Success Advice
6 Mistakes Entrepreneurs Make When Writing A Book
You’re going to write a book. 40,000 words to go. Then the book goes to the editor, the typesetter, and the printer. Simple – right? Wrong.
Having worked with over 100 entrepreneurs on their books, I’ve found the writing and editing process rarely goes to plan. Content gets cut, reorganized and added. In four cases, I’ve even told clients to write new books.
After you’ve spent months waking up early, staying up late, squeezing your writing around family, friends and work; after you’ve said no to invitations, events and getaways; and after you’ve spent your hard-earned dollars on coaches and courses to help you put your knowledge on paper … you don’t want an editor telling you to start over.
So what can you do? Read on for the six mistakes entrepreneurs make when writing books and what you should do instead:
1. Choosing the wrong idea
You’re highly qualified in your field and have 15 years of experience but you’ve just started learning about a new area you’re really passionate about … and then your clients keep asking about something else entirely.
Most entrepreneurs choose an idea that only answers one of these areas. This is a recipe for disaster:
- If you aren’t passionate about your idea, you’ll give up part way through.
- If you aren’t knowledgeable about your idea, you’ll end up rambling and repeating yourself to bulk up your word count.
- If you aren’t addressing your readers’ desires, no one will want to buy your book, and you’ll be left with a very expensive paperweight.
Instead, brainstorm until you find an idea that hits the sweet spot – the intersection between your knowledge, your passion and what your readers want.
“To produce a mighty book, you must choose a mighty theme.” – Herman Melville
2. Not choosing one type of book
Great books come in all shapes and sizes, and entrepreneurs usually write one of the following:
- How-to books
- Thought leadership books
- Interview books
- Memoirs
The problems start if you try to write a combination of all of them, which will result in a confused book with no clear purpose, or your editor cutting half of your content because it isn’t relevant. Instead, commit to one type of book before you start writing.
3. Failing to plan
Time and time again I see entrepreneurs getting stuck on their first drafts. Why? Because they have an idea for a book, then sit down in front of a blank Word document and rely on inspiration to provide the content.
Instead, plan your book!
- Start with your book’s central idea – in one sentence, what’s your book about?
- Brainstorm – get a blank piece of paper and write down your central idea. What other ideas does this sentence spur? Write down everything you can think of that’s related to your central idea.
- Organize your brainstorming – review your scribbling and see if there are any common themes that come up. These ideas will become the main sections or chapters of your book.
- Plan your chapters – brainstorm, organize and expand your ideas for each chapter. What do you need to cover to discuss the topic in detail?
4. Thinking they have a plan (when they don’t)
How can you think you have a plan when you don’t? They follow the first three steps of the planning process and then start writing. They have a central idea and five key areas they want to discuss. They’ve even organized these areas in a five-step process. Is that a plan? Not even close.
The purpose of a good plan is to guide every word you write. With a good plan you never need to worry about writer’s block, because you never have to come up with new ideas – they’re all laid out in front of you. You also never need to worry about the writing process stopping and starting, and taking months on end because, once again, everything you need to write is laid out in front of you.
A good plan takes the effort out of writing, because you’ve already done all the research, brainstorming and organization. Then all you need to do is expand your bullet points into full sentences.
Instead of relying on your chapter titles for inspiration, create a plan so detailed your book writes itself.
5. Including everything they’ve ever written
You’ve been in business for a few years now, and you have a slew of marketing content up your sleeve – brochures, flyers, blog posts, articles, interviews, case studies and more. Writing a book should be easy, right?
While using existing content is a great way to boost your word count, a big issue we see is clients who have copied and pasted entire blog posts or articles into their book when they don’t actually fit. And if it doesn’t fit, it often gets cut.
Instead, ask yourself:
- Is the content directly related to your central idea?
- Does your reader really need to know this?
It’s only when you can answer both questions with a ‘yes’ that the content should go into your book.
“It is the writer who might catch the imagination of young people, and plant a seed that will flower and come to fruition.” – Isaac Asimov
6. Not making time to write
I get it – you’re an entrepreneur and you spend all your waking hours doing client work, answering enquiries, completing quotes, catching up on admin, and more. You’re lucky enough to spend time with your family, let alone write a book! The truth is, you’re always going to be busy, and those who wait to find the time never get started.
Instead, you need to make the time to write. Get started with these tips:
- Carry a notepad/phone with you at all times for when inspiration strikes.
- Set a daily writing target, and don’t go to bed until you’ve written your words!
- Remember this is a short-term challenge. You only need to make the time for the next four to six weeks, and then you’ll be ready to send your book to your editor!
Which mistake are you having the most trouble with when writing your book? Please leave your thoughts in the comment section below!
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These 11 Habits Will Make You More Productive, Successful, and Confident
Boost your focus, confidence, and results with 11 powerful habits successful people use every day.

Successful people love to help beginners. They have an incredible work ethic and rarely complain. As a result, others naturally look up to them and want to follow in their footsteps.
But here’s the truth: there’s no success without sacrifice. You’ll need to give up comfort, excuses, and sometimes even social approval to accomplish your goals.
Value comes from solving problems, and these 11 powerful tips will help you become more productive, successful, and confident, starting today.
1. Take Short Breaks After Finishing a Task
Psychology shows it’s important to reward positive behaviour.
After completing a big task or finishing a book, take five minutes to walk, stretch, or simply breathe. This quick reset helps your brain recharge and strengthens focus.
Many great writers swear by morning walks, solitude, and reflection can unlock creativity.
But if you refuse to take breaks, don’t be surprised when burnout hits. Your brain needs recovery time just as much as your body does.
2. Schedule Your Most Important Tasks First
Multitasking kills productivity. If you want to get more done, try time blocking, a method where you dedicate set periods for specific tasks.
Productivity expert Caitlin Hughes explains, “Time blocking involves scheduling blocks of time for your tasks throughout the day.”
For example, if you’re a writer:
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Research your topic at night.
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Write your first draft in the morning (don’t worry if it’s rough).
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Edit in the afternoon, great writing comes from rewriting.
You can’t buy more time. Use it intentionally and without regret.
3. Eliminate Distractions from Your Workspace
Focus is the foundation of success.
According to Inc. Magazine, it takes an average of 23 minutes to recover from a distraction. That’s nearly half an hour of lost productivity every time you check your phone.
Put your phone away. Close unnecessary tabs. And yes, limit your Netflix binges.
Meeting deadlines consistently is one of the fastest ways to stand out and earn respect.
4. Take Full Responsibility for Your Life
Entrepreneur Derek Sivers once said, “Everything is my fault.”
This mindset doesn’t mean self-blame; it means self-ownership. Stop pointing fingers, making excuses, or waiting for others to change.
If your habits (like smoking or drinking too much) hold you back, it’s time to make better choices. Your friends can’t live your dreams for you; only you can.
5. Invest an Hour a Day in Learning New Skills
Knowledge compounds over time.
Whether you read books, take online courses, or practise a craft, consistent learning gives you a competitive edge.
I used to struggle with academic writing, but I improved by studying the work of great authors and applying what I learned.
Your past doesn’t define you; your actions do. Every new skill adds another tool to your arsenal and makes you more unstoppable.
6. Develop a Growth Mindset
Psychologist Dr. Carol Dweck introduced the concept of fixed vs. growth mindset.
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A fixed mindset believes success is based on natural talent.
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A growth mindset believes success comes from effort and learning.
Choose the growth mindset. Embrace challenges. See failures as feedback. In today’s fast-moving digital world, adaptability is your biggest advantage.
7. Learn Marketing to Reach People Who Need You
I once believed marketing was manipulative, until I realised it’s about helping people solve problems.
If your work provides genuine value, marketing is how you let others know it exists. Even Apple spends billions on it.
Don’t be ashamed to promote your skills or business. Without visibility, your ideas will never reach the people who need them most.
Creative professionals who understand marketing and sales have an unfair advantage.
8. Ask Your Mentor the Right Questions
Good mentors can fast-track your growth.
While mentorship often costs money, it’s one of the best investments you can make. Great mentors don’t care about titles; they care about your progress.
If you don’t have access to a mentor yet, books are your silent mentors. Read the best in your field, take notes, and apply what resonates.
9. Build Confidence Through Action, Not Affirmations
Author Ryan Holiday once said, “I don’t believe in myself. I have evidence.”
Confidence doesn’t come from shouting affirmations into the mirror; it comes from proof. Doing hard things, keeping promises to yourself, and following through.
When you consistently take action, your brain gathers evidence that you can handle whatever comes next. That’s real confidence, grounded, earned, and unshakable.
10. Focus on Your Strengths
Your strengths reveal where your greatest impact lies.
If people compliment you on something often, it’s a clue. Lean into it.
A former professor once told me I was creative, and that simple comment gave me the confidence to go all in. I studied creativity, applied it daily, and turned it into my career advantage.
Double down on your strengths. That’s how you build momentum and mastery.
11. Identify and Challenge Your Limiting Beliefs
Your beliefs shape your reality.
For years, I believed I couldn’t be a great writer because of my chronic tinnitus and astigmatism, sensory challenges that made concentration difficult. But over time, I realised those struggles made me more disciplined, observant, and empathetic.
Your limitations can become your greatest motivators if you let them.
Avoid shortcuts. Growth takes time, but it’s always worth it.
Final Thoughts
Becoming productive, successful, and confident isn’t about working harder than everyone else. It’s about working smarter, consistently, and intentionally.
You don’t need to overhaul your life overnight. Start small: take a break after your next task, schedule your priorities, or spend one hour learning something new.
Every habit you change compounds into long-term success. Remember, true change comes from practising new behaviours.
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