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Success Advice

Being Change Capable Is Key to Your Success

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Think of the last time you were faced with having to make a change. Given the world we live in today, the latest change affecting you might have happened yesterday or today: an organizational change at your company; a new – important – development in your profession; a change in what your customers want; a new regulation arising from the pandemic.

If you’re like most people, your first reaction to this latest change was probably more negative than positive. Perhaps something like: Arrgh, as if the past two years haven’t been stressful enough…” along with a sinking feeling and a sense of being newly overwhelmed.

Why is the idea of change – especially change imposed upon us – so often unwelcome?  Given the past few years of massive change and disruption on so many levels, you’d think we would have gotten used to non-stop personal and professional change by now.

Our Anti-Change Wiring

Blame our experience as a species. For most of human history, change has been dangerous; the safest course of action has generally been to return to the known. If there was a famine – you wanted to get back to eating regularly. If there was an invading army – you wanted to get back to peace and prosperity. You get the idea. Most of the time, returning to a previous set of stable conditions was the way to go.

Over many thousands of years, this has resulted in most people seeing most change as a threat. But today, to be successful, we often have to make changes in how we work, who we work with, and how we deal with customers. So, what’s a human to do?  These five things can help you become more change-capable:

“All great changes are preceded by chaos.” – Deepak Chopra

1. Find out More

When an unexpected change comes at us, we often just shut down and stop listening after the word “different.” But there’s some key information about any change that will help you decide how best to respond. First, ask for more clarity about what the change is – what it means for you, practically. Then ask why it’s happening, so you get some sense of possible benefits. Finally, ask the person promoting the change what the post-change future will look like: how it will affect your business, your customers, and your employees, if you have them.  Getting this foundational information can make the change start to seem less overwhelming and more understandable.

2. Difficult to Doable

Most often, when we first hear about a change, we assume it’s going to be difficult – that we won’t know how to do it, or that others will make it hard to do. Instead, turn your mind toward how you could make it easier. Is there someone who already knows how to do what you’re being asked to do who could help you?  Is there training available? Can you talk to your boss, or others promoting the change, about what it will take to do it?

3. Costly to Rewarding

We also tend to think that a change is going to take away more than it gives us: that learning how to do it will take time we can’t spare or that it will hurt our reputation – that we’ll look bad trying to do something we’re not used to doing. The change will seem less daunting if you can also focus on ways in which it might be rewarding: maybe the new way of doing things will take less time, once you’ve learned it, or will solve a problem that you know customers have been complaining about. If you discover that the long-term rewards outweigh the near-term costs, the change will start to seem more attractive – maybe even necessary.

4. Weird to Normal

One of the worst things about change is that new ways of doing things just feel weird. Anyone who’s ever had to learn to drive a stick shift as an adult, for instance, or spent time living in another culture, knows that feeling of “this just isn’t what I’m used to.”  Making a change feel normal is an important way to get past our hesitation, and sometimes the quickest way to do that is to find someone you like and respect who understands and is doing things in the new way. Ask them to share with you what feels OK about it to them and listen carefully to see what resonates for you.

5. Practice Makes Perfect…or at Least OK

And finally, perhaps, the most important way to get comfortable with a new way of doing things or thinking about things is simply to do it.  And then do it again. If you think about anything you’ve learned as an adult – from swing dancing, to speaking another language, to using a new social media platform – you probably remember the day when you had practiced enough that you suddenly thought “Oh, this isn’t so hard.”  Once you’ve gotten some basic information about the change and started to look for ways it could be easy (or at least doable), rewarding and normal – take a deep breath and just jump into trying it out.

Every indication is that the pace of change in our lives and in the world is going to continue to increase. It’s unlikely that we’re ever going to return to a time when everything stays status quo. Having the ability to accept and respond well to necessary change is going to become more important with every passing day. Therefore, I invite you to rewire yourself in this way: to learn to think and feel differently about change; to become change-capable. It’s your best path to a successful, satisfying personal and professional life in this era of non-stop change.

Erika Andersen is the founding partner of Proteus, a coaching, consulting, and training firm that focuses on leader readiness. For over three decades, she’s served as a consultant and advisor to top executives at today’s leading organizations, including Amazon, Spotify, Charter/Spectrum, and the Yale School of Public Health. She’s the author of four bestselling books, including Growing Great Employees and Be Bad First; is a popular leadership blogger at Forbes.com; and is the host of The Proteus Leader Show, a business and leadership podcast globally ranked in the top 10%. Her newest book is Change from the Inside Out: Making You, Your Team, and Your Organization Change-Capable (Berrett-Koehler Publishers; October 26, 2021). Learn more at erikaandersen.com, or follow her on Twitter and LinkedIn.

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Success Advice

This Overlooked Skill Drives Real Business Growth

It strengthens relationships, enhances decision-making, and fosters trust.

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Importance of listening in leadership
Image Credit: Midjourney

In every successful leader’s toolkit, one skill stands out above the rest: the ability to listen. While good leaders are known for making confident decisions, great leaders understand that those decisions are only as strong as the information they’re based on. And that information? It comes from truly listening to their teams, peers, and even critics. (more…)

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Scale Your Business

Tired of Wasting Money on the Wrong Marketers? Here’s How Smart Entrepreneurs Are Finally Hiring Right

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truthmetric, burning money on marketing

If you’ve ever Googled how to hire a Facebook marketer or best TikTok marketing agency only to spend thousands on someone who couldn’t deliver…congrats, you’ve joined a very expensive club! For many entrepreneurs, hiring a digital marketer feels like more like visiting a casino and gambling with your runway, than it feels like securing a partner who’ll help build your business. Often,  it feels like you’re betting on a stranger to grow the dream you’ve poured your savings into.

And way too often, you lose that bet.

You don’t need another list of the “Top 10 Agencies” with five-star testimonials and polished logos. You need to know which marketer can actually drive results for your business. Not in theory. In practice.

This is where entrepreneurs are learning to pivot. And it’s why a new platform called TruthMetric.com is turning heads across the startup world.

Why Most Startups Burn Through 3–6 Marketers Before Finding the Right One

Here’s the hard truth: most startups don’t fail because of their product, they fail because they can’t get sales or sell it fast enough. And in trying to fix that, founders usually go through five or six marketers, burning tens of thousands before finding someone who truly knows how to convert.

You build your product, get your website live, maybe even launch an ad campaign. But when you search for help and look up how to “hire a YouTube ads agency” or “top Facebook ad expert for Shopify”, you get hit with a sea of shiny portfolios, “ninja” titles, and endless promises.

Three months later, you’re still waiting on your first profitable campaign, and you’re most likely out tens of thousands, feeling utterly defeated…and maybe grinning with an affinity for that upcoming boxing class with a picture of that marketer’s fac……nevermind.

If this sounds like you, it’s time for what one entrepreneur called a strategic shift to scale smarter, not harder.

Introducing TruthMetric.com: The Transparent Marketplace for Hiring Marketers Who Deliver

TruthMetric.com isn’t just another freelancer platform or agency directory. It’s the first hiring solution where you can see three years of real, verified marketing performance before spending a dime.

That includes:

  • Verified ad campaign performance
  • Actual return on ad spend (ROAS)
  • Industry-specific experience
  • Platform specialties (Facebook, TikTok, YouTube, Google Ads, and more)

Whether you’re looking for a Facebook ads expert, a TikTok marketer, or a YouTube growth strategist, TruthMetric.com lets you filter and compare based on what actually matters, results.

This level of clarity is something you won’t find on platforms like Upwork or Fiverr. And it solves what many founders know too well as the New York Pizza Problem: where every marketer claims they’re “the best,” just like every pizzeria in Manhattan says they’re #1. Often without showing you results, you get sucked into this dream of collaboration, until the nightmare commences the moment you fork that first invoice payment. Hence the deception that leads to many business owners losing their hard earned savings and budget to launch their grand idea.

With TruthMetric, you finally get the data to decide for yourself, BEFORE you hire. Now if only New York Pizza shops had the same transparency then maybe you’d finally find the best pizza in New York, perhaps the perfect post work out after a boxing sesh? I think so!

Why Founders Are Shifting to Results-First Hiring

Most entrepreneurs think they need to do it all themselves, until they burn out or burn through their budget. That’s exactly why this founder had to drop the Superman complex and hire a marketing genius.

What makes TruthMetric so powerful is that it turns hiring into a confident move, not a hopeful one. You’re no longer guessing. You’re choosing from proven performers. You know what vertical they dominate. You know their past client performance. You see the monthly results from the campaigns they ran, and the outcomes they achieved.

It’s not just efficient. It’s empowering.

Scaling Quickly Requires Automation and Eliminating the Noise

Founders who scale quickly understand one thing: growth isn’t just about hustle, it’s about systems. TruthMetric is the system for finding great marketers at speed. No more DM’ing ten freelancers or interviewing agencies feeling like you are asking the world of them to just see some prior results. Instead you get to see the information you need to make an informed decision and plug into verified talent, all ready to perform.

This difference allows for you to match perfectly with the right talent quickly. If you’re building your business to run lean and fast, this convenience plugged in with automation can help you scale your small business right alongside your new marketing hires.

Why TruthMetric Is Also a Boon for Marketers, Not Just Founders

This isn’t just a win for founders, it is a gift for great marketers, too.

If you’re a freelance marketer who’s been quietly pulling 10x ROAS for clients while being passed over for flashy agencies, you now have a stage where your results speak louder than your brand.

TruthMetric is a true meritocracy. No fluff. No sales tricks. Just data.

If you’re tired of being overlooked and ready to stand out based on what you actually deliver, this is your home.

The Secret Weapon for Investors and M&A Operators

There’s another angle here that some of our readers might miss.

Investors, private equity firms, and M&A advisors should be drooling at the thought of having a proven talent pool they can plug and play and the ability to use TruthMetric to revive underperforming companies. Imagine acquiring a business or becoming an active investor, then dropping in a verified operator with a history of explosive growth in that niche.

It’s plug-and-play. Scale on demand.

That kind of insight has never been available before. You couldn’t do this on Upwork. You certainly can’t do it through a friend-of-a-friend referral. 

And when it comes to attracting high-performing talent, here’s how to hire top talent and keep them around.

Let’s Really Drive This Home…

If you’ve wasted money on agencies or freelancers who couldn’t deliver, it’s not because you’re bad at hiring, it’s because the game was stacked against you. Trusting dreamy charismatic sales pitches over data was a doomed approach from the start. 

TruthMetric levels the playing field by showing you what no other talent marketplace does and that’s proof.

Real marketers. Real results. Real growth.

It’s time to stop guessing and start hiring based on data.
Visit TruthMetric.com and make your next marketing hire the one that actually works.

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Personal Development

The Real Reason Successful People Are Never Late

More than just good manners, punctuality is a vital professional and personal trait.

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Successful people are punctual
Image Credit: Midjourney

How do you feel when your flight is delayed, throwing your entire schedule into chaos? Or when a patient dies due to a doctor’s tardiness? What about missing a job opportunity because your driver showed up late? And how do you react when someone walks in late without the basic courtesy of apologizing? (more…)

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Personal Development

Why Humility Is the Real Superpower in Leadership

Humble leadership doesn’t mean being passive or unsure of yourself.

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Humility in Leadership
Image Credit: Midjourney

In today’s fast-paced, high-stakes business world, especially in industries like construction and finance, leadership is often mistaken for control, authority, or having all the answers. But the leaders who last and leave the deepest impact tend to operate from a very different place: humility. (more…)

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