Success Advice
8 Words You Should Never Use In Your Business Twitter Bio

We get it, capturing the essence of your business in 140 characters on Twitter is tough. This is more of a reason to be short & sweet. After searching through a wide array of business Twitter pages, there is a lot of fluff in the bio section that will make most direct their attention back to clicking on their “Home” or “Profile” button and leave the non convincing page that runs with a weak bio behind. Since every word counts, here is how your average human being will react to the following words in a Twitter bio:
- “Passionate.” Can you be “passionate” about four or five things? One passion, maybe; four passions are interests, not passions. And really: Can anyone truly be passionate about “delivering lasting customer value” or “teaching small businesses to harness the power of social media” or “providing lasting solutions to common business problems”? Focused, yeah. Driven, sure. Passionate? Save that for your significant other.
- “Authority.” As Margaret Thatcher said, “Power is like being a lady; if you have to say you are, you aren’t.” If you have to say you’re an authority, you aren’t. Show your expertise instead. “Speaker at TED Conference” indicates a level of authority. “Social media authority” reads as “I spend way too much time on Facebook.”
- “Workaholic.” I suppose the intent is to say, “My nose is to the grindstone 24/7.” If you really do work that much, describe the successes all that effort produced instead. “Workaholic” has negative connotations and implies tremendous effort without tangible results. Potential customers don’t care how much you work — they care about what you get done.
- “Guru.” Forget the explanation; I just hate this one. (If you respond positively to “guru,” I would love to know why.) I also hate “sage,” “connoisseur,” “guerilla,” “whiz,” “ninja,” and other allegedly clever descriptors. Don’t be clever for clever’s sake.
- “Serial entrepreneur.” A few people start multiple, successful, long-term businesses. They truly are serial entrepreneurs. The rest start one business that fails or does okay, try something else, and keep rinsing and repeating until they find a formula that works. Those people are entrepreneurs. (And there’s nothing wrong with being “just” an entrepreneur!) If you have two or three solid successes under your belt, listing them can be powerful. If not, just say what you do now.
- “Technologist.” I found lots of definitions for a technologist. My favorite is, “A person who uses scientific knowledge to solve practical problems.” So: Is that really what you do? Many people who claim to be “technologists” just like cool new products and applications. They’re interested in technology (again, nothing wrong with that!) but they are not technologists. If you use scientific knowledge to solve practical problems, share an example. Otherwise just say, “I love my new iPad 2!”
- “Strategist.” Strategists look at the present, envision something different, and develop approaches to make their vision a reality. For example, I sometimes help manufacturing plants improve productivity and quality. There are strategies I use to identify areas for improvement, but I’m in no way a strategist. I don’t create something new; I apply my experience and a few proven methodologies. Very few people are strategists; most “strategists” are actually coaches, specialists, or consultants who use what they know to help others. 99% of the time that’s what customers need — they don’t need a strategist. Be who you are.
- “Unique.” We’re all individuals, we’re all different, we’re all unique — and we all know it. If I’m considering hiring you or buying your products, “unique” means nothing to me. Tell me why you are better.
Here’s what catches the eye: Plain language without hyperbole, exaggeration, or fluff.
While expressing personality and flair may work in some cases, if you use Twitter for business purposes plain language and accurate descriptions are what potential followers — and potential customers — really want to see.
Article By Jeff Haden, writer @ Owners Manual
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The Leadership Shift Every Company Needs in 2025
Struggling to keep your team engaged? Here’s how leaders can turn frustrated employees into loyal advocates.

In workplaces around the world, there’s a growing gap between employers and employees and between superiors and their teams. It’s a common refrain: “People don’t leave companies, they leave bad bosses.”
While there are, of course, cases where management could do better, this isn’t just a “bad boss” problem. The relationship between leaders and employees is complex. Instead of assigning blame, we should explore practical solutions to build stronger, healthier workplaces where everyone thrives.
Why This Gap Exists
Every workplace needs someone to guide, supervise, and provide feedback. That’s essential for productivity and performance. But because there are usually far more employees than managers, dissatisfaction, fair or not, spreads quickly.
What if, instead of focusing on blame, we focused on building trust, empathy, and communication? This is where modern leadership and human-centered management can make a difference.
Tools and Techniques to Bridge the Gap
Here are proven strategies leaders and employees can use to foster stronger relationships and create a workplace where people actually want to stay.
1. Practice Mutual Empathy
Both managers and employees need to recognize they are ultimately on the same team. Leaders have to balance people and performance, and often face intense pressure to hit targets. Employees who understand this reality are more likely to cooperate and problem-solve collaboratively.
2. Maintain Professional Boundaries
Superiors should separate personal issues from professional decision-making. Consistency, fairness, and integrity build trust, and trust is the foundation of a motivated team.
3. Follow the Golden Rule
Treat people how you would like to be treated. This simple principle encourages compassion and respect, two qualities every effective leader must demonstrate.
4. Avoid Micromanagement
Micromanaging stifles creativity and damages morale. Great leaders see themselves as partners, not just bosses, and treat their teams as collaborators working toward a shared goal.
5. Empower Employees to Grow
Empowerment means giving employees responsibility that matches their capacity, and then trusting them to deliver. Encourage them to take calculated risks, learn from mistakes, and problem-solve independently. If something goes wrong, turn it into a learning opportunity, not a reprimand.
6. Communicate in All Directions
Communication shouldn’t just be top-down. Invite feedback, create open channels for suggestions, and genuinely listen to what your people have to say. Healthy upward communication closes gaps before they become conflicts.
7. Overcome Insecurities
Many leaders secretly fear being outshone by younger, more tech-savvy employees. Instead of resisting, embrace the chance to learn from them. Humility earns respect and helps the team innovate faster.
8. Invest in Coaching and Mentorship
True leaders grow other leaders. Provide mentorship, career guidance, and stretch opportunities so employees can develop new skills. Leadership is learned through experience, but guided experience is even more powerful.
9. Eliminate Favoritism
Avoid cliques and office politics. Decisions should be based on facts and fairness, not gossip. Objective, transparent decision-making builds credibility.
10. Recognize Efforts Promptly
Recognition often matters more than rewards. Publicly appreciate employees’ contributions and do so consistently and fairly. A timely “thank you” can be more motivating than a quarterly bonus.
11. Conduct Thoughtful Exit Interviews
When employees leave, treat it as an opportunity to learn. Keep interviews confidential and use the insights to improve management practices and culture.
12. Provide Leadership Development
Train managers to lead, not just supervise. Leadership development programs help shift mindsets from “command and control” to “coach and empower.” This transformation has a direct impact on morale and retention.
13. Adopt Soft Leadership Principles
Today’s workforce, largely millennials and Gen Z, value collaboration over hierarchy. Soft leadership focuses on partnership, mutual respect, and shared purpose, rather than rigid top-down control.
The Bigger Picture: HR’s Role
Mercer’s global research highlights five key priorities for organizations:
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Build diverse talent pipelines
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Embrace flexible work models
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Design compelling career paths
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Simplify HR processes
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Redefine the value HR brings
The challenge? Employers and employees often view these priorities differently. Bridging that perception gap is just as important as bridging the relational gap between leaders and staff.
Treat Employees Like Associates, Not Just Staff
When you treat employees like partners, they bring their best selves to work. HR leaders must develop strategies to keep talent engaged, empowered, and prepared for the future.
Organizational success starts with people, always. Build the relationship with your team first, and the results will follow.
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