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5 Rejected Shark Tank Companies That Are Crushing It

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People love success stories, especially when the road to success was not smooth and assured. It’s those businesses that rise through rejections and adversity that make us realize that we, too, can take our businesses to new heights.

This is true even when people may not believe in these companies right now.

Consider companies that were ultimately rejected on the television show Shark Tank, for example. At first blush, it might look like a failure. However, some of those companies are doing remarkably well today. Let’s look at five of these businesses and see what lessons they hold.

1. Copa Di Vino

This is one of the most successful rejects from Shark Tank. The founder, James Martin, went on the show twice, but he never received an offer. The idea was relatively simple and something that should have been thought of years ago—sell wine by the glass rather than by the bottle: offering pre packaged glasses of wine, sold in recycled plastic containers. It now has a value of more than $25 million.

2. BedJet

When Mark Aramli went on Shark Tank and pitched BedJet, he was quickly rejected by everyone on the show. His invention was a fan system for under the sheets to keep everything cool. The Sharks were not impressed, and Aramli said  “They hated me and my product. They told me no one would ever want BedJet.”

However, that didn’t turn out to be true. He used his own money to fund the project rather than relying on investors. Within just a couple of years, his company is estimated to be valued at $16 million.

“Building a business is little more than a series of quick opportunities followed by a big a series of big obstacles. The opportunities arrive and leave so quickly that they’re way too easy to miss. If I hadn’t quit my job on a stranger’s suggestion the moment I heard it, I would have probably thought about it and not done it. Every great decision I’ve made in business since was made exactly that way — quickly without any thought. I’ve learned that thought gets in the way.” – Barbara Corcoran

3. Xero Shoes

Lena Phoenix learned that even though there wasn’t any additional investment money after appearing on Shark Tank in 2013, the publicity did wonders. After the show aired, there were an additional 3,000 orders for their sandals. Within a few years, the company has made more than $7 million in sales and has many customers around the world. They also set up a crowdfunding plan offering shares to investors, which provided them with money to expand.

4. Nerdwax

This is a cleverly named product that can be helpful for anyone who has glasses that keep sliding off their nose. Enter Nerdwax, a wax that can be applied onto the nose pads of eyeglasses, which then help them to stay on the wearer’s face. It’s a simple product and seems like one that a lot of people with glasses would appreciate.

However, the Sharks did not believe that people would be willing to pay $10 per tube for this product. The idea was quickly rejected, but the owners now report more than $1 million in sales.

5. Ring

Most people today have heard of Ring but might not realize that it was originally called DoorBot and that it was a reject from Shark Tank. The creator, Jamie Siminoff, invented the security camera, which he says was worth about $7 million at the time of his appearance on the show in 2013. He didn’t get any traction from the Sharks as they all turned his idea down. However, just a few years later the company was bought by Amazon for $1 billion.

What You Should Take from These Stories

You will note that all the ideas that went on to become successful were sound ideas with fully-fledged products/services. They weren’t just a dream and an idea—the creators had already put a lot of time and effort into creating working products.

Just because they weren’t offered a deal, or at least not an agreeable deal, from the Sharks doesn’t mean that the business wasn’t viable. These owners had some of the most business savvy minds in the world reject their ideas and told them they would fail, but that wasn’t the case.

You will want to consider the types of products that were successful. They all focus on needs or wants—ways to make life better, easier, or safer. The products were helping to make real changes.

One of the most important lessons to learn from this is to believe in what you are doing. If you know there is an audience, if you can make the product affordably, and sell it for a profit, you can find success.

Believe in yourself and your products. Don’t let the doubters and naysayers dictate your future and steal your success.

Don’t let setbacks or lack of faith from potential investors keep you from your path to success.

Ryan is a work-from-home Dad as well as a consultant, growth strategist,  and optimization expert that has years of real-world experience. He speaks, mentors, coaches, and writes on building sustainable growth, modern growth strategies, creating systems, growth marketing, and organic client acquisition strategies while watching and raising three kids. He has been on dozens of business podcasts worldwide, business TV show, as well as a nationally syndicated radio show.

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Did You Know

How to Turn a Simple Link-in-Bio Into a Powerful Brand Hub

Transform your forgotten bio link into a high-impact gateway that fuels engagement, clicks, and conversions across every social platform.

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Social media is one of the greatest marketing tools in 2025. According to a recent study, some 86% of marketers globally use platforms like Facebook and Instagram for advertisements, while 94% use it for content distribution.  (more…)

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Personal Development

These 11 Habits Will Make You More Productive, Successful, and Confident

Boost your focus, confidence, and results with 11 powerful habits successful people use every day.

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Successful people love to help beginners. They have an incredible work ethic and rarely complain. As a result, others naturally look up to them and want to follow in their footsteps.

But here’s the truth: there’s no success without sacrifice. You’ll need to give up comfort, excuses, and sometimes even social approval to accomplish your goals.

Value comes from solving problems, and these 11 powerful tips will help you become more productive, successful, and confident, starting today.

1. Take Short Breaks After Finishing a Task

Psychology shows it’s important to reward positive behaviour.

After completing a big task or finishing a book, take five minutes to walk, stretch, or simply breathe. This quick reset helps your brain recharge and strengthens focus.

Many great writers swear by morning walks, solitude, and reflection can unlock creativity.

But if you refuse to take breaks, don’t be surprised when burnout hits. Your brain needs recovery time just as much as your body does.

2. Schedule Your Most Important Tasks First

Multitasking kills productivity. If you want to get more done, try time blocking, a method where you dedicate set periods for specific tasks.

Productivity expert Caitlin Hughes explains, “Time blocking involves scheduling blocks of time for your tasks throughout the day.”

For example, if you’re a writer:

  • Research your topic at night.

  • Write your first draft in the morning (don’t worry if it’s rough).

  • Edit in the afternoon, great writing comes from rewriting.

You can’t buy more time. Use it intentionally and without regret.

3. Eliminate Distractions from Your Workspace

Focus is the foundation of success.

According to Inc. Magazine, it takes an average of 23 minutes to recover from a distraction. That’s nearly half an hour of lost productivity every time you check your phone.

Put your phone away. Close unnecessary tabs. And yes, limit your Netflix binges.

Meeting deadlines consistently is one of the fastest ways to stand out and earn respect.

4. Take Full Responsibility for Your Life

Entrepreneur Derek Sivers once said, “Everything is my fault.”

This mindset doesn’t mean self-blame; it means self-ownership. Stop pointing fingers, making excuses, or waiting for others to change.

If your habits (like smoking or drinking too much) hold you back, it’s time to make better choices. Your friends can’t live your dreams for you; only you can.

5. Invest an Hour a Day in Learning New Skills

Knowledge compounds over time.

Whether you read books, take online courses, or practise a craft, consistent learning gives you a competitive edge.

I used to struggle with academic writing, but I improved by studying the work of great authors and applying what I learned.

Your past doesn’t define you; your actions do. Every new skill adds another tool to your arsenal and makes you more unstoppable.

6. Develop a Growth Mindset

Psychologist Dr. Carol Dweck introduced the concept of fixed vs. growth mindset.

  • A fixed mindset believes success is based on natural talent.

  • A growth mindset believes success comes from effort and learning.

Choose the growth mindset. Embrace challenges. See failures as feedback. In today’s fast-moving digital world, adaptability is your biggest advantage.

7. Learn Marketing to Reach People Who Need You

I once believed marketing was manipulative, until I realised it’s about helping people solve problems.

If your work provides genuine value, marketing is how you let others know it exists. Even Apple spends billions on it.

Don’t be ashamed to promote your skills or business. Without visibility, your ideas will never reach the people who need them most.

Creative professionals who understand marketing and sales have an unfair advantage.

8. Ask Your Mentor the Right Questions

Good mentors can fast-track your growth.

While mentorship often costs money, it’s one of the best investments you can make. Great mentors don’t care about titles; they care about your progress.

If you don’t have access to a mentor yet, books are your silent mentors. Read the best in your field, take notes, and apply what resonates.

9. Build Confidence Through Action, Not Affirmations

Author Ryan Holiday once said, “I don’t believe in myself. I have evidence.”

Confidence doesn’t come from shouting affirmations into the mirror; it comes from proof. Doing hard things, keeping promises to yourself, and following through.

When you consistently take action, your brain gathers evidence that you can handle whatever comes next. That’s real confidence, grounded, earned, and unshakable.

10. Focus on Your Strengths

Your strengths reveal where your greatest impact lies.

If people compliment you on something often, it’s a clue. Lean into it.

A former professor once told me I was creative, and that simple comment gave me the confidence to go all in. I studied creativity, applied it daily, and turned it into my career advantage.

Double down on your strengths. That’s how you build momentum and mastery.

11. Identify and Challenge Your Limiting Beliefs

Your beliefs shape your reality.

For years, I believed I couldn’t be a great writer because of my chronic tinnitus and astigmatism, sensory challenges that made concentration difficult. But over time, I realised those struggles made me more disciplined, observant, and empathetic.

Your limitations can become your greatest motivators if you let them.

Avoid shortcuts. Growth takes time, but it’s always worth it.

Final Thoughts

Becoming productive, successful, and confident isn’t about working harder than everyone else. It’s about working smarter, consistently, and intentionally.

You don’t need to overhaul your life overnight. Start small: take a break after your next task, schedule your priorities, or spend one hour learning something new.

Every habit you change compounds into long-term success. Remember, true change comes from practising new behaviours.

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Success Advice

Why One-Size-Fits-All Leadership Will Always Fail (and What Works Instead)

The surprising truth about leadership styles that can make or break your team’s success.

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Leadership has always been as much about people as it is about performance. Ken Blanchard, in his influential book, “The One Minute Manager”, put it simply: different strokes for different folks. (more…)

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Success Advice

What Every New CEO Must Do in Their First 100 Days (or Risk Failure)

Your first 100 days as CEO could define your entire legacy, here’s how to make every move count

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