses, or waiting for others to change.
If your habits (like smoking or drinking too much) hold you back, it’s time to make better choices. Your friends can’t live your dreams for you; only you can.
5. Invest an Hour a Day in Learning New Skills
Knowledge compounds over time.
Whether you read books, take online courses, or practise a craft, consistent learning gives you a competitive edge.
I used to struggle with academic writing, but I improved by studying the work of great authors and applying what I learned.
Your past doesn’t define you; your actions do. Every new skill adds another tool to your arsenal and makes you more unstoppable.
6. Develop a Growth Mindset
Psychologist Dr. Carol Dweck introduced the concept of fixed vs. growth mindset.
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A fixed mindset believes success is based on natural talent.
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A growth mindset believes success comes from effort and learning.
Choose the growth mindset. Embrace challenges. See failures as feedback. In today’s fast-moving digital world, adaptability is your biggest advantage.
7. Learn Marketing to Reach People Who Need You
I once believed marketing was manipulative, until I realised it’s about helping people solve problems.
If your work provides genuine value, marketing is how you let others know it exists. Even Apple spends billions on it.
Don’t be ashamed to promote your skills or business. Without visibility, your ideas will never reach the people who need them most.
Creative professionals who understand marketing and sales have an unfair advantage.
8. Ask Your Mentor the Right Questions
Good mentors can fast-track your growth.
While mentorship often costs money, it’s one of the best investments you can make. Great mentors don’t care about titles; they care about your progress.
If you don’t have access to a mentor yet, books are your silent mentors. Read the best in your field, take notes, and apply what resonates.
9. Build Confidence Through Action, Not Affirmations
Author Ryan Holiday once said, “I don’t believe in myself. I have evidence.”
Confidence doesn’t come from shouting affirmations into the mirror; it comes from proof. Doing hard things, keeping promises to yourself, and following through.
When you consistently take action, your brain gathers evidence that you can handle whatever comes next. That’s real confidence, grounded, earned, and unshakable.
10. Focus on Your Strengths
Your strengths reveal where your greatest impact lies.
If people compliment you on something often, it’s a clue. Lean into it.
A former professor once told me I was creative, and that simple comment gave me the confidence to go all in. I studied creativity, applied it daily, and turned it into my career advantage.
Double down on your strengths. That’s how you build momentum and mastery.
11. Identify and Challenge Your Limiting Beliefs
Your beliefs shape your reality.
For years, I believed I couldn’t be a great writer because of my chronic tinnitus and astigmatism, sensory challenges that made concentration difficult. But over time, I realised those struggles made me more disciplined, observant, and empathetic.
Your limitations can become your greatest motivators if you let them.
Avoid shortcuts. Growth takes time, but it’s always worth it.
Final Thoughts
Becoming productive, successful, and confident isn’t about working harder than everyone else. It’s about working smarter, consistently, and intentionally.
You don’t need to overhaul your life overnight. Start small: take a break after your next task, schedule your priorities, or spend one hour learning something new.
Every habit you change compounds into long-term success. Remember, true change comes from practising new behaviours.
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