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5 Simple Steps to Master the Art of Brainstorming

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Everything that you see around originated from an idea. It is that idea that takes the form of anything, from a product or solution to deciding what you are going to do next with you life. Sometimes we get ideas that are so great that we even doubt if they came out of our own head.

Other times, we are plainly frustrated over the mediocrity of our ideas. There is an art behind coming up with really great ideas every time you brainstorm by yourself or with your team.

Here are five simple steps to master the art of brainstorming:

Step 1: Avoid the trap of the favourite idea

An idea enters our head, and it becomes our favourite idea. Although it could be a pretty good one, it blocks the incoming of any other idea — which could indeed be much better.

  • Make a list of ideas for the given purpose. Do not pick one yet. Put your idea on the list and detach from it, no matter how good it seems at the moment. Then, move on to other possibilities.
  • Break the brainstorming session into segments. Schedule other important work in between, so that you begin with a fresh mind. This is how you can avoid getting trapped in a single thought pattern.

“When you come to a roadblock, take a detour” – Mary Kay Ash

Step 2: Dumb down your standards

You might hold yourself in high regard. But in order to excel at brainstorming, you have to let go of your intellectual self. Realize that your critical mind cannot efficiently confront the situation in front of you. It is time to wake up the child within you.

  • Include every single idea that enters your head, no matter how stupid it sounds. Sometimes, the most genius solution is hidden in a very stupid idea.
  • Prioritize dumbing down. Dedicate an entire session or two to think about all the worst ways you can think of doing the task at hand.
  • To dumb it down even further, consult someone not directly related to the project. That will add greater variety to your list.

Step 3: Let your ideas rot

By now you’d have a long enough list of ideas and absolutely no idea what to do with it. It is time to leave your idea list for a while. Go out hiking, or maybe just a coffee, if you are chasing a deadline. Carry your list ideas along with you.

This is the part where magic happens. This is where ideas intermingle and get refined. They also mix up with other experiences of your life. For example: In the 1980s, while Steve Jobs was working on the revolutionary Macintosh, it’s ‘just-plug-in-and-use’ feature was inspired by a newly born calf that started walking within a few minutes of its birth; a scene that Jobs had once witnessed. This is how life makes our ideas incredible by flowing in from unexpected places if you let it.

Just like different ingredients rot together and ferment to produce a great wine, our ideas also transcend into something else if you allow them to ferment. Life colours them in different flavours. They get refined. Stupid ideas combine with brilliant ones, making them even better. In a short while, you will have developed clarity over your ideas. And unworthy ones simply wither off.

Step 4: Find patterns

Once you are done with the process, the ideas on your list would not be the same as before. When you get back to them, they are not the same bunch of random thoughts. Interesting connections would have been formed among things in and out of the list. Pick up the ones that seem to be standing out. Figure out which other ideas seem to be supporting or enhancing the good ones.

“No idea is so outlandish that it should not be considered with a searching but at the same time steady eye.” – Winston Churchill

Step 5: Analyze the solutions

Then comes the last stage where you finally apply your critical mind that you had switched off in step 2. Analyse your results. List the pros and cons with each of the few selected ideas on a piece of paper. Look at the efficiency, scalability, implementability and other factors that might count in your scenario. And choose the best idea, which would be pretty obvious by now.

What not to do next

Once you have gone through the entire process, the solution you would have at hand shall be many folds better than the one formed directly through practical thinking. This time you thought as an artist. But being an artist has its cons.

Since you have set your brain on a stormy mode, it will keep coming up with ideas one after the other. This process will continue even after you have decided upon a particular idea. It is really like choosing the best rose from a 2 acre rose plantation. You have to understand that there is not one way to do something. Otherwise, the lizard brain will start using your perfectionism as an excuse to procrastinate.

Make a mental note for yourself before you begin the entire process that you are going to avail as much time as possible for a thoroughly elaborate brainstorming, but once you are done with that, you will shut down the thinking machine. It is time to put in the hard work to manifest your golden idea into a breakthrough reality.

What are some things you do to make brainstorming more effective? Comment below!

Image courtesy of Twenty20.com

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Change Your Mindset

The Secret Daily Routines Behind History’s Most Brilliant Thinkers

Uncover the daily rituals and hidden habits that powered history’s most brilliant minds to success.

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Why Daily Rituals Matter

Every great achiever has one thing in common: discipline. Behind the novels, inventions, discoveries, and masterpieces are small, consistent habits repeated daily. (more…)

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Did You Know

How to Turn a Simple Link-in-Bio Into a Powerful Brand Hub

Transform your forgotten bio link into a high-impact gateway that fuels engagement, clicks, and conversions across every social platform.

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Image Credit: Midjourney

Social media is one of the greatest marketing tools in 2025. According to a recent study, some 86% of marketers globally use platforms like Facebook and Instagram for advertisements, while 94% use it for content distribution.  (more…)

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Personal Development

These 11 Habits Will Make You More Productive, Successful, and Confident

Boost your focus, confidence, and results with 11 powerful habits successful people use every day.

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Image Credit: Midjourney

Successful people love to help beginners. They have an incredible work ethic and rarely complain. As a result, others naturally look up to them and want to follow in their footsteps.

But here’s the truth: there’s no success without sacrifice. You’ll need to give up comfort, excuses, and sometimes even social approval to accomplish your goals.

Value comes from solving problems, and these 11 powerful tips will help you become more productive, successful, and confident, starting today.

1. Take Short Breaks After Finishing a Task

Psychology shows it’s important to reward positive behaviour.

After completing a big task or finishing a book, take five minutes to walk, stretch, or simply breathe. This quick reset helps your brain recharge and strengthens focus.

Many great writers swear by morning walks, solitude, and reflection can unlock creativity.

But if you refuse to take breaks, don’t be surprised when burnout hits. Your brain needs recovery time just as much as your body does.

2. Schedule Your Most Important Tasks First

Multitasking kills productivity. If you want to get more done, try time blocking, a method where you dedicate set periods for specific tasks.

Productivity expert Caitlin Hughes explains, “Time blocking involves scheduling blocks of time for your tasks throughout the day.”

For example, if you’re a writer:

  • Research your topic at night.

  • Write your first draft in the morning (don’t worry if it’s rough).

  • Edit in the afternoon, great writing comes from rewriting.

You can’t buy more time. Use it intentionally and without regret.

3. Eliminate Distractions from Your Workspace

Focus is the foundation of success.

According to Inc. Magazine, it takes an average of 23 minutes to recover from a distraction. That’s nearly half an hour of lost productivity every time you check your phone.

Put your phone away. Close unnecessary tabs. And yes, limit your Netflix binges.

Meeting deadlines consistently is one of the fastest ways to stand out and earn respect.

4. Take Full Responsibility for Your Life

Entrepreneur Derek Sivers once said, “Everything is my fault.”

This mindset doesn’t mean self-blame; it means self-ownership. Stop pointing fingers, making excuses, or waiting for others to change.

If your habits (like smoking or drinking too much) hold you back, it’s time to make better choices. Your friends can’t live your dreams for you; only you can.

5. Invest an Hour a Day in Learning New Skills

Knowledge compounds over time.

Whether you read books, take online courses, or practise a craft, consistent learning gives you a competitive edge.

I used to struggle with academic writing, but I improved by studying the work of great authors and applying what I learned.

Your past doesn’t define you; your actions do. Every new skill adds another tool to your arsenal and makes you more unstoppable.

6. Develop a Growth Mindset

Psychologist Dr. Carol Dweck introduced the concept of fixed vs. growth mindset.

  • A fixed mindset believes success is based on natural talent.

  • A growth mindset believes success comes from effort and learning.

Choose the growth mindset. Embrace challenges. See failures as feedback. In today’s fast-moving digital world, adaptability is your biggest advantage.

7. Learn Marketing to Reach People Who Need You

I once believed marketing was manipulative, until I realised it’s about helping people solve problems.

If your work provides genuine value, marketing is how you let others know it exists. Even Apple spends billions on it.

Don’t be ashamed to promote your skills or business. Without visibility, your ideas will never reach the people who need them most.

Creative professionals who understand marketing and sales have an unfair advantage.

8. Ask Your Mentor the Right Questions

Good mentors can fast-track your growth.

While mentorship often costs money, it’s one of the best investments you can make. Great mentors don’t care about titles; they care about your progress.

If you don’t have access to a mentor yet, books are your silent mentors. Read the best in your field, take notes, and apply what resonates.

9. Build Confidence Through Action, Not Affirmations

Author Ryan Holiday once said, “I don’t believe in myself. I have evidence.”

Confidence doesn’t come from shouting affirmations into the mirror; it comes from proof. Doing hard things, keeping promises to yourself, and following through.

When you consistently take action, your brain gathers evidence that you can handle whatever comes next. That’s real confidence, grounded, earned, and unshakable.

10. Focus on Your Strengths

Your strengths reveal where your greatest impact lies.

If people compliment you on something often, it’s a clue. Lean into it.

A former professor once told me I was creative, and that simple comment gave me the confidence to go all in. I studied creativity, applied it daily, and turned it into my career advantage.

Double down on your strengths. That’s how you build momentum and mastery.

11. Identify and Challenge Your Limiting Beliefs

Your beliefs shape your reality.

For years, I believed I couldn’t be a great writer because of my chronic tinnitus and astigmatism, sensory challenges that made concentration difficult. But over time, I realised those struggles made me more disciplined, observant, and empathetic.

Your limitations can become your greatest motivators if you let them.

Avoid shortcuts. Growth takes time, but it’s always worth it.

Final Thoughts

Becoming productive, successful, and confident isn’t about working harder than everyone else. It’s about working smarter, consistently, and intentionally.

You don’t need to overhaul your life overnight. Start small: take a break after your next task, schedule your priorities, or spend one hour learning something new.

Every habit you change compounds into long-term success. Remember, true change comes from practising new behaviours.

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Success Advice

Why One-Size-Fits-All Leadership Will Always Fail (and What Works Instead)

The surprising truth about leadership styles that can make or break your team’s success.

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Why one-size-fits-all leadership doesn’t work
Image Credit: Midjourney

Leadership has always been as much about people as it is about performance. Ken Blanchard, in his influential book, “The One Minute Manager”, put it simply: different strokes for different folks. (more…)

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