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8 Words You Should Never Use In Your Business Twitter Bio

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We get it, capturing the essence of your business in 140 characters on Twitter is tough. This is more of a reason to be short & sweet. After searching through a wide array of business Twitter pages, there is a lot of fluff in the bio section that will make most direct their attention back to clicking on their “Home” or “Profile” button and leave the  non convincing page that runs with a weak bio behind. Since every word counts, here is how your average human being will react to the following words in a Twitter bio:

 

  1. “Passionate.” Can you be “passionate” about four or five things?  One passion, maybe; four passions are interests, not passions.  And really:  Can anyone truly be passionate about “delivering lasting customer value” or “teaching small businesses to harness the power of social media” or “providing lasting solutions to common business problems”?  Focused, yeah.  Driven, sure.  Passionate?  Save that for your significant other.
  2. “Authority.” As Margaret Thatcher said, “Power is like being a lady; if you have to say you are, you aren’t.”  If you have to say you’re an authority, you aren’t. Show your expertise instead.  “Speaker at TED Conference” indicates a level of authority.  “Social media authority” reads as “I spend way too much time on Facebook.”
  3. “Workaholic.” I suppose the intent is to say, “My nose is to the grindstone 24/7.”  If you really do work that much, describe the successes all that effort produced instead. “Workaholic” has negative connotations and implies tremendous effort without tangible results.  Potential customers don’t care how much you work — they care about what you get done.
  4. “Guru.” Forget the explanation; I just hate this one. (If you respond positively to “guru,” I would love to know why.)  I also hate “sage,” “connoisseur,” “guerilla,” “whiz,” “ninja,” and other allegedly clever descriptors.  Don’t be clever for clever’s sake.
  5. “Serial entrepreneur.” A few people start multiple, successful, long-term businesses.  They truly are serial entrepreneurs.  The rest start one business that fails or does okay, try something else, and keep rinsing and repeating until they find a formula that works.  Those people are entrepreneurs. (And there’s nothing wrong with being “just” an entrepreneur!)  If you have two or three solid successes under your belt, listing them can be powerful.   If not, just say what you do now.
  6. “Technologist.” I found lots of definitions for a technologist.  My favorite is, “A person who uses scientific knowledge to solve practical problems.”  So: Is that really what you do?  Many people who claim to be “technologists” just like cool new products and applications. They’re interested in technology (again, nothing wrong with that!) but they are not technologists.  If you use scientific knowledge to solve practical problems, share an example.  Otherwise just say, “I love my new iPad 2!”
  7. “Strategist.” Strategists look at the present, envision something different, and develop approaches to make their vision a reality.  For example, I sometimes help manufacturing plants improve productivity and quality.  There are strategies I use to identify areas for improvement, but I’m in no way a strategist.  I don’t create something new; I apply my experience and a few proven methodologies.  Very few people are strategists; most “strategists” are actually coaches, specialists, or consultants who use what they know to help others.  99% of the time that’s what customers need — they don’t need a strategist. Be who you are.
  8. “Unique.” We’re all individuals, we’re all different, we’re all unique — and we all know it.  If I’m considering hiring you or buying your products, “unique” means nothing to me.  Tell me why you are better.

Here’s what catches the eye:  Plain language without hyperbole, exaggeration, or fluff.

While expressing personality and flair may work in some cases, if you use Twitter for business purposes plain language and accurate descriptions are what potential followers — and potential customers — really want to see.

Article By Jeff Haden, writer @ Owners Manual

W. Eric Croomes is America’s Life Trainer! A certified holistic life coach, fitness trainer and author of three books dealing with relationships, personal achievement and empowerment, Eric is founder of Infinite Strategies LLC, a firm dedicated to coaching for the mind, body and spirit!   Visit Eric at www.tewdonline.org and on Facebook at Wayne E. Croomes or follow him on Twitter@MotivatorEric.

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Personal Development

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Boost your focus, confidence, and results with 11 powerful habits successful people use every day.

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Successful people love to help beginners. They have an incredible work ethic and rarely complain. As a result, others naturally look up to them and want to follow in their footsteps.

But here’s the truth: there’s no success without sacrifice. You’ll need to give up comfort, excuses, and sometimes even social approval to accomplish your goals.

Value comes from solving problems, and these 11 powerful tips will help you become more productive, successful, and confident, starting today.

1. Take Short Breaks After Finishing a Task

Psychology shows it’s important to reward positive behaviour.

After completing a big task or finishing a book, take five minutes to walk, stretch, or simply breathe. This quick reset helps your brain recharge and strengthens focus.

Many great writers swear by morning walks, solitude, and reflection can unlock creativity.

But if you refuse to take breaks, don’t be surprised when burnout hits. Your brain needs recovery time just as much as your body does.

2. Schedule Your Most Important Tasks First

Multitasking kills productivity. If you want to get more done, try time blocking, a method where you dedicate set periods for specific tasks.

Productivity expert Caitlin Hughes explains, “Time blocking involves scheduling blocks of time for your tasks throughout the day.”

For example, if you’re a writer:

  • Research your topic at night.

  • Write your first draft in the morning (don’t worry if it’s rough).

  • Edit in the afternoon, great writing comes from rewriting.

You can’t buy more time. Use it intentionally and without regret.

3. Eliminate Distractions from Your Workspace

Focus is the foundation of success.

According to Inc. Magazine, it takes an average of 23 minutes to recover from a distraction. That’s nearly half an hour of lost productivity every time you check your phone.

Put your phone away. Close unnecessary tabs. And yes, limit your Netflix binges.

Meeting deadlines consistently is one of the fastest ways to stand out and earn respect.

4. Take Full Responsibility for Your Life

Entrepreneur Derek Sivers once said, “Everything is my fault.”

This mindset doesn’t mean self-blame; it means self-ownership. Stop pointing fingers, making excuses, or waiting for others to change.

If your habits (like smoking or drinking too much) hold you back, it’s time to make better choices. Your friends can’t live your dreams for you; only you can.

5. Invest an Hour a Day in Learning New Skills

Knowledge compounds over time.

Whether you read books, take online courses, or practise a craft, consistent learning gives you a competitive edge.

I used to struggle with academic writing, but I improved by studying the work of great authors and applying what I learned.

Your past doesn’t define you; your actions do. Every new skill adds another tool to your arsenal and makes you more unstoppable.

6. Develop a Growth Mindset

Psychologist Dr. Carol Dweck introduced the concept of fixed vs. growth mindset.

  • A fixed mindset believes success is based on natural talent.

  • A growth mindset believes success comes from effort and learning.

Choose the growth mindset. Embrace challenges. See failures as feedback. In today’s fast-moving digital world, adaptability is your biggest advantage.

7. Learn Marketing to Reach People Who Need You

I once believed marketing was manipulative, until I realised it’s about helping people solve problems.

If your work provides genuine value, marketing is how you let others know it exists. Even Apple spends billions on it.

Don’t be ashamed to promote your skills or business. Without visibility, your ideas will never reach the people who need them most.

Creative professionals who understand marketing and sales have an unfair advantage.

8. Ask Your Mentor the Right Questions

Good mentors can fast-track your growth.

While mentorship often costs money, it’s one of the best investments you can make. Great mentors don’t care about titles; they care about your progress.

If you don’t have access to a mentor yet, books are your silent mentors. Read the best in your field, take notes, and apply what resonates.

9. Build Confidence Through Action, Not Affirmations

Author Ryan Holiday once said, “I don’t believe in myself. I have evidence.”

Confidence doesn’t come from shouting affirmations into the mirror; it comes from proof. Doing hard things, keeping promises to yourself, and following through.

When you consistently take action, your brain gathers evidence that you can handle whatever comes next. That’s real confidence, grounded, earned, and unshakable.

10. Focus on Your Strengths

Your strengths reveal where your greatest impact lies.

If people compliment you on something often, it’s a clue. Lean into it.

A former professor once told me I was creative, and that simple comment gave me the confidence to go all in. I studied creativity, applied it daily, and turned it into my career advantage.

Double down on your strengths. That’s how you build momentum and mastery.

11. Identify and Challenge Your Limiting Beliefs

Your beliefs shape your reality.

For years, I believed I couldn’t be a great writer because of my chronic tinnitus and astigmatism, sensory challenges that made concentration difficult. But over time, I realised those struggles made me more disciplined, observant, and empathetic.

Your limitations can become your greatest motivators if you let them.

Avoid shortcuts. Growth takes time, but it’s always worth it.

Final Thoughts

Becoming productive, successful, and confident isn’t about working harder than everyone else. It’s about working smarter, consistently, and intentionally.

You don’t need to overhaul your life overnight. Start small: take a break after your next task, schedule your priorities, or spend one hour learning something new.

Every habit you change compounds into long-term success. Remember, true change comes from practising new behaviours.

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