Success Advice
6 Mistakes Entrepreneurs Make When Writing A Book
You’re going to write a book. 40,000 words to go. Then the book goes to the editor, the typesetter, and the printer. Simple – right? Wrong.
Having worked with over 100 entrepreneurs on their books, I’ve found the writing and editing process rarely goes to plan. Content gets cut, reorganized and added. In four cases, I’ve even told clients to write new books.
After you’ve spent months waking up early, staying up late, squeezing your writing around family, friends and work; after you’ve said no to invitations, events and getaways; and after you’ve spent your hard-earned dollars on coaches and courses to help you put your knowledge on paper … you don’t want an editor telling you to start over.
So what can you do? Read on for the six mistakes entrepreneurs make when writing books and what you should do instead:
1. Choosing the wrong idea
You’re highly qualified in your field and have 15 years of experience but you’ve just started learning about a new area you’re really passionate about … and then your clients keep asking about something else entirely.
Most entrepreneurs choose an idea that only answers one of these areas. This is a recipe for disaster:
- If you aren’t passionate about your idea, you’ll give up part way through.
- If you aren’t knowledgeable about your idea, you’ll end up rambling and repeating yourself to bulk up your word count.
- If you aren’t addressing your readers’ desires, no one will want to buy your book, and you’ll be left with a very expensive paperweight.
Instead, brainstorm until you find an idea that hits the sweet spot – the intersection between your knowledge, your passion and what your readers want.
“To produce a mighty book, you must choose a mighty theme.” – Herman Melville
2. Not choosing one type of book
Great books come in all shapes and sizes, and entrepreneurs usually write one of the following:
- How-to books
- Thought leadership books
- Interview books
- Memoirs
The problems start if you try to write a combination of all of them, which will result in a confused book with no clear purpose, or your editor cutting half of your content because it isn’t relevant. Instead, commit to one type of book before you start writing.
3. Failing to plan
Time and time again I see entrepreneurs getting stuck on their first drafts. Why? Because they have an idea for a book, then sit down in front of a blank Word document and rely on inspiration to provide the content.
Instead, plan your book!
- Start with your book’s central idea – in one sentence, what’s your book about?
- Brainstorm – get a blank piece of paper and write down your central idea. What other ideas does this sentence spur? Write down everything you can think of that’s related to your central idea.
- Organize your brainstorming – review your scribbling and see if there are any common themes that come up. These ideas will become the main sections or chapters of your book.
- Plan your chapters – brainstorm, organize and expand your ideas for each chapter. What do you need to cover to discuss the topic in detail?
4. Thinking they have a plan (when they don’t)
How can you think you have a plan when you don’t? They follow the first three steps of the planning process and then start writing. They have a central idea and five key areas they want to discuss. They’ve even organized these areas in a five-step process. Is that a plan? Not even close.
The purpose of a good plan is to guide every word you write. With a good plan you never need to worry about writer’s block, because you never have to come up with new ideas – they’re all laid out in front of you. You also never need to worry about the writing process stopping and starting, and taking months on end because, once again, everything you need to write is laid out in front of you.
A good plan takes the effort out of writing, because you’ve already done all the research, brainstorming and organization. Then all you need to do is expand your bullet points into full sentences.
Instead of relying on your chapter titles for inspiration, create a plan so detailed your book writes itself.
5. Including everything they’ve ever written
You’ve been in business for a few years now, and you have a slew of marketing content up your sleeve – brochures, flyers, blog posts, articles, interviews, case studies and more. Writing a book should be easy, right?
While using existing content is a great way to boost your word count, a big issue we see is clients who have copied and pasted entire blog posts or articles into their book when they don’t actually fit. And if it doesn’t fit, it often gets cut.
Instead, ask yourself:
- Is the content directly related to your central idea?
- Does your reader really need to know this?
It’s only when you can answer both questions with a ‘yes’ that the content should go into your book.
“It is the writer who might catch the imagination of young people, and plant a seed that will flower and come to fruition.” – Isaac Asimov
6. Not making time to write
I get it – you’re an entrepreneur and you spend all your waking hours doing client work, answering enquiries, completing quotes, catching up on admin, and more. You’re lucky enough to spend time with your family, let alone write a book! The truth is, you’re always going to be busy, and those who wait to find the time never get started.
Instead, you need to make the time to write. Get started with these tips:
- Carry a notepad/phone with you at all times for when inspiration strikes.
- Set a daily writing target, and don’t go to bed until you’ve written your words!
- Remember this is a short-term challenge. You only need to make the time for the next four to six weeks, and then you’ll be ready to send your book to your editor!
Which mistake are you having the most trouble with when writing your book? Please leave your thoughts in the comment section below!
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How to Choose the Best Affiliate Programs for Your Blog
If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers
Picking the right affiliate programs for your blog is really important. It can make a big difference in how much money you can make and how much your readers get out of your blog. With so many choices out there, deciding which ones to go with can be tricky.
This guide is here to make it easier for you. It will give you clear steps and helpful tips to choose affiliate programs that fit well with what your blog is about, what your readers like, and what you stand for.
For more articles on this theme, please head over to this blog https://blog.partners1xbet.com/.
Understanding Affiliate Marketing
Before you start picking affiliate programs, it’s important to really understand what affiliate marketing is and how it works.
Basically, affiliate marketing is when you promote a product or service on your blog, and then you get paid a little bit every time someone buys something or does something because you recommended it.
It’s great for both the person selling the product and the blogger, because the seller gets more sales with low risk, and the blogger can make money from their blog.
How to Choose the Right Affiliate Programs for Your Blog
1. Assess Your Niche and Audience
The key to doing well in affiliate marketing starts with really knowing what your blog is about and who reads it. Consider the following:
- Your blog’s content: What topics do you cover? Ensure the products or services you promote are relevant.
- Your audience’s interests and needs: What solutions are they seeking? Choose affiliate programs that offer products or services that solve their problems or enhance their lives.
2. Research Potential Affiliate Programs
Once you know what your blog is about and what your readers want, start looking for affiliate programs. Choose ones that are well-known for good products, great customer service, and helpful support for affiliates. Resources to find these programs include:
- Affiliate networks like ShareASale, Commission Junction, and ClickBank.
- Direct searches for “[Your Niche] affiliate programs” in search engines.
- Recommendations from other bloggers in your niche.
3. Evaluate the Commission Structure
The commission structure is a critical factor to consider. Look for programs that offer competitive rates that make your efforts worthwhile. Consider:
- The percentage of commission per sale.
- Whether the program offers a flat rate per action (e.g., per sign-up).
- The cookie duration, which affects how long after a click you can earn commissions on sales.
4. Consider the Program’s Reputation and Sureness
Join affiliate programs with a solid reputation for quality and sureness. This not only ensures that you’re promoting good products but also that you’ll be paid on time. You can:
- Read reviews from other affiliates.
- Check the program’s history and background.
- Look for any complaints or issues reported online.
5. Analyze the Support and Resources Offered
A good affiliate program gives you things like ads to use, training on their products, and helpful managers. Having access to these resources can really help you do a better job at promoting their products.
6. Understand the Terms and Conditions
Before signing up, thoroughly review the program’s terms and conditions. Pay close attention to:
- Payment thresholds and methods.
- Any restrictions on how you can promote their products.
- The program’s policy on affiliate marketing on social media platforms.
7. Test the Product or Service
If possible, test the product or service before promoting it. This firsthand experience allows you to offer genuine charge and build trust with your audience.
8. Look for Recurring Commission Opportunities
Some affiliate programs pay you again and again for subscriptions or services that charge fees regularly. These can provide a more stable income compared to one-time sales commissions.
Implementing Your Choice
After choosing the best affiliate programs, the next step is to smoothly include your affiliate marketing in your content plan. This includes:
- Creating valuable content that naturally incorporates affiliate links.
- Disclosing your affiliate affairs transparently to maintain trust with your audience.
- Tracking your results to understand what works best for your audience and adjusting your strategy accordingly.
Picking the best affiliate programs for your blog involves careful planning, research, and making sure they match what your audience likes and needs.
If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers.
The real key to doing well with affiliate marketing isn’t just about the products you talk about, but also how much your audience trusts and values your advice.
With enough time, patience, and hard work, your blog can grow into a successful space that earns a good amount of affiliate money and helps your readers choose the right products.
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