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Advice From 100 Successful Entrepreneurs On Starting Your Own Business

Joel Brown (Founder of Addicted2Success.com)

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100 Successful Entrepreneurs where asked “What do you wish you knew before you started a business?”

Here are there answers:

 

Advice From 100 Successful Entrepreneurs On Starting Your Own Business

1. I wish I would have known how unpredictable things can be at ALL times. I read a lot before starting my business and realized unexpected things happen, but never did I realize the frequency in which they do. You really need to learn how to adapt everyday to things you may not have forseen waking up that morning. – Scott Fineout

2. Before going into business I wish I knew the importance of having an established “Advisory Board”.  Having a mentor is one thing but having a counsel of people who are not only experts in various business related functions but are also cheerleaders and coaches for your success is another. – Kellie L. Posey

3. I wish I knew about the value of keeping it simple. Starting out young with plenty of energy and great ideas led me down many paths of distraction. Instead, by focusing first on what sells, why and at what price and then staying true to that over time, I would have saved a lot of headaches, time and supported profitability a lot sooner. The saying KISS is popular for a reason and particularly applicable when you’re an entrepreneur. – Deborah Osgood

4. The one thing that I wish I knew before starting a business was how much time you spend learning – it is constant – from self development, to business basics, to social media, – talk about wearing many hats! Oh my and thought motherhood was challenging. I love to learn new things but had no idea it was going to be like this. You have to learn how to act, how to present, how to close, how to keep in contact, how to prospect, and how to keep customers! – Michelle Morton

5. Focus on yourself as much as your product/service. The recipe is only as good as the Chef preparing the dish. – Mujteba H. Naqvi

6. That whatever my start-up budget is… I should have multiplied it by three – Aliya Jiwa

7. The most important, and costly, lesson I had to learn is that in order to grow in a good economy, and in order to survive in a bad one, it’s necessary to understand that one person can’t do it all. It requires the efforts of a team (sales, accounting, production-service delivery, management, etc.) to be effective. Too many young entrepreneurs, myself included, feel they can do it all. That’s a huge mistake. – Tom Coalson

8. Financially, I learned that you should get incorporated and need to have a great accountant that specializes in small business taxes.I also discovered that success is easier to achieve if you learn from people that know more than you instead of going it alone. – Eddy Salomon

9. I wish I would have known that the hardest part of owning and operating my own business would NOT have been how to create revenue on a monthly basis. I wish I would have hired a full time IT guy and a shrink to manage with my sales force! – Bradley W. Smith

10. I really wished I developed more social skills early on to spend more time developing relationships. Networking has been key to bringing in more business and I had practice this social ability more, then business may have come sooner rather than later. – Ali Allage

11. The best thing i did is to outsource all my administrative tasks. Now i have enough time to focus on other important tasks. – Gagan

12. Never pay full price for anything online (office supplies, stock photography, services, etc.)–always Google for coupons. – Bill Even

13. Location, location, location. It really is true! – Tanya Peila

14.  Finding the right Accounting / Financial Manager right up front was our biggest learning and biggest mistake. Completely changed our financial performance and caused us to hit a wall we should have avoided. – Mike Cleary

15. I wish I knew how much general information I would need to know and how long the process would take. Almost three years later Im still in the “set-up” phase to my business and teaching myself all about websites, graphic design, business law, bookkeeping, customer service, etc. – Leslie Boudreau

16. It’s important to get customer validation early on. You can have the greatest technology, or website, or service, or whatever, but it’s ultimately meaningless if you haven’t verified that there are actually customers willing to spend money on or around what you do. – Adam Rodnitzky

17. Business partnerships are like marriages and should be entered with the same care.  Like marriages, there are a lot of assumptions about what the partnership is/is not and communication about those will lead to better success. – J. Kim Wright

18. I wish I had known how few true entrepreneurs there are out there. Every time I thought I had a kindred spirit with whom to share experiences, lean on for support and provide support to them, it turned out that they were looking for a paycheck. Find a partner and a kindred spirit BEFORE you launch.  – Tom Reid

19. Small business owners should carefully reflect on how they can tastefully build referral sources through all contacts, and how to utilize social networks, including the vast resources of the internet, to build a referral base and, in turn, a client base. – Jay Weinberg

20. I wish I knew how important it is to never rely on anyone else. I  wasted a number of years “networking” in hopes of people referring  business. It never worked. My career took off when I assumed  responsibility for every aspect, including marketing and sales. – Rob Frankel

21. I did not realize the level of sacrifice that would be required to become not only an entrepreneur, but a successful entrepreneur. Don’t get me wrong, it is worth every single second, but I had no idea that friends and family would not be able to relate. – Amber Schaub

22. I wish I had understood how little time I would have to do the things that I need to do in order to “produce” and to make money. Make sure that you spend your time and your energy on the revenue generating matters. Spend the money necessary to get help. Pay someone else to take care of all of the admin stuff. – Francoise Gilbert

23. I wish I knew how hard it was to manage employees and have good, competent help. I also wish I knew how to market, advertise, and work these social media tools. – Jamie Puntumkhul

24. Have a serious exit strategy & plan prior to opening doors. As an entrepreneur I was ready and willing to take the plunge to open my own company, but didn’t realize I had to structure my company around the exit strategy (i.e. make it sellable and transferable, and self sustaining without my everyday presence). – Christopher N. Okada

25. With my first companies I wished I had lined up a client and received a commitment to buy before I jumped in the water. – Patrick  J. Sweeny II

26. I wish that I would have known that my MBA wasn’t necessary to be an entrepreneur. I started business before and thought the MBA+ would give me a better insight to prevent me from making mistakes but I believe you either have it or you don’t. – Janice Robinson-Celeste

27. I wish I would have known how expensive running a business is – mainly payroll taxes, medical insurance, etc. We researched all of our fixed costs, however, the more we billed out, the less we keep. – Marian H. Gordon

28. Find the very best, most knowledgeable people you can afford and hire them with not just salary, but incentives. The better the people, the better the job done and advice given. – Ric Morgan American Business Arts Corporation

29. Several years after starting my business I learned that the best source of advice and peer support are fellow entrepreneurs, especially those who have attained the level of business success to which I aspire. – Charles E. McCabe

30. I wish I had understood the value of investing in high-level talent. As a start-up, it’s scary to think about hiring someone whose experience demands a higher-level salary. So you tend to hire less experienced individuals, but they typically don’t bring the intellectual capital or business savvy that can help you grow faster. – Susan Wilson Solovic

31. Starting a business is like getting married, you think you know what youre getting into and that youll be better then the median, but when it comes down to it you have no idea. – Summer Bellessa

32. The biggest thing I’ve learned and wish I would have known before I had started our company is the difference between sales and marketing. Everyone says sales and marketing together like they’re the same
thing. They’re not. – Scott D. Mashuda

33. I wish I would have known how important a real business plan was, a marketing strategy, and exit strategy were. You should really plan your first two years and have a hit list of sales/marketing opportunities that are interested before you take the leap. – Ben Wallace

34. Probably the most important thing I wish I had realized earlier was how little I knew about how consumers bought things on the Internet. I have been a web developer for years and knew all about technology, but little about marketing and getting inside the mind of the consumer. – Sara Morgan

35. You can’t put your life on hold while waiting for your venture to hit.   I have tremendous regret  around all of the family events, vacations, and time with friends that I missed because I was working on getting my film/company off the ground. – Pamela Peacock

36. Admittedly, we went into GiveForward knowing we’d have to be flexible and patient. All of the good books tell you this, but no one really tells you how emotionally draining that wait can be. – Desiree Vargas

37. Hands down without a doubt no questions asked – effective marketing. It truly does not matter how great your product or service is unless someone knows about it you are still behind the start line. – Leanne Hoagland-Smith

38. I thought if I had a great product and an attractive, functioning website customers would come.  Boy, was I wrong!  In the online world its all about SEO! – Semiha Manthei

39. I wish I’d have known that the only thing important in business is building a product that someone will buy. That’s it. It’s real easy for first time founders to get caught up in visions of grandeur – but in reality, the only things that matter are having a great product, and having customers that will pay actual money for it. – Brett Owens

40. Business books and all the education in the world can give you the foundation for starting a business, But they cannot show you the cold hard truth about how difficult it can be to start a business. – Michael Grosheim

41. One thing I wish I knew right off the bat is the benefit of networking.  I spent a lot of time trying to tackle everything on my own, but its really important to reach out to fellow entrepreneurs, complimentary businesses, family and friends for advice and support. – Cailen Ascher Poles

42. I wish I had known how important it is to outsource to other  professionals instead of trying to do everything myself, and  ultimately not always doing everything correctly. – Jennifer Hill

43. I wish I knew exactly how important it is to prioritize tasks and goals. One of the most important lessons I’ve learned in the last few months is to prioritize what is important, in order of its proportionate worth. It is easy to do the little things that make you feel like you are accomplishing something, but it is the big important things that need your full attention – even if it is uncomfortable. – Evan Urbania

44. I was naive enough to think that if I had a great product that helped  people and at the same time had the lowest prices available for the  products we did sell that word would spread and people would be  excited to use our product. – Chris Sorrells

45. I wish I had known that you dont need to be right with your first iteration of your business plan.  Young businesses naturally deviate from their roadmap as the founders ideas about what will work get tested by reality.  Smart entrepreneurs listen to the feedback they get and adapt. – Matt Lally

46. I wish I’d understood the incalculable value of having just the right executive assistant, someone who can leverage your time and actually be an extension of yourself. – Barry Maher

47. I wish I had more marketing skills to take my business to the next level.  At this point I have to hire someone as I am super limited in this area. – Deb Bailey

48. I’ve learned that I can’t micromanage everything, no matter how much I want to. Sometimes you have to delegate certain responsibilties to others. Not only did this help keep me sane, but it was good for team building amongst employees. – Lev Ekster

49. I wish someone would have explained the difference between sales verses marketing. – Tom Pryor

50. I wish I knew depth of the thought process needed in starting a business, especially on a personal level. I wish I understood how my thoughts would affect my business. – Jennifer Ann Bowers

51. I wish I understand “cash flow”. I figured that as long as I brought in lots of business, the business would be great. Cash is king and always keep MORE of it than you forecast or expect to need. – Ryan Kohnen

52. I wish I had taken a class, or gotten practical experience in, using business accounting software. The investment would’ve been minimal, and it would’ve saved me (and my accountant) hours of frustration. Additionally, I wish I had spent a few bucks on an accountant to set up my books properly. – Shane Fischer

53. What I didn’t know then was the value of networking. You never know where business will come from. And having friends and acquaintances from political, business and social circles may prove to be your best new business referral! – Melissa Stevens

54. I wish I completely understood what “cash flow” meant and how important it is to live within a budget and how important it is to hire the correct people, rather than just able bodies. – Kelly Delaney

55. The one thing that I wish I would have known before going into business more, was my own strengths and how I use them on a daily basis. – Jason C. Raymer

56. Trademark/ Copyright info – 3 months after we had started one of the businesses we had to completely scrap all the branding and build a totally new site, social media, EVERYTHING due to a legal issue regarding trademark. – Sarah Cook

57. I wish I knew how to proficiently do marketing via the web, newsletters and blogs. The other key thing is to get the right coach. I eventually used www.onecoach.com, headed by John Assaraf of “The Secret”, who finally helped me pull my business together. – Nancey C. Savinelli

58. I really had to understand the “basics” of business and how to capitalize on the small opportunities to given to me and turn them into “larger than life” success stories. – Darren Magarro

59. I wish that early on I had sought out more business leaders in my field. It wasn’t until I was a bit older that I realized the value of the knowledge to be learned from veteran industry players and how it could help me grow my business. – Jim Janosik

60. I wish I had seriously thought about branding and the longevity of the brand. Looking back, I should have thought about what was going to define my company, what would be a look that would last for years and not go out with the trends, and what image I wanted my customers to see when they first started researching my company. – Katie Webb

61. If you have taken the time to think through things (price, service, contracts, delivery) don’t be so quick to change it up just because a Client wants you to. – Joni Daniels

62. I wish I knew not to expect things to happen for us. Often times, we were waiting to get lucky and not making our own luck. We learned that nothing is going to get handed to us on a silver platter and if we want it, we have to go out and get it. – Ben Lerer

63. At the time of founding it I was so focused on survival I didn’t think about the exit strategy. – Laurence J. Stybel

64. I wish I’d know how much easier it is to build a business around an established market that’s already looking for a solution to its problems rather than trying to build the market around the business I wanted to start. – John Crickett

65. How challenging it is to get people who request our services to pay. Since we are a nonprofit/community organization, everyone thinks our services are free because of grants or corporate giving. – Candi Meridith

66. You have to have to have some sort of passion in order to be successful. But no matter how much you want to believe it, doing what you love because you love it and doing what you love as a business are different. Don’t expect every day to be bliss. – Andy Hayes

67. I wish I knew it didn’t take tons of money to get started, so I would have started it sooner. I think that holds a lot of people back. – Candy Keane

68. When I was opening my first business, I made the near lethal error of leasing a business location without a plan. Once I got in the location I had to do three times the amount of marketing necessary just to contend with the competition. I spent more on marketing than I would have spent on the extra rent of a better spot on the street I was on. – S. Zargari

69. I would have spent more time selecting the most qualified technical resource by interviewing more people more strenously to ensure we got the most talented resource for our money…both short term and long term – Jennifer Myers Robb

70. Get a coach – someone who can walk you through the jungle to get you to the gold. Why bother flying blind, when others have blazed the trail before you? Starting a business without a coach is like getting in the car and driving. Sure you can move–and fast–but using a map is so much smarter than not. – Richard J. Atkins

71. I wish I’d known it would not be enough to know my stuff cold. (I’m a subject matter expert, but the same would apply to someone with a product.) You have to really know (or be willing to learn FAST) how
to market yourself and have a plan to do it. – Judy Hoffman

72. I just wish I knew how much free goods I would have to give out in order to promote my products. – Jacqui Rosshandler

73. I wish I knew that there was a fine line between self-employment and un-employment. Second, I wish that I knew more about the competitiveness of my type of business and had spent some time interviewing people who were successfully doing what I wanted to do. – Cyndi A. Laurin

74. I wish I had known that starting a business would give me so much happiness, and worry. I knew that it would be hard, but I had no ideas of the hills and valleys that would come with being a business owner. – Shay Olivarria

75. I knew that starting a business was going to be a lot of work, but I didnt know much work and that it was going to go slower than I had expected.  I wish I had known that there was going to be a lot that I didnt know, but that its ok because Ive figured it out (and am still figuring it out!) along with way. – Grace Bateman

76. Everyone will not be happy or supportive of you starting a business or succeeding in it, and that’s okay, as you do not need their nod, their vote of confidence or their praise… you have your own. – Anahid Derbabian

77. Don’t work with your spouse. If you want to wreck a marriage, be together 24/7 with one person exerting power over the other. – Susan Schell

78. Relationship Marketing – I wish I had understood the importance of staying connected with past clients and nurturing relationships with current clients. Your personal life, your spiritual life and your professional life is all about the relationship. – Sandie Glass

79. I wish I would have realized earlier the importance of having a core group of target customers. Find a handful of people and build a trust with them. Test various products and services on them and eventually use their passion and your business to fuel evangelism to grow as you refine your business model. – Dayne Shuda

80. If you’re young, and especially if you’re a woman, you may be tempted to undersell your product or service – or worse, give them away – in order to get into the game. Don’t. Set up a pricing structure that’s in line with your business plan and allows you to grow your business. – Ruth Danielson

81. I wished I had learned about the need for business systems and process documentation and why they are important. I have found they are a life saver to developing a work environment that thrives since everyone in the company knows what they are supposed to be doing and can easily reference the steps. – Adam Sayler

82. What I wish I knew before I started a business was a really great business advisor! Most of us go into a business with a big heart for the product and lots of excitement. Few of us really know how to run a business. –Kelley Small

83. I wish I knew how long it would take to build a steady stream of clients and establish strong relationships with customers and vendors. – Alexis Avila

84. I didn’t take into account what being a home business owner would mean I mean I’m in my house a
lot! I have to eat 3 times a day and there are very few delivery places where I live – so making a mess in the kitchen 3 times a day, and cleaning the office myself. – Maria Marsala

85. I wish I had known how demanding entrepreneurship is on the entire family. It took me months to realize that they were giving as much or more than me by picking up the slack around home and giving me space to pursue a dream. – Carrie Rocha

86. To be patient. When I first started, I expected results instantly. I’d get frustrated when things didn’t work the way I planned. Luckily, I didn’t have any hang-ups about failing, so I kept trying new things
and slowly built upon those things that worked. – Naveed Usman

87. How much money would I make in the first couple years of operation.  Obviously, this answer would of told me to find a steady job and do this on the side until I really got it going 3-4 years later. – Marc Anderson

88. I wish I knew that cash flow wasn’t the same as profits, that employees are not paid friends and that you should always trust but never let anyone open your bank statements. – Anne-Marie

89. The one thing I wish I had done differently is not spent money on advertising offers that don’t pay off. This is business people don’t often do things out of the goodness of their heart. I’ve learned to be a lot more skeptical of “opportunities” I get offered. – Adrien

90. One piece advice I would give to people just starting up that I wish knew is that success is less about the idea and more execution. Don’t wait until you have the great idea or have refined all the plans, just get something up and start iterating. – Ben Hatten

91. How important it is to network, instead of attempting to fly solo. Fortunately, my belated learning didn’t negatively impact my company for too long but the soaring would definitely have occurred sooner had I considered the value of self-promotion. – Marlene Caroselli

92. I wish I knew how much my time was really worth and the best way to set my rates. I made an early mistake by charging too little and booking myself so tightly that I didn’t have enough time to work on some projects the way I wanted to and I couldn’t hire anyone to help me because I didn’t allow for the added cost. – Susan Bender Phelps

93. I wish I knew the importance of networking when I first started my web design company. It took me a few months to realize that referrals and networking are the best types of leads. People want to do business with people they like! – Becky McKinnell

94. First, that being successful causes growing pains that are a major headache. A good headache to have, but difficult challenges nevertheless. Second, it would have been nice to know it can take a year or so for things to take off. Starting a business can be frustrating in the beginning and you really have to be determined to succeed. – Nick Veneris

95. Dont listen too closely your friends who might be good business people but who have never started a business.  They mean well, but their assumptions are way different as an employee of a company than they could ever be as a principal shareholder in a business. – Elizabeth Pitt

96. I wish that someone had told me that managing a business isn’t about numbers, but rather all about people skills. During my first management foray I fell face first in the dirt. People called me a micro-manager because I got too much into the nitty gritty of how to do the job rather than allowing them to find their own way. – Steve Richard

97. I wish I had known that starting a business requires you to ride an emotional roller coaster.  You can go from the highest highs to the lowest lows in a matter of hours because a startup company always seems be on the verge of either collapsing or taking off like a rocket.  Now making my business grow is all the more exhilarating because I survived demoralizing low points to get it off the ground. – Alex Andon

98. That it is OK to trust your instincts — even when they are not necessarily backed up by years of finance/accounting or business school credentials – Jenn Benz

99. Less time spent on paid marketing/advertising efforts and more time screening and building strong partnerships with influential journalists, writers, editors and television producers. – Philip Farina

100. I now know that businesses are extremely organic & have a way of taking on a life of their own – now I know that though things don’t always work out as planned, there is always another opportunity around the corner…understanding this from the beginning would’ve saved me a lot of stress! – Rina Jakubowicz

 

SOURCE – under30CEO.com

I am the the Founder of Addicted2Success.com and I am so grateful you're here to be part of this awesome community. I love connecting with people who have a passion for Entrepreneurship, Self Development & Achieving Success. I started this website with the intention of educating and inspiring likeminded people to always strive for success no matter what their circumstances. I'm proud to say through my podcast and through this website we have impacted over 100 million lives in the last 6 and a half years.

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10 Comments

10 Comments

  1. Emmanuel

    Mar 11, 2015 at 11:23 pm

    This is a great list Joel, it is always a good idea to have many opinions on a particular issue.

    As was mentioned in the post, young people think they can handle everything alone. But if we would focus on what really matters and leave the rest to other people, we will experience quicker growth.

  2. mckybarf60

    Aug 18, 2013 at 7:08 am

    i simply love this page. hold many hidden treasures. up for the one who compiled this.

  3. Mary Lou Green

    Jul 29, 2013 at 4:57 pm

    Great list! I would add I wish I knew that our business and relationship would be intertwined all the time. We didn’t stop talking about work after 6 PM. Once I understood how valuable it was to be ready to talk about the business at any time, I learned so much about my husband and partner—how he thinks, what he dreams, what his challenges are. Once I knew these things, I became a better partner because I could research, problem-solve and be ready to help or take over something to keep us moving forward.

  4. Maxine

    Oct 20, 2012 at 4:17 am

    I really enjoy receiving your Tweets on Twitter and all of the articles are so informative. I am addicted to your website. Love, Love, Addicted2Success.

    • Curtis B. Lichfield

      Mar 28, 2013 at 12:21 pm

      This site is truely inspirational I love it because it is all about the real life that one experiences in being an Entrepreneur and starting a Successful business and career of being a self made person! CB. It isn’t about how many times that one fails, it is ALL about getting back up and never loosing site of your goals, dreams, and making it HAPPEN! God’s gift to us ALL, is the gift of Life, what we do with our lifes is our gift to God. Quitters never WIN, and WINNERS never QUIT! !, CB. Lichfield.

  5. iAN Macdonald

    Sep 13, 2012 at 4:58 pm

    In the beginning,I hired the best accounting firm even though I could not really afford it,they did extensive forecasts based on what I thought and what they had gathered from history of others.They established right from the offset a very smart company set up based on what we beleived would happen in the future ,this avoided a small fortune in corporate taxes . Bye the way I’m not talking big business. Ian

  6. Agnes Hertogs

    Jun 9, 2012 at 11:12 am

    Ewol

  7. angelique

    Jun 3, 2012 at 12:53 pm

    I have been reading your website for months and follow you on twitter. Thank you..thank you…thank you.

    • Joel

      Joel

      Jun 3, 2012 at 1:04 pm

      Thank you Angelique 🙂

  8. Jon Fanning

    Feb 25, 2012 at 10:16 pm

    Hi, I do believe this is a great web site. I stumbledupon it 😉 I will revisit once again since I book-marked it. Money and freedom is the best way to change, may you be rich and continue to guide other people.

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Startups

Why Your Business Should Focus on Effectively Outwitting Competitors

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business competition
Image Credit: Twenty20.com

It shouldn’t be a case of getting out of the kitchen if you can’t stand the heat, it should rather be the case of not venturing into the kitchen. Any brand which was set up with the outlook that there won’t be competitors was started on the wrong premise and will be plummeted into oblivion.

Any road to success is thorny but paved with advantages, which may be fair or unfair. It borders on putting in personal sacrifices which are prone to constant uncertainty, existential threats, and taking a headlong plunge into making terrifying decisions. It’s definitely not a place for the Lilly-minded and nitwits because you are setting out to engage in a fierce competition with the best minds in the business world.

What you should work tenaciously upon is your competitive advantages. Ensure the things you have going for you are brought to the forefront. You will require the right mix of guts, tactics, timing, and the knack for hitting the rod when it’s red hot because opportunities coming your way should be quickly utilized.

Dilly-dallying will be highly disastrous and very devastating. Your brand may not be a pacesetter and you don’t have a carte blanche to do whatever you fancy, yet it behoves on you to gear up to face competition from the onset.

Amazingly, however, you can effectively outwit your competitors in the global market. You just need leveraging on the following steps:

1. Research other winning brands

A lot of people may consider this to be absurd but that is the joker you have. What you do must be entirely different from other brands in the same industry as your brand. When you concentrate on researching your rivals in the same industry, you may only come up with something akin to what they do.

You, however, need to come up with something completely new and stunning, a whole set of nouveau innovations and the only way to get that is by going out of your industry completely. Your ideas must be mind-blowing and eye-opening not minding that you are possibly a newbie in the industry.

It’s of utmost importance that you build with the future in mind, before launching your product into the market. This singular action of yours will quadruple and ironclad your chances of surviving the onslaught in the market.

“Only a fool learns from his own mistakes. The wise man learns from the mistakes of others.” – Otto van Bismark

2. Spin your obvious weakness into your strong point

You definitely will have some weak points and your competitors will seek those out to backstab and whip you silly in the market. You shouldn’t, however, be deterred by this. You can swivel this supposedly bad fortune into a huge arsenal for your brand with the attendant result of leaving your competitors on the turf.

A brand’s weak point could be the price. It’s possible your price is on the high side in comparison with others in the market. This is an opportunity to showcase your ingenuity by adding domestic customer service, home delivery, extended warranty, or any other incentive which you know your competitors will chicken out on.

The initial venture will definitely pummel your finances but by the time your prospective customers come to identify these advantages which were supposedly weak points with you, your ROI will skyrocket sensationally. Your competitors who had set out to tailspin you will be wondering what hit them.

3. Stay glued to your clients

The customer is the king and this must be your brand’s watchword. Your taste may be the best in the world but it’s absolute balderdash if it doesn’t resonate with the customer. You must learn to maximize the values your customers hold high and play down other money-grubbing wastes.

To effect this you must stay glued to your customers. Find out what they have going for your products and how you can enhance them. This effort may be a time suck and you may be required to put in odd hours tracking down your customers but it will pay off handsomely.

John C. Maxwell, aptly described this situation when he said “You will never change your life until you change something you do daily. The secret of your success is found in your daily routine.” Make your customers off-limits to your competitors. You can enhance this by making sure you are constantly in contact with your customers.

“When a customer enters my store, forget me. He is king.” – John Wanamaker

You should be in tune with those things that can make or break your business as well as having the metrics to measure how well you are doing. It’s absolutely necessary that you know your brand’s fundamental metrics like the average customer value (ACV), cost per acquisition (CPA), return on investment (ROI), and break even.

Business is like the art of war and the best form of defence is to attack.

How to you make sure people stay loyal to your brand? Let us know some tips and advice below!

Image courtesy of Twenty20.com

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Startups

Enough With The Word ‘Startup’

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The word ‘startup’ has created a false reality.

When we think of startups we now think of the following:

  • Cool kids wearing their startup t-shirts
  • Co-working spaces
  • Lots of lattes with a picture drawn in the froth
  • San Francisco and how perfect it is (I’ve been there and it’s not perfect:  #HomelessPeopleEverywhere)
  • Unicorns (not the ones you see on kid’s shows)
  • Made up valuations (a GFC fixes this problem nicely)
  • Accelerators (an overload of opinions that are just that)
  • Pitch nights where investors are made to look like Fortune Tellers and experts when the reality is nothing more than this: they’re guessing

 

It’s time to bin the word startup.

The word has no meaning. Day one is the start and then everything after that is just business. By continually using the word startup we’re implying we’re still at the start when we’re not.

“The word startup makes us feel crappy because it puts us in the amateur, early stage, “I’m still learning” category which never expires”

We never know what we’re doing in business completely and that’s a good thing.

Everything is constantly changing and so we’re going to be lifelong learners in the business world whether we like it or acknowledge it.

 

The word ‘Startup” means business so let’s call it that.

Just like a penis, big or small, it’s a fucking penis. Let’s call it what it is.

Maybe you’re a small business with one employee.

Maybe you’re a large corporation with 35,000 employees

Maybe you work one day a week on a side hustle.

Maybe you have two freelancers working for you one day a month.

It’s all just business. Sorry cool kids, the word ‘startup’ doesn’t make business any easier, different, simpler, funkier or any other description you can give.

 

Can everyone really be an entrepreneur?

I’ll give it to you straight amigo: no, they can’t.

“Some of you suck at entrepreneurship even though Instagram sells you on the dream that you can sit on the beach with your laptop, sip a cocktail, take a selfie and do one hour of work a day”

This is all a lie designed to mess with your head and force you to suffer FOMO thus resulting in social media engagement for someone with a landing page that leads to a digital product where there’s a payment wall for you to insert your credit card number and add money to a bank account that’s not yours.

Many of you can’t handle:

  • Risk
  • Stupid amount of stress
  • 12-hour days
  • Managing other people
  • Having to be creative
  • Customers whose demands never stop
  • The game of money
  • Soul crushing failure

The list could go on forever. There are so many components to entrepreneurship.

Only about 1% of people are truly cut out for it. Just like not everyone can be a leader - otherwise there would be no followers - not everyone can be an entrepreneur. And that’s okay.

You’re human - you’ll be okay.

That doesn’t mean you shouldn’t try entrepreneurship. Sometimes giving it a shot and doing it is the only way to find out.

Life is not all about startups and entrepreneurship - there’s more to it than that.

 

When does the ‘Startup Phase’ end?

It doesn’t.

Some people say Stripe is a startup even though they do billions in revenue now. Some people call my side-hustle a startup even though it’s just me.

The word ‘startup’ keeps getting used because somehow it puts you in a different league where growth hackers (I call it sales), dev-ops, UX designers and a whole bunch of other words that describe a team that does sales or builds software exists.

 

A startup is not a startup; it’s called a business.

No more buzz words.

No more unicorns.

No more thinking you’re smarter than your competitors.

No more BS valuations.

No more naming and shaming people who don’t want to be a founder of a startup like you.

Not everyone is in love with startups and not all of us want to be founders. Some people want to be stay-at-home dads or stay-at-home moms.

Some people want to raise their kids instead of being on the front of Startup Daily with a bunch of cool kids.

There’s more to life than fucking startups and #StartupLife.

 

Business is business. 

  1. You build a product or service with you or a co-founder.
  2. You attempt to see whether it solves a problem
  3. You continue validating the idea beyond your mom & dad, friends and work colleagues
  4. You make some money - $1, $100, $100k - it doesn’t matter
  5. You continuously improve the product to make your customers happier
  6. You make them happy and the business makes more money
  7. You build out a team so you can grow the business to be bigger
  8. Then you either stop at where you are and be bloody happy, or you raise money in some form - VC, bank, angels, parents, ICO (insert trendy way to borrow more money)
  9. You hi-five everyone, sell the business and sit on a beach or you keep going because it becomes about more than money

THE END.

 

Final Word On Startups. 

If you want to create a business, then do it. If you don’t then that’s fine too.

Find a problem, solve it and be humble as hell about it if you succeed. There’s more to this world than the ridiculous label that is startup.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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Startups

Here’s How Facebook Can Shape Your Startup in 2018

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facebook for business

Out of the many things that Facebook can do, it has the impeccable power of shaping your startup and providing a huge platform to reach out to its customers. Startups are constantly using the features of Facebook to engage their customers and implement in their content strategies in the unique ways.

Do you want to use this most popular social media platform as a marketing strategy for your startup or business? Here’s how Facebook can shape your business in 2018:

1. The rising trend of videos

Videos are undeniably the hottest trend of present times. The first thing that you most often come across on the social media platform is videos. There are various reasons why the popularity of videos has grown to strikingly unprecedented levels on social media platforms.

The content around us is evolving more and more with each day and can be credited to the changing preferences of people. The long written blogs and other stories are being converted to short videos and video stories. To understand why people prefer videos more than anything else, ask yourself if you were given a long paragraph to read and a video, what would you choose? Videos are always more engaging than written content.

It has the power to instantly connect with people and touch their emotional self in a more compelling manner. Videos are the relatable and much easier way of grasping things. More and more companies these days are using video as a marketing tool.

So, it doesn’t matter if it is a product launch or a DIY tutorial, or an advertisement, videos are one of the best ways of engaging the customers. Facebook is providing a wonderful platform for videos to flourish and shape businesses in the coming years.

“Activate your fans, don’t just collect them like baseball cards.” – Jay Baer

2. Use the power of live marketing

One of the most advantageous and unique features of Facebook is Live Marketing. Live Marketing has helped businesses and startups attain an upper hand in the market and stand out with their strategies. As intimidating as live marketing on Facebook sounds, it’s equally tricky and challenging to accomplish. If done the right way, it can do wonders for a business and shape their strategies towards unconditional support from their customers.

Facebook’s algorithm uses over 100,000 different signs to decide which posts should be prioritized on the customer’s feeds. So, no matter how great the content you produce is, there is a strong chance that your content will get overshadowed by the unlimited posts from friends and family.

So, if you want your message to be heard, one of the best ways is to go LIVE on Facebook. The live feature from Facebook instantly provides a free pass to the business and enables them by reaching in front of the queue to speak directly to the customer.

As you go live, all those following you receive an instant notification to connect with you. While going live is facilitating Facebook to get more and more customers hooked on to their sites, it is also enabling companies to catch their customer’s attention. You can stream a lot of things live on Facebook. These can be seminars, any discussions, interviews, or events. Think of ways to go Live and embrace this great feature.

3. Get your fans to create wonderful content

Another way that startups are shaping their strategies on Facebook is through their own customers. It’s always a great idea for customers to interact with your business so that you get some buzz in the market. You can ask your happy customers to create content for you. This tactic will help rush the engagement and accelerate more attention towards your business page.

Let people talk about you more and more and letting Facebook know that there is a constant buzz around your brand. Driving engagement with the audience is a successful social media strategy that has a life of its own. One of the most basic examples are the meme pages on Facebook. They let their audience post memes, which is the core content in their case, and circulate them to the rest of the world.

You can come up with contests which require posting photos and videos online. If you are a food brand, you can ask your customers to post pictures of a recipe that they tried at home, or video of a new recipe. This will draw a great engagement to your brand and help you gain your audience’s attention.

“When you say it, it’s marketing. When they say it, it’s social proof.” – Andy Crestodina

4. Paid advertising

Paid advertising is one of the keys to achieve your objectives. It’s important to understand that while paid advertising might not work for everyone, it ultimately comes down to the ROI of your strategy.  

Paid advertising is quite inexpensive, as compared to other advertising channels and platforms in the market. It can help you get a number of potential leads, and most importantly attention among your target customers.

5. Start a Discussion

Facebook allows you to start a discussion to engage people and leave them with something to talk about your brand. There are some ways that you can initiate discussions, such as polls, quizzes, reviews, etc. Through these tactics, Facebook can help your startup get your customer’s attention and understand their personas for forming better marketing strategies.

Customer personas revolve around knowing the habits, likes, dislikes, age, preferences etc. of the customer. Through the discussion, you can get to know your customer and customize your content based on their likes.

How do you use Facebook as a marketing channel for your startup or business? Please share your thoughts in the comment section.

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Startups

3 Excuses to Overcome When Starting Your Business

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overcoming excuses

At one point or another, you’ve probably had a great idea. For some, that great idea comes when they’re driving down the road. For others, it comes when they’re singing in the shower. For Tenacious D (Jack Black’s band), it came in a dream. Unfortunately for him, he couldn’t remember what the great idea was, but wound up writing a song with these words, “This isn’t the greatest song in the world, it’s just a tribute to the greatest song in the world.” The fact of the matter is, we all have great ideas. What separates those who are successful from those who aren’t is one little word – action.

I had the privilege to sit down with Alex Nerney, Co-founder of Create & Go, who used a process of sorts to establish two online websites grossing $100k/mo in profits. Alex talked about three things that hinder a business owner from bringing that idea into a reality. He also interjected three solutions to get rid of the yips and succeed. Hang on, your success is on it’s way.

1. There’s Too Much Competition

As quick as the business idea hits you, something else begins to gnaw at your brain – doubt. Doubt is a common emotion when it comes to creating something new. All of a sudden you realize you’re going to need “this” and “that” and “the other thing” to make it work and you begin to have a realization of the fear of failure. Mr. Nerney explains, while a lot of business ideas that pop up every day on the internet do not work out for the idea-owner, it’s not the fault of the idea.

For example, if you feel like you’re an expert in Facebook advertising and you want to create a consulting company to help other businesses succeed in Facebook ads, right from the beginning you’re going to notice there’s a TON of Facebook ad consultants out there.

Solution: Needle the Niche

Alex says to make your idea unique by niching down. In other words, don’t simply consult on the entire spectrum of Facebook advertising, but perhaps you could make it even more fine-tuned by being the expert at Facebook video ads for dress and apparel companies.

Now you have something to work with. Now you are targeting a specific origin of customer and, if your passion is in apparel (or whatever it may be), show your strengths by displaying an example for them. Niching down is a powerful way to help your business idea stand out from the crowd.

“The biggest competition is myself. I am not looking to follow others or pull them down. I’m planning to test my own boundaries.” – Rain

2. I Don’t Know Enough About This

Alex says, “The most dangerous part of saying ‘I don’t know enough about this’ to yourself is how it strings you along and convincing you to wait for the clandestine moment where you’re finally ready.” Inevitably, action will be required on your part if you are truly serious about accomplishing this particular goal in your business.

Without action, you never truly learn anything from your failed tasks. If you can create a positive mindset about your goals and begin to understand failure isn’t a closed door, but simply another opportunity to craft your creation a better way.

Solution: Don’t Ever Quit

After speaking with Alex on this point, I was reminded by a man who was full of failures.

  • He lost two jobs
  • He ran for the state legislature and lost
  • He started a business and failed
  • His high school sweetheart died.
  • Defeated for Speaker of the House
  • Defeated for Congress
  • Rejected for Land Officer
  • Defeated for U.S. Senate
  • Defeated for the nomination of the Vice Presidency
  • Defeated for U.S. Senate AGAIN

This guy was full of failures. But there was one resolve in his attitude and the aspect in which he saw himself and where he was going. He never quit. Finally, in 1860, Abraham Lincoln was elected to be the President of the United States.

Don’t ever stop educating yourself. Don’t ever stop staying informed of the current issues of your potential clients and customers. Read, evaluate, learn, and jump in with both feet. You will eventually start to see progress in your learning curve. What would have happened to history if ol’ Abe had given up after the first few failures? I’m sure it would be a completely different story. If one door closes, another door opens in the pathway to success so keep your eyes open.

3. I Don’t Know Where To Start

With so many avenues of business appearing out of nowhere in the online business world, it can be confusing at times to know exactly what starting point you should attempt. If you continually watch competitors, how big their audience is, or how engaged they are with their customers, it can be intimidating.

Normally when you focus on others, you compare yourself to them and if you have 200 followers on Facebook and your competitor has 200,000, that’s a big wallop to the confidence level. It’s important to focus on what YOU are wanting out of your business idea.

Solution: Make Three Lists

If you’re coming against the “I Don’t Know Where To Start” wall in your business idea, Mr. Nerney suggests you pick a path and give it a try. Of course this needs to be something you’re passionate about or something you can bring value and quality to your customers or audience.

  • List 1 – Sit down and make a list of the talents you can bring to the table to a preferred customer. Do you write well? Are you great at building relationships? Are you a good communicator? Write those traits down.
  • List 2 – Write down what you want your business to accomplish. Will it be the Facebook video ads we discussed above? Whatever your decision make this the point where your customers simply have to have you over your competitor. This is where you can be different from the pack and it’s a great opportunity to stand out.
  • List 3 – Focus on the type of customer your business will be targeting. This is going to help you tremendously when you get started because your target area will be fine-tuned and won’t be straying off the beaten path getting stray customers who have no interest in what you’re trying to do.

“Fail often so you can succeed sooner.” – Tom Kelley

Alex describes this as a business persona. In essence, you are creating a mythical business which will be your ideal client. If you’re not targeting businesses, this will still work with individuals and is called “social personification”.

For instance if your business is going to do Facebook ads for clients who have apparel businesses, you would make a business (or personal) persona that looks something like this:

Business Name: The Company

Ideal Client: Single women ages 24 – 31 who prefer the night-life and fancy dresses

Best Seller: Long sleeve tops

Average Income: $50,000/mo

Desired Social Platform: Facebook

Their Main Problem: having trouble with Facebook video ads to target their customers

You get the idea. Alex mentions you can go very deep and intimate with this description. Eventually you will be targeting a company (or person) who fits this criteria by writing content that suits their needs, etc.

In Conclusion

Do you have a great idea yet? Are you cultivating a business plan as you read this article? Every successful business owner started exactly where you’re at right now. What will make you any different from them? Frankly, nothing can make you different except you.

Every idea has an excuse it battles and you will be able to realize right from the start whether your idea is worth acting on or not. Using the tips Alex Nerney has given you today, you could be on your way to creating one of the strongest businesses this internet has ever seen. Who knows? It could happen.

How do you overcome your own excuses? Let us know in the comments below!

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How to Use the “Small Victories” Method to Avoid Burning Out

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avoiding burnout
Image Credit: Twenty20.com

Have you had a goal you begin to work toward only to run out of steam? Do you know what you need to do to get to where you want to be, but the necessary work feels overwhelming? “Small Victories” is the method to eliminate procrastination, dramatically increase productivity, and to make every part of the process not just bearable, but fun. (more…)

Zachariah Bourne is the Author of the upcoming book "Blissed Out". He’s a writer for Success Magazine and Huff Post and Co-Authors articles with Jacquelyn Denissoff. As a producer, songwriter and artist living in NYC, he uses music as a way to spread the message of positivity to the world. Follow him on Instagram or go check out his YouTube.

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10 Comments

10 Comments

  1. Emmanuel

    Mar 11, 2015 at 11:23 pm

    This is a great list Joel, it is always a good idea to have many opinions on a particular issue.

    As was mentioned in the post, young people think they can handle everything alone. But if we would focus on what really matters and leave the rest to other people, we will experience quicker growth.

  2. mckybarf60

    Aug 18, 2013 at 7:08 am

    i simply love this page. hold many hidden treasures. up for the one who compiled this.

  3. Mary Lou Green

    Jul 29, 2013 at 4:57 pm

    Great list! I would add I wish I knew that our business and relationship would be intertwined all the time. We didn’t stop talking about work after 6 PM. Once I understood how valuable it was to be ready to talk about the business at any time, I learned so much about my husband and partner—how he thinks, what he dreams, what his challenges are. Once I knew these things, I became a better partner because I could research, problem-solve and be ready to help or take over something to keep us moving forward.

  4. Maxine

    Oct 20, 2012 at 4:17 am

    I really enjoy receiving your Tweets on Twitter and all of the articles are so informative. I am addicted to your website. Love, Love, Addicted2Success.

    • Curtis B. Lichfield

      Mar 28, 2013 at 12:21 pm

      This site is truely inspirational I love it because it is all about the real life that one experiences in being an Entrepreneur and starting a Successful business and career of being a self made person! CB. It isn’t about how many times that one fails, it is ALL about getting back up and never loosing site of your goals, dreams, and making it HAPPEN! God’s gift to us ALL, is the gift of Life, what we do with our lifes is our gift to God. Quitters never WIN, and WINNERS never QUIT! !, CB. Lichfield.

  5. iAN Macdonald

    Sep 13, 2012 at 4:58 pm

    In the beginning,I hired the best accounting firm even though I could not really afford it,they did extensive forecasts based on what I thought and what they had gathered from history of others.They established right from the offset a very smart company set up based on what we beleived would happen in the future ,this avoided a small fortune in corporate taxes . Bye the way I’m not talking big business. Ian

  6. Agnes Hertogs

    Jun 9, 2012 at 11:12 am

    Ewol

  7. angelique

    Jun 3, 2012 at 12:53 pm

    I have been reading your website for months and follow you on twitter. Thank you..thank you…thank you.

    • Joel

      Joel

      Jun 3, 2012 at 1:04 pm

      Thank you Angelique 🙂

  8. Jon Fanning

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Startups

Why Your Business Should Focus on Effectively Outwitting Competitors

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business competition
Image Credit: Twenty20.com

It shouldn’t be a case of getting out of the kitchen if you can’t stand the heat, it should rather be the case of not venturing into the kitchen. Any brand which was set up with the outlook that there won’t be competitors was started on the wrong premise and will be plummeted into oblivion.

Any road to success is thorny but paved with advantages, which may be fair or unfair. It borders on putting in personal sacrifices which are prone to constant uncertainty, existential threats, and taking a headlong plunge into making terrifying decisions. It’s definitely not a place for the Lilly-minded and nitwits because you are setting out to engage in a fierce competition with the best minds in the business world.

What you should work tenaciously upon is your competitive advantages. Ensure the things you have going for you are brought to the forefront. You will require the right mix of guts, tactics, timing, and the knack for hitting the rod when it’s red hot because opportunities coming your way should be quickly utilized.

Dilly-dallying will be highly disastrous and very devastating. Your brand may not be a pacesetter and you don’t have a carte blanche to do whatever you fancy, yet it behoves on you to gear up to face competition from the onset.

Amazingly, however, you can effectively outwit your competitors in the global market. You just need leveraging on the following steps:

1. Research other winning brands

A lot of people may consider this to be absurd but that is the joker you have. What you do must be entirely different from other brands in the same industry as your brand. When you concentrate on researching your rivals in the same industry, you may only come up with something akin to what they do.

You, however, need to come up with something completely new and stunning, a whole set of nouveau innovations and the only way to get that is by going out of your industry completely. Your ideas must be mind-blowing and eye-opening not minding that you are possibly a newbie in the industry.

It’s of utmost importance that you build with the future in mind, before launching your product into the market. This singular action of yours will quadruple and ironclad your chances of surviving the onslaught in the market.

“Only a fool learns from his own mistakes. The wise man learns from the mistakes of others.” – Otto van Bismark

2. Spin your obvious weakness into your strong point

You definitely will have some weak points and your competitors will seek those out to backstab and whip you silly in the market. You shouldn’t, however, be deterred by this. You can swivel this supposedly bad fortune into a huge arsenal for your brand with the attendant result of leaving your competitors on the turf.

A brand’s weak point could be the price. It’s possible your price is on the high side in comparison with others in the market. This is an opportunity to showcase your ingenuity by adding domestic customer service, home delivery, extended warranty, or any other incentive which you know your competitors will chicken out on.

The initial venture will definitely pummel your finances but by the time your prospective customers come to identify these advantages which were supposedly weak points with you, your ROI will skyrocket sensationally. Your competitors who had set out to tailspin you will be wondering what hit them.

3. Stay glued to your clients

The customer is the king and this must be your brand’s watchword. Your taste may be the best in the world but it’s absolute balderdash if it doesn’t resonate with the customer. You must learn to maximize the values your customers hold high and play down other money-grubbing wastes.

To effect this you must stay glued to your customers. Find out what they have going for your products and how you can enhance them. This effort may be a time suck and you may be required to put in odd hours tracking down your customers but it will pay off handsomely.

John C. Maxwell, aptly described this situation when he said “You will never change your life until you change something you do daily. The secret of your success is found in your daily routine.” Make your customers off-limits to your competitors. You can enhance this by making sure you are constantly in contact with your customers.

“When a customer enters my store, forget me. He is king.” – John Wanamaker

You should be in tune with those things that can make or break your business as well as having the metrics to measure how well you are doing. It’s absolutely necessary that you know your brand’s fundamental metrics like the average customer value (ACV), cost per acquisition (CPA), return on investment (ROI), and break even.

Business is like the art of war and the best form of defence is to attack.

How to you make sure people stay loyal to your brand? Let us know some tips and advice below!

Image courtesy of Twenty20.com

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Startups

Enough With The Word ‘Startup’

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The word ‘startup’ has created a false reality.

When we think of startups we now think of the following:

  • Cool kids wearing their startup t-shirts
  • Co-working spaces
  • Lots of lattes with a picture drawn in the froth
  • San Francisco and how perfect it is (I’ve been there and it’s not perfect:  #HomelessPeopleEverywhere)
  • Unicorns (not the ones you see on kid’s shows)
  • Made up valuations (a GFC fixes this problem nicely)
  • Accelerators (an overload of opinions that are just that)
  • Pitch nights where investors are made to look like Fortune Tellers and experts when the reality is nothing more than this: they’re guessing

 

It’s time to bin the word startup.

The word has no meaning. Day one is the start and then everything after that is just business. By continually using the word startup we’re implying we’re still at the start when we’re not.

“The word startup makes us feel crappy because it puts us in the amateur, early stage, “I’m still learning” category which never expires”

We never know what we’re doing in business completely and that’s a good thing.

Everything is constantly changing and so we’re going to be lifelong learners in the business world whether we like it or acknowledge it.

 

The word ‘Startup” means business so let’s call it that.

Just like a penis, big or small, it’s a fucking penis. Let’s call it what it is.

Maybe you’re a small business with one employee.

Maybe you’re a large corporation with 35,000 employees

Maybe you work one day a week on a side hustle.

Maybe you have two freelancers working for you one day a month.

It’s all just business. Sorry cool kids, the word ‘startup’ doesn’t make business any easier, different, simpler, funkier or any other description you can give.

 

Can everyone really be an entrepreneur?

I’ll give it to you straight amigo: no, they can’t.

“Some of you suck at entrepreneurship even though Instagram sells you on the dream that you can sit on the beach with your laptop, sip a cocktail, take a selfie and do one hour of work a day”

This is all a lie designed to mess with your head and force you to suffer FOMO thus resulting in social media engagement for someone with a landing page that leads to a digital product where there’s a payment wall for you to insert your credit card number and add money to a bank account that’s not yours.

Many of you can’t handle:

  • Risk
  • Stupid amount of stress
  • 12-hour days
  • Managing other people
  • Having to be creative
  • Customers whose demands never stop
  • The game of money
  • Soul crushing failure

The list could go on forever. There are so many components to entrepreneurship.

Only about 1% of people are truly cut out for it. Just like not everyone can be a leader - otherwise there would be no followers - not everyone can be an entrepreneur. And that’s okay.

You’re human - you’ll be okay.

That doesn’t mean you shouldn’t try entrepreneurship. Sometimes giving it a shot and doing it is the only way to find out.

Life is not all about startups and entrepreneurship - there’s more to it than that.

 

When does the ‘Startup Phase’ end?

It doesn’t.

Some people say Stripe is a startup even though they do billions in revenue now. Some people call my side-hustle a startup even though it’s just me.

The word ‘startup’ keeps getting used because somehow it puts you in a different league where growth hackers (I call it sales), dev-ops, UX designers and a whole bunch of other words that describe a team that does sales or builds software exists.

 

A startup is not a startup; it’s called a business.

No more buzz words.

No more unicorns.

No more thinking you’re smarter than your competitors.

No more BS valuations.

No more naming and shaming people who don’t want to be a founder of a startup like you.

Not everyone is in love with startups and not all of us want to be founders. Some people want to be stay-at-home dads or stay-at-home moms.

Some people want to raise their kids instead of being on the front of Startup Daily with a bunch of cool kids.

There’s more to life than fucking startups and #StartupLife.

 

Business is business. 

  1. You build a product or service with you or a co-founder.
  2. You attempt to see whether it solves a problem
  3. You continue validating the idea beyond your mom & dad, friends and work colleagues
  4. You make some money - $1, $100, $100k - it doesn’t matter
  5. You continuously improve the product to make your customers happier
  6. You make them happy and the business makes more money
  7. You build out a team so you can grow the business to be bigger
  8. Then you either stop at where you are and be bloody happy, or you raise money in some form - VC, bank, angels, parents, ICO (insert trendy way to borrow more money)
  9. You hi-five everyone, sell the business and sit on a beach or you keep going because it becomes about more than money

THE END.

 

Final Word On Startups. 

If you want to create a business, then do it. If you don’t then that’s fine too.

Find a problem, solve it and be humble as hell about it if you succeed. There’s more to this world than the ridiculous label that is startup.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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Startups

Here’s How Facebook Can Shape Your Startup in 2018

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facebook for business

Out of the many things that Facebook can do, it has the impeccable power of shaping your startup and providing a huge platform to reach out to its customers. Startups are constantly using the features of Facebook to engage their customers and implement in their content strategies in the unique ways.

Do you want to use this most popular social media platform as a marketing strategy for your startup or business? Here’s how Facebook can shape your business in 2018:

1. The rising trend of videos

Videos are undeniably the hottest trend of present times. The first thing that you most often come across on the social media platform is videos. There are various reasons why the popularity of videos has grown to strikingly unprecedented levels on social media platforms.

The content around us is evolving more and more with each day and can be credited to the changing preferences of people. The long written blogs and other stories are being converted to short videos and video stories. To understand why people prefer videos more than anything else, ask yourself if you were given a long paragraph to read and a video, what would you choose? Videos are always more engaging than written content.

It has the power to instantly connect with people and touch their emotional self in a more compelling manner. Videos are the relatable and much easier way of grasping things. More and more companies these days are using video as a marketing tool.

So, it doesn’t matter if it is a product launch or a DIY tutorial, or an advertisement, videos are one of the best ways of engaging the customers. Facebook is providing a wonderful platform for videos to flourish and shape businesses in the coming years.

“Activate your fans, don’t just collect them like baseball cards.” – Jay Baer

2. Use the power of live marketing

One of the most advantageous and unique features of Facebook is Live Marketing. Live Marketing has helped businesses and startups attain an upper hand in the market and stand out with their strategies. As intimidating as live marketing on Facebook sounds, it’s equally tricky and challenging to accomplish. If done the right way, it can do wonders for a business and shape their strategies towards unconditional support from their customers.

Facebook’s algorithm uses over 100,000 different signs to decide which posts should be prioritized on the customer’s feeds. So, no matter how great the content you produce is, there is a strong chance that your content will get overshadowed by the unlimited posts from friends and family.

So, if you want your message to be heard, one of the best ways is to go LIVE on Facebook. The live feature from Facebook instantly provides a free pass to the business and enables them by reaching in front of the queue to speak directly to the customer.

As you go live, all those following you receive an instant notification to connect with you. While going live is facilitating Facebook to get more and more customers hooked on to their sites, it is also enabling companies to catch their customer’s attention. You can stream a lot of things live on Facebook. These can be seminars, any discussions, interviews, or events. Think of ways to go Live and embrace this great feature.

3. Get your fans to create wonderful content

Another way that startups are shaping their strategies on Facebook is through their own customers. It’s always a great idea for customers to interact with your business so that you get some buzz in the market. You can ask your happy customers to create content for you. This tactic will help rush the engagement and accelerate more attention towards your business page.

Let people talk about you more and more and letting Facebook know that there is a constant buzz around your brand. Driving engagement with the audience is a successful social media strategy that has a life of its own. One of the most basic examples are the meme pages on Facebook. They let their audience post memes, which is the core content in their case, and circulate them to the rest of the world.

You can come up with contests which require posting photos and videos online. If you are a food brand, you can ask your customers to post pictures of a recipe that they tried at home, or video of a new recipe. This will draw a great engagement to your brand and help you gain your audience’s attention.

“When you say it, it’s marketing. When they say it, it’s social proof.” – Andy Crestodina

4. Paid advertising

Paid advertising is one of the keys to achieve your objectives. It’s important to understand that while paid advertising might not work for everyone, it ultimately comes down to the ROI of your strategy.  

Paid advertising is quite inexpensive, as compared to other advertising channels and platforms in the market. It can help you get a number of potential leads, and most importantly attention among your target customers.

5. Start a Discussion

Facebook allows you to start a discussion to engage people and leave them with something to talk about your brand. There are some ways that you can initiate discussions, such as polls, quizzes, reviews, etc. Through these tactics, Facebook can help your startup get your customer’s attention and understand their personas for forming better marketing strategies.

Customer personas revolve around knowing the habits, likes, dislikes, age, preferences etc. of the customer. Through the discussion, you can get to know your customer and customize your content based on their likes.

How do you use Facebook as a marketing channel for your startup or business? Please share your thoughts in the comment section.

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Startups

3 Excuses to Overcome When Starting Your Business

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overcoming excuses

At one point or another, you’ve probably had a great idea. For some, that great idea comes when they’re driving down the road. For others, it comes when they’re singing in the shower. For Tenacious D (Jack Black’s band), it came in a dream. Unfortunately for him, he couldn’t remember what the great idea was, but wound up writing a song with these words, “This isn’t the greatest song in the world, it’s just a tribute to the greatest song in the world.” The fact of the matter is, we all have great ideas. What separates those who are successful from those who aren’t is one little word – action.

I had the privilege to sit down with Alex Nerney, Co-founder of Create & Go, who used a process of sorts to establish two online websites grossing $100k/mo in profits. Alex talked about three things that hinder a business owner from bringing that idea into a reality. He also interjected three solutions to get rid of the yips and succeed. Hang on, your success is on it’s way.

1. There’s Too Much Competition

As quick as the business idea hits you, something else begins to gnaw at your brain – doubt. Doubt is a common emotion when it comes to creating something new. All of a sudden you realize you’re going to need “this” and “that” and “the other thing” to make it work and you begin to have a realization of the fear of failure. Mr. Nerney explains, while a lot of business ideas that pop up every day on the internet do not work out for the idea-owner, it’s not the fault of the idea.

For example, if you feel like you’re an expert in Facebook advertising and you want to create a consulting company to help other businesses succeed in Facebook ads, right from the beginning you’re going to notice there’s a TON of Facebook ad consultants out there.

Solution: Needle the Niche

Alex says to make your idea unique by niching down. In other words, don’t simply consult on the entire spectrum of Facebook advertising, but perhaps you could make it even more fine-tuned by being the expert at Facebook video ads for dress and apparel companies.

Now you have something to work with. Now you are targeting a specific origin of customer and, if your passion is in apparel (or whatever it may be), show your strengths by displaying an example for them. Niching down is a powerful way to help your business idea stand out from the crowd.

“The biggest competition is myself. I am not looking to follow others or pull them down. I’m planning to test my own boundaries.” – Rain

2. I Don’t Know Enough About This

Alex says, “The most dangerous part of saying ‘I don’t know enough about this’ to yourself is how it strings you along and convincing you to wait for the clandestine moment where you’re finally ready.” Inevitably, action will be required on your part if you are truly serious about accomplishing this particular goal in your business.

Without action, you never truly learn anything from your failed tasks. If you can create a positive mindset about your goals and begin to understand failure isn’t a closed door, but simply another opportunity to craft your creation a better way.

Solution: Don’t Ever Quit

After speaking with Alex on this point, I was reminded by a man who was full of failures.

  • He lost two jobs
  • He ran for the state legislature and lost
  • He started a business and failed
  • His high school sweetheart died.
  • Defeated for Speaker of the House
  • Defeated for Congress
  • Rejected for Land Officer
  • Defeated for U.S. Senate
  • Defeated for the nomination of the Vice Presidency
  • Defeated for U.S. Senate AGAIN

This guy was full of failures. But there was one resolve in his attitude and the aspect in which he saw himself and where he was going. He never quit. Finally, in 1860, Abraham Lincoln was elected to be the President of the United States.

Don’t ever stop educating yourself. Don’t ever stop staying informed of the current issues of your potential clients and customers. Read, evaluate, learn, and jump in with both feet. You will eventually start to see progress in your learning curve. What would have happened to history if ol’ Abe had given up after the first few failures? I’m sure it would be a completely different story. If one door closes, another door opens in the pathway to success so keep your eyes open.

3. I Don’t Know Where To Start

With so many avenues of business appearing out of nowhere in the online business world, it can be confusing at times to know exactly what starting point you should attempt. If you continually watch competitors, how big their audience is, or how engaged they are with their customers, it can be intimidating.

Normally when you focus on others, you compare yourself to them and if you have 200 followers on Facebook and your competitor has 200,000, that’s a big wallop to the confidence level. It’s important to focus on what YOU are wanting out of your business idea.

Solution: Make Three Lists

If you’re coming against the “I Don’t Know Where To Start” wall in your business idea, Mr. Nerney suggests you pick a path and give it a try. Of course this needs to be something you’re passionate about or something you can bring value and quality to your customers or audience.

  • List 1 – Sit down and make a list of the talents you can bring to the table to a preferred customer. Do you write well? Are you great at building relationships? Are you a good communicator? Write those traits down.
  • List 2 – Write down what you want your business to accomplish. Will it be the Facebook video ads we discussed above? Whatever your decision make this the point where your customers simply have to have you over your competitor. This is where you can be different from the pack and it’s a great opportunity to stand out.
  • List 3 – Focus on the type of customer your business will be targeting. This is going to help you tremendously when you get started because your target area will be fine-tuned and won’t be straying off the beaten path getting stray customers who have no interest in what you’re trying to do.

“Fail often so you can succeed sooner.” – Tom Kelley

Alex describes this as a business persona. In essence, you are creating a mythical business which will be your ideal client. If you’re not targeting businesses, this will still work with individuals and is called “social personification”.

For instance if your business is going to do Facebook ads for clients who have apparel businesses, you would make a business (or personal) persona that looks something like this:

Business Name: The Company

Ideal Client: Single women ages 24 – 31 who prefer the night-life and fancy dresses

Best Seller: Long sleeve tops

Average Income: $50,000/mo

Desired Social Platform: Facebook

Their Main Problem: having trouble with Facebook video ads to target their customers

You get the idea. Alex mentions you can go very deep and intimate with this description. Eventually you will be targeting a company (or person) who fits this criteria by writing content that suits their needs, etc.

In Conclusion

Do you have a great idea yet? Are you cultivating a business plan as you read this article? Every successful business owner started exactly where you’re at right now. What will make you any different from them? Frankly, nothing can make you different except you.

Every idea has an excuse it battles and you will be able to realize right from the start whether your idea is worth acting on or not. Using the tips Alex Nerney has given you today, you could be on your way to creating one of the strongest businesses this internet has ever seen. Who knows? It could happen.

How do you overcome your own excuses? Let us know in the comments below!

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